20 Best Website Feedback Tools

Website feedback tools enable businesses to connect with their audience on a deeper level. They serve as a bridge between you and your users, allowing you to create a website that meets their goals and resonates with their needs and expectations. Website feedback tools provide valuable insights into your website’s performance by exposing what works and what needs improvement, as well as what your users think about the product. 

With a lot of website feedback tools in the market, identifying the one which aligns with your specific feedback goals and objectives can be daunting.

In this article, we will explore and evaluate some of the most popular website feedback tools that can help you unlock a wealth of knowledge on your website content. Let’s get started!

What are website feedback tools?

Website feedback tools are software tools that facilitate the process of gathering valuable website feedback by collecting user opinions, suggestions, and concerns. They help businesses uncover patterns in key customer journey moments, discover trends in user behavior, and identify areas of interest in a website. With various types of website feedback tools, businesses can enhance user experience, increase customer satisfaction, and drive higher conversions. 

Website feedback tools usually offer features such as feedback forms, surveys, and rating systems that enable users to provide their input easily, and can be used to:

• Gather feedback from users and customers after launching a new website
• Get insights on website usability and user experience
• Push out surveys on customer satisfaction and specific web pages
• Fill out bug reports and feature requests
• Collect customer reviews

After collecting feedback, the data can be synthesized and analyzed using analytics tools to draw insights into usability issues, design flaws, and gaps in user flows, thus enabling UX designers to optimize and enhance website’s online presence.

This customer-centric approach to collecting feedback demonstrates the value of user opinions, which can lead to user retention, improved brand reputation, and optimized website conversions.

The 20 best website feedback tools

Below is our list of the 20 best website feedback tools you can use to collect feedback on your website.

1. UXtweak
2. Qualaroo
3. Marker.io
4. Survicate
5. Feedbackly
6. Zonka Feedback
7. UserVoice
8. SurveyMonkey
9. GetFeedback
10. Trustpilot
11. Typeform
12. Usersnap
13. UserReport
14. Alchemer
15. SurveySparrow
16. BugHerd
17. Okendo
18. Google Forms
19. Mopinion
20. Ruttl

For each tool we evaluated, we provide:

• A short description
• A list of features
• Pros & Cons list
• User reviews
• Pricing

As we go into an overview that identifies the strengths and weaknesses of each of these tools, here is a table that highlights a brief description of each tool’s reviews from Capterra:

1. UXtweak

UXtweak is an all-in-one UX research platform full of powerful tools for improving the usability of websites and apps, from prototypes to production. It is designed to perform usability testing, information architecture research, and user behavior analytics at any stage of the development cycle. 

UXtweak offers a wide set of user behavior analytics tools to help you make data-driven decisions that improve user experience and increase retention. With this tool, you can collect website feedback, create customized surveys, watch session replays, generate heatmaps, conduct usability tests and other research activities to find out how users interact with your product.

Key features

• Mobile Testing 
• Website Testing
• Prototype Testing
• Session Recording & Heatmaps
• Surveys
• Card Sorting
• Tree Testing
• Preference Test
• Five Second Test
• First Click Test

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.9/5

Ease of Use – 4.8/5

Quality of Support – 5/5

Pros

• Advanced analytics that are easy to read – UXtweak offers a variety of data visualizations that will give you plenty of insights about your users’ behavior. 
• 155M+ User Panel to recruit participants from.
• Recruiting Widget – allows you to turn real website visitors into testers.
• Intuitive UI and easy set-up.
• Free plan.
• Has a survey feature that collects feedback.

Cons

• Supports only 10 languages.

Pricing & Plans

UXtweak has a free plan available and it is unlimited in time for small projects. You can also choose a Pro plan for only $80/month and billed annually.

2. Qualaroo

Qualaroo is a website feedback and SaaS-based advanced survey platform that facilitates the creation of highly-targeted surveys for multiple channels.

