14 Best Userlytics Alternatives & Competitors in 2023
UX Tips

Published on November 11, 2022

14 Best Userlytics Alternatives & Competitors in 2023

Do you want to create brilliant user experiences in the upcoming year but are tired of the financial burden caused by Userlytics’ pricing? Then you have come to the right place.

We have created a list of the top 14 Userlytics alternatives and competitors that provide the best UX research tools on the market and will not cost you a fortune. 

Before we embark on the list of our top 14 Userlytics substitutions and competitors, let’s say a few words about the platform itself. 

Userlytics is a Miami-based SaaS company, which has been in the UX research market for 14 years. It facilitates you with tools to conduct usability tests on your and competitors’ websites, mobile apps, advertisements, and social media content and helps you better understand your customers’ needs and emotions.

Userlytics reviews

Here’s a quick overview of Userlytics reviews and ratings based on their customers’ feedback from Capterra before we jump to the list of Userlytics alternatives

Overall Score – 4.6/5 

Ease of Use – 4.5/5

Customer Service – 4.9/5 

Value for money – 4.7/5

Userlytics features 

  • Website Usability Testing
  • User Testing for Mobile Apps
  • Moderated Studies
  • Prototype Testing
  • Participant Recruitment
  • Card Sorting
  • Tree Testing
  • Sentiment Analysis
  • VR Testing

Reasons why people may favor Userlytics 

User-friendly interface

Although Userlytics has some very sophisticated features, it is relatively easy to set up almost any kind of survey after some practice, which is greatly appreciated by its customers. 

Great customer support 

Userlytics has been praised for its prompt and qualified customer support, which is unquestionably a great advantage, especially for its new users.

Reasons why people look for Userlytics alternatives

Price-Value relationship

Many people feel like the pricing of Userlytics tends to be a little unjustifiable. Their prices are mostly higher than those among the competition, but most of the Userlytics’ tools can be easily substituted at a more affordable price.

Weak analysis features 

Reports constitute an essential part of UX research. Unfortunately, the quality of analytic tools at Userlytics is not at the highest level. Reports can be complicated to create, and their insights are sometimes hard to analyze due to how they are organized and presented in the software. 

Steep learning curve 

Another issue that Userlytics users have faced is the difficulty to understand the functionality of the platform in the beginning. Hardships chiefly occur for new users as they struggle with setting up their first surveys and understanding the logic behind the reporting system Userlytics offer. This can be frustrating and increase the end cost of the tool due to additional costs for studying the platform.  

So what are the top 14 Userlytics Alternatives & Competitors?

  1. UXtweak 
  2. UserTesting 
  3. Hotjar
  4. UserZoom 
  5. Maze
  6. Userbrain
  7. UXCam 
  8. UsabilityHub
  9. Lookback 
  10. Optimal Workshop
  11. Qualaroo
  12. Playbook UX 
  13. UXarmy 
  14. CrazyEgg

Here is also a convenient comparison table based on tools’ reviews from Capterra:

Rating

Ease of Use

Quality of Support

Pricing

UXtweak

4.8

5.0

✓ Free plan 

Plus plan - $80/month Billed annually

Userbrain

4.6

4.6

✗ No free plan 

Pro plan - $2490/year

UserTesting

4.4

4.4

✗ No free plan 

Upon request, starting at $15K/year

Lookback

3.5

2.1

✗ No free plan 

Pro plan - $229/month Billed annually

CrazyEgg

4.5

4.1

✗ No free plan

Pro plan - $29/month Billed annually

UserZoom

4.5

4.7

✗ No free plan

Upon request, starting at $50K/year

Hotjar

4.6

4.5

✓ Free plan 

Pro plan - $39/month Billed annually

UsabilityHub

4.8

4.8

✓ Free plan 

Pro plan - $75/month Billed annually

Optimal Workshop

4.4

5.0

✓ Free plan 

Pro plan - $208/month Billed annually

Maze

4.2

3.5

✓ Free plan 

Pro plan - $75/month Billed annually

PlaybookUX

5.0

5.0

 ✗ No free plan

Pro plan - $228/month Billed annually

UXcam

4.8

5.0

✓ Free plan 

Pricing available on demand.

