4 Best 5 Second Test Tools
User Research

Published on December 7, 2021

4 Best 5 Second Test Tools

It all comes down to first impressions. According to several studies, a user's opinion of your website may be formed in a matter of 5 seconds. How can you find out what people are thinking after those first five seconds? Well, allow us to introduce you to Five Second Test tools.

There is a number of 5 second test tools on the market, but in this article, we will introduce you to the top 4 that are worth trying.

So, what exactly is a 5 Second Test? 

The five second test is a type of usability testing that allows you to see what information consumers take away from your website and how they react to a design in the first couple of seconds. They’re widely used to see if web pages are expressing their intended message successfully. This type of test delivers both qualitative and quantitative research data.

How does a 5 Second Test work?

To conduct a five second test, just show the respondents an image (design, mock-up or screenshot, such as that of your landing page) for a number of seconds. The participants may also be provided with some background for what to watch out for, depending on the test’s objective. Following that, the participant is asked a series of questions depending on what they recall about the design from their first impression.

An image you demonstrate can be a design, a website page, a prototype, a logo, and so on. If you’ve done a few usability tests you then may utilize the 5 second test to prepare some high-fidelity designs. 

What are the advantages of 5 Second Tests?

Here are some of the advantages of conducting a five second test.


It’s rather fast and simple to obtain 5 second test results. You can get both qualitative and quantitative insights in the matter of seconds.


Any product, such as website, application, corporate logo, or packaging design may be evaluated via the five second test.


Preparation and assessment can both be completed in a short amount of time. A 5 second test may be completed in a matter of minutes, usually less than 5. 


Test transferability refers to the capacity to conduct a test in practically any environment and at any place. Test settings that can be imagined include the street, the test lab and, of course, online testing.

Which 5 Second Test Tool should you choose? 

There are a variety of UX tools on the market that provide five second tests as one of their features. However, in this post, we’ll show you the top four, which are the best in terms of price and quality.

Here is the list of 4 Best 5 Second Test Tools on the market:

  1. UXtweak
  2. Maze
  3. UsabilityHub
  4. Useberry


UXtweak offers powerful usability testing tools for websites and web apps, from prototype to production, as well as information architecture research and user behavior analytics. UXtweak offers a great five second test tool which is quick and easy to set up. We provide you with advanced analytics and pleasant UI on the best price-quality ratio. 

The great thing is, you can create a free account and conduct your 5 second tests absolutely with no charge!

5 second test tools

Reasons why to use 5 Second Test with UXtweak:

  • Rapid and effective tests
  • It’s simple to use and has a nice UI
  • Nothing has to be installed; simply send the testers a link to the study, use a Recruiting Widget to recruit testers from your own site, or order testers via UXtweak’s User Panel
  • You can customize the research to your liking
  • Advanced analytics


  • Supports only 10 languages


UXtweak offers a free starting plan that includes an unlimited number of live studies and no time restrictions, making it ideal for smaller projects. 

You may also select between a pro plan, which costs just 70€/per month or a customized plan, which is tailored to your unique needs. 

Try UXtweak’s 5 Second Test tool for yourself now!


Maze gives product and marketing teams the ability to test anything from prototypes to copy, as well as gather user feedback, all in one spot. With their tool you can quickly collect user feedback across teams and collaborate to improve user experiences. 

They also offer a good five second testing tool, however, on a bit pricier side.

5 second test tools

Why Maze?

  • Easy and quick set up
  • Fast insights
  • Pleasant UI


  • They don’t offer a lot of demographic possibilities from which to choose a user base
  • For newbie, it might be hard to understand the results 
  • It may take longer to load


Maze offers a free plan, which allows only 1 project and 100 respondents per month.

You can also choose their professional plan which starts at $50/per month but with only 10 active projects and 250 respondents allowed. 


UsabilityHub is another remote user research platform. They offer a couple of testing tools to help you validate any design decision on videos, logos, packaging, or animations. A five second test is also included in their toolkit. 

5 second test tools

Why UsabilityHub? 

  • Speedy customer experience feedback
  • Built-in participant panel
  • Nice UI


  • You get textual response to your study questions 
  • There isn’t enough help for less experienced users to get the most out of their testing
  • Unclear instructions 
  • Weak testers panel causes frustration among users because of the poor quality of responses


The free version is just for testing purposes and lasts no more than 2 minutes. 

Their Basic plan is 67€ (79$) per month and allows you to test for up to 5 minutes.

Pro plan costs 168€ (199$) per month and includes multi-user plans, unlimited testing, and bespoke branding.


A user testing service that collaborates with popular prototyping platforms such as Xd, Figma, or Sketch. Just like all the tools above it doesn’t require any coding, making it a good fit for Marketers, Product Managers, Business Owners or Developers. Useberry provides 5 Second Testing for testing microcopies, CTAs, variation performance, and design variations. 

5 second test tools

Why Useberry?

  • You can get access to audiences from 34 countries
  • Testing of Micro Copies, CTAs, variation performance, and design variants 


  • Does not run on mobile devices
  • It is not for Large Enterprises
  • Free plan doesn’t allow you to do much


A free plan allows you to gather up to ten answers. The basic plan is 28€ (33$) per month and allows you to work on three projects. The Pro plan, which includes an unlimited number of tests and replies, costs 57€ (67$) each month.

When, if not now?

We hope you found our list of the best 5 Second Test tools useful and that you have found your favorite one. Why not give it a go right now? Try UXtweak to conduct your first five second test and learn what the users think of your design in only 5 seconds.

Tereza Stehlíková
December 7, 2021
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Marketing & Sales Assistant at UXtweak who likes to discover the charm of UX and travel around the world.

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