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12 Best FullStory Alternatives & Competitors in 2023
UX Tips

Published on September 21, 2023

12 Best FullStory Alternatives & Competitors in 2023

Choosing an ideal platform to improve the user experience of your website is not simple. And even if you do pick a solid platform, like FullStory, it could still not be the best fit, for your particular needs. But don't worry!

Whether you are using FullStory or are considering it, we are here to show you other user testing platforms that shine as bright, if not brighter! We’ve compiled a list of the 12 Best FullStory alternatives, their features, pros & cons, reviews and pricing. Enjoy!

Let’s first do a quick FullStory review. If you wish, skip straight to the list of competitors below πŸ‘‡

What is FullStory?

FullStory Features

  1. Heatmaps
  2. Session Replay
  3. Funnels & Conversions
  4. User Segments
  5. Frustration Signals
  6. Journey Mapping

Pros

  • Easy-to-navigate UI and relatively fast onboarding
  • Allows you to observe real-time user interactions
  • Advanced analytics – details like β€œrage clicks”, device breakdown, etc.

Cons

These are a couple of reasons why you might be interested in FullStory competitors:

  • Limited usability of the toolkit – Some FullStory’s users have complained about certain features being useless or hard to implement, with the most driving feature of the platform being the session recordings
  • According to some reviews, the tool can be a bit slow
  • Limited timeframe for result evaluation – Only stores your data for a limited period
  • Gets pricy quickly if you need to track a large number of users/sessions

FullStory review

These FullStory reviews are based on the information from Capterra:

Overall Score – 4.6/5

Ease of Use – 4.4/5

Customer Service – 4.3/5

Value for money – 4.1/5

12 Best FullStory alternatives:

  1. UXtweak
  2. Hotjar
  3. Smartlook
  4. Glassbox
  5. Contentsquare
  6. Heap
  7. LogRocket
  8. Pendo
  9. Mouseflow
  10. Quantum Metric
  11. Mixpanel
  12. Amplitude Analytics

Here’s a quick comparison table of the best FullStory alternatives, their pricing and ratings from Capterra:

Rating

Ease of Use

Quality of Support

Pricing

UXtweak

4.8

5.0

✓ Free plan 

Plus plan - $80/month

Billed annually

Mouseflow

4.6 

4.6

✗ No free plan

Plans start at €31/month

Smartlook

4.7

4.5

✓ Free plan 

Pro plan - €31/month

Billed annually

Contentsquare

4.4

4.9

Information is available on demand.

LogRocket

4.6

4.9

✓ Free plan 

Pricing starts at $99/month.

Hotjar

4.6

4.5

✓ Free plan 

Pricing starts at $32/month.

Heap

4.2

4.3

✓ Free plan 

Available upon request.

Pendo

4.1

4.6

✓ Free plan 

Paid solution is 7K/year.

Quantum Metric

3.5

5.0

Available upon request.

Mixpanel

4.0

4.2

✓ Free plan 

Pricing starts at $25/month.

Amplitude

4.0

4.4

✓ Free plan 

Available upon request.

1. UXtweak

UXtweak is an all-in-one solution for user research that is a great FullStory alternative. Its session replay tool with heatmaps provides you with crucial information about the user journey of your customers and help you optimize their experiences. You can track mouse movements, see the device type, and much more.

With this platform, you can not only replace Fullstory’s session replay and heatmaps features, but also streamline your UX research with an extensive list of many other advanced tools for usability testing and improving UX.

fullstory alternative: uxtweak

Features

Try the tools now in these demos!πŸ‘‡

Try Session Recording with UXtweakπŸ”₯

Session Recording
Try Session Recording with UXtweakπŸ”₯

Do users understand how my website works?πŸ€”

Website Testing
Do users understand how my website works?πŸ€”

Pros

  • Advanced analytics that are easy to read – UXtweak offers a variety of data visualizations that will give you plenty of insights about your users’ behavior
  • Intuitive UI and easy set-up
  • Free plan available
  • Great support team

Cons

  • Supports testing only in 14 languages

Reviews

Based on the information provided by Capterra:

Overall Score – 4.9/5

Ease of Use – 4.8/5

Customer Service – 5/5

Value for money – 4.8/5

Pricing & Plans

The free plan is unlimited in time for small projects. Plus Plan is $49/month, billed annually. You can also choose the Business Plan for $144/month, billed annually or a custom Enterprise solution.