Qualaroo allows you to create surveys in minutes to measure CX metrics, gather customer feedback, and generate leads. It’s packed with features, such as multi-lingual support, targeting options, pre-built templates, skip-logic, design customization, and much more, so you can personalize your surveys to increase response rates and user engagement. You can survey visitors on your website or app at the right moment.

Key features

• Survey Templates
• AI Sentiment Analysis
• Nudge for Prototypes
• Confirmation Page Surveys
• Exit Intent Surveys
• Question Branching
• A/B Testing
• Integrations

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.7/5

Ease of Use – 4.6/5

Quality of Support – 4.7/5

Pros

• Has advanced reporting, targeting, and a Sentiment analysis feature that helps to collect accurate feedback.
• The Nudge feature makes it easy to survey customers while they are performing an action to get precise feedback.
• Supports surveys on iOS and Android devices as well as websites.
• Very easy to set up and work with.

Cons

• Inability to create in-depth custom dashboards and charts.
• The trial version offers only the most-basic functionalities.

Pricing & Plans

Qualaroo allows you to survey visitors on your website or app at the right moment with its 15-day free trial. You can also choose a paid plan only for $80 per month for advanced feedback features.

3. Marker.io

Marker.io is a website feedback tool that automatically captures a screenshot that your reporter can annotate to get their point across. Marker.io allows you to collect website feedback from your team, clients, and users with its feedback widget feature.

You can also send feedback and bug reports without leaving your website.

Key features

• Website annotations
• Website feedback
• UAT & QA testing
• Bug tracking
• Session replay
• Console recording

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.8/5

Ease of Use – 4.8/5

Quality of Support – 4.9/5

Pros

• It is easy to use across CRM (Trello, Asana) software.
• Ability to report bugs and other website issues.
• The Customer support is highly responsive.
• It is very easy to set up with its Chrome extension plugin . 

Cons

• The system often lags when the tool loads and the repo information is populated.
• It is limited to the browser only.

Pricing & Plans

Marker.io helps you to collect live website feedback from teams, clients, and users with its 15-day free trial. You can also choose a paid plan at $39 per month for advanced feedback features.

4. Survicate

Survicate is a website feedback tool that captures customer satisfaction by running feedback surveys across a funnel. Survicate helps you to ask for feedback with surveys at every step of your website’s user journey to get user insights. You can also send survey data to your work tools with native integrations.

Key features

• Email Surveys
• Website Feedback Surveys
• In-Product Surveys
• Mobile In-App Surveys

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.8/5

Ease of Use – 4.8/5

Quality of Support – 4.9/5

Pros

• It has a free plan.
• Ability to determine client behavior, trends, and other relevant factors with surveys.
• It is very easy to use.
• It integrates contact forms directly onto your website.

Cons

• Backend can be slow at times.
• No export features for survey results available on the free plan.

Pricing & Plans

Survicate helps you create and send surveys out for free with its free plan. They also have a paid plan at $99 per month.

5. Feedbackly

Feedbackly is a website feedback tool that helps you create customizable surveys and publish them simultaneously on any sales/communication channel.

Publish surveys that reveal how customer emotions impact your business in minutes at any channel online or offline (email, SMS, website, QR-code, etc.). Sit back and wait for the feedback to gather automatically and analyze results in real-time using their easy-to-use analytics tool.

Key features

• Multichannel Feedback Collection
• Survey Templates
• Behavioral Targeting
• Website Widgets
• Email & SMS Tool
• Survey Analytics
• Performance Measurement & Trends
• Customizable Dashboards
• Profanity Filters

User reviews & rating

The ratings below are based solely  on the tool’s reviews from Capterra:

Overall – 4.2/5

Ease of Use – 4.4/5

Quality of Support – 4.0/5

Pros

• It is easy-to-use and very user-friendly.
• It has a really dynamic visual analytics feature.
• Great customer data digestion feature for easy decision-making on the nature of improvements.