Qualaroo

4.6

4.7

 ✗ No free plan

Pro plan - 80€/month (annual billing)

UXarmy

4.3

4.1

✓ Free plan 

Pro plan - 59€/month (annual billing)

UXtweak 

UXtweak is an amazing UX research platform that assists your decisions during all stages of your website or app’s life – from creating the most intuitive information architecture to testing your product’s usability. It is also one of the best Userlytics alternatives, as it offers all the features Userlytics has for a much more affordable price. 

userlytics alternatives

Features:

  • Card sorting & Tree testing 
  • Preference Tests
  • Moderated Testing
  • Five Second Test
  • Website & Mobile Testing
  • Session Recording
  • Prototype Testing (with Invision & Figma support)
  • Recruiting Widget
  • Survey tool
  • First Click Test
  • User Panel (with over 155+ million potential respondents

Pros:

  • Great price-value relationship – UXtweak provides its users with all the possible features for multipurpose research that are delivered by Userlytics. But UXtweak’s pricing plans are much more flexible and are easily adjustable to your budget and needs. 
  • Great analytics tools – The platform offers advanced analytic features, such as clickstream and move analysis, SmartSearch filters, heatmaps and others. That allows filtering, sorting and comparing data seamlessly and without much effort. 
  • Extensive language support – UXtweak supports 14 languages you can choose from to conduct studies. 

Cons:

  • Mobile testing only for IOS 

UXtweak currently doesn’t offer mobile testing for Android. 

Reviews:

Based on the information by Capterra

Overall Score – 4.9/5 

Ease of Use – 4.8/5

Customer Service – 5/5 

Value for money – 4.9/5

Pricing:

Plans – FREE Starter plan, Plus plan is 80€/month (annual billing), Enterprise solution available. 

Discounts – The platform provides a 20% discount for annual billing. 

Free trial / Freemium – Yes, the starter plan is free, unlimited in time and will allow you to try all the features. 

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UserTesting 

UserTesting was one of the first companies to offer unmoderated testing on the market. It is focused on collecting customer feedback to help you get valuable, detailed customer insights into your product and your users’ experience with it. UserTesting also allows you to gather such feedback both in written and media form. 

userlytics alternatives

Features:

  • Moderated testing 
  • Card sorting  
  • Tree testing 
  • A/B testing 

Pros:

  • Tools variability – UserTesting has tools for moderated and unmoderated studies alike, so it is easy to adjust to more complex projects. Tools variability also makes it a great UserLytics substitution as you will have the most important research tools in one platform.
  • Impressive participant platform – UserTesting has a global network of more than 1.5 million potential testers. 
  • Benchmarking tools – If you wish to analyze your success compared to competitors, UserTesting is also able to conduct benchmarking analysis for you. 

Cons:

  • Weak analysis tools – Customers have complained that reports automatically generated by this Userlytics competitor are not very understandable for people outside of the research field (e.g. shareholders) 
  • Limited diversity of testers – Even though the platform’s tester panel is quite impressive, people have faced issues when finding their target participants for the research in languages other than English.

Reviews:

Based on the information by Capterra

Overall Score – 4.5/5 

Ease of Use – 4.5/5

Customer Service – 4.4/5 

Value for money – 4.5/5

Pricing:

Upon request, starting at $15K/year.

Discounts – No

Free trial/ Freemium – Upon request 

Hotjar 

Hotjar is our next Userlytics competitor and is certainly worth a mention. Focused on website usability, it is a powerful platform if you want to gather very in-depth and detailed data about your clients’ interactions with your website or product.

userlytics alternatives

Features:

  • Heatmaps 
  • Session Recordings 
  • Surveys  

Pros:

  • Easy implementation – customers frequently mention that the tool is relatively easy to implement in the work process and its learning curve is not very steep
  • Sophisticated analytics toolkit – Hotjar offers great analytics features that will help you get the most out of your research, especially for heatmaps and session recordings. 

Cons:

  • Need to bring your own tester 
  • Very limited usability  – Hotjar does offer very powerful tools, but you might find yourself lacking some features with this platform

Reviews:

Based on the information by Capterra

Overall Score – 4.7/5 

Ease of Use – 4.6/5

Customer Service – 4.5/5 

Value for money – 4.5/5

Pricing:

Plans – $39/month for the Plus plan (billed annually).

Discounts – 20% off for annual billing

Free trial/ Freemium – Yes, the Basic plan

UserZoom

UserZoom is another good SaaS tool that many use to conduct UX research. This is a great Userlytics alternative if you want to decide yourself on the ratio between qualitative and quantitative research tools you want to have for UX studies, as the platform comprises 2 complementary softwares – UserZoom (quantitative tools) and UserZoom GO (qualitative tools). 

userlytics alternatives

Features:

  • Click testing 
  • Surveys 
  • Usability testing
  • Live interviews 
  • QX score (analytics tools)
  • Card sorting
  • Tree testing
  • Participant recruitment 
  • Live intercept 

Pros:

  • Great diversity of the tools – Although UserZoom provides considerably fewer tools compared to our previous alternative to Userlytics, it still offers a great variety of features for UX research.
  • Benchmarking tool – A great feature that UserZoom has is a benchmarking tool that uses its own special QXscore for company comparisons. 