Unhappy with FullStory? Try UXtweak!

A robust user research tool that offers actionable insights through the session replay and heatmaps tool, advances analytics and much more

Register for free

2. HotJar

Another alternative to FullStory is Hotjar, a cloud-based customer experience management solution, that allows companies to track and examine website visitors’ click, tapping, and scrolling actions.

Marketing and sales teams can monitor user sessions and identify usability issues dependent on navigational structures and increase conversion rates.

fullstory competitor: hotjar

Features

  • Heatmaps
  • Recordings
  • Feedback
  • Surveys

Pros

  • Within session recordings, there are numerous filtering options that let you select recordings and users that suit your needs
  • Simple user interface and is straightforward to navigate
  • The support staff appears to be available at all times to offer any aid and support

Cons

  • The number of recordings that are available is limited by restricted plan tiers
  • Sometimes the recordings get stuck and you can’t see the full user path

Reviews

Based on the information provided by Capterra:

Overall Score – 4.7/5

Ease of Use – 4.6/5

Customer Service – 4.5/5

Value for money – 4.5/5

Pricing & Plans

Up to 35 sessions per day, unlimited heatmaps, and 1,050 monthly sessions are all included in Hotjar’s basic free subscription. Paid plans range from $32 to $662 per month. A custom enterprise solution is also available.

3. Smartlook

Smartlook, a product analytics platform, is a Hotjar and FullStory alternative with similar features. Businesses of all sizes can benefit from the provided actionable insights into user behavior and with the platforms help boost UX. For each user activity, Smartlook provides an explanation of β€œwhat” and β€œwhy.”

Visitors’ records, event tracking, funnels, and heatmaps are among the software’s main features. Replaying video sessions with Smartlook lets you recognize consumers, spot JavaScript bugs, and share records with other team members.

fullstory alternative: smartlook

Features

  • Heatmaps
  • Funnels
  • Events
  • Session Recordings
  • Cross-platform

Pros

  • A well-designed dashboard
  • Real-time user tracking

Cons

  • The ability to tag or folder-organize the recordings is not available
  • Not ideal for complicated products that require complex analysis to go deeper into customer behavior

Reviews

Based on the information provided by Capterra:

Overall Score – 4.7/5

Ease of Use – 4.7/5

Customer Service – 4.5/5

Value for money – 4.4/5

Pricing & Plans

Smartlook has a free plan with a limit of 1,500 Sessions per month. Paid plans start at € 31 per month.

4. Glassbox

Glassbox enables businesses to design a frictionless digital user experience. Glassbox assists customer success teams in prioritizing customer experience and provides tools for digital product improvements.

It provides good collaborative features so that teams from many departments inside the company, including marketing, compliance, and IT, can see the customer journey, comprehend user challenges, and optimize product performance in each stage.

glassbox

Features

  • Interaction & Heatmaps
  • Funnel Analysis
  • Mobile App Analytics
  • Session Replay
  • Product Analytics

Pros

  • Good collaborative features
  • Responsive support team

Cons

  • The new UI has had some minor bugs
  • Short time limit of data storage

Reviews

Based on the information provided by G2:

Ease of Setup – 9.7/10

Ease of Use – 9.5/10

Customer Service – 9.8/10

Pricing & Plans

Available upon request.

5. Contentsquare

In order to boost the digital consumer experience, sales, and income, organizations that sell goods or services through websites or apps should consider using Contentsquare.

