16 UserTesting Alternatives & Competitors in 2025

This article will guide you through other choices available, presenting 16 different alternatives to UserTesting.

Below, you’ll find an in-depth review of each usability testing tool, including its features, advantages and disadvantages, pricing, user feedback, and a direct comparison with UserTesting.

Need a super quick comparison? Here is a summary table based on tools’ reviews from Capterra:

💡 Pro Tip: Want to know more about UserTesting Pricing and why users find it unclear and expensive? Read our in-depth article!

What are the best alternatives to UserTesting?

UserTesting is a popular tool that has been in the UX research market for over 17 years. Recently, however, more and more UX professionals have been saying in the communities that UserTesting is getting less affordable.

One of the professionals has highlighted that many of the UserTesting panelists are regulars, so they may provide biased feedback in the sessions. Other professionals also have concerns about the vague pricing structure that UserTesting uses, which makes predicting and planning research costs harder.

Our list features top tools that are excellent alternatives to UserTesting. These platforms are our favorites, widely recognized for their effectiveness and ability to deliver great results.

1. UXtweak

UXtweak provides powerful tools for usability testing of websites and web apps, from prototypes to production, including information architecture research and user behavior analytics.

This platform stands out as a cost-effective alternative to UserTesting, offering more adaptable pricing options and bringing together all essential features, and more, in one convenient place.

Features

• • Moderated Testing
  • Unmoderated usability studies

• • Prototype testing

• • Mobile app testing

• • Card Sorting & Tree Testing

• • Preference Testing

• • 5 second test

• • Surveys

• • First click testing

• • Session recording 

Pros

• • Straightforward yet advanced analytics – UXtweak presents various data visualizations that provide a wealth of information on how users interact with your product.

• • 155M+ User Panel to recruit participants from

• • Recruiting Widget – allows you to turn real website visitors into testers

• • Intuitive UI and easy set-up

• • Free plan

Cons

• Complex Feature Additions: The platform’s frequent addition of complex features may pose a challenge for some users. To address this, new tutorial videos are being produced.

Pricing & Plans

While UserTesting can be expensive and complex, UXtweak provides an alternative with its range of pricing plans suitable for different project types.

• Starter Plan: Free and designed for simple testing tasks, offering access to all features, one active study, and up to 15 responses monthly.
• Basic Plan: 113€ monthly, ideal for small to mid-sized companies, with three active studies, 50 responses per month, and unlimited reports and video exports.
• Custom Plan: For large-scale project needs, providing unlimited responses and custom support, with variable pricing based on requirements. Subscription options are generally yearly, with monthly payment options for added flexibility. Modifying or terminating plans is straightforward. Visit the UXtweak pricing page for more information on plan specifics.

Visit the UXtweak pricing page for more information on plan specifics.

Curious how participants will experience your studies with UXtweak? Try UXtweak’s features as a respondent in these demos 👇

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

• Overall Score – 4.8/5 
• Ease of Use – 4.7/5
• Customer Service – 5/5 
• Value for money – 4.8/5

Comparison with UserTesting

• UXtweak is significantly cheaper, with plans starting at $708/year compared to UserTesting’s $50,000/year, and offers a free license with the purchase of two.
• Additionally, UserTesting doesn’t offer a free plan like UXtweak does. 

• UXtweak also offers a bigger set of research tools.

Create a free account now and choose the plan that suits you best! 🐝

2. Lookback

Lookback offers a straightforward platform for both moderated and unmoderated online user tests. It’s a good choice for those who don’t need help recruiting participants, as it doesn’t have a user panel.

The platform is known for its moderated tests, where you can talk directly to users and observe their reactions. You can also easily take notes and record observations in the app.

Features

• • Moderated & Unmoderated usability studies

• • Prototype testing

• • Mobile app testing

Pros

• • Stakeholder observations – Lookback allows multiple people to observe your study and take their own notes

• • Live streaming – Lookback includes a feature that allows you to live stream your studies to colleagues for real-time discussion.

Cons

• • No user panel to recruit from

• • A small range of research tools

• • No free plan

• • Problems with the mobile version and IOS testing 

• • Connection drops

Pricing & Plans

• Lookback doesn’t have a free plan, however, they do offer a free 60-day trial. Following that, their pricing begins at $25 per month, capped at 10 sessions annually. Their professional “Insights Hub” plan is $344 per month.
• All mentioned prices are for annual billing.

