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A/B Testing with Prototypes

Key moments in this video

  • 03:09 Webinar Start
  • 05:00 About UXtweak & Presenters
  • 6:10 About A/B Testing
  • 8:48 Making sure our prototypes are ready
  • 11:53 Example Study
  • 19:12 Prototype in Figma
  • 21:25 Set Up in UXtweak
  • 25:55 Finding respondents for your study
  • 28:12 How to interpret study results
  • 31:43 Key takeaways
  • 38:32 Discussion

Video summary

In this webinar, Marek and Peter, UX researchers from UXtweak provide insights into A/B testing and prototyping. They discuss prototype readiness, selecting KPIs (key performance indicators), and leveraging UXtweak’s resources. A/B testing is explored, focusing on comparing design variants for decision-making and design modifications. 

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