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13 Top Mixpanel Alternatives & Competitors in 2024
UX Tips

Published on December 11, 2023

13 Top Mixpanel Alternatives & Competitors in 2024

Learn what UX researchers and designers consider when choosing a Mixpanel alternative tool for collecting quantitative and qualitative user behavior data.

A popular product analytics tool, Mixpanel’s pricing is quite costly and may not be the right fit for everyone. Additionally, some users claim their interface and features to be too complex and not user-friendly. That’s why it’s always good to have a list of Mixpanel alternatives in case you want to switch to another tool.

In this article, we will explore a list of our top 13 Mixpanel alternatives that offer improved features and guide you through choosing one for your user testing project.

13 Top Mixpanel Alternatives & Competitors in 2024

Here’s a list of our top 13 Mixpanel alternatives that will help you to make effective data-driven about your digital product.

  1. UXtweak
  2. Pendo
  3. Hotjar
  4. Amplitude
  5. Woopra
  6. Heap
  7. Countly
  8. Kissmetrics
  9. CleverTap
  10. FullStory
  11. Contentsquare
  12. Glassbox
  13. Gainsight PX

For each Mixpanel alternative, we included:

  • A short description
  • Features
  • Pros & Cons
  • User reviews
  • Pricing

Here’s a quick overview of pricing, reviews, and support options from Capterra:

Rating

Ease of Use

Quality of Support

Pricing

UXtweak

4.8

5.0

✓ Free plan 

Plus plan - $80/month

Billed annually

Pendo

4.1

4.5

✓ Free plan 

Paid plan starts at $2000 billed annually

Hotjar

4.6

4.5

✓ Free plan 

Paid plan starts at $39/month

Woopra

4.1

3.8

✓ Free plan 

Paid plan starts at $79.95/month

Countly Analytics

4.5

5.0

✓ Free plan 

Paid plan starts at $80/month

CleverTap

4.3

4.4

✗ No free plan

Paid plan starts at $99 per month

Heap

4.2

4.3

✓ Free plan 

Pricing is available upon request.

Kissmetrics

3.5

4.3

✗ No free plan

Paid plan starts at $49/month

Fullstory

4.3

4.3

✓ Free plan 

Paid plan starts at $300/month

Contentsquare

4.3

4.8

✗ No free plan

Pricing is available on request

Amplitude

4.0

4.4

✓ Free plan 

Pricing is available upon request.

Glassbox

4.9

5.0

✗ No free plan

Pricing is available on request

Gainsight PX

3.7

4.5

✓ Free plan 

Paid plan starts at $300/month

1. UXtweak

mixpanel alternatives

UXtweak is the first Mixpanel alternative and is an all-in-one web analytics and user research platform for testing and analyzing user behavior. It offers an advanced session recording and heatmap tool with other suites of features and functionalities. With UXtweak, you can understand how users interact with your product, where they face issues, pinpoint areas of improvement, understand their behavior, and use this information to optimize your product’s UX!

UXtweak is a perfect alternative for the Mixpanel tool, as it offers robust quantitative and qualitative insights, with a much better pricing structure and responsive customer support.

Key features

Try UXtweak tools in action in these demos:

Try Session Recording with UXtweak🔥

Session Recording
Try Session Recording with UXtweak🔥

Try Website Usability Testing✅

Website Testing
Try Website Usability Testing✅

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.8/5

Ease of Use – 4.7/5

Quality of Support – 5/5

Pros

  • Help with recruiting: an Onsite Recruiting Widget that transforms website visitors into testers, a 155M+ User Panel, a unique opportunity to create your own Participant Database 
  • Advanced analytics that is easy to read – UXtweak offers a variety of data visualizations that will give you plenty of insights about your users’ behavior
  • Intuitive UI and easy set-up
  • Free plan available
  • Has a great support team

Cons

  • Only supports 14 languages

Pricing & Plans

UXtweak has a free plan available for unlimited time for small projects. You can also choose a pro plan for only $80 per month and billed annually as your team and needs grow.

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2. Pendo

mixpanel alternatives

Pendo is another Mixpanel alternative that helps you to understand successful user behaviors with its analytics functionality and automatically drives users to the features that benefit them the most on your digital product. With Pendo, you can improve customer engagement by curating the perfect first impression as well as a frustration-free experience at the start of the customer journey.

Key features

  • Analytics
  • Mobile
  • In-app Guides
  • SaaS Portfolio Insights
  • Feedback
  • Integrations
  • Roadmaps
  • Data Sync

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.5/5

Ease of Use – 4.1/5

Quality of Support – 4.6/5

Pros

  • Ability to create and execute surveys within a web page
  • Pendo has an efficient data-collecting feature
  • Easy to implement
  • The “tracking snippet” functionality is fast to install

Cons

  • Can be difficult to understand how mobile subscription works outside of a main web application
  • New Guides/Display list is clunky and difficult to manage

Pricing & Plans

Pendo helps you to use product data to drive better decision-making with its paid plan which starts at $2000 billed annually. They have a free trial version that helps small teams get started.