Cons

• Lengthy integration periods with other software.
• Low response on calling up data status.

Pricing & Plans

Feedbackly helps to reveal how customer emotions impact your business with its 14-day free trial. You can also choose a paid plan at $199 per month for advanced feedback features.

6. Zonka Feedback

Zonka Feedback is a Customer Satisfaction Software & Survey Tool that offers an easy way to collect feedback and conduct surveys from customers and employees across multiple channels: iPads, Android Tablets, Smartphones, websites, Email, & SMS.

Zonka Feedback helps you to measure the right CX metrics, including Net Promoter Score, Customer Effort Score & CSAT Score while keeping your team aligned, viewing responses, and collaborating to close the feedback loop. View insightful reports to target Customer Delight & Growth. You can also view insightful reports to target Customer Delight & Growth with Zonka Feedback.

Key features

• Build Surveys
• Collect Feedback
• Automate CX
• Reporting and Analytics
• Close Feedback Loop
• APIs & Integrations
• Microsurveys

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.8/5

Ease of Use – 4.7/5

Quality of Support – 4.9/5

Pros

• It is easy to set up with a very user-friendly interface.
• Zonka Feedback is fast and very flexible.
• Great customer support.
• Very easy to develop a survey and distribute to customers.

Cons

• Numerous features which can make the software overpopulated.
• Lack of flexibility when exporting customer data.

Pricing & Plans

Zonka Feedback allows you to collect feedback from customers and employees with its 15-day free trial. You can also choose a paid plan at $29 per month for advanced feedback features.

7. UserVoice

UserVoice is a website feedback tool that collects and organizes feedback from multiple sources to provide a clear, actionable view of user feedback. UserVoice gives you all the tools to listen, analyze and close the loop with customer bases and internal teams of any size.

You can  seamlessly gather feedback, justify decisions transparently, and foster customer connections for your product in order to exceed expectations.

Key features

• Collect Feedback
• Engage Customers
• Inform Product Strategy
• Conduct Product Research
• Align Internally
• Integrations

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.2/5

Ease of Use – 4.2/5

Quality of Support – 4.2/5

Pros

• It is very easy to set up.
• Low cost for paid plans.
• It is super easy to integrate a support ticket system in any web app.
• It has a feedback forum which makes it easy for customers to vote on product decisions.

Cons

• Loading time on the dashboard system can be slow.
• It does not completely integrate with Email.
• The product backend is quite outdated in UX.

Pricing & Plans

UserVoice allows you to seamlessly gather feedback, justify decisions transparently, and foster customer connections with its 21-day free trial. You can also choose a paid plan at $169 per month for advanced feedback features.

8. SurveyMonkey

SurveyMonkey gives businesses a way to turn feedback into action that drives growth and innovation. SurveyMonkey offers expert-written survey templates that speak to customers, employees, or your target audience and collect feedback in minutes.

Key features

• Surveys
• Feedback plugins
• Audience panel
• CX metrics

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.6/5

Ease of Use – 4.6/5

Quality of Support – 4.3/5

Pros

• Ability to create custom dashboards for different users or managers with its reporting tool.
• Has a free plan.
• Great customer support.
• Very simple and intuitive user interface.
• Ability to customize survey forms.

Cons

• Inconsistent proprietary user panels.
• Limitations on the number of responses and questions.

Pricing & Plans

SurveyMonkey helps businesses learn what their customers, employees, or prospects want, need, and expect from their product with its free plan. They also have a paid plan at $25 per month.

9. GetFeedback

GetFeedback is a website feedback tool that allows businesses to automatically collect customer feedback at critical touchpoints in the customer journey.

GetFeedback helps you to quickly pivot based on your customers’ feedback and drive more value for them and your business by adding more context into your surveys and then push their feedback into Salesforce. This way, you can measure valuable customer metrics like NPS, CSAT, or CES and take intelligent action to improve your customer experience.