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

• Overall Score – 3.4/5 
• Ease of Use – 3.5/5
• Customer Service – 2.1/5 
• Value for money – 3.0/5

Lookback vs. UserTesting

Lookback is a solid alternative to UserTesting, especially if you have your own research participants and need to perform basic moderated or unmoderated remote usability tests. It’s more affordable than UserTesting. However, it’s important to note that neither tool provides a free plan.

3. Userbrain

Userbrain is notable for its simple plans and competitive pricing. As a newer player in the market, they don’t provide additional features, yet they’re a good alternative to UserTesting for basic unmoderated prototype testing.

Their service includes voiceover video results with options for comments and annotations.

Features

• • Unmoderated testing
  • Website testing

• • Prototype testing

Pros

• • Flexible payment – UserBrain offers a pay-as-you-go feature, allowing you to pay for just one test without the need for a monthly subscription.

• • 85K+ user panel 

Cons

• Customer support – There have been multiple reports about the customer service being less responsive and delayed.
• Limited demographic options – UserBrain’s demographic filtering could use some expansion for more in-depth tester information. Currently, filters include age, gender, location, and device type, but it doesn’t allow for selection from particular cities or provinces.
• No free plan

Pricing & Plans

• The prices at UserBrain are pretty reasonable and a lot cheaper than UserTesting. 
• Plans –  $325/month for a Pro plan or $3,130/year. There is also pay-as-you-go option ($39/per tester) 
• Free trial/ Freemium – Yes, free trials are available. You can ask for a trial for 2 Userbrain testers and for 5 sessions, but keep in mind that the company does not have a user tester panel. 

User reviews & rating

The ratings below are solely based on tool’s reviews from Capterra:

• Overall Score – 4.3/5 
• Ease of Use – 4.6/5
• Customer Service – 4.6/5 
• Value for money – 4.4/5

Userbrain vs. UserTesting

Userbrain serves as an excellent UserTesting alternative and also assists in recruiting participants for your study. Neither tool offers free plans. While Userbrain’s toolset isn’t as extensive as UserTesting’s, it’s an ideal choice for basic unmoderated tests, particularly for budget-conscious users.

4. Userlytics

Userlytics is another good choice for user testing, known for its broad range of features and competitive pricing. This platform is worth considering as it offers multiple options for plans, allowing you to pay by the session, monthly, or annually.

Features

• • Moderated & Unmoderated usability studies

• • Prototype testing

• • Mobile app testing

• • Card Sorting & Tree Testing

Pros

• • 2M+ User Panel

• • Automated and multilingual transcriptions – you can get AI-generated transcriptions of your tests 

Cons

• • No PDF reports

• • Audio issues – several clients reported audio issues during testing and claimed the process to be a little bit too slow.

• • No free plan avalible (you can schedule a free demo on their website)

Pricing & Plans

• Compared to UserTesting, Userlytics offers competitive pricing options.
• Userlytics pricing typically starts at $3,500/year, with typical expenses increasing from this base rate.
• Plans – you can choose between Enterprise, Limitless and Custom solution.
  • Enterprise: $34 per session
  • Custom Solution: $99 per session
  • Limitless: Custom pricing
• Free trial/Freemium – A free demo can be scheduled

User reviews & rating

The ratings below are solely based on tool’s reviews from Capterra:

• Overall Score – 4.6/5 
• Ease of Use – 4.6/5
• Customer Service – 4.9/5 
• Value for money – 4.6/5

Userlytics vs. UserTesting

Compared to UserTesting, Userlytics offer almost the same feature set for a much better price. They also offer help with recruiting. Both tools don’t offer a free plan.

5. UserZoom (Now part of UserTesting)

UserZoom offers an alternative to UserTesting for both moderated and unmoderated usability tests. It’s designed for companies engaging in enterprise-level research and comes with a comprehensive suite of user testing tools.

Keep in mind, its pricing tends to be higher, aligning with its enterprise-grade offerings.

