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11 Best Qualtrics Alternatives & Competitors in 2024
UX Tips

Published on January 19, 2024

11 Best Qualtrics Alternatives & Competitors in 2024

While Qualtrics is a great experience management software, just like anything else in this world, it’s not for everyone. If you're searching for Qualtrics alternatives it probably means its features don't quite align with your needs, you might have an issue with the price, or you find it hard to use.

Whatever it is, you’re not satisfied with, you came here looking for Qualtrics alternatives and let us tell you – you’re in the right place. 

In this article, we’ll delve into some of the leading Qualtrics alternatives, examining their features, pros and cons, costings, and reviews.

11 Best Qualtrics alternatives and competitors

  1. UXtweak
  2. SurveyMonkey
  3. SurveySparrow
  4. Alchemer
  5. QuestionPro
  6. InMoment
  7. Typeform
  8. Zoho Survey
  9. Jotform
  10. Medallia
  11. GetFeedback

For each Qualtrics competitor, we evaluated:

  • Features
  • Pros & cons
  • User reviews
  • Pricing

Here’s a quick comparison table of each tools’ pricing and reviews:

Rating

Ease of Use

Quality of Support

Pricing

UXtweak

4.7/5

5.0/5

✓ Free plan 

Plus plan -

$80 per month

QuestionPro

4.6/5

4.8/5

✓ Free plan 

Starts from $83/month

InMoment

4.2/5

4.8/5

✗ No free plan

Upon request.

Survey Sparrow

4.4/5

4.3/5

✓ Free plan 

Plus plan -

$99 per month

Survey Monkey

4.5/5

4.5/5

✓ Free plan 

Business plan - $25 per month

Typeform

4.6/5

4.3/5

✓ Free plan 

Starts from $25/month

Alchemer 

4.5/5

4.3/5

✓ Free plan 

Paid plan starts at $55 per month

Zoho Survey

4.7/5

4.5/5

✓ Free plan 

Starts at €25/month

Jotform

4.6/5

4.4/5

✓ Free plan 

Starts at $34/month

Medallia

4.5/5

4.3/5

✗ No free plan

Pricing is available on request.

GetFeedback

4.7/5

4.5/5

✗ No free plan

Upon request.

Below, you will also find a list of free Qualtrics alternatives.

1. UXtweak

qualtrics alternatives

Easily one of the best alternatives to Qualtrics is UXtweak. It empowers you to gather valuable customer feedback through custom surveys. Dive deeper with session replays and heatmaps to decode user behavior. It lets you ditch complexity and focus on insights.

It offers a comprehensive suite of solutions for enhancing customer experience, gathering feedback, and making data-driven decisions.

Features

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Pros

  • Access over 155M+ potential participants via User Panel or recruit from your own website visitors.
  • Turn your website visitors into testers with the Onsite Recruiting feature.
  • Invite your current users to studies by using UXtweak’s Own Database feature. This targeted recruitment from an existing user base, ensures relevant and insightful feedback.
  • An easy-to-set-up, intuitive UI. The platform’s user-friendly design ensures a smooth and efficient research process. 
  • Track all your research projects with the multi-operation dashboard. This centralized view simplifies project management and provides a comprehensive overview of ongoing activities.
  • Free plan available

Cons

  • One of the limitations of UXtweak is its language support, which is currently limited to 14 languages.

Reviews

According to reviews from Capterra

Overall – 4.8/5

Ease of Use – 4.7/5

Quality of Support – 5/5

Pricing & plans

UXtweak offers a range of pricing plans to suit different user needs. The platform provides a free plan, allowing users to access its core features without any cost. For those interested in more advanced features, UXtweak offers paid plans with a 14-day free trial. 

There is also a solo plan for $80 per month and a business plan for $144 (when paid annually).

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2. SurveyMonkey

qualtrics alternatives

SurveyMonkey is another user-friendly Qualtrics alternative for transforming questions into numbers. Their AI-powered tools help you deliver exceptional experiences for both employees and customers.

