UserTesting vs UserZoom: Pick the right user research platform in 2022
Usability Testing

Published on July 15, 2022

UserTesting vs UserZoom: Pick the right user research platform in 2022

Usertesting and Userzoom are one of the leading user research tools on the market. They have been around for quite some time. When you are looking for the best user research tools, they often come to mind. And naturally, you will have to compare them to pick the right user testing tool for you.

We prepared this post to help you do exactly that – compare UserTesting and UserZoom and evaluate which will be the right solution for you. Not only that, but we will introduce you to UXtweak – a user research platform that might be an even better solution for your research needs. 

As we believe, and this comparison proves – UXtweak is a great alternative to both UserTesting and UserZoom. We will be evaluating the pros and cons of the platforms, their features, plans, pricing, and user reviews.

What will we be looking at in this post:

What is a user testing tool?

What is UserTesting?

What is UserZoom?

What is UXtweak?

UserTesting vs UserZoom features

UserTesting vs UserZoom pricing and plans

UXtweak pricing and plans

UserTesting vs UserZoom reviews

UXtweak reviews

Conclusion

First of all, let’s quickly define what user research tools are.

What is a user research tool?

User research tools are any software that provides solutions to support collection, evaluation or management, and other supporting activities carried out during user research. Most common user research software includes tools for usability testing, user interviews, surveys, card sorting, tree testing, first-click testing, preference testing, and more. As well as solutions for recruiting participants, documentation, organization of research or transcription of interviews.

What is UserTesting.com?

As stated on GetApp, UserTesting is: 

UserTesting is a customer experience software designed to help businesses of all sizes create, launch, and manage custom video, audio, and written tests to capture feedback on products, services, applications, or marketing campaigns.

The platform includes a testing panel with a user database, which allows businesses to target a specific audience using demographic filtering and other custom criteria.

usertesting vs userzoom

What is UserZoom?

According to their GetApp listing, UserZoom is a User experience platform that provides product developers with actionable UX insights for digital experiences. The platform facilitates the collection of user feedback and insights via testing, surveys, audio feedback, video feedback, and more.

As well as usability testing, it also offers tools for recruiting participants, usability benchmarking, informative architecture research, dashboard creation, and more.

usertesting vs userzoom

UserTesting and UserZoom alternative – UXtweak

UXtweak is an alternative to UserTesting and UserZoom. It is an all-in-one UX research platform full of powerful tools for improving the usability of websites and apps, from prototypes to production. It is designed for usability testing, information architecture research, and user behavior analytics at any stage of the development cycle – helping you create products people will love to use.

It allows you to bring your own users for testing or use a global panel spanning across 120 countries to easily and quickly target and recruit a specific audience.

usertesting vs userzoom

Since UXtweak, as we will see in comparison, has similar capabilities, we decided to include it in our comparison.

UserTesting vs UserZoom features

UserTesting

UserZoom

UXtweak

Website Usability Testing

✓ TRUE

✓ TRUE

✓ TRUE

Prototype Usability Testing

✓ TRUE

✓ TRUE

✓ TRUE

Mobile Apps Usability Testing

✓ TRUE 

- only on advanced plan or higher

✓ TRUE

✓ TRUE

Card Sorting

✓ TRUE 

- only on Ultimate plan or as an add-on

✓ TRUE 

- not avaliable in UserZoom GO

✓ TRUE

Tree Testing

✓ TRUE 

- only on Ultimate plan or as an add-on

✓ TRUE 

- not avaliable in UserZoom GO

✓ TRUE

Preference testing

✓ TRUE

✗ FALSE 

✓ TRUE

5 second test

✓ TRUE

✗ FALSE

✓ TRUE

Survey

✓ TRUE

✓ TRUE 

- not avaliable in UserZoom GO

✓ TRUE

First-click testing

✗FALSE

✓ TRUE 

- not avaliable in UserZoom GO

✓ TRUE

Session recording with Heatmaps

✗ FALSE

✗ FALSE

✓ TRUE

User Panel

✓ TRUE 

- 400 000+ users avaliable

✓ TRUE 

- 120 million users avaliable

✓ TRUE 

- 155 million panelists

Support for moderated research

✓ TRUE

✓ TRUE

✓ TRUE

Research consulting

✓ TRUE

✓ TRUE

✓ TRUE

As shown in the comparison table above, evaluated UX research tools offer similar features to their users, but there are a few key differences. Here, we explain those in a bit more detail.

UX Research tools

UserZoom falls a bit short as it does not offer a solution for Preference testing, 5-second testing, and Session recording. UserTesting doesn’t offer the First click testing tool or Session recording tool. Apart from that can only get information architecture research tools – Card Sorting and Tree Testing on the most expensive Ultime plan or as a paid add-on on the Advanced plan.

UXtweak offers all of the features in all plans.

User recruitment options

UXtweak offers the biggest pool of participants of 155 million users from 120+ countries. The second-largest panel is offered by UserZoom, supporting 20 languages.

All tools offer the ability to prepare screeners or recruit by demographics and profiling attributes. UserTesting offers a global panel and you can expect a good amount of participants from Australia, Canada, India, the United Kingdom, and the United States. In other countries, they have fewer participants, and you could run into a problem with not having enough unique participants available.

Recruiting your own users

All tools offer the option to recruit your own participants, however, while recruiting your participant with UXtweak and UserZoom you can bring an unlimited number of your own respondents at no cost. On the other hand, Usertesting is going to charge you credits for your participants as well.