Key features

• Survey Builder
• Data Import/Export
• Reporting/Analytics
• Listening
• Understanding
• Acting
• Integration

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.7/5

Ease of Use – 4.7/5

Quality of Support – 4.6/5

Pros

• Very robust and simple feedback surveys.
• Supports integrations across a number of software (Salesforce).
• It is user-friendly and provides excellent reporting features.
• Ease of use for survey participants.

Cons

• It does not permit video responses or screen recordings of the user.
• Restricted to mostly desktop browsers and apps.

Pricing & Plans

GetFeedback offers real-time insights into the health of your website and customers with their 14-day free trial. You can also choose a paid plan at $50 per month for advanced feedback features.

10. Trustpilot

Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. It gives brands the ability to provide an all-around better experience by increasing LTV, conversion rates & ROI. Easily collect, manage & display reviews to stand out in Search where it matters most.

Trustpilot offers reporting & analytics, review invitations & reminders, onsite review widgets, Google Seller Ratings, rich snippet stars, and more, all on its free plan.

Key features

• TrustBox widgets
• Widget split testing
• Survey/Poll Management
• Multi-Channel Data Collection
• Review Insights
• Dashboard and Analytics
• Review Tagging
• Flag and Report Reviews
• Platform Safeguards

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.5/5

Ease of Use – 4.6/5

Quality of Support – 4.3/5

Pros

• It is very easy to use.
• Great customer support.
• Customizable review invitations solutions that maximize all customer touchpoints.
• Ability to collect and moderate reviews on their business portal is very easy.

Cons

• Reviews are sometimes blocked or blurred out, which makes it unable for users to collect the rest of the feedback.
• Some businesses may attempt to manipulate the reviews by posting fake, positive reviews or removing negative ones due to their open-source nature.

Pricing & Plans

Trustpilot helps you collect customer feedback and product reviews with its free plan. They also have a paid plan at $225 per month.

11. Typeform

Typeform’s beautiful interface (fully-customizable to your brand) makes it feel like a friendly conversation by asking one question at a time when filling out a form or survey. A better customer experience means better data for you.

Typeform makes it easy with over 120 integrations, you can send data automatically wherever you need it.

Key features

• Quiz maker
• Survey maker
• Form builder
• Test maker
• Survey/Poll Management
• Customizable Forms
• Dashboard
• Multi-Channel Data Collection

User reviews & rating

The ratings below are based solely  on the tool’s reviews from Capterra:

Overall – 4.7/5

Ease of Use – 4.6/5

Quality of Support – 4.4/5

Pros

• It is very easy to set up.
• Typeform is user-friendly.
• It visualizes the form as you build and customizes it.
• It integrates and adapts well with many other software platforms.

Cons

• Ability to design and edit forms only in web browsers.
• It is not the most robust solution in terms of functionality.

Pricing & Plans

Typeform allows you to create unlimited forms to collect feedback and data with its free plan. They also have a paid plan at $29 per month.

12. Usersnap

Usersnap is a website feedback platform used to capture, organize, respond, and scale user insights for agile product testing and instant feature validation. Usersnap helps you put user needs at the core of product management and build precise, successful solutions.

You can navigate product decisions with customer feedback with functionalities like in-app screen captures, micro surveys, and feature request boards.

Key features

• User Feedback button & menu
• User Acceptance Testing
• Bug Tracking
• Feature Validation
• Capture videos & screenshots
• Surveys with flexible targeting
• Omnichannel feedback collection
• Dashboard and analytics.

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.7/5

Ease of Use – 4.8/5

Quality of Support – 4.9/5

Pros

• Great customer support.
• Ability to create custom tags helps to organize and track all the feedback for effective product decisions.
• Easy to set up and implement.
• The screen capture functionality makes it easy to obtain user input, both from internal audiences and external.

Cons

• Lacks a client-facing interface.
• Analytics and statistics can be limited.