Features

  • Single-page survey: Keep respondents engaged with a streamlined, distraction-free survey experience.
  • Progression bar: Motivate completion with a visual indicator of survey progress.
  • Changes to live survey: Edit and update your survey on the fly without starting over.
  • Question bank: Access a library of pre-built questions to save time and ensure consistency.
  • Matrix questions: Gather complex data and preferences efficiently with grid-based questions.
  • Visualizations: Transform data into clear and insightful charts, graphs, and dashboards.
  • Cross-channel distribution: Share surveys across email, social media, websites, and more.
  • Question design help: Get AI guidance on crafting clear, impactful survey questions.

Pros

  • You can create surveys with an unlimited number of questions. This allows you to gather all the necessary information from participants without limitations. 
  • Analyze your survey data in your preferred tool by exporting it in various formats (CSV, PDF, etc.).
  • Reach a wider audience and gather global insights with surveys in multiple languages.
  • Streamline your workflow by seamlessly syncing survey data with your existing CRM system.

Cons

  • Lower tiers lack advanced skip logic and branching, hampering survey flow customization.
  • Compared to some competitors, the basic tiers provide limited options for brand customization.
  • Certain response collection methods, such as phone and email, are only available in higher-tier plans.
  • Lower tiers lack IP address blocking for data quality control.
  • It has no free trials. This may make it harder for potential users to evaluate the platform’s suitability for their needs before making a purchase decision.

Reviews

According to reviews from Capterra.

Overall – 4.6/5

Ease of Use – 4.6/5

Quality of Support – 4.3/5

Pricing & plans

SurveyMonkey offers a range of subscription plans, including solo, team, and enterprise options. However, they don’t have any free plans. The most affordable is the team plan, which costs $27/month per user.

3. SurveySparrow

qualtrics alternatives

SurveySparrow brings surveys to life with its conversational interface, transforming data collection into a chat-like experience. And this Qualtrics alternative comes with powerful analytics that makes data analysis a breeze.

Features

  • Conversational Surveys: Engage respondents with chat-like surveys for a more natural and engaging experience.
  • Customer engagement surveys: Gauge customer and employee sentiment with CSAT surveys.
  • Dashboards: Get a visual summary of key metrics through an intuitive and informative dashboard.
  • Ticket management system: Convert feedback into actionable steps with integrated ticket management.
  • Drag-and-drop interface: Build dynamic surveys effortlessly with an intuitive drag-and-drop builder.
  • Answer piping: Seamlessly flow respondents’ answers throughout the survey for a personalized and engaging experience.

Pros

  • Explore its core features in the free plan.
  • Integrations help connect surveys with leading platforms like MailChimp, WordPress, HubSpot, and Salesforce.
  • SurveySparrow focuses on mobile users first.

Cons

  • It doesn’t have many features for extensive branding and survey design freedom.
  • SurveySparrow doesn’t have any built-in email marketing features.
  • Only a 14-day free trial limits your chance to fully explore its capabilities before committing.

Reviews

According to reviews from Capterra.

Overall – 4.4/5

Ease of Use – 4.4/5

Quality of Support – 4.3/5

Pricing & plans

SurveySparrow has a wide variety of plans, including a free plan. The cheapest plan starts from $19/month.

4. Alchemer 

qualtrics alternatives

Alchemer (formerly SurveyGizmo) is a research powerhouse designed to help you gather rich insights without its competitors’ price tag or complexity – making it an ideal Qualtrics alternative.

Features

  • Ready-made templates: Alchemer provides a library of pre-built templates for various survey types, allowing users to kickstart their projects quickly.
  • Live edits: Update and refine your survey on the fly, even after they have been published.
  • Rich question types: Alchemer offers a variety of question types, including multiple-choice, Likert scales, and open-ended questions.
  • Dynamic flow: Craft personalized pathways using skip logic, branching, and randomization.

