We prepared this post to help you do exactly that – compare UserTesting vs UserZoom and evaluate which will be the right solution for you. Not only that, but we will introduce you to UXtweak – a user research platform that might be an even better solution for your research needs.
As we believe, and this comparison proves – UXtweak is a great alternative to both UserTesting and UserZoom. We will be evaluating the pros and cons of the platforms, their features, plans, cost, and customer reviews.
Table of contents
- Key Insights:
- What is UserTesting.com?
- What is UserZoom?
- UserTesting and UserZoom alternative – UXtweak
- UserTesting vs UserZoom use cases
- UserTesting vs UserZoom features
- UserTesting vs UserZoom pricing and plans
- UserTesting vs UserZoom reviews
- Comparison Summary: Support, languages, and prototyping tools integration
- UserZoom vs UserTesting: Conclusion
Key Insights:
➡️ UserTesting offers more features than UserZoom, however, some are available only on higher plans or as paid add-ons.
➡️ UserZoom starts at around $70,000/year and UserTesting at around $30,000/year. Only annual subscriptions, price available upon request.
➡️ Both offer a large user panel with demographics filtering. UserZoom panel is more diverse and covers more countries.
➡️ Both tools allow bringing your own participants, but UserTesting charges you for this.
➡️ Reviews score average at 4.5/5 for UserTesting and 4.3/5 for UserZoom.
➡️ UserZoom has more integration with prototyping tools.
➡️ UXtweak is a great alternative, you get the same features, a global 155+ million user panel, 4.9/5 reviews score at a fraction of the cost with the Business plan starting under $2k/year.
🐝 Register for a free account now and see for yourself!
What is UserTesting.com?
UserTesting is one of the oldest UX research software companies out there and they have had time to fine-tune their product. They offer toolkits, solutions and services for UX researchers, product managers, and marketers.
A solid portfolio of features is available, and in more advanced plans you can also find tools for testing information architecture, such as card sort and tree test. UserTesting is also renowned for its large panel of testers, which allows businesses to recruit specific target audiences using demographic filtering and other custom criteria.
What is UserTesting good for?
UserTesting is good for quick insights into your user’s behavior and more advanced techniques, like website and prototype testing, and live interviews with customers. They offer access to a large respondent panel that allows quick and precise respondent targeting.
What is UserZoom?
UserZoom is a UX research platform for enterprise-level research and testing. They provide tools to make use of both moderated and unmoderated research methodologies such as tools for live interviews, surveys, click test, usability testing, card sort, and tree test.
Aside from solutions for usability testing and feedback gathering, it also offers capabilities for recruiting your target audience, usability benchmarking, informative architecture research, dashboard creation, and more.
What is UserZoom good for?
UserZoom is good for gathering customer insights and feedback for optimizing the customer experience of your brand, company websites, iOS and android mobile apps etc. UserZoom’s particularly handy features include live interviews for moderated tests and click test.
UserTesting and UserZoom alternative – UXtweak
UXtweak is an alternative to UserTesting and UserZoom. It is an all-in-one UX research platform full of powerful tools for improving the usability of websites and apps, from prototypes to production. It is designed for usability testing, information architecture research, and user behavior analytics at any stage of the development cycle – helping you create products people will love to use.
It allows you to bring your own respondents for tests or use a global panel spanning 120 countries to easily and quickly target and recruit a specific target audience.
What is UXtweak good for?
UXtweak is great for unmoderated tests to optimize the UX of your web or mobile applications or website with a variety of UX research features the software offers. From prototype testing, mobile app testing, card sorting, tree testing, surveys, preference, first-click and 5 second tests. UXtweak offers an all-in-one product research platform, that will meet all your needs.
Since UXtweak, as we will see in the comparison, has similar capabilities, we decided to include it in our comparison.
UserTesting vs UserZoom use cases
What are the use cases of both UserZoom and UserTesting? Where do they shine the most and how do they compare?