Pricing & Plans

Usersnap helps you collect more product insights with in-app screen captures, micro surveys, and feature request boards with its 15-day free trial. You can also choose a paid plan at $99 per month for advanced feedback features.

13. UserReport

UserReport helps you easily identify your users and track their satisfaction while they are visiting your website. With a set of flexible tools, UserReport tells you who your users are, and what they want to achieve.

Key features

• Survey Widget
• Feedback Widget
• Google Analytics integration
• Net Promoter Score
• User satisfaction
• Device comparison

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.5/5

Ease of Use – 4.5/5

Quality of Support – 4.5/5

Pros

• It can be easily integrated with websites to collect customer feedback.
• Standard questions are available for user participants.
• It is a free tool.
• It is easy to use.

Cons

• It is most suited for bigger high-traffic websites.

Pricing & Plans

UserReport allows you to collect feedback and user responses with a set of flexible tools that tell you who your users are, and what they want to achieve, absolutely for free. It is a free tool.

14. Alchemer

Alchemer offers the world’s most flexible feedback and data collection platform that allows organizations to close the loop with their customers and employees quickly and effectively. Alchemer takes data out of dashboards and puts them into the hands of people who take action by getting you the feedback you need from customers.

Key features

• Survey/Poll Management
• Customizable Forms
• Dashboard and analytics
• Multi-Channel Data Collection
• Advanced Logic and Branching
• Flexible Reporting

User reviews & rating

The ratings below are based solely  on the tool’s reviews from Capterra:

Overall – 4.5/5

Ease of Use – 4.5/5

Quality of Support – 4.3/5

Pros

• It is very easy to use with a quick learning curve.
• It has a highly-functional piping feature.
• It is flexible with the ability to customize surveys.
• It is easy to create different types of questions and surveys.

Cons

• It is a bit pricey.
• Data merge and import can be slow.
• It is very difficult to export data from Alchemer to another place and have it work reliably.

Pricing & Plans

Alchemer allows you to close the feedback loop with your customers quickly and effectively with its free plan. There is also a paid plan at $55 per month.

15. SurveySparrow

SurveySparrow lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly-engaging, mobile-first surveys that offer a chat-like experience. SurveySparrow Recurring Surveys let you send surveys at regular intervals to gauge your customer’s or employee’s pulse.

With easy sharing options, SurveySparrow allows you to share your surveys across Web, Mobile, Social, and E-mail to easily collect feedback from your targeted audience.

Key features

• Executive Dashboard
• Customer Journey Map
• Craft Beautiful Surveys
• Share Surveys
• Gain Rich Insights
• Recurring Surveys
• White Label Surveys
• Embedded Surveys
• Conversational Forms
• Mobile-first Surveys
• Case Management
• Audience Management
• Smart Surveys
• Video Surveys
• Secure Surveys
• API, Webhooks, Integrations
• Survey Themes

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.4/5

Ease of Use – 4.4/5

Quality of Support – 4.4/5

Pros

• The logic condition functionality assigns a suitable option to each question asked.
• It has a chat-based survey capability in its system.
• Ability to integrate openly across other software.
• The user interface is easy to set up and use.

Cons

• Poor customer support.
• Some functionalities, such as the “drag and drop question box”, can be buggy.

Pricing & Plans

Surveysparrow allows you to build conversational surveys of any type, for any purpose, in any language with its free plan. They also have a paid plan at $99 per month.

16. BugHerd

BugHerd is a website feedback tool that tracks bugs by pointing and clicking to leave feedback, something like sticky notes on a website. BugHerd adds contextual information, including browser, OS, selector information, and a screenshot or video.

Tasks are created and stored in a kanban-style board, for easy tracking and resolution. BugHerd is one of the best tools to collect, organize, and act on website feedback.

