Top 14 Lucky Orange Alternatives & Competitors in 2024

In this article, we are going to provide you with a list of tools and software that can serve as an alternative to Lucky Orange.

Tip: Refresh your knowledge of the basic functions and features of Lucky Orange, or jump straight into exploring possible alternatives 🐝 For each Lucky Orange competitor, we evaluated:

• A short description
• Features
• Pros & Cons
• User reviews
• Pricing

We use a table to present a quick overview of pricing, reviews, and support options from Capterra:

Top 14 Lucky Orange Alternatives & Competitors in 2024

Here’s a list of our top 10 Lucky Orange alternatives and competitors that will help you pick the right tool for your UX research project.

1. UXtweak

UXtweak is the first Lucky Orange alternative and is an all-in-one user research platform which helps you to generate heatmaps, analyze your users’ behavior and conduct usability tests to improve your product. UXtweak also provides an advanced survey tool, with conditional logic, customization options, many question types (such as NPS), and other great features. UXtweak’s session recording tool helps you to stop guessing how to improve your website but rather gives you a peak by recording and watching what users are doing on your site.  You can also find users who meet certain criteria or act in a specific way with UXtweak’s recruiting survey participants(on-widget, 155M+ survey panel with 2000+ filtering attributes, and Own Database – a CRM-like tester management system for your own database of testers).

Key features

• Moderated Testing
• Session recording
• Heatmaps
• Usability testing
• NPS survey
• Moderated Testing
• Five Second Test
• Prototype Testing (with Invision & Figma support)
• Recruiting Widget
• First Click Test

See how UXtweak studies look for the participants in these demos 👇

Try Tree Testing ✅

Tree Testing

Try Website Usability Testing 🔥

Website Testing

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

• Overall Score – 4.8/5 
• Ease of Use – 4.7/5
• Customer Service – 5/5 
• Value for money – 4.8/5

Pros

• Advanced analytics that are easy to read
• Ability to run session recordings and generate heatmaps to predict customer behavior
• Intuitive UI and easy set-up
• Help with recruiting, 155M+ User Panel
• Offers all the tools you need in one place
• A comprehensive free plan  – UXtweak allows you to try all features, so you can make a well-informed decision on whether this software fits your needs.
• Helps you to easily manage your participants with your own database

Cons

• Complex Feature Additions: The platform’s frequent addition of complex features may pose a challenge for some users.
  • UXtweak note: To address this, new tutorial videos are being produced.

Pricing & Plans

• UXtweak has a free plan available with unlimited time for small projects.
• You can also choose Plus plan for $59/month (annual billing) or Bussiness Plan for $152/month (billed annually). Custom Enterprise solution is also available. 

Conduct User Research with UXtweak!

The only user research tool you need to visualize your customers’ frustration and better understand their issues

Register for free

2. Hotjar

Hotjar is another great alternative to Lucky Orange that allows you to see how your customers use your website which can be helpful to uncover valuable insights to make the right changes. Hotjar has a heatmap tool — which is their most popular feature used to check for web pages that have the most traffic and mouse activity.  People often combine the heatmaps feature with session recordings to understand what’s happening before and after. With Hotjar’s all-in-one digital experience insights platform, you can get to know your users at every step of their journey, through survey interviews, behavioral insights, and frequent feedback.

Key features

• Heatmaps
• Session Recordings
• Feedback polls
• Surveys
• User interviews
• Integrations
• Funnels 

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

• Overall Score – 4.7/5 
• Ease of Use – 4.5/5
• Customer Service – 4.5/5 
• Value for money – 4.5/5

Pros

• It is very easy to set up and use
• Excellent customer service as said by some Hotjar customers
• Integrates with external applications
• Very intuitive and simple user interface
• Has a versatile heatmap feature that reports in-depth data analytics from user behavior, engagement, and interaction.

Cons

• The user data can oftentimes be difficult to interpret
• Slow loading time due to multiple scrolling

Pricing & Plans

• Hotjar gives you in-depth data analytics from users’ behavior with their free plan. They also have a plus plan that starts at $39/month.

3. Google Analytics 360

Google Analytics 360 is another good alternative to Lucky Orange in which its primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. It uses machine learning to discover customer trends and patterns in the data to identify users with high revenue potential and also the content converting the most customers.

Key Features

• Automation and analytics
• Reporting
• Advertising Workspace
• Explorations
• Data Collection and Management
• Advanced-Data Governance
• Heatmaps
• Session recordings

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

• Overall – 4.7/5
• Ease of Use – 4.1/5
• Quality of Support – 4.1/5
• Value of money – 4.7/5

Pros

• Ability to log into multiple accounts at once
• It is flexible and adaptable to various industries and business models
• Very easy to use
• It processes data extremely fast.
• Color codes data clusters accurately – which people have said helps them with data analysis and synthesis.
• Has a dynamic heatmap feature – which a lot of customers talk about a lot

Cons

• Difficulty to troubleshoot without contacting support when you encounter an error.