UserTesting | UserZoom | UXtweak | |
Generating and testing the information architecture | + Relevant tests only available on Ultimate plan or as an add-on | ++ Card sorting and Tree testing available, but not in UserZoom GO | +++ Card sorting and Tree testing available, on all plans (the free plan as well) |
Testing website usability and uncovering potential issues | ++ Many features available (some only on Advanced plan or higher) | +++ Many features available | +++ Many features available |
Mobile usability testing | ++ Tool for mobile testing only available on Advanced plan or higer | +++ Features for testing of live mobile apps as well as prototype are available | +++ Testing of live mobile apps as well as prototypes possible through many features |
Message testing and first impression testing | ++ 5 second test and surveys available | + Can be done with surveys | +++ Features such as 5 second test, first click test and surveys available |
Determine users' preference between two designs | ++ Competitive comparison available on Advanced plan or higher | + No special tool available | +++ Specialized tool for preference testing available on all plans (the free plan as well) |
Gathering user feedback | + Live interviews possible | +++ Live interviews and a survey tool offered | ++ Survey tool available |
When comparing UserZoom vs UserTesting you will find they share many use cases. However, feature-wise, we believe UserZoom will be slightly better suited to some, the main difference being the limitation of features UserTesting has in its lower plans.
A great alternative because of this reason is UXtweak, as it offers all of the features on any plan, even the free plan.
UserTesting vs UserZoom features
UserTesting | UserZoom | UXtweak | |
Website Usability Testing | ✓ TRUE | ✓ TRUE | ✓ TRUE |
Prototype Usability Testing | ✓ TRUE | ✓ TRUE | ✓ TRUE |
Mobile Apps Usability Testing | ✓ TRUE - only on advanced plan or higher | ✓ TRUE | ✓ TRUE |
Card Sorting | ✓ TRUE - only on Ultimate plan or as an add-on | ✓ TRUE - not avaliable in UserZoom GO | ✓ TRUE |
Tree Testing | ✓ TRUE - only on Ultimate plan or as an add-on | ✓ TRUE - not avaliable in UserZoom GO | ✓ TRUE |
Preference testing | ✓ TRUE | ✗ FALSE | ✓ TRUE |
5 second test | ✓ TRUE | ✗ FALSE | ✓ TRUE |
Survey | ✓ TRUE | ✓ TRUE - not avaliable in UserZoom GO | ✓ TRUE |
First-click testing | ✗FALSE | ✓ TRUE - not avaliable in UserZoom GO | ✓ TRUE |
Session recording with Heatmaps | ✗ FALSE | ✗ FALSE | ✓ TRUE |
User Panel | ✓ TRUE - 400 000+ users avaliable | ✓ TRUE - 120 million users avaliable | ✓ TRUE - 155 million panelists |
Support for moderated research | ✓ TRUE | ✓ TRUE | ✓ TRUE |
Research consulting | ✓ TRUE | ✓ TRUE | ✓ TRUE |
As shown in the comparison table above, evaluated UX research tools offer similar features to their users, but there are a few key differences. Here, we explain those in a bit more detail.
UX Research capabilities
UserZoom falls a bit short with its functionality as it does not offer a solution for Preference test, 5-second test, and Session recording.
On the other hand, UserTesting doesn’t offer the First click test tool or Session recording feature. Apart from that you can only get information architecture research capabilities – Card Sorting and Tree Testing on the most expensive Ultime plan or as a paid add-on on the Advanced plan.
UXtweak offers all of the features in all plans.
User recruitment options
UXtweak offers the biggest pool of participants with 155 million respondents from 120+ countries. The second-largest panel is offered by UserZoom, supporting 20 languages.
All platforms offer the ability to prepare screeners or recruit by demographics and profiling attributes. UserTesting offers a global panel and you can expect a good amount of respondents from Australia, Canada, India, the United Kingdom, and the United States.
In other countries, they have fewer participants, and you could run into a problem with not having enough unique participants available.
Recruiting your own users
Each software offers the option to recruit your own participants, however, while recruiting your participant with UXtweak and UserZoom you can bring an unlimited number of your own respondents at no cost. On the other hand, UserTesting is going to charge you credits for your recruiting participants as well.