3. Hotjar

mixpanel alternatives

Hotjar is the second Mixpanel alternative and is a user analytics tool with heatmap functionalities that help you bring your customer data to life with insights. Hotjar provides you with an intuitive, visual way to uncover what’s happening before and after as users navigate your website, their behaviors, and why they behave in that particular manner which helps improve the users’ journey and overall product UX.

Key features

  • Heatmaps
  • Session Recordings
  • Feedback polls
  • Surveys
  • User interviews
  • Integrations
  • Funnels

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.7/5

Ease of Use – 4.6/5

Quality of Support – 4.5/5

Pros

  • Has a versatile heatmap feature that reports in-depth data analytics from user behavior, engagement, and interaction.
  • Easy to implement due to its simple user interface
  • Ability to record user sessions when auditing user flow and customer activity on a website.
  • Very responsive and professional customer support.

Cons

  • The user data can oftentimes be difficult to interpret
  • Slow loading time due to multiple scrolling

Pricing & Plans

Hotjar tells you everything you need to know about your website with their free plan. They have a paid plan that starts at $39/month.

4. Amplitude

mixpanel alternatives

Amplitude as a Mixpanel alternative has cross-platform user journey tracking, user behavior analysis, and segmentation capabilities that help you to see every path users take in a single view and zoom in order to understand the context and intent behind their actions on your website or mobile app. Amplitude makes it easy for you to answer complex product questions like, which activities keep users coming back? What is the impact of your latest release? Which are needed to take action and drive growth.

Key features

  • Integrations
  • Audience Management
  • Behavioral Graph
  • Data Governance

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.6/5

Ease of Use – 4.1/5

Quality of Support – 4.4/5

Pros

  • Ability to Integrate with tools like Segment – This enables the creation of custom conversions to track specific actions.
  • The funnel analysis tool has great data visualization capabilities
  • Has a customizable dashboard
  • Ability to define and analyze events

Cons

  • Limitation in “join” functionalities to group multiple events
  • Load time on web pages is slow

Pricing & Plans

Amplitude gives you the trusted insights needed to take action and drive growth with its free plan. They have a paid plan that starts at $995/month.

5. Woopra

mixpanel alternatives

Woopra is another Mixpanel alternative that gives you real-time analytics on your customer’s end-to-end journey by tracking everything that your users do in order to understand them and improve their experience with your product.

Key features

  • Live KPI dashboards
  • Real-time notifications
  • Funnel reports
  • Real-time segment updates
  • Retention reports

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall Score – 4.3/5

Ease of Use – 4.1 /5 

Customer Service – 3.8/5

Pros

  • Ability to track solutions and monitor clients/customers.
  • Ability to easily configure events that can be triggered from the client or the server side.
  • Has an efficient report funneling functionality
  • Ability to integrate with third-party applications

Cons

  • Very hard to record accurate data
  • Has an unintuitive dashboard and interface

Pricing & Plans

Woopra helps you to track everything that your users do with their free plan. They also have a paid plan that starts at $79.95 per month.

6. Heap

mixpanel alternatives

Heap as a Mixpanel alternative gives you a complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. With Heap’s digital insights, you can see every action by every user on your product or website, and then receive direction on the improvements that will most impact your product.

Key features

  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Analytics
  • Session Replay 
  • Heatmaps 
  • Journeys

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.5/5

Ease of Use – 4.2/5

Quality of Support – 4.3/5

Pros

  • Ability to collaborate with team members in data path and chart preparation to get the best results
  • It is great for creating custom reports and dashboards
  • Ability to track every single step of a user’s journey
  • Has a robust feature set that caters to different needs

Cons

  • Creating events and map pages can be time-consuming
  • Limited amount of configurations and customizations in dashboards and reports

Pricing & Plans

Heap has a free plan that allows you to track every single step of a user’s journey. They also have a paid plan that starts at $400 per month.

7. Countly

mixpanel alternatives

Countly is another Mixpanel alternative that allows you to measure and optimize your product’s performance. With Countly, you can create customized customer experiences and successful user journeys with product analytics solutions that provide insights into how your users interact with your digital products, from acquisition to advocacy.