Pros

  • Users can customize surveys with their brand logos and colors, ensuring a consistent brand identity across all survey interactions.
  • Alchemer links participant demographics to individual responses for deeper insights.
  • Alchemer is designed with privacy in mind and ensures compliance with privacy standards such as HIPAA, making it suitable for organizations handling sensitive data.
  • Users can restrict participation based on specific criteria or limit the number of attempts per participant, allowing for targeted survey distribution and data collection.

Cons

  • Building mobile-optimized surveys can be cumbersome on Alchemer, requiring extra effort compared to its competitors.
  • Exported survey response PDFs might exhibit inconsistencies or formatting issues.
  • Simple tasks like answer piping often require complex scripting, increasing workflow complexity and learning curve.
  • Downloading large datasets can be slow and clunky.

Reviews

According to reviews from Capterra.

Overall – 4.5/5

Ease of Use – 4.5/5

Quality of Support – 4.3/5

Pricing & plans

It has 3 types of plans, the cheapest starting from $55/month.

5. QuestionPro

qualtrics alternatives

QuestionPro goes beyond simple polling as it offers both quantitative and qualitative research tools to capture rich customer and employee insights. This alternative to Qualtrics allows you to make better decisions whether you’re a researcher, marketer, product manager, or HR professional.

Features

  • Multiple survey channels: QuestionPro allows users to collect feedback through various channels, including online, paper, and phone surveys, providing flexibility in reaching diverse audiences.
  • User engagement focus: Emphasis on user engagement with features like single-page surveys and visual progress bars to maximize completion.
  • Multimedia support: Enhance survey experiences by embedding images, videos, and audio into your surveys, creating richer and more interactive content.
  • Advanced logic: QuestionPro offers piping logic, skip logic, and conditional questions, allowing users to tailor the survey journey based on respondents’ answers.

Pros

  • Users can easily share surveys on social media platforms, expanding their reach and increasing survey participation.
  • QuestionPro provides branding options that allow users to personalize the survey URL with their custom domain, maintaining a consistent brand experience.
  • There is no limit to the number of questions users can include in a survey, allowing for comprehensive and detailed feedback collection.
  • You can create 360-degree feedback surveys, which gather comprehensive feedback from multiple sources to provide a holistic view of performance or experiences.

Cons

  • Customer support services don’t meet expectations regarding speed and depth of assistance, potentially causing delays in problem resolution and impacting user satisfaction.
  • The available template options for survey design are limited, which may restrict users’ ability to create diverse and customized surveys tailored to their specific needs.
  • Users experience occasional lags and slow loading times.
  • The current interface lacks modern design elements.

Reviews

According to reviews from Capterra.

Overall – 4.8/5

Ease of Use – 4.6/5

Quality of Support – 4.8/5

Pricing & plans

QuestionPro has 4 plans, including a free plan for up to 200 surveys. The cheapest plan starts from $83/month per user.

6. InMoment

qualtrics alternatives

InMoment empowers businesses to transform customer feedback into a powerful driver of success. This robust platform goes beyond data collection, offering a unified suite of capabilities, including surveys, CX design, advanced analytics, text, and video analysis.

Features

  • Text, video, audio: Capture customer feedback from every touchpoint across various channels.
  • Video transcription: Turn video feedback into actionable insights with fast transcription.
  • Auto-route reporting: Eliminate manual routing with automated report delivery to ensure stakeholders see relevant data instantly.
  • Case management: InMoment has built-in case management tools for proactive action and resolution tracking.
  • Automated real-time alerts: Instant notifications for critical customer feedback help identify potential issues.
  • Role-based reporting: Categorize insights from each level of your organization with reports customized for specific roles.

Pros

  • It has anonymous employee feedback that allows them to share workplace expectations and insights with managers.
  • Centralize all your customer experience data in one convenient hub for comprehensive analysis and action.

Cons

  • Customizing surveys requires a lot of hassle.
  • The dashboard is overwhelming or challenging to navigate efficiently.
  • Aside from the core features, users find other features lacking.
  • The lack of a free trial limits your chance to fully explore its capabilities before committing.