UserTesting vs UserZoom pricing and plans
UserTesting | UserZoom | UXtweak | |
Features | Plan dependent | Plan dependent | All features are available on all plans |
Monthly subscription | ✗ Annual only | ✗ Annual only | ✓ Available - cancel anytime |
Free plan | ✗ Not avaliable | ✗ Not avaliable | ✓ Available - free forever plan, no credit card needed |
Cost of annual subscription | Upon request - starting at around $30,000/year | Upon request - starting at around $70,000/year | Business plan starts at $1728 a year, Enterprise plans start at $5k/year |
Cost of monthly subscription | N/A | N/A | starting at $0 - $179 a month |
Review score* | 4.5 out of 5 | 4.3 out of 5 | 4.9 out of 5 |
*average review score on the leading software review sites – Capterra, G2, Crozdesk.
UserTesting plans
It offers 3 different plan options:
- Essentials – intended to get started collecting user feedback with simple tests. It lacks access to information architecture tools – card sorting and tree testing, advanced demographics for precise recruitment from their Participant Panel, or sentiment analysis.
- Advanced – is equipped with more test creation options, research capabilities, and advanced reporting. Notable the option to test mobile apps, advanced demographics in User Panel, sentiment analysis and click maps.
- Ultimate – all the features included in Advanced + card sorting and tree testing (only in English), additional targeting filters, and reporting.
UserZoom plans
UserZoom offers 2 options sold as separate platforms. The options are:
- UserZoom GO – a limited platform for individual researchers or small teams. It offers tools for Moderated and unmoderated usability testing of websites and mobile apps and pre-study recruitment options.
- UserZoom – more advanced multi-method capabilities aimed at enterprise teams. With access to card sorting, tree testing, surveys, and click tests.
UXtweak plans and pricing
At UXtweak, we believe in flexibility which is why we offer monthly subscriptions. Perfect for agencies or project work, as we do not lock you into an annual commitment. We have a strict no-strings-attached policy – you can cancel your plan anytime.
Here is a quick summary of the offered plans:
- Free plan – As the only software in the comparison, UXtweak offers a free forever plan for small projects, which allows organizations to try out the platform and carry out small projects.
- Business plan provides a great option for most organizations. You can run an unlimited number of studies and tasks with up to 1000 responses per month. It supports up to 9 seats. The cost is dependent on the number of seats (users) and starts from $144 to $1289 a month.
- Enterprise plan – Enterprise-level plans come with premium features such as high-priority customer support, help from our UX research experts, discount on User Panel orders, SSO, training, and onboarding, and custom limits to fit the needs of any organization. As mentioned above, Enterprise plans are available upon request and start at around $5K/year. Contact us here to learn more, and one of our Product experts will be in touch with you.
All of the plans have access to all research tools (card sorting, tree testing, surveys, 5-second testing, preference testing, mobile app usability testing). See more detailed information on our pricing page.
UserZoom vs UserTesting pricing
Both UserTesting and UserZoom do not have a public pricing page. Their price is available upon request and you need to register for a demo. Then a sales representative will reach out to schedule an introductory demo call with you. After the call, you are usually given an estimate and a second or more sales calls follow. The process of acquiring and registering for a subscription from UserTesting or UserZoom can be slow and tedious.
On the other hand, UXtweak makes it super simple and transparent. You can register for the tool straight away, and start using it. Then, straight from the app, you can subscribe to a higher Business plan or schedule a call with our Product expert to figure out a custom Enterprise plan according to your specific needs.
UserTesting Pricing
From the information, we were able to find the cost of UserTesting annual subscriptions start around $30,000/year, but from discovery calls and conversations we had with UserTesting customers, you are more likely looking at the minimal investment of the higher amount – 50 000 USD a year. The price goes higher significantly according to requested seats and add-ons such as User Panel credits, support for teams in multiple countries, etc.
UserZoom Pricing
The price of UserZoom is even higher. We found mentions that the minimal investment pricing userzoom is somewhere around $70,000/year. This makes UXtweak the most affordable option out of the compared user research tools without a doubt.