Features

• • Moderated & Unmoderated usability studies

• • Prototype testing

• • Mobile app testing

• • Card Sorting & Tree Testing

Pros

• • Advanced analytics

• • 120M+ user panel

Cons

• • Can be hard to use  – The UI of the platform is quite complicated and is not the best choice for a complete beginner.

• • Study instructions are both detailed and confusing for the testers

• • Very expensive compared to some other alternatives

Pricing & Plans

• UserZoom’s pricing is more expensive than UserTesting, therefore it will not be the best choice if your company is on a tight budget. Their pricing is available upon request, but it usually starts at $70,000/year.
• UserZoom doesn’t offer a free plan. 

User reviews & rating

The ratings below are solely based on tool’s reviews from Capterra:

• Overall Score – 4.4/5 
• Ease of Use – 4.5/5
• Customer Service – 4.7/5 
• Value for money – 4.6/5

UserZoom vs. UserTesting

UserZoom pricing is significantly more expensive than UserTesting. This tool would be a great fit for larger enterprises with bigger research teams. However, they offer less tools than UserTesting does.

6. UsabilityHub (Now Lyssna)

UsabilityHub (now Lyssna) is another good user testing and user research platform to test customer satisfaction and get actionable insights. They allow you to launch tests, such as prototype testing, five second tests, car sorting or tree testing surveys.

Currently, they only have options for unmoderated user testing and no live web/app user testing.

Features

• • Prototype Testing

• • Preference testing

• • 5 second test

• • Survey

• • First click testing

Pros

• • 340K+ user panel

• • Free plan

Cons

• • Textual response to study questions

• • Can’t observe how the participants engage with the product

Pricing & Plans

• Plans – a free plan is available, Basic plan is $75/month (annual billing), Pro plan is $175/month (annual billing), Enterprise solution is available. 

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

• Overall Score – 4.7/5
• Ease of Use – 4.7/5
• Customer Service – 4.9/5
• Value for money – 4.5/5

UsabilityHub vs. UserTesting

Unlike UserTesting, UsabilityHub offers a free plan and much cheaper pricing. With that tool, however, you’re able to run usability tests only on prototypes not live websites or apps.  

7. Maze

Usability testing platform that allows you to collect quantitative and qualitative data about your customers with their 5 user testing tools. They offer some basic analytics tools as well and access to user panel.

Features

• • Prototype testing

• • Card sorting & tree testing

• • 5 second test

• • Survey

Pros

• • 70K+ user panel

• • Free plan

Cons

• • Small list of features

• • Only basic analytics

• • Limited surveying capabilities

Pricing & Plans

• Free plan is available,
• Starter plan costs $99/month (billed annually),
• Team plan costs $1250/month (billed annually),
• Organization plan for enterprise clients is also available.

User reviews & rating

The ratings below are solely based on tool’s reviews from Capterra:

• Overall Score – 4.5/5 
• Ease of Use – 4.3/5
• Customer Service – 3.8/5 
• Value for money – 4.1/5

Maze vs. UserTesting

Maze offers some basic capabilities of UserTesting, but unfortunately, it could not fully replace the tool. However, unlike UserTesting they offer a free plan and reasonable pricing. 

8. PlaybookUX

A great alternative to UserTesting, this platform offers solutions for both moderated and unmoderated user research and offers a set of tools for website and mobile app testing and prototype usability testing.

Features

• • Moderated & Unmoderated usability studies

• • Prototype testing

• • Mobile app testing

• • Card Sorting & Tree Testing

Pros

• • Intuitive UI

• • Flexible pricing options
  • One-to-one video interviews with the user

Cons

• • No free plan

• • No user panel

Pricing & Plans

• Playbook UX does not offer a free plan. 
• The most basic plan – the Grow Plan starts at: $267/month (annual billing),
• Scale plan is $450/month (annual billing).
• Custom plan for enterprise clients is also available.
• The pay-as-you-go model is also available and will cost you between $59/tester – $259/tester.

User reviews & rating

The ratings below are solely based on tool’s reviews from Capterra:

• Overall Score – 5/5
• Ease of Use – 5/5
• Customer Service – 5/5 
• Value for money – 5/5

PlaybookUX vs. UserTesting

Playbook UX offers a significant part of the tools that UserTesting does. It’s a great alternative for a much better cost. However, they don’t have a free plan nor a user panel, to help you with recruiting.