Cons:

  • Website usability issues – According to several clients on the G2, many customers had issues with the platform’s functionality and also struggled to navigate the website. 
  • High pricing – although UserZoom is definitely a strong Userlytics competitor, it’s probably not the best out of Userlytics alternatives, as UserZoom’s plans can also be quite costly. 

Reviews:

Based on the information by Capterra

Overall Score – 4.4/5 

Ease of Use – 4.5/5

Customer Service – 4.7/5 

Value for money – 4.6/5

Pricing:

Upon request, starting at $15K/year.

Discounts – No 

Free trial/ Freemium – No

Maze

Maze is a UX research software that empowers teams to gather data for more knowledgeable decisions when it comes to creating digital products. Working with Maze lets you conduct various surveys aimed at usability testing, gathering post-launch feedback through surveys and focusing on the enhancement of your website’s information architecture using card sorting and tree testing. 

userlytics alternatives

Features:

  • Prototype testing
  • Tree testing 
  • Card sorting 
  • 5-second test 
  • Surveys 

Pros:

  • Very intuitive design – Maze has a great advantage of having a very understandable and intuitive design that allows new users to create their studies fast and with minimal effort.
  • Collaboration with Figma – Ability to import Figma prototypes with just 1 click
  • Flexibility of pricing plans 

Cons:

  • Limited research toolkit – Maze does not provide moderated research tools
  • Poor prototype integration – Even though Maze offers Figma prototype testing, a lot of customers have actually complained about issues with larger-scaled prototypes.

Reviews:

Based on the information by Capterra

Overall Score – 4.0/5 

Ease of Use – 4.2/5

Customer Service – 3.5/5 

Value for money – 4.0/5

Pricing:

Plans – Free plan available.  Pro plan is $75/month (billed annually).

Discounts – The platform provides a 25% discount for annual billing. 

Free trial / Freemium – Yes, there is a free plan. 

Userbrain

Userbrain is a good solution if you want to concentrate on quality website and prototype testing. Despite its limited usability, Userbrain is a nice Userlytics alternative for those who don’t need a very diverse variety of tools but still want to conduct detailed analysis without having to invest too many financial resources.

userlytics alternatives

Features:

  • Website Testing 
  • Prototype testing

Pros:

  • Automated regular testing – With automated testing you can conduct continuous research without having to create studies each time you need to collect data from respondents 
  • Pay-as-you-go model – Using this option you can optimize payments according to your needs 

Cons:

  • Poor language support – As of today, Userbrain only supports studies in English, German and Spanish. 
  • Limited research toolkit 

Reviews:

Based on the information by Capterra:

Overall Score – 4.3/5 

Ease of Use – 4.6/5

Customer Service – 4.6/5 

Value for money – 4.4/5

Pricing:

Plans – $249/month for a Pro plan or $2490/year . They also offer a pay-as-you-go option, where you can pay $39/per tester.

Discounts – If you buy a yearly subscription you get 2 months free. 

Free trial/ Freemium – Yes, free trials are available and can be provided for 2 Userbrain testers and 5 sessions, but you have to bring your focus group. 

UXcam 

UXCam is an experience research platform focused on collecting and analyzing users’ interactions with mobile apps and mobile app usability and it is a powerful competitor to Userlytics in this field. UXcam uses several sophisticated analysis tools such as session replay, heatmaps and funnel analytics to better understand their clients’ behavior patterns. 

userlytics alternatives

Features:

  • Session replays
  • User analytics
  • Heatmap analytics
  • Funnel analytics
  • Event analytics
  • Issue analytics
  • 3rd-party integrations

Pros:

  • Ease of the set-up 
  • Intuitive platform design 

Cons:

  • Unclear pricing models
  • Limited usability of the toolkit 
  • Data loss – some users have faced issues with sessions not being recorded or not being saved to the server 

Reviews:

Based on the information by Capterra:

Overall Score – 4.6/5

Ease of Use – 4.8/5

Customer Service – 5/5

Value for money – 4.6/5

Pricing:

Plans – information available on demand 

Discounts – up to 50% discount on an annual premium contract over 50K.