Key features

  • User Profiles
  • Crashes and Errors
  • Push Notifications
  • Dashboards
  • Cohorts
  • Funnels
  • Heatmaps
  • Retention
  • Surveys

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.7/5

Ease of Use – 4.5/5

Quality of Support – 5.0/5

Pros

  • Ability to have clients log in and view their analytics
  • Has an efficient Push notifications and User profiles functionality
  • Has a significant amount of features, controls, and options to customize any web platform
  • Effective in tracking user journeys

Cons

  • It lacks omnichannel functionalities
  • Documentation is a bit complicated and can be easier

Pricing & Plans

Countly allows you to measure and optimize your product’s performance with their free plan. They also have a paid plan that starts at $80/month.

8. Kissmetrics

mixpanel alternatives

Kissmetrics is another Mixpanel alternative that uncovers important insights by visualizing a user’s full customer journey across devices and makes it easy to track their characteristics to help you determine which features are most valuable to your customers and learn more about who your most valuable customers are.  Kissmetrics reveals how customers engage with your product, who your super users are, and what features drive conversions.

Key features

  • Advanced BI Reporting
  • Detailed Customer Activity
  • Revenue Generation
  • Instant Key Metrics
  • Tracking and Analytics

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.3/5

Ease of Use – 3.5/5

Quality of Support – 4.3/5

Pros

  • Offers quick access to relevant reports
  • Ability to collect user interaction data towards web-based products by defining user events
  • Ability to easily track features
  • Ability to perform AB tests over web-based products
  • It is easy to set up dashboards

Cons

  • Difficult to install and requires a lot of work
  • The interface design of the admin tool is not good

Pricing & Plans

Kissmectrics allows you to track customer behavior with their 14-day free trial. To access other features, they have a paid plan that starts at $49 per month.

9. CleverTap

mixpanel alternatives

CleverTap is another great Mixpanel alternative with features like push notifications and analytics that enable you to retain your most valuable users and grow customer lifetime value. CleverTap utilizes audience analytics, omnichannel engagement, and product A/B testing to help you deliver a personalized user experience while reaching users who are currently not in your product or website.

Key features

  • Analytics & Insights
  • Automated User Segmentation
  • Omnichannel Engagement
  • Push Notifications
  • Journey Orchestration
  • Campaign Optimization
  • Lifecycle Optimization

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.4/5

Ease of Use – 4.3/5

Quality of Support – 4.4/5

Pros

  • Ability to view real-time analytics and create push and in-app campaigns based on real user data
  • The interface is very easy to use
  • Has an efficient scheduled campaign feature and integration with the service provider
  • Ability to customize APIs for sending notifications

Cons

  • It takes more time to segment data when working with large databases.
  • Not supported for web applications.
  • The user guides can sometimes be very difficult to follow.

Pricing & Plans

CleverTap offers real-time analytics to uncover new insights from user behavior with its 30-day free trial. They have a paid plan that starts at $99 per month.

10. FullStory

mixpanel alternatives

FullStory combines rich product analytics, robust session detail, and collaboration tools to deliver real-time insights that uncover opportunities on web and mobile experiences. As a Mixpanel alternative, FullStory’s robust features help businesses understand their users’ digital experiences to eliminate friction and capitalize on what’s successful.

Key features

  • Frustration signals
  • User Journey mapping
  • Dashboards
  • User segments
  • Funnels and conversions
  • Session Replays
  • Heatmaps

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.6/5

Ease of Use – 4.3/5

Quality of Support – 4.3/5

Pros

  • Ability to filter out sessions to land on a particular session of interest on a webpage
  • Ability to save searches that you’ve identified for whatever reason
  • Ability to review widget screen recordings for any app
  • Very easy to trace or track usage abuse

Cons

  • Fullstory can be a bit slow or laggy
  • Limitation with respect to window of time that sessions are available for review

Pricing & Plans

FullStory allows you to utilize their rich and robust features with a free plan. They have a paid plan that starts at $300 per month.

11. Contentsquare

mixpanel alternatives

Contentsquare is another great Mixpanel alternative that helps you uncover hidden customer behaviors and deliver better experiences. With functionalities like zone-based heatmaps, journey analysis, session replay, impact quantification, AI insights, and struggle analysis, you can improve the digital experience of your product with real-time insights.

Key features

  • Impact quantification
  • Struggle Analysis
  • Form Analysis
  • Customer Journey Analysis 
  • Session Replay 
  • Zone-based Heatmaps

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall Score – 4.8/5 

Ease of Use – 4.4/5

Customer Service – 4.8/5

Pros

  • Has extensive features to analyze user behavior on a page or on a set of pages.
  • ContentSquare has integration with customer feedback tools like Google Analytics.
  • Has an efficient AB-testing feature
  • ContentSquare is relatively fast and easy to implement
  • Has very powerful visual representations of data

Cons

  • Recurring performance issues when taking in data from a large variety of external campaigns.
  • The workspace feature can lag due to bugs.