This cloud-based digital experience analytics platform monitors billions of digital interactions and transforms these digital behaviors into smart suggestions that anybody can use to enhance the customer experience, increase sales, and spark innovation.

contentsquare

Features

  • Session Replay
  • Zone-based Heatmaps
  • Merchandising Analysis
  • Mobile App Analysis
  • Impact Quantification
  • AI Insights
  • Struggle and Error Analysis
  • Web Performance Monitoring

Pros

  • It is really user-friendly, and the support is great
  • Clear and practical insights are provided by the customer path mapping and experiential metrics

Cons

  • You might need some time at first to become familiar with the tools – the modules are a bit difficult to understand if you are not working with the tool often
  • Glitches can occur that disrupt you while you are working with the data

Reviews

Based on the information provided by Capterra:

Overall Score – 4.8/5

Ease of Use – 4.4/5

Customer Service – 4.9/5

Value for money – 4.4/5

Pricing & Plans

Available upon request.

6. Heap

Another great alternative to FullStory is Heap a digital insights platform. It helps you can swiftly increase conversion, customer satisfaction, and retention by having a thorough picture of the digital journeys of your consumers.

Without the need for engineering, obtain comprehensive data with a single snippet that automatically records every user’s whole digital experience on your product or website. You’ll receive the comprehensive dataset available, controlled and structured for best use.

one of fullstory alternatives

Features

  • Session Replay
  • Segments
  • Dashboards
  • Charts
  • Journeys

Pros

  • Agility in the presentation of context-relevant data layers
  • Ability to identify user problem areas so that your team can improve the user experience

Cons

  • There could occasionally be some unpleasant bugs
  • You do need to have the appropriate training in order to use the platform

Reviews

Based on the information provided by Capterra:

Overall Score – 4.6/5

Ease of Use – 4.2/5

Customer Service – 4.3/5

Value for money – 4.5/5

Pricing & Plans

Available upon request.

7. LogRocket

Modern session replay and monitoring technology from LogRocket is very similar to FullStory. It gives you access to customer behavior data and insights into how to improve user experience and conversion rates.

LogRocket is easy to install and operate. They also give users access to a variety of integrations that make integrating with pre-existing applications straightforward.

fullstory alternative: logrocket

Features

  • Session Replay
  • Frontend Performance Monitoring
  • Product Analytics
  • Error Tracking and Issue Management
  • Machine Learning

Pros

  • records also network and location
  • debugging functionality
  • very similar to FullStory with a lower price

Cons

  • difficult onboarding
  • not the most pleasant-looking UI

Reviews

Based on the information provided by Capterra:

Overall Score – 4.9/5

Ease of Use – 4.6/5

Customer Service – 4.9/5

Value for money – 4.3/5

Pricing & Plans

LogRocket has its own free version with a limit of 1,000 sessions per month. Paid plans start from $99 per month.

8. Pendo

Pendo is a product management tool that assists companies in streamlining processes related to client retention, user onboarding, product planning, and other areas.

It gives data analysts the ability to follow the usage of particular features and the overall product across online and mobile applications. Members of the team can develop and share surveys and polls using Pendo to gain quantitative and qualitative insights into user behavior. Unlike FullStory Pendo doesn’t offer session replay, however.

fullstory competitor: pendo

Features

  • In-app Guides
  • Feedback
  • Analytics
  • Roadmaps
  • SaaS Portfolio Insights

Pros

  • You may create messaging using a simple design tool without having any technological skills
  • Simple user event-based triggers for messaging
  • Excellent functionality for receiving user input and NPS ratings

Cons

  • Since the Mobile app tries to fit in a lot of info, it can be challenging to navigate through that on a mobile device

Reviews

Based on the information provided by Capterra:

Overall Score – 4.5/5

Ease of Use – 4.1/5

Customer Service – 4.6/5

Value for money – 4.3/5

Pricing & Plans

A free plan is available. The paid solution starts at 7K/year.

9. Mouseflow

Mouseflow is a FullStory competitor that collects user behavior analytics to improve user experiences on websites in order to boost conversion rates. It is perfect for product managers, digital marketers, UX specialists, start-ups, small enterprises, and big businesses.

mouseflow

Features

  • Session Replay
  • Heatmaps
  • Forms
  • Conversion Funnels
  • User Feedback

Pros

  • Good heatmap tool with mouse movement maps
  • The information that Mouseflow provides is simple to interpret

Cons

  • It can take a while to take stock of all the features

Reviews

Based on the information provided by Capterra:

Overall Score – 4.7/5

Ease of Use – 4.6/5

Customer Service – 4.6/5

Value for money – 4.4/5

Pricing & Plans

Mouseflow has a limited free plan of 500 recordings per month. Paid plans start at $31 per month, billed annually and go up to $399 per month or higher.