Reviews

According to reviews from Capterra.

Overall – 4.5/5

Ease of Use – 4.2/5

Quality of Support – 4.8/5

Pricing & plans

Available upon request.

7. Typeform

qualtrics alternatives

Typeform lets you create beautiful, engaging surveys, quizzes, and even video interactions – all without code. Its user-friendly interface takes the chores of filling forms away from your audience. You can capture valuable insights and feedback from your audience in a visually compelling and interactive manner with Typeform.

Features

  • Live edits: Make real-time edits to published surveys for agile data collection and improved accuracy.
  • Get qualitative and quantitative data: Get necessary insights through various question formats, including multiple-choice, Likert scales, and open-ended responses.
  • Powerful data analysis suite: Conduct comprehensive analyses within Typeform, using statistical tests, cross-tabulations, and sentiment analysis tools.

Pros

  • A seamless onboarding process and no setup fees.
  • Access curated educational materials on question design, sampling techniques, and other research methods.
  • Craft custom reports with specific metrics, advanced segmentation, and personalized branding features to accurately and effectively communicate your findings.

Cons

  • Unlike other solutions that offer a free trial period for users to test the platform’s features before committing to a paid plan, Typeform does not offer a free trial.
  • It has a few customization options for changing the feel of surveys and reports to match brand identities.

Reviews

According to reviews from Capterra.

Overall – 4.7/5

Ease of Use – 4.6/5

Quality of Support – 4.3/5

Pricing & plans

Typeform has 4 plans and the cheapest plan starts from $25/month for 1 user.

8. Zoho Survey

qualtrics alternatives

Zoho Survey shines with its effortless interface and powerful logic tools. Craft engaging, personalized surveys that branch and adapt based on responses, fostering interactive experiences for your audience.

Features

  • Advanced logic: Create personalized experiences with skip logic, conditional questions, branching logic, piping, and randomization, ensuring respondents only see relevant questions.
  • Real-time insights: Track and communicate survey results in real-time, gaining immediate feedback and enabling swift action.

Pros

  • You can link individual responses with demographic information for deeper analyses, revealing hidden patterns and understanding your audience better.
  • A user-friendly interface and intuitive design, make survey creation and analysis a breeze, even for beginners.
  • Your data is secure with HIPAA compliance and robust privacy controls.

Supports privacy compliance and confidentiality standards, such as HIPPA.

Cons

  • The layouts and themes are a bit lacking. 

Reviews

According to reviews from Capterra.

Overall – 4.6/5

Ease of Use – 4.7/5

Quality of Support – 4.5/5

Pricing & plans

Zoho Survey has a free plan. Their paid subscriptions start at 25/month, billed annually.

9. Jotform

qualtrics alternatives

Jotform is a popular tool used to create lead generation forms, payment forms, contact forms, registration forms, application forms, and more.

Features

  • Multi-channel reach: Conduct surveys via online, paper, and phone formats to capture feedback from diverse audiences.
  • Seamless connection: Integrate seamlessly with existing CRM and social media platforms for streamlined data management and audience outreach.

Pros

  • It has no setup fee and also has a free version.
  • Jotform has insightful tutorial videos for a smooth onboarding experience.

Cons

  • Its prices might seem higher than most.
  • Lacks live chat support. This might be a drawback for users who prefer real-time assistance when encountering issues. 

Reviews

According to reviews from Capterra.

Overall – 4.7/5

Ease of Use – 4.6/5

Quality of Support – 4.4/5

Pricing & plans

Joptform has 5 plans and a free plan that allows 100 monthly responses. Their pricing starts at $34/month.

10. Medallia

qualtrics alternatives

Medallia lets you go beyond static surveys and capture rich, dynamic customer feedback across every touchpoint. You can analyze, understand, and react instantly to customer sentiment, turning feedback into actionable improvements and lasting loyalty.