9. Optimal Workshop

Optimal Workshop is another one of great alternatives to UserTesting. This user research platform provides a collection of usability tools to enhance website navigation, design information architecture, test websites, comprehend first-clicks, and record qualitative data.

Features

• • Card sorting

• • Tree testing

• • Online surveys

• • Qualitative research

• • First-click testing

Pros

• • There are multiple test types available, and you have many options for adjusting them to meet your needs.

• • Platform has various useful resources, recommendations for best practices, and advice on how to make the most of their products.

Cons

• • There is still room to make the tools more user-friendly since study participants occasionally struggle with the UI during sessions.

Pricing & Plans

• Plans – Optimal Workshop offers 4 plans starting with Pro plan for $208/month (annual billing). 
• There is also Team plan for $416/month (annual billing). 
• Custom plan for enterprise clients is also available.
• Free trial/ Freemium – Yes, a free plan is available and 2 months are free for paid plans.

User reviews & rating

The ratings below are solely based on tool’s reviews from Capterra:

• Overall Score – 4.4/5
• Ease of Use – 4.0/5
• Customer Service – 5/5
• Value for money – 4.3/5

Optimal Workshop vs. UserTesting

Optimal Workshop is a great alternative to UserTesting and can also help you find participants for your research. It is definitely cheaper than UserTesting. Furthermore, Optimal Workshop does have a free plan.

10. Hotjar

Hotjar is a cloud-based customer experience management platform that enables companies of all sizes to track and examine website visitors’ tap, scroll, and click actions using heatmaps.

On the basis of navigational frameworks, marketing professionals can observe anonymous user sessions to gather insights and identify usability issues.

Features

• • Feedback

• • Surveys

• • Heatmaps

• • Recordings

Pros

• • You can choose the session recordings and users that best fit your needs using a variety of filtering options.

• • It is easy to navigate and has a straightforward user interface.

• • The support team seems to be on hand at all times to provide assistance and support.

Cons

• • The number of recordings that are available is limited by restricted plan tiers.

• • Sometimes the recordings get stuck and you can’t see the full user path.

User reviews & rating

Based on the information provided by Capterra: 

• Overall Score – 4.7/5 
• Ease of Use – 4.6/5
• Customer Service – 4.5/5 
• Value for money – 4.5/5

Pricing & Plans

• Plans – The pricing starts from $32/month (annual billing, Plusplan) and depends very much on the amount of data you want to collect.
• There is also basic (free), Business and Scale Plan available.
• Free trial/ Freemium – Yes, Plus and Business come with a free 15-day trial and Basic is free. 

Hotjar vs. UserTesting

Compared to UserTesting, Hotjar has session recordings as well as heatmaps. It’s a lot cheaper, the basic plan is free and the business plan is $80 per month. They also have an option of customized pricing.

11. Loop 11

Loop 11 can be employed in order to examine user experience across websites, and mobile/web applications. It is a cloud-based software to build, launch, and manage custom usability tests.

They offer a good set of tools for user testing however there is no option to filter out participants with a screening question which can be a draw-back when precise targeting is needed.

Features

• • A/B Usability Testing

• • Mobile & Tablet Testing

• • Prototype Testing

• • Benchmarking

• • Information Architecture Testing

Pros

• • It is easy to understand the data it provides about the usability and speed of your website/website app.

• • You can record both video and audio.

Cons

• • It’s been stated by some users that certain pages load slowly.

• • No screening – without screening, you can’t tell if the responders to your survey are the intended audience.

User reviews & rating

These Loop11 reviews  are based the on the information provided by Capterra:

• Overall Score – 4.5/5

• Ease of Use – 4.5/5
• Value for money – 5.0/5
• Customer Service – 5.0/5

Pricing & Plans

• When compared to several other well-known platforms on the market, Loop 11’s cost is relatively high. There is a 14-day free trial available, but only for Enterprise plan
• The Rapid Insights plan’s monthly cost is $199, Pro plan costs $399/month and Enterprise plan costs $599/month.
• There is a 10% discount on all plans when you pay for an annual subscription

Loop11 vs. UserTesting

• Loop 11 is definitely cheaper than UserTesting. The platform also has a wide range of features. Both tools, however, do not offer a free plan, but Loop11 has a 14-day free trial.