Pricing & Plans

• Google Analytics is a free tool that is very easy to use to process your data quickly. To access their enterprise features, you have to talk to their sales team.

4. Crazy Egg

Crazy Egg is another great alternative to Lucky Orange to help you observe user interaction and gauge customer engagement. In addition to most popular features like heatmaps and session recordings, this tool can also be utilized to create scroll maps and A/B tests, which is a great addition to the toolkit and facilitates better, more in-depth product usability research.

Key features

• Snapshot reporting 
• Heatmaps and scroll maps 
• Session recordings 
• A/B testing
• Surveys
• Demo dashboard

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

• Overall Score – 4.5/5
• Ease of Use – 4.5 /5 
• Customer Service – 4.1/5
• Value for money – 4.1/5

Pros

• Very sophisticated A/B testing feature 
• Excellent customer service – Customers have great things to say about Crazy Egg’s customer support
• Little to no learning curve

Cons

• No possibility of monthly subscription/payments 
• Poor UX of the platform  – Clients struggle with navigation and finding relevant information on the platform.

Pricing & Plans.

• Crazy Egg has a very low learning curve were they offer a free 30-day trial on their platform. They also have a paid plan that starts at $49/month with annual billing.

5. Mouseflow

Mouseflow is a great tool if you are considering Lucky Orange alternatives. Mouseflow allows you to watch your website visitors’ sessions, build 6 types of heatmaps for all your pages automatically, set up funnels to monitor customer drop-offs, use form analytics to improve your lead generation, and launch feedback campaigns to learn more about your visitors.

Key Features

• Session Replay
• Conversion Funnels
• User Feedback
• Heatmaps
• Forms
• Friction Score

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

• Overall – 4.7/5
• Ease of Use – 4.6/5
• Quality of Support – 4.6/5
• Value for money – 4.5/5

Pros

• Excellent customer support
• Very easy to set up and use. There is no learning curve.
• Excellent heat map functionality that quickly identifies strengths and weaknesses on any page by analyzing visitor behavior across multiple parameters.
• It is user-friendly with a good user experience.

Cons

• Session replay videos sometimes have trouble loading

Pricing & Plans

• Mouseflow helps you uncover user behavior with its analytics tool on its free plan. They also have a paid plan that starts at $31/month.

6. VWO Insights

VWO Insights uses a behavior analysis engine to help companies identify obstructions that weaken customers’ user experience and highlight areas that can be used for further development opportunities.

Key Features

• Cross-Device Heatmap and Visitor Recording
• Click map
• Heatmap Comparison
• Funnels
• Page and Session Level Recordings
• Scrollmap
• White-labeled Surveys

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

• Overall Score – 5/5
• Ease of Use – 5/5
• Customer Service – 0/5
• Value for money – 4.0/5

Pros

• Intuitive and super easy UI
• Ability to run A/B tests
• Ability to track and analyze website performance in real-time
• Ability to segment my data and draw meaningful insights from it

Cons

• Separate plans for Mobile and Website testing 
• Limited features range – Although the platform provides many other features, such as A/B testing, split URL testing, and report customization, you will have to buy a different subscription for them and overall the platform is quite expensive. 

Pricing & Plans

• VMO Insights offers a paid plan that starts at $392/month.

7. FullStory

FullStory is a UX research and user behavior analytics software with features that combine rich product analytics, robust session detail, and collaboration tools to deliver real-time insights that uncover opportunities on web and mobile experiences. With its dynamic heatmaps, Full Story helps you to make smarter decisions that eliminate friction and enhance user experience. This platform is a nice alternative to Lucky Orange if the main goal of your studies is to be focused on usability testing.

Key Features

• Frustration signals
• User Journey mapping
• Dashboards
• User segments
• Funnels and conversions
• Session Replays
• Heatmaps.

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

• Overall – 4.6/5
• Ease of Use – 4.3/5
• Quality of Support – 4.3/5
• Value for money – 4.1/5

Pros

• Robust feature for user journey mapping
• Offers rich visualizations that provide accurate user data
• It is easy to watch sessions recorded on your website or product
• Ability to track past user visits off their IP, Cookie, etc, and keep a trail

Cons

• Connection problems when running live session replays
• Ineffective limited toolkit –  FullStory’s users have complained about some features being useless or hard to implement. 
• Poor customer service 

Pricing & Plans

• FullStory does not have a free plan. You can get information on their paid plan by reaching out to their sales team.