10. Quantum Metric

A behavior analytics tool, Quantum Metric, gives fast data-driven insights into customer struggles. Quantum Metric’s security and performance framework enables clients to get real-time user data safely and at scale.

fullstory alternative: quantum metric

Features

  • Session Replay
  • Journeys
  • Page analytics
  • Experience alerts
  • Performance monitoring

Pros

  • Recorded sessions are simple to distribute to a larger crew
  • Numerous possibilities for selecting and locating the required session recordings

Cons

  • On occasion, it doesn’t accurately reflect the data
  • Sometimes, it might be difficult to navigate and be aware of all the capabilities the tool has

Reviews

Based on the information provided by Capterra:

Overall Score – 4.7/5

Ease of Use – 3.5/5

Customer Service – 5/5

Value for money – 4.8/5

Pricing & Plans

Available upon request.

11. Mixpanel

Mixpanel is a product analytics service that assists companies in tracking customer journeys and gaining insights into consumer actions. Mixpanel offers an analytics suite to assist businesses in measuring what counts, making choices quickly, and creating better products.

Teams can simply examine how and why consumers interact, convert, and retain – in real-time, across devices – with the help of our robust, self-serve product analytics solution to enhance their user experience.

mixpanel

Features

  • Team Boards & Alerts
  • Interactive Reports
  • Limitless Segmentation
  • Group Analytics
  • Data Integration

Pros

  • Mixpanel assists us in customizing the board and workspace, greatly improving comfort
  • It offers capabilities to categorize clients, prioritize their recommendations and tastes, and save all of this crucial data

Cons

  • The interface is comprehensive and filled with features and tools, but because there are so many options, using each one might be complex

Reviews

Based on the information provided by Capterra:

Overall Score – 4.5/5

Ease of Use – 4.0/5

Customer Service – 4.2/5

Value for money – 4.1/5

Pricing & Plans

Mixpanel has a free plan with a limit of some features. Paid plans range from $25 to $833 per month.

12. Amplitude Analytics

Amplitude is a platform for product analytics and a solid FullStory alternative. The platform employs behavioral reports to analyze behavior across mobile apps and website, with real-time tips to speed up work. The use of conversion and retention analytics aids in business growth.

fullstory competitor: Amplitude

Features

  • User Segmentation
  • Funnels
  • Dashboards
  • User Path Tracking
  • Real-Time Insights

Pros

  • Test results with numbers and confidence levels are easily generated
  • Offers a wide range of graphs and views

Cons

  • The database function and its updating are frequently somewhat delayed
  • It should be mentioned that while its layout is quite user-friendly, it is a little disorganized when it comes to planning events in a systematic way

Reviews

Based on the information provided by Capterra:

Overall Score – 4.5/5

Ease of Use – 4.0/5

Customer Service – 4.4/5

Value for money – 4.4/5

Pricing & Plans

Available upon request.

Ready to choose one of these FullStory alternatives?

We are here to help you make it happen! We hope that this list of FullStory alternatives was helpful and that you are now prepared to enhance your website. Create a free UXtweak account or schedule a demo call to make it a place where your users will be happy to return.

Looking for a FullStory alternative?Try UXtweak !

A robust user research tool that offers actionable insights through the session replay and heatmaps tool, advances analytics and much more

Register for free

People also ask (FAQ)

What are the best FullStory competitors?

There are many tools that could serve as a FullStory alternative, however the best are:

  1. UXtweak
  2. Hotjar
  3. Smartlook
  4. Logrocket
  5. Glassbox

Create a free account on UXtweak and try it out yourself!

What are the best free FullStory alternatives?

UXtweak, a great alternative to FullStory, offers a free plan without time limitations for small project. Hotjar and Smartlook – both solid alternatives to FullStory as well – also offer limited free plans.

Anastasia Stepura
September 21, 2023
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Marketing & Sales Assistant in UXtweak, who is always in search of new knowledge and information.

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