12. Userfeel 

Userfeel is a service for remote usability testing that provides over 150 000 testers that may analyze your website or mobile app in the scenario you’ll build while speaking 40 different languages. You’ll get a reply, as well as a video of them using the product and their comments.

Features

• • Unmoderated & Moderated Tests

• • Tester Panel

• • Video Clips & Notes

• • Voice Transcription

Pros

• • Platform has a significant number of testers, which makes it possible to complete tests fast.

• • Offers unlimited screener questions to discover testers who share your visitors’ hobbies and demographics.

Cons

• • You may come across respondents who are not qualified enough to perform the task.

• • The user interface is difficult to use while looking for your session highlights, and extracting them requires a few more steps.

User reviews & rating

These Userfeel reviews are based on the information by Capterra:

• Overall Score – 4.6/5
• Ease of Use – 4.6/5
• Customer Service – 4.2/5 
• Value for money – 4.5/5 

Pricing & Plans

• On this platform, you pay for each tester separately. If it’s your tester then $30/1 hour, if they find you a tester then $180/1 hour, this is for unmoderated testing. Moderated testing has a higher price tag.

Userfeel vs UserTesting

Userfeel is a great alternative to UserTesting and can also help you find participants for your research. Moreover, Userfeel is cheaper and offers a wide range of languages.

13. UXarmy

This cloud-based analytics platform for digital experiences keeps track of billions of digital interactions and converts these behaviors into intelligent recommendations that anyone can use to improve customer satisfaction.

Features

1. Unmoderated testing
2. Moderated testing
3. Tree testing
4. Card sorting

Pros

• The platform has an intuitive UI and provides actionable user insights. 
• Fast to set up.

Cons

• There is no preview option, before sending the tests out.
• Like Userfeel the methods and tools available are not very varied.
• Payment is separate for each tool you use – if you need to use all 4 it might get pricey.

User reviews & rating

These UXArmy reviews are based on the information by Capterra:

• Overall Score – 4.4/5
• Ease of Use – 4.3/5
• Customer Service – 4.4/5 
• Value for money – 4.5/5 

Pricing and plans

• You pay for the specific tool you choose, not the whole platform. The prices for the tools start from $59/month and go up to $399. You can ask for a custom enterprise solution for unlimited projects.

UXarmy vs UserTesting

UXArmy is a perfect match as an alternative to UserTesting, if you want simple and cheap user testing.

14. WatchThemLive

WatchThemLive is an effective alternative to UserTesting, great for enhancing customer experience and spotting detailed user trends and potential issues on your website or app.

Features

• Session Recording
• User Tracking
• Heatmaps
• Detailed Analytics
• Conversion & Goal Tracking
• Page Optimization

Pros

• Competitive pricing 

Cons

• Very limited toolkit – Compared to our other alternatives, this UserTesting substitution offers limited possibilities to conduct tests apart from usability testing.
• No unique links for each test – Even though this might seem like a small drawback, unique test links make participant recruitment and results usage easier. 
• No A/B testing feature 

User reviews & rating

All our reviews are based on the information provided by Capterra:

• Overall – 4.5/5
• Ease of Use – 5.0/5
• Customer Service – 4.5/5
• Value for money 5.0/5

Pricing and plans

• Plans – The annual pricing starts at $29/month. Different pricing plans are available depending on the frequency of payments (annual/monthly).
• Discounts – No. 
• Free trial / Freemium – Yes, a free plan is available.

WatchThemLive vs UserTesting

While WatchThemLive is more affordable and user-friendly, it lacks the extensive features that UserTesting offers.

15. Fullstory

FullStory is aimed at Digital Experience research through rich product analytics, vigorous session recording analysis, and collaboration tools.

This helps product teams receive real-time insights into real user behavior and highlight opportunities for digital product enhancement, as well as eliminate clients’ irritation and capitalize on the best product features.