Pricing & Plans

ContentSquare’s pricing information is available on demand.

12. Glassbox

mixpanel alternatives

Glassbox is another great Mixpanel alternative that helps you discover exactly what your customers do and why. With Glassbox’s analytics, you can record, replay & analyze web & mobile app sessions to deliver insights that fuel customer growth and loyalty.

Key features

  • Customer Journey Analytics 
  • Mobile App Analytics 
  • Session Replay 
  • Performance Analytics 
  • Product Analytics 
  • Interaction and detailed Heatmaps 
  • Funnel Analysis 
  • Struggle and Error Analysis

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall Score – 5.0/5 

Ease of Use – 4.9/5

Customer Service – 5.0/5

Pros

  • Has interaction maps that help to understand the struggles met by visitors when analyzing their session through session recordings
  • Ability to return successful and unsuccessful transactions found in systems in details of percentages.
  • Ability to capture robust data on each user journey

Cons

  • Inability to segment session recordings by IP address
  • Working with filters can be tricky – sometimes it is hard to save frequently used filters.

Pricing & Plans

Glassbox’s pricing information is available on demand.

13. Gainsight PX

mixpanel alternatives

Gainsight PX is the last Mixpanel alternative that empowers UX researchers and designers with the tools necessary to deeply understand user behavior, drive product adoption, and collect user feedback. Its analytics tool has path and funnel analysis features that help you to shadow user behavior, identify friction points, and mitigate adoption risk across your digital product or website.

Key features

  • AB Testing
  • Access Controls/Permissions
  • Activity Tracking
  • Behavior Tracking
  • Behavioral Targeting
  • Churn Management
  • Cohort Analysis
  • Content Analytics
  • Contextual Guidance
  • Conversion Tracking

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.0/5

Ease of Use – 3.7/5

Quality of Support – 4.5/5

Pros

  • Ability to organize accounts and track progress on how to best service customers
  • Very efficient engagement and survey analytics
  • Ability to analyze and visualize reports

Cons

  • Gainsight PX has a bit of a learning curve
  • The UI is not user-friendly

Pricing & Plans

Gainsight PX helps you to identify friction points with its free plan. They have a paid plan that starts at $500 per month.

List of Free Mixpanel Alternatives

Here’s a list of our free forever Mixpanel alternatives that you can leverage to understand user behavior and improve your digital product.

  1. UXtweak
  2. Hotjar
  3. Pendo
  4. Amplitude
  5. Woopra
  6. Heap
  7. Countly
  8. FullStory
  9. Gainsight PX

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Found the best Mixpanel alternative for you?

To overcome the limitations that Mixpanel possesses, we explored a list of analytics tools and software that combines both quantitative and qualitative functionalities. In looking for your next Mixpanel alternative, make sure to understand the unique needs of your project requirement and how relevant the tool will be in meeting or matching your research project requirements. A good Mixpanel alternative has a simple setup, a comprehensive feature set, and one that addresses both quantitative and qualitative analytics.

UXtweak is an all-in-one web analytics and user research platform that addresses all these factors and has a comprehensive feature set that caters to all kinds of research needs. UXtweak’s session recording and heatmap tool helps you to stop guessing how to improve your website while you record and watch what users are doing and extract actionable insights from the user journeys and recorded sessions.

Create a free account to understand your users’ behavior and improve your digital product.

FAQ: Mixpanel Alternatives

What are the best Mixpanel alternatives?

Some of the best Mixpanel alternatives are:

  1. UXtweak
  2. Hotjar
  3. Pendo
  4. Amplitude
  5. Woopra
  6. Heap
  7. Countly
  8. FullStory
  9. Gainsight PX
What are the key features to look for in a Mixpanel alternative?

There are a range of key features to look out for in any Mixpanel alternative, however, you should focus on the features that are relevant to your project needs. As Mixpanel’s main feature is session recording, ensure your alternative has a robust session recording and both quantitative and qualitative capabilities.

Which Mixpanel alternative offers a free plan?

UXtweak is a Mixpanel alternative that offers a free forever plan for small projects. You can create a free account now and upgrade as your research needs grow.

Exon Nkemchor
December 11, 2023
All author's articles

Exon is a freelance UX Designer who currently writes on the UXtweak blog as a UX writer. As a designer, Exon is passionate about designing experiences that guide users to find value in the products they use, as well as helping businesses come up with initiatives to improve product UX, and drive user engagement/adoption.

Exon likes to see himself as a balanced UX professional that gets excited about gnarly problems that have too many layers. With a Bachelor of Engineering degree in Electrical & Electronic Engineering, he applies an empathy and data-driven UX design thinking process to help teams test their ideas to quickly uncover valuable user insights that will help them deliver delightful product experiences that customers love.

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