Key features

• Integrations
• Public feedback tool
• Video feedback tool 
• Task Management
• Backlog Management

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.7/5

Ease of Use – 4.7/5

Quality of Support – 4.6/5

Pros

• It removes any ambiguity about bugs and feature requests.
• Great website review process and support.
• Easy to use and ability to tag the specific spot that needs correcting on websites.
• Very simple and easy to implement.

Cons

• Updates to the website can be slow.
• Time tracking is unavailable.

Pricing & Plans

Bugherd allows you to collect, organize, and act on website feedback with its 14-day free trial. You can also choose a paid plan at $39 per month for advanced feedback features.

17. Okendo

Okendo is a feedback software and customer marketing platform that enables brands to grow faster and more efficiently by building strong customer relationships. Using Okendo, brands can gain actionable insights into customer preferences and behaviors, drive customer advocacy, and deliver more personalized customer experiences.

Key features

• Campaign Management
• Negative Feedback Management
• Review Monitoring
• Dashboard
• Review Notification
• Surveys

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.9/5

Ease of Use – 4.8/5

Quality of Support – 4.8/5

Pros

• It is easy to set up and implement.
• Great and responsive customer support.
• Ability to capture and share reviews using an email system that can be displayed on a website homepage.

Cons

• It does not have a free plan, only free trials.
• It can be a bit difficult to find old reviews and feedback.

Pricing & Plans

Okendo allows you to build and foster long-term, actionable insights into customer preferences, behaviors and experiences with their 14-day free trial. You can also choose a paid plan at $19 per month for advanced feedback features.

18. Google Forms

Google Forms is a feedback tool and survey builder application that allows one to create customizable forms that can be shared among samples using a web URL.

Key features

• Survey Builder
• Data Import/Export
• Reporting/Analytics
• Customizable Templates

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.7/5

Ease of Use – 4.7/5

Quality of Support – 4.4/5

Pros

• It is a free tool.
• Very easy to use.
• Very easy to implement.
• Great autosave to the cloud/drive feature.
• The drag-and-drop interface makes surveys and quizzes easy to construct and maintain.

Cons

• Google Forms provides limited analytics
•  Saving file format in PDF can be a bit inconvenient.

Pricing & Plans

Google Forms allows you to create customizable forms totally free of charge. It is a free tool.

19. Mopinion

Mopinion is an all-in-one user feedback platform that helps digital enterprises listen, understand, and act across all digital touchpoints (web, mobile, and email).

Mopinion enables you to get the inside scoop on how your customers experience your website so that you can drive strategy and boost website and product performance.

Key features

• Reporting
• Insights & Action
• Multi-Channel Data collection
• Survey/Poll Management
• Dashboard

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.1/5

Ease of Use – 3.8/5

Quality of Support – 4.2/5

Pros

• Easy to modify and set up.
• It is very versatile in gathering and sharing customer feedback.
• Great tool for monitoring responses and feedback.
• It has a free plan.

Cons

• Setting up the dashboard can be difficult with poor connection.
• The admin section has a poor UX.
• The system can get buggy sometimes.

Pricing & Plans

Mopinion offers you a fresh perspective on the online journey, with actionable insights into the motivation behind customer behavior on your digital channels with its free plan. They also have a paid plan at $229 per month.

20. Ruttl

Ruttl is a website feedback tool that enables users to leave comments directly on live websites and make real-time edits so that changes can be made.

With Ruttl, you can edit website content, replace images, make design changes to web elements, and share all kinds of design changes to be implemented by developers.

Key features

• Bug Tracking
• Website Feedback
• Customer Feedback
• Mobile App Feedback
• PDF/Image Review

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.6/5

Ease of Use – 4.6/5

Quality of Support – 4.6/5

Pros

• Great “Feedback and Editing live” feature on the system.
• Modern and Clean User Interface.
• It is so easy to use and implement.
• Ability to receive all the feedback from customers and clients in a very clear way, avoiding mistakes, and misunderstandings.
• Integrates with CRM tools like Slack.