Features

• Journey Mapping 
• Heatmaps 
• Session Replays 
• Click Testing

Pros

• Easy onboarding 

Cons

• High pricing 
• Poor usability of the platform  

User reviews & rating

All our reviews are based on the information provided by Capterra:

• Overall Score – 4.6/5
• Ease of Use – 4.4/5
• Customer Service – 4.3/5
• Value for money – 4.1/5

Pricing and plans

• Plans – Enterprise, Advanced and Business – information available on demand.
• Free trial / Freemium – 14-day trial for Business Plan.

Fullstory vs UserTesting

FullStory offers session playback and analytics, whereas UserTesting specializes in real-time usability testing using user videos.

FullStory stands out for its wider acceptance in the tech community, thanks to its detailed analytics and ability to generate useful insights – making it a more adaptable option for thorough user experience analysis.

16. Microsoft Clarity

Clarity is a great free tool developed by Microsoft that can substitute UserTesting and allow you to observe the basic behavioral patterns of your users. 

Features 

• Heatmaps 
• Session Recordings 
• Insights 

Pros

• The software is free forever 
• Integration with Google Analytics

Cons

• No advanced features or analytics – compared to other alternatives in our list, Clarity offers the more basic features.
•  Confusing User Interface 

User reviews & rating

Based on the information by Capterra:

• Overall – 4.8/5
• Ease of Use – 4.7/5
• Customer Service – 4.5/5
• Value for money – 4.9/5

Pricing and plans

• Plans – the platform is absolutely free. 

Microsoft Clarity vs UserTesting

While Microsoft Clarity may offer fewer usability features and tools compared to UserTesting, it’s an ideal option for those who prefer not to allocate extensive resources and don’t need in-depth user experience research.

What is UserTesting

If you’re exploring UserTesting alternatives, you likely know the platform.

If not, it’s a US-based tool for gathering quick customer feedback through various user research methods, making it easy to understand your users, observe their interactions, and gather insights for improvements.

UserTesting features

• • Moderated & Unmoderated usability studies

• • Prototype testing

• • Mobile app testing

• • Card Sorting & Tree Testing

• • Preference testing

• • 5 second test

• • Surveys

Some of these features are however only available in the enterprise-level plan – such as card sorting and tree testing.

3 main drawbacks

1. Low-quality respondents

The biggest and the most noticed disadvantage of the platform is the big number of unhelpful respondents. This has been highlighted by many UX researchers during UserTesting discussions on Reddit. UserTesting boasts great video and audio capabilities and an impressively large pool of respondents.

However, it seems that a substantial part of them is not qualified for attending serious research and some recordings provide little value. Some respondents are impatient, cheat or just appear inactive, which really messes up the whole impression of the user testing experience and makes analyzing the results difficult.

2. Weak reports

People often say UserTesting’s reports are hard to read and analyze. This is a huge downside when it comes to summarizing and evaluating the research data. Some even claim the results to be inaccurate and sometimes lead to technical errors.

3. Pricing model

And the last thing that has already made so many people reconsider their choice of testing platform is UserTesting’s pricing. For some unknown reason, the pricing options are far from being user-friendly.

With their basic plan, you can only test 15 participants. If you need more (which you probably do for good research), you will have to contact their sales team and get an Enterprise plan with customized pricing.

Where competitors offer more

• Pricing. UserTesting has a fairly high pricing policy. For a more affordable price and without losing the quality you can use other platforms.

• The number of features. UserTesting has an extensive number of functions. But they are not irreplaceable and can be found in other alternatives with even better functionality.

• Quality of reports. People frequently complain that UserTesting’s reports are challenging to read and examine. This is a significant disadvantage when it comes to summing up and analyzing research data. Other competitors have fewer problems in this part.

• Competent respondents. Although UserTesting has a large number of respondents, many of them are unqualified as participants and can bring inaccurate information that will have a negative impact on your study. Most modern user research platforms provide User Panels you’re welcome to switch to.

So which UserTesting alternative shines the most?

Finding the perfect usability testing tool or platform for your needs might seem extremely difficult sometimes. Our first pick does not always live up to the high expectations we set, which is why having alternatives is so beneficial.

We hope our list provided you with a comprehensive overview of your options if you are looking to make the change and step away from UserTesting. Hopefully, by now you have picked the one that appealed to you the most

If you want to try UXtweak, you can register for free and run your first test on a new platform today without any hassle! 🐝