8. Smartlook

Smartlook is an analytics platform best suitable for qualitative research, especially for actionable insights into customer behavior and user trends related to your product. It helps you uncover the patterns and trends behind users’ actions. These data trends help you answer questions like why users churn, or why aren’t they using a particular feature. Smartlook eliminates the guesswork and tells you why users engage and interact with your product the way they do.

Key Features

• Session recordings
• Heatmaps
• Events
• Funnels
• Crash reports
• Cross-platform
• Mobile app analytics
• Website analytics

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

• Overall – 4.7/5
• Ease of Use – 4.8/5
• Quality of Support – 4.5/5
• Value for Money – 4.5/5

Pros

• Integrates well with third-party applications
• Has a very simple and intuitive UI
• Has a free plan
• Has a robust heatmap and analytics functionality – customers have said great things about this particular feature.

Cons

• Inability to create custom tags for users for easier identification
• Very limited period of data storage – varies between 1 to 3 months.

Pricing & Plans

• Smartlook helps you uncover the patterns and trends behind users’ actions with its free plan. They have a pro plan that starts at $60/month.

9. Inspectlet

Inspectlet is another great alternative to Lucky Orange if you are looking for a way to observe mouse points and scroll depths on your website. Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. You are also able to see every mouse movement, scroll, click, and keypress on your site.

Key Features

• Session Recording
•  Dynamic Heatmaps
•  A/B Testing
•  Feedback Surveys
•  Form Analytics
•  Error Logging

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

• Overall – 4.0/5
• Ease of Use – 4.1/5
• Quality of Support – 3.5/5
• Value for money 3.6/5

Pros

• The session recordings and analytics features are reliable and easy-to-use
• Quick and simple to set up
• It has a great pricing structure – Customers have said that the structure helps them to budget accordingly for research project depending on complexity.
• It has a seamless user experience.

Cons

• Customer support is poor
• Tags sometimes do not work properly which makes the search filter difficult to use

Pricing & Plans

• Inspectlet offers a free plan. They have a pro plan that starts at $39 per month.

10. LogRocket

LogRocket is a research analytics software that combines session replay, product analytics, and error tracking. LogRocket is designed for marketing teams to help create better digital experiences for users of their digital products.

Key Features

• Session Replay 
• Frontend Performance Monitoring 
• Product Analytics
• Error Tracking 
• UX Analytics

User reviews & rating The ratings below are solely based on the tool’s reviews from Capterra:

• Overall – 4.9/5
• Ease of Use – 4.7/5
• Quality of Support – 4.8/5
• Value for money – 4.3/5

Pros

• Has a great error tracking tool that has proved helpful to a lot of their customers
• Provides powerful integrations – with tools such as Sentry. 
• Ability to customize research report 
• Effortless set-up and SDK documentation that is easy to follow

Cons

• Has a steep learning curve
• Insights report is required to be generated manually

Pricing & Plans

• LogRocket has a free plan. They have a paid plan that starts at $199 per month for mobile analytics and $99 per month for website analytics.

11. Microsoft Clarity

Microsoft Clarity is a great substitute for Lucky Orange as it helps you to see at a glance which areas on your page drive the most engagement and how far your visitors scroll. Its session recording feature gives you a live feed of how people use your site in order to find out what’s working, learn what needs to be fixed, and test out new ideas and insights to help you quickly uncover user frustration and turn these problems into opportunities.

Key features

• Heatmaps
• Session recordings
• Insights
• Google Analytics
• Clarity for mobile apps
• Integrations
• Clarity extensions
• Co-pilots

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

• Overall – 4.8/5
• Ease of Use – 4.7/5
• Quality of Support – 4.7/5
• Value for money – 4.9/5

Pros

• It is absolutely free.
• Great tool for small businesses that run e-commerce stores and websites.
• It is easy to set up.
• Has a heatmap feature that is mobile-friendly and reveals clear user data.

Cons

• Delays in data processing delay due to limited historical data available. This hinders access to real-time insights, trends, and data.

Pricing & Plans

• Microsoft Clarity captures how real people actually use your site for absolutely free.

12. WatchThemLive

WatchThemLive is a great tool for those who wish to analyze every single detail of current user trends and customer engagement on their digital products. WatchThemLive can also help you note any inconsistencies or bugs that might lead to poorer usability of your website/application. This is a great alternative to Lucky Orange.

Key features

• Session Recording
• User Tracking
• Heatmaps
• Detailed Analytics
• Conversion & Goal Tracking
• Page Optimization

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

• Overall – 4.5/5
• Ease of Use – 5.0/5
• Quality of Support – 4.5/5
• Value for money 5.0/5

Pros

• Affordable pricing
• Customers have said that the platform is super easy to use.

Cons

• Very limited toolkit – Compared to other alternatives.
• No unique links for each test – Unique test links often make participant recruitment and results usage easier. 