Free trial/ Freemium – Yes, a free plan and a 14-day trial for other plans 

Lookback

Lookback is a great feedback platform in case you want to switch from Userlytics. It covers both moderated interviews and unmoderated tests for information architecture and usability testing, providing its clients with a nice variety of the toolkit and it’s quite affordable.

userlytics alternatives Features:

  • Remote ethnography
  • Remote card sorting 
  • 1:1 interviews 
  • Usability testing 
  • Tree testing 
  • Diary studies 

Pros:

  • Flexible and affordable pricing 
  • Developed tools for moderated research – Lookback for the great level additional analytics tool that you can utilize while conducting moderated user research with this tool. 

Cons:

  • No user panel available 
  • Poor customer support 

Reviews:

Based on the information by Capterra

Overall Score – 3.3/5 

Ease of Use – 3.5/5

Customer Service – 2.1/5 

Value for money – 3.0/5

Pricing:

Lookback pricing depends on the number of sessions that you need each month. 

Plans – start from 25 to 582 €/month (billed annually)

Discounts – 25% off for non-profit and educational institutions 

Free trial/ Freemium – Lookback provides a trial period of 60 days 

UsabilityHub

UsabilityHub is a platform to aid marketers, product managers and web design professionals in creating intuitive and delightful digital product designs, optimizing conversion rates of websites through evaluation analysis and making sure that companies deliver the right features to the right customers. 

userlytics alternatives

Features:

  • Card sorting 
  • Prototype testing
  • First click tests 
  • Survey
  • Preference Test
  • Five Second Test

Pros:

  • Good price/value relationship
  • Qualifies user panel 

Cons:

  • No availability of video responses
  • Poor quality of respondents – customers  have complained about having a hard time finding proper testers in non-English speaking countries

Reviews:

Based on the information by Capterra:

Overall Score – 4.7

Ease of Use – 4.8/5

Customer Service – 4.8/5

Value for money – 4.4

Pricing:

Plans – a free plan is available, Basic plan is 75€/month (annual billing), Pro plan is 175€/month (annual billing), Enterprise solution is available. 

DiscountsYes, there is a discount for annual billing 

Free trial/ Freemium – a free plan is available

Optimal Workshop

Optimal workshop is a Userlytics competitor with tools for qualitative analysis focused on website information architecture and customer behavior patterns. With this tool, you will be able to gather valuable customer insights and make more informed decisions about how and which products or features to sell and to which target audience.

userlytics alternatives

Features:

  • Card sorting 
  • Tree testing
  • Qualitative research 
  • Online surveys
  • First click tests 

Pros:

  • Great intuitive design – Optimal Workshop has been noted by many for how easy and seamless the process of the survey set-up is, which is definitely a huge advantage that customers are looking for 
  • Affordability – compared to other Userlytics competitors, Optimal Workshop is definitely on the affordable side and it does provide all the major features that might be needed for proper UX research
  • High speed of interface

Cons:

  • Unqualified user panel 
  • Limited language support 

Reviews:

Based on the information by Capterra:

Overall Score – 4.4/5

Ease of Use – 4.4/5

Customer Service – 5/5

Value for money – 4/5

Pricing:

Plans – Optimal Workshop offers 4 plans: Free, Pro from 208 €/month (annual billing), Team from 191 €/month (annual billing) and a Custom plan for enterprises. 

DiscountsYes, you can get a discount for annual billing and a 50% discount for NGOs and education providers on annual subscriptions. 

Free trial/ Freemium – Yes, a free plan and 2-month free for other plans.

Qualaroo

Qualaroo is a Texas-based company that helps firms acquire relevant and in-depth customer insights based on the post-feedback those customers provide. It’s another one of the Userlytics alternatives. This platform aids businesses in understanding the issues clients come across while utilizing products or services and can be of great assistance in analyzing competitive advantages that users are attracted to in the product. 

userlytics alternatives

Features:

  • A/B testing
  • Survey Templates
  • AI Sentiment Analysis
  • Confirmation Page Surveys
  • Exit Intent Surveys

Pros:

  • Professional templates for easier survey creation 
  • Sophisticated sentiment analysis by AI 

Cons:

  • Limited number of tools in the trial period – Essentially, this means that you will have to blindly invest in a software that you didn’t get a chance to properly try out beforehand. 
  • Poor report presentation – Providing shareholders with reports is important, but it is even more vital to have the data properly organized so it captures their attention at the first glance. Unfortunately, Qualaroo reports still lack in-depth custom dashboards and charts that usually provide such a capturing effect. 

