Elena Mitsiou

Current position: UX Researcher

Expertise: UX Research, UX Design, EdTech

Education: Master of Science in Management

Elena is a T-shaped UX Researcher with a varied cross-industry marketing background. She holds a BA in English as SLA, a Master of Science in Management and a professional UX Design Diploma. She leverages her marketing background to bridge the gap between users and products, ensuring digital products meet user needs while hitting business goals.

Her career highlights include helping Talanta, an educational start-up to scale into a global remote-first edtech SaaS business and becoming a guest lecturer at the University of Brighton International College.

User Research

The Power of Human Insights: Tools and Methods

If you are looking for ways to create a meaningful experience for the users of your digital product, know that just a slick UI will not do the trick! Crafting a stellar user experience is not only about flashy graphics but also about tapping into human insights. Read more ...

Elena Mitsiou
January 28, 2024
UI/UX Design

CRO Mobile Optimization: A Comprehensive Guide

With mobile device users on the rise, conversion rate mobile optimization is a critical practice for UX professionals, web developers, and marketers alike! Learn how CRO mobile optimization can help you unleash the full potential of your product. Read more ...

Elena Mitsiou
November 22, 2023
Product Development

Understanding Mobile App Analytics

Do you want to get ahead of the curve in this competitive app ecosystem? Learn to understand mobile analytics, discover key metrics to track, best practices and tools to help you! Read more ...

Elena Mitsiou
October 17, 2023
UI/UX Design

How to Build a UX Portfolio With Zero Experience

Crafting a killing UX portfolio can be the first step towards a successful UX career. This is why we have created this handy guide packed with invaluable information and ideas on how to build your portfolio with no experience, including templates and examples to get you started! Read more ...

Elena Mitsiou
October 2, 2023
User Research

5 Methods to Help You Distribute Your Survey

Building a survey is one thing… but how can you ensure prompt distribution that ticks all the boxes? In this article we cover 5 most common survey distribution methods and dive into each method's pros & cons! Read more ...

Elena Mitsiou
September 7, 2023
User Research

How to Track And Analyze App User Behavior

Tracking and analyzing app user behavior can take your app usage to the next level! In this article, we have collated everything you need to know about tracking and analyzing app behavior including best practices and tools to get you started! Read more ...

Elena Mitsiou
August 29, 2023
User Research

How to Conduct a UX Review

In this article, we are exploring the game-changing impact of the UX review on user experience. You will learn everything you need to know about UX reviews, including its key benefits, methodologies, tools, and examples as well as a handy checklist to hit the ground running when optimizing your digital product. Read more ...

Elena Mitsiou
August 16, 2023
User Testing

User Interface (UI) Testing Guide + Checklist

User interface testing is critical for the success of your digital product. That's why we have created a comprehensive guide, including a smart UI testing checklist to help you kick-start your user interface testing process. Read more ...

Elena Mitsiou
June 22, 2023