Pricing & Plans

• WatchThemLive has a free plan. They have a paid plan that starts at $29/month billed annually.

13. UXsniff

UX Sniff is another good Lucky Orange alternative that improves a website’s UX by learning from real-world user behavior. It detects and reports abnormal user behavior, such as repeated clicks or scrolls on a website, automatically.

Key Features

• Session recordings
• Website heatmaps
• Feedback widget
• On-site survey

User reviews & rating

The ratings below are based on the tool’s reviews from Capterra:

• Overall – 4.1/5
• Ease of Use – 4.6/5
• Quality of Support – 4.5/5
• Value for money 4.4/5

Pros

• Excellent reporting functionality
• Real-time monitoring of unusual user behavior
• Very easy to use

Cons

• Does not have a lot of features
• Navigation can lag during session recording

Pricing & Plans

• UX Sniff has a free plan that helps you monitor user behavior in real-time. They have a paid plan that starts at $19 per month.

14. UXCam

UXCam has a really robust session recording and heatmap analysis that easily spots website usability issues. UXCam’s analytics help businesses and product teams deliver the perfect product experience by tracking metrics that matter and by extension understanding their users. This is an alternative to Lucky Orange that can be employed to observe every user’s digital interaction with your product.

Key Features

• Session replays
• User and heatmap analytics
• Funnel, event, and issue analytics
• 3rd-party integrations

User reviews & rating

The ratings below are based on the tool’s reviews from Capterra:

• Overall – 4.7/5
• Ease of Use – 4.8/5
• Quality of Support – 5.0/5
• Value for money 4.7/5

Pros

• Its a great cost-effective tool to improve the user flows of any product
• Very detailed session recording – which leads to a well-detailed research report data.
• Responsive customer service – that deals extensively with issue resolutions. 

Cons

• The UI looks old, is hard to follow at first contact, and is not very intuitive. 
• Problems with longer video recordings – Loss of sensitive data when running long video recording sessions due to problems with loading the videos.

Pricing & Plans

• UXCam has a free plan. You can get information on their paid plan by reaching out to their sales team.

Let’s remember Lucky Orange

Lucky Orange is a UX research analytics tool used for session recording and heatmaps to understand how people navigate a website. It provides tracking and visualization of customer engagement, highlighting data points such as clicks, mouse movement, and scroll depth. It is a tool mostly used by UX researchers, designers, and analysts to get a deeper understanding of quantitative results from web analytics.  Lucky Orange is optimized around metrics which leaves little room for a nuanced approach to uncovering core customer mental models, purchasing decisions, frustrations, and unique needs. If you want to spend time understanding your customers, their needs, and what their jobs to be done are, Lucky Orange might not be the tool for you.

Lucky Orange Features

Some Lucky Orange product features include:

• Data visualization 
• Surveys 
• Heatmaps 
• Mouse movement 
• Conversion Funnels 
• Announcements
• Form Analysis

Lucky Orange reviews

As captured from Capterra:

• Overall  – 4.7/5 
• Ease of Use – 4.7/5
• Customer Service – 4.7/5
• Value for money – 4.7/5

Why do people use Lucky Orange?

• They have heatmap features that work well and display what people click on over a range of screen sizes.
• Integrates well with other tools, from GA to Adobe Analytics to Optimizely.
• Session recordings provide detailed playbacks of how people use a particular website.
• Has a free version that lets people run their UX research quantitative projects before expanding their needs

Why do people look for a Lucky Orange alternative?

The paid plans on Luck Orange have the same features, and there are no smaller plans with fewer features which forces most Lucky Orange customers to only use their session recording features and the basic analytics to perform quantitative research and track necessary customer data. As different business research goals expand, product and research teams are looking for a more holistic tool and software that will help them perform both qualitative and quantitative research to understand their customers better and tailor their product solutions to meet their unique needs.

List of Free Lucky Orange Alternatives

Here’s a list of our free forever Lucky Orange alternatives that you can make use of in your next UX research project:

1. UXtweak
2. Hotjar
3. Google Analytics 360
4. Mouseflow
5. Full Story
6. Smartlook
7. Inspectlet
8. LogRocket
9. Microsoft Clarity
10. WatchThemLive
11. UXsniff
12. UXCam

Conduct User Research with UXtweak!

The only user research tool you need to visualize your customers’ frustration and better understand their issues

Register for free

Found the best Lucky Orange alternative for you?

Staying informed about viable alternatives to the different UX research tools and software as they apply to different use cases is very crucial. A toolbox of versatile and effective research software is essential for empowering you with the option of choice. When you select the right tool that offers the best solution to your research needs, it often leads to the success of your research project.  Still unsure which software to choose, why not try our top alternative – UXtweak? Create a free account and conduct your next user survey or watch how users use your website with our session recordings to improve your digital product’s UX!