Reviews:

Based on the information by Capterra:

Overall Score – 4.7/5

Ease of Use – 4.6/5

Customer Service – 4.7/5

Value for money – 4.7/5

Pricing:

Plans – Pricing varies between 80  to 160 €/month (annual billing) and Enterprise solution is available. 

Discounts – Yes, 20% discount for annual billing 

Free trial/ Freemium15-day trial is available 

Playbook UX

Our next option for a software that can save you both time and money is Playbook UX, a platform that provides both qualitative and quantitative research tools. It is a great alternative to Userlytics when you want to conduct multipurpose studies and have all the required tools in one place. And you don’t have to worry about participants either as the software will do all recruitment for you. 

userlytics alternatives

Features:

  • Unmoderated testing
  • Moderated interviews 
  • Card sorting 
  • Tree testing
  • Prototypes and website usability testing
  • Concept testing 

Pros:

  • Prompt customer support 
  • High quality of targeted demographic filtering among participants

Cons:

  • Usability issues – customers of this Userlytics alternative have experienced technical issues and many very frustrated by website bugs 
  • Price/value relationship – due to hardships caused by poor usability of the website many customers feel like the software is a bit overpriced 
  • Limited number of analytics features 

Reviews:

Based on the information by Capterra:

Overall Score – 5/5

Ease of Use – 5/5

Customer Service – 5/5 

Value for money – 5/5

Pricing:

Plans – Grow Plan Starting from: 228.00 €/month (annual billing), Scale plan starting from 441 €/month (annual billing). Pay-as-you-go model is also available and will cost you $49.00/feature

DiscountsNo

Free trial/ Freemium Yes, a free trial is offered for the Grow plan.

UXArmy

UXArmy is a cloud-based UX research software that is advocated both for beginners and expert developers. Unlike many other US-based companies, UXArmy is based in Singapore and it is essentially the go-to kit if you wish to conduct user research in Asia. 

userlytics alternatives

Features:

  • Moderated usability testing
  • Unmoderated usability testing
  • Tree testing
  • Prototype testing
  • Mobile app testing
  • Card sorting

Pros:

  • Excellent customer service
  • Ease of setting-up 

Cons:

  • Very complicated pricing scheme 
  • Website functionality problems – many reviewers on Capterra have complained about having technical issues with the problem, such as glitches. 

Reviews:

Based on the information by Capterra:

Overall Score – 4.3/5

Ease of Use – 4.3/5

Customer Service – 4.1/5

Value for money – 4.3/5

Pricing:

Plans – the pricing of the platform is based on the number of tools you want to use. For each of the features, you will have to pay separately, with the costs starting from 59 euros.

Discounts – No

Free trial/ Freemium – Some of the features are free (with usage limitations), others have a 7-day trial period

Crazy Egg

Another one of Userlytics alternatives, Crazy Egg helps companies improve user experiences by tracking user behaviors on websites and analyzing any potential hardships that customers may come across. Crazy Egg also gives companies a hand when it comes to the optimization of conversions rate and they provide additional features, such as A/B testing and surveys, that you might utilize to have an even deeper understanding of your customers. 

userlytics alternatives

Features:

  • Snapshot reporting 
  • Heatmaps and scroll maps 
  • Session recordings 
  • A/B testing
  • Surveys
  • Demo dashboard

Pros:

  • Great report export opportunities 
  • Simplicity of implementation 
  • Affordability 

Cons:

  • Limited visualizations – The software does not provide attention maps or mouse movements
  • Poor website design – Customers have complained that the website of the platform was not intuitive and many struggled with navigation 

Reviews:

Based on the information by Capterra:

Overall Score – 4.5/5

Ease of Use – 4.5 /5 

Customer Service – 4.2/5

Value for money – 4.1/5

Pricing:

Plans – Plans start at $29/month and are billed annually. 

Discounts – No

Free trial/ Freemium – Yes, a free trial 

So, did you choose one of these Userlytics alternatives? 

As you see, there are a lot of affordable powerful tools for UX research on the market. We hope with our listicle you will make the best well-informed decision about the platform you want to use to provide brilliant user experiences in the next year. 

And if you don’t want to waste any more time on making up your mind, why don’t you just go for our best Userlytics alternative – UXtweak?  Contact UXtweak to book a demo and give the new year a productive start! 

Ekaterina Novikova
November 11, 2022
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UXtweak’s Marketing & Sales Assistant who is earnest about UX world discoveries and enlightening others.

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