Cons

• It is only available in English.
• It does not support most browsers like Firefox.

Pricing & Plans

Ruttl helps product teams and businesses track bugs and collect feedback with their free plan. They also have a paid plan at $7 per month.

Free website feedback tools

For you to gather feedback efficiently, ensure that the tool you choose aligns with your goals and objectives. This will help with getting an optimal outcome and result. As a business or design team working with a budget, you can also leverage some of the free website feedback tools.

Here’s a short list to make it easy to select:

1. UXtweak
2. Survicate
3. Zonka Feedback
4. Trustpilot
5. Typeform
6. UserReport
7. Alchemer
8. SurveySparrow
9. Google Forms
10. Mopinion
11. Ruttl

Why is having a website feedback tool important?

Having a website feedback tool is important as it allows businesses and product teams to gather valuable feedback from website users, improve user experience, and boost overall customer satisfaction. 

To sum up, here are the main reasons why we gather website feedback:

Enhance User Experience 

A website feedback tool enables you to understand how visitors navigate your website, what they find valuable, and what needs improvement. By gathering their opinions and concerns, you can make informed changes that enhance user experience and improve the performance of your website.

Identify Bugs and webpage issues

Oftentimes, users encounter technical glitches, broken links, or confusing content on your website. Website feedback tools make it easy to spot these issues and report them, thereby allowing you to identify and resolve them promptly. By addressing these problems, the website performance can be improved, as well as customer satisfaction.

Increased Customer Satisfaction

When you create an avenue to collect feedback, you demonstrate that your users matter to you and you strive to meet their needs and goals with your product. When users feel heard and see their suggestions and concerns implemented, they become more satisfied with your business, and user retention thus becomes easier.

Gather Insights

Website feedback tools provide valuable insights into user preferences, expectations, and frustrations. This information helps you make data-driven decisions when optimizing your website, launching new features, or developing business objectives.

Drives Continuous Improvement

Receiving regular feedback allows you to iteratively improve your website. By actively listening to your users’ feedback, you can adapt to their changing needs and goals. From reviewing key user journey moments to navigation flows, this cycle helps you stay ahead of the competition and always deliver an excellent digital experience that delights users.

How to choose a website feedback tool

Choosing the right feedback tool for any project is crucial for several reasons. From understanding the goals and objectives of the test you want to carry out to using the right feedback tool to get the right outcomes, there are factors to consider before choosing a feedback tool. 

They include:

• Does the software have specific features that fit my goals?
• Is the user interface intuitive enough for me?
• What is the learning curve? Is it easy to set up and use?
• Is this tool within my project’s budget?

It is important to highlight the goals of the test you want to carry out before choosing any tool. 

Some of the tests you might want to carry out may include:

• Usability testing: Learning how users engage and use your product
• Bug testing & reporting: Finding out if certain action elements like buttons stop working and overall website performance (load time).
• Collect feedback: Learning what users think about your products and services; from pricing model to ease of use. You can use feedback forms to gather responses. 
• Improving conversions: Understanding how users navigate through each customer journey. It becomes easy to spot friction in key flows where they need to take specific actions like signing up or making a purchase. 
• Reducing drop-off rates: This test helps you learn where there may be a language or communication mismatch that leaves users confused or frustrated. You can send out surveys to gather opinions and suggestions. 
• Conduct user acceptance testing: Gather feedback from customers to see if there is a mismatch in user goals. This helps you iterate and strategize by designing the right solutions that align with user and business goals.

Take that next step

Website feedback tools play a crucial role in improving user experience, identifying website performance issues, increasing customer satisfaction, and gathering valuable insights. By actively engaging with your users, you build a strong connection that helps you create a user-centric website that delights users and meets business goals. 

Make continuous improvements to your product or website by creating a free account with UXtweak and begin collecting valuable user feedback, analyze insights, and enhance your website’s user experience.