Hello, Eduard here—founder of UXtweak.
On behalf of the entire team, I wish you a joyful holiday season and an exciting start to the new year!
As 2024 comes to a close, it’s a great time to reflect on everything we’ve accomplished together.
Here’s a quick look at what we’ve been working on—and plans for 2025.
⚙️ Platform Updates
- Launched the Live Interviews tool (moderated research), complete with a scheduling calendar, timestamped notes, observer access, the ability to recruit from our User Panel or bring your own participants, and more.
- We improved it further with Media Package: allowing you to create video highlights, combine them into reels, and generate and edit transcripts effortlessly.
- Added several features, including advanced filtering for study results, presets, enhanced exports and study recordings on mobile with automated click highlighting and viewport cropping.
- Enhanced usability and introduced new subscription plans.
With UXtweak you can recruit, conduct, analyze, and share UX research—all in one place.
📚 Research Highlights
Advancing UX research and human-computer interaction is one of our core principles.
This year, I’m proud of the contributions of our research team:
- Published 4 scientific articles in leading journals, covering topics like AI in usability testing and debunking the “five-second rule” for first impressions.
- 5 additional articles are currently under peer review, continuing our mission to push the field forward.
You can read more about these efforts in my recent post on LinkedIn.
🎙️ Community Highlights
Live events
We started hosting monthly live events with UX experts. Some of my favorites include:
- Kevin Liang on balancing strategic and tactical research
- Lena Kul with a detailed framework for designing your job search
- Julian Della Mattia on why research operations are the engine for UX practices
Missed a session? You can find the recordings on our YouTube channel.
Next up: On January 22, Nikki Anderson will be talking about the ROI of UX research and how to drive decisions – register here to join us.
UX Research Geeks Podcast Milestone
This year, we celebrated 50 episodes of UX Research Geeks! Our guests included incredible researchers and designers like Steve Portigal, Vitaly Friedman, Indi Young, and Kate Townsey.
Perfect for holiday binge-listening—check it out!
Dealing with Resistance to UX Research
We published a community report exploring resistance to UX research and shared practical tips to overcome objections.
Other highlights:
- Women in UX: Our inspiring interview series with women in the industry.
- Research Recruities: A collection of stories and tips about research recruiting.
✨ What’s Coming in 2025
We’ve been listening to your feedback, and here’s what we’re focusing on for the year ahead:
- Major redesign: A smoother, more intuitive UXtweak experience.
- AI-driven solutions: For empowering researchers to do more research and obtain more insights. In tandem with our research, we intend to deliver human-centered AI solutions that can truly be called helpful and intelligent.
I’ll be sharing more on my LinkedIn profile. Connect with me there and feel free to reach out with any questions or suggestions.
💛 Thank You for Being Part of UXtweak
We couldn’t do this without you. Thank you for trusting UXtweak as your research partner and for sharing your feedback, insights, and successes with us.
Have a fantastic holiday season and a Happy New Year!
Eduard Kuric
Founder & CEO, UXtweak