UserTesting vs UserZoom pricing and plans

UserTesting

UserZoom

UXtweak

Features

Plan dependent

Plan dependent

All features are available on all plans

Monthly subscription

✗ Annual only

✗ Annual only

✓ Available 

- cancel anytime

Free plan

✗ Not avaliable

Not avaliable

✓ Available 

- free forever plan, no credit card needed

Cost of annual subscription

Upon request - starting at around $15k/year

Upon request - starting at around $50k/year

Business plan starts at $1728 a year, Enterprise plans start at $5k/year

Cost of monthly subscription

N/A

N/A

starting at $0 - $179 a month

Review score*

4.5 out of 5

4.3 out of 5

4.97 out of 5

*average review score on the leading software review sites – Capterra, G2, Crozdesk.

UserTesting plans 

The platform offers 3 different plan options:

  • Essentials – intended to get started collecting user feedback with simple tests. It lacks access to information architecture tools – card sorting and tree testing, advanced demographics for precise recruitment from their User Panel, or sentiment analysis.
  • Advanced – is equipped with more test creation options, research capabilities, and advanced reporting. Notable the option to test mobile apps, advanced demographics in User Panel, sentiment analysis and click maps. 
  • Ultimate – all the features included in Advanced + card sorting and tree testing (only in English), additional targeting filters, and reporting.

UserZoom plans 

UserZoom offer 2 options sold as separate platforms. The options are:

  • UserZoom GO – a limited platform for individual researchers or small teams. It offers tools for Moderated and unmoderated usability testing of websites and mobile apps and pre-study recruitment options.
  • UserZoom – more advanced multi-method capabilities aimed at enterprise teams. With access to card sorting, tree testing, surveys, and click tests.

UXtweak plans and pricing

At UXtweak, we believe in flexibility which is why we offer monthly subscriptions. Perfect for agencies or project work, as we do not lock you into an annual commitment. We have a strict no strings attached policy – you can cancel your plan anytime. 

Here is a quick summary of the offered plans:

  • Free plan – As the only tool in the comparison, UXtweak offers a free forever plan for small projects, which allows organizations to try out the platform and carry out small research projects.
  • Business plan provides a great option for most organizations. You can run an unlimited number of studies and tasks with up to 1000 responses per month. It supports up to 9 seats. The pricing is dependent on the number of seats (users) and costs from $144 to $1289 a month. 
  • Enterprise plan – Enterprise-level plans come with premium features such as high-priority customer support, help from our UX research experts, discount on User panel orders, SSO, training, and onboarding, and custom limit to fit the needs of any organization. As mentioned above, Enterprise plans are available upon request and start at around $5K/year. Contact us here to learn more, and one of our Product experts will be in touch with you.

All of the plans have access to all research tools (card sorting, tree testing, surveys, 5-second testing, preference testing, mobile usability testing). See more detailed information on our pricing page.

UserTesting vs UserZoom pricing

Both Usertesting and UserZoom do not have a public pricing page. Their price is available upon request and you need to register for a demo. Then a sales representative will reach out to schedule an introductory demo call with you. After the call, you are usually given an estimate and a second sales call follows. The process of acquiring and registering for a subscription from UserTesting or UserZoom can be slow and tedious

On the other hand, UXtweak makes it super simple and transparent. You can register for the tool straight away, and start using it. Then, straight from the app, you can subscribe to a higher Business plan or schedule a call with our Product expert to figure out a custom Enterprise plan. 

From the information, we were able to find the pricing for UserTesting subscription starts around 15K – 40K and goes higher according to requested seats (users). 

The cost of UserZoom seems to be even higher, as we find mentions that the minimal investment is somewhere around 40K – 70K a year. This makes UXtweak the most affordable option out of the compared user research tools without a doubt.

UserTesting vs UserZoom reviews

Capterra

G2

Crozdesk

Review score

4.9 out of 5

5 out of 5

5 out of 5

4.97 out of 5

UserTesting

4.5 out of 5

4.5 out of 5

4.5 out of 5

4.5 out of 5

UserZoom

4.4 out of 5

4.2 out of 5

N/A

4.3 out of 5

In our evaluation, we took a look at the leading software review platforms G2, Capterra and Crozdesk.

We also compared the Ease of Use and Quality of customer support (customer service) that were reported by the users of the platforms themselves on Capterra and G2. Here is the comparison:

Easy of use and customer service quality

Comparison of best UX research tools - UserTesting vs UserZoom

Overall ratings:

  • UserTesting got a score of 4.5 out of 5.
  • UserZoom received a review score of 4.3 out of 5.
  • And lastly, UXtweak leads with 4.97 out of 5.

UserTesting vs UserZoom: Conclusion

UserZoom and UserTesting are both top-level user experience research platforms. They offer a comprehensive toolkit of user testing and research features and functionality. Their pricing is mostly affordable for large enterprises only. If you are on the lookout for Usertesting or UserZoom alternative – we recommend taking a look at UXtweak.

UXtweak is the right platform for you when you need a UX research platform that is:

  • Comprehensive – a complete toolkit of powerful UX research tools that can be used at any stage of the development cycle or design process and recruiting solutions. Capable to compete with the household names of the industry. 
  • Affordable – The most affordable subscription in our comparison, you do not have to be a huge corporation to be able to afford UXtweak.
  • FlexibleFree plan and monthly subscriptions are available. Cancel any time, no strings attached.
  • SimpleRegister, subscribe, and start creating and launching tests – get insights on day 1, in a matter of hours. Do not wait months to even purchase the subscriptions.
  • InnovativeUXtweak is a constantly evolving product. We have added 6 completely new tools in 2021. Recently – we launched UXtweak Competetive testing and Mobile app usability testing, and there is still a lot in our backlog.

Give it try and register for a free account at UXtweak today.

Tadeas Adamjak
July 15, 2022
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Growth Marketer - always on the lookout for opportunities to help clients provide the best user experiences with UXtweak research tools.

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