Features

  • User-friendly interface: Medallia’s user-friendly interface is designed for maximum efficiency and intuitive navigation.
  • Comprehensive Customer Experience (CX) Suite: Gain an in-depth understanding of your customers through a suite of advanced features like product usage analytics, detailed customer profiles, actionable dashboards, user journey mapping, and predictive churn risk scoring.

Pros

  • You can integrate Medallia with your existing Salesforce ecosystem, fostering optimized workflows and enhanced sales-marketing alignment.

Cons

  • The pre-defined rating scale in Typeform surveys unintentionally biases responses towards the negative end, skewing the results. 
  • The Dashboard is sometimes faulty. Users encounter issues with data accuracy or display errors.

Reviews

According to reviews from Capterra.

Overall – 4.5/5

Ease of Use – 4.5/5

Quality of Support – 4.3/5

Pricing & plans

Medallia has no free plans and doesn’t publicly show its pricing.

11. GetFeedback

qualtrics alternatives

GetFeedback by Momentive transforms customer feedback into a tangible roadmap for action. It empowers you to capture the raw voice of your customers across every touchpoint.

Features

  • Access control: Organize your team with customized roles and permissions, ensuring data security and controlled content editing.
  • Intuitive logic and customization: You can craft engaging experiences with conditional branches, skip logic, and dynamic content, boosting user satisfaction and response rates.

Pros

  • You can make custom reports, select your metrics, leverage advanced segmentation, and personalize visuals to make surveys reflect your brand and wishes.
  • GetFeedback’s device-friendly graphics make data exploration a breeze for everyone, from executives to frontline teams.
  • The expert customer support ensures a smooth journey and maximizes your GetFeedback experience.

Cons

  • While GetFeedback excels at user-friendly surveys, highly intricate survey structures with advanced logic or branching might require alternative solutions.
  • Advanced users seeking highly customizable or in-depth data visualizations require additional tools.

Reviews

According to reviews from Capterra.

Overall – 4.7/5

Ease of Use – 4.7/5

Quality of Support – 4.5/5

Pricing & plans

GetFeedback’s pricing is available upon request.

Which Qualtrics alternative is the best for you?

Choosing the right Qualtrics alternative depends on your specific needs and priorities. Each platform offers unique strengths and weaknesses, so it’s crucial to understand their functionalities and target users. Don’t hesitate to take advantage of trials and demos to test-drive each platform before deciding.

Why not try it now? In case UXtweak made it to your final selection, create a free account or book a demo call, so you are all set for the year 2024. 

Try #1 Qualtrics Alternative for Free!

The only UX research tool you need to visualize your customers’ frustration and better understand their issues

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FAQ: Qualtrics Alternatives

What are the best Qualtrics alternatives?

UXtweak for the size of the user panel and ease of use, SurveySparrow for mobile-first design and diverse features, QuestionPro for unlimited questions and 360-degree feedback, Alchemer for advanced logic, and budget-friendly plans.

What are the key features to look for in Qualtrics alternative?

When evaluating Qualtrics alternatives, key features to consider include a survey tool with customization options, user engagement tools, data analysis capabilities, integration with other systems, customer support quality, and pricing plans that align with your budget and requirements.

Which Qualtrics alternative offers a free plan?

UXtweak is one of the Qualtrics alternatives that offers a free plan, allowing users to explore its core features at no cost. This can be a great option for users who want to test the platform before committing to a paid plan.

Exon Nkemchor
January 19, 2024
All author's articles

Exon is a freelance UX Designer who currently writes on the UXtweak blog as a UX writer. As a designer, Exon is passionate about designing experiences that guide users to find value in the products they use, as well as helping businesses come up with initiatives to improve product UX, and drive user engagement/adoption.

Exon likes to see himself as a balanced UX professional that gets excited about gnarly problems that have too many layers. With a Bachelor of Engineering degree in Electrical & Electronic Engineering, he applies an empathy and data-driven UX design thinking process to help teams test their ideas to quickly uncover valuable user insights that will help them deliver delightful product experiences that customers love.

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