UserTesting vs UserZoom reviews
Capterra | G2 | Crozdesk | Review score | |
4.9 out of 5 | 4.8 out of 5 | 5 out of 5 | 4.9 out of 5 | |
UserTesting | 4.5 out of 5 | 4.5 out of 5 | 4.5 out of 5 | 4.5 out of 5 |
UserZoom | 4.4 out of 5 | 4.2 out of 5 | N/A | 4.3 out of 5 |
In our evaluation, we took a look at data from the leading software review platforms G2, Capterra and Crozdesk.
We also compared the Ease of Use and Quality of customer support (customer service) that were reported by the customers of the applications themselves on Capterra and G2. Here is the comparison:
Ease of use and customer service quality
Overall ratings:
- UserTesting got a score of 4.5 out of 5.
- UserZoom received a review score of 4.3 out of 5.
- And lastly, UXtweak leads with 4.9 out of 5.
Comparison Summary: Support, languages, and prototyping tools integration
To compare the language and integration abilities of all tools, as well as support options, we’ve prepared another table.
UserTesting | UserZoom | UXtweak | |
Languages |
|
|
|
Support | Help center, phone, e-mail | Help center, phone, e-mail, UserZoom Academy | Phone, e-mail, chat, detailed documentation, guides, video tutorials |
Prototyping Tools Integretion | Adobe XD | Figma, InVision, Axure, Marvel, Tableau, Justinmind, iRise | Figma, InVision, Axure, or build your own prototype in the UXtweak editor from design screens exported out of any design/prototyping tool |
UserZoom vs UserTesting Languages
Both UserTesting and UserZoom support English and German. UserZoom also supports Spanish. In the comparison, UXtweak comes on top by allowing you to localize your activities in 10 languages.
UserZoom vs UserTesting Support service
Customer support services are offered via phone, e-mail and help center on website.
UserZoom also offers free UX training courses in the UserZoom Academy (registration needed).
To improve your UX research skills and learn how to use each, your customers can take advantage of UserZoom Academy, UserTesting University or UXtweak guides.
UserZoom vs UserTesting Prototyping Tools Integrations
UserZoom offers a solid portfolio of integrated software for prototyping and making your prototype testing smoother. With Figma, InVision, Axure, and others, they have a lot to offer.
UserTesting on the other hand offers integration with only one prototyping tool – Adobe XD. While they support some other prototyping tools to a lesser degree, there are limitations.
If you are looking to make transferring prototypes from your prototyping software to usertesting tools a walk in the park, UserZoom is the better choice here.
A good alternative is UXtweak, which also offers integration with Figma, InVision and Axure as well as the ability to create your own interactive prototypes from design screens exported from other prototyping/design apps directly within UXtweak editor.
UserZoom vs UserTesting: Conclusion
UserZoom vs UserTesting is a tough competition. They are both top-level UX and customer experience research platforms. They offer a comprehensive toolkit of and research features and functionality to help you make your product more user friendly. Their pricing is mostly affordable for large companies only. If you are on the lookout for UserTesting or UserZoom alternative – we recommend taking a look at UXtweak.
💡Tip: If you would like to get more information we recommend reading our UserTesting alternatives and UserZoom alternatives posts or visiting the Comparison page for up-to-date information on other UX research tools and their alternatives.
UXtweak is the right option for businesses that need a UX research that is:
- Comprehensive – a complete toolkit of powerful UX research tools that can be used at any stage of the development cycle or design process and recruiting solutions. Capable of competing with the household names of the industry.
- Affordable – The most affordable subscription in our comparison, you do not have to be a huge corporation to be able to afford UXtweak.
- Flexible – Free plan and monthly subscriptions are available. Cancel any time, no strings attached.
- Simple – Register, subscribe, and start creating and launching tests – get insights on day 1, in a matter of hours. Do not wait months to even purchase the subscriptions.
- Innovative – UXtweak is a constantly evolving product. Last year we launched UXtweak Competetive testing and Mobile app usability testing, and now you can take advantage of our latest addition Own Database a CRM-like for your user research. The tool allows you to build and organize your own Participant panel, send invitation emails to participants and more.
Give it try and register for a free account at UXtweak today.
