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8 Best Affordable UserZoom Alternatives in 2023
User Research

Published on February 7, 2023

8 Best Affordable UserZoom Alternatives in 2023

You've been hunting for a user research testing tool to replace UserZoom for a long time, but can't seem to find the suitable one? Don't worry! We've put up a list of the best UserZoom alternatives in 2023 for you to consider. We've highlighted their benefits, drawbacks, and costs so you can pick the best option for your needs.

You’ve likely heard of UserZoom because you came here seeking its alternatives. Nonetheless, we shall present them to you shortly.

UserZoom is a US company that was established in 2007. It is a cloud-based user experience system that provides digital teams and enterprises with Experience Insights Management (XIM) solutions. UserZoom GO is its lighter, web-based version. With UserZoom, user feedback may be gathered through a variety of methods, including testing, surveys, audio feedback, video feedback, and more. It also includes tools for finding participants, usability testing, information architecture, and creating dashboards.

userzoom alternatives

UserZoom reviews

Based on the information by Capterra:

Overall Score – 4.4/5 

Ease of Use – 4.5/5

Customer Service – 4.7/5 

Value for money – 4.6/5

Why people might choose UserZoom?

Large user panel –Access to over 120 million individuals from their user panel and verified panel partners.

Rapid results –You may acquire all of your study’s data in the quickest period of time because of the vast number of respondents accessible.

Why opt for a UserZoom alternative?

Hard to use – UserZoom’s UI is obsolete, and for a total newbie, this is not the ideal option. The testers can be easily confused by the study guidelines.

Very expensive – UserZoom pricing range is not for everyone. Contracts start at $70,000 per year and are invoiced yearly. In addition, the number of people who may develop or begin studies is limited.

So, are you ready for the best alternatives to UserZoom, with which you will not go bankrupt?

We’ve compiled a list of great alternatives to UserZoom that we highly endorse. Many individuals and well-known companies have found them to be helpful. Furthermore, if you are looking for even more UX research tools visit our alternatives comparison page or our other informative article.

Who are UserZoom competitors?

  1. UXtweak
  2. Userlytics
  3. UserTesting
  4. Loop11
  5. Lookback
  6. Userbrain
  7. UsabilityHub
  8. Playbook UX

We are going to describe each of these alternatives to UserZoom in details below, but to save you some time, here is a little comparison of the tools’ reviews, ease of use, quality of support and pricing*:


Ease of Use

Quality of Support





✓ Free plan 

Plus plan - $80/month Billed annually




✗ No free plan 

Pro plan - $2490/year




✗ No free plan 

Upon request, starting at $15K/year




✗ No free plan 

Pro plan - $229/month Billed annually




✓ Free plan 

Pro plan - $75/month Billed annually

Loop 11

on G2



 ✗ No free plan

Pro plan - $179/month Billed annually




 ✗ No free plan

Pro plan - $399/month Billed annually




 ✗ No free plan

Pro plan - $228/month Billed annually

 *the data from the table is based exclusively on tools’ reviews from Capterra.

1. UXtweak

UXtweak offers powerful usability testing tools for websites and web apps, from prototype to production, as well as information architecture research and user behavior analytics. This platform combines everything you need and more into one convenient tool.

userzoom alternatives

Features to look for: 

  • Website testing
  • Tree testing
  • Card sorting
  • Session recording
  • Heatmaps
  • Recruiting widgets and user panels

UXtweak has also recently released a number of new tools, including:

And the two most exciting new features are Figma and InVision Prototype Testing, which provide our users with the ability to test their prototypes throughout the design phase, allowing them to fix any issues before releasing them to the market. 

Advantages of UXtweak:

  • Advanced analytics that are simple to understand 
  • Many unique features –  such as Recruiting widget that turns real site visitors into testers with a built-in reward feature to motivate the respondents. A Think-aloud protocol that collects audio feedback using their microphones or a Crowd Feedback feature to allow users to submit and vote for other people’s ideas in order to improve the website
  • Unlimited tests — even on our free plan, UXtweak allows you to test as many times as you want

Disadvantages of UXtweak:

  • Supports only 10 languages


Uxtweak offers a free starting plan that includes an unlimited number of live studies and no study time restrictions, making it ideal for smaller projects.

You may also choose between a pro plan for only 70€ per month or a custom plan tailored to your specific requirements. UXtweak is one of the most cost-effective usability testing tools available, according to these figures, making it a great UserZoom option.

Create a free account or try UXtweak’s Professional plan now!

Interested in UserZoom? Try UXtweak instead!

We offer twice as many tools and more flexible plans with transparent pricing!

Learn more
Interested in UserZoom? Try UXtweak instead!

2. Userlytics

Another one of excellent UserZoom alternatives is Userlytics. Their broad feature set and cost-effective pricing plan have made them quite well-known. It’s a good platform to remember, especially if the tool’s visual aspects aren’t crucial to you, as the UI is a little outdated.

userzoom alternatives

Features to look for:

  • Video features
  • Prototype testing
  • Multi-channel testing
  • User testing for Mobile Apps

Advantages of Userlytics:

  • Worldwide participant panel – their responder pool is enormous, and they offer extensive targeting, allowing you to reach out to a wide range of user-profiles from across the world
  • Ability to obtain automatic and multilingual AI-generated transcriptions of your assessments
  • Provides thorough data on quantitative metrics such as time on task, SUS, NPS, and SUPR

Disadvantages of Userlytics:

  • Several clients expressed dissatisfaction with the testing process due to audio issues and the fact that it was a little too slow
  • There are no reports available in PDF format
  • Userlytics does not provide much information on the demographics of the participants
  • User interface that is antiquated and not very intuitive — their user interface might be enhanced


Pay-as-you-go: 35eur/participant

Pro Plan Starting from: 399eur/month (subscription)

3. UserTesting

UserTesting was one of the first unmoderated testing sites ever. According to its stats, it has over 1.5 million members on its panel. Customers may receive a prompt response and have access to a complete platform with several choices for conducting and evaluating user testing.

userzoom alternatives

Features to look for: 

  • Test with everyday people in their natural environment, not a usability lab
  • First-hand real human insights

Advantages of UserTesting:

  • For your testing, you’ll have a large pool of respondents
  • Advanced targeting – One of the things that consumers like the most is that the big participant pool allows them to target their potential clientele for research more accurately
  • Instant insights – Due to the enormous number of replies, you get all of the data in the quickest time possible

Disadvantages of UserTesting: 

  • A vast quantity of worthless responses is the platform’s biggest and most noticeable downside. While UserTesting has a large volunteer pool, it appears that a considerable number of them are not qualified to participate in meaningful research. Some respondents are impatient, cheat, or appear to be uninterested in the procedure, all of which detracts from the overall impression of the testing process.
  • You are not allowed to bring your own testers for free.
  • Reports that include problems – Some users say that the results of UserTesting are difficult to understand and assess, making it difficult to quickly consolidate data.
  • UserTesting does not provide a free trial to evaluate if it is the best fit for you.


Their Individual solution is $49 a session and offers only the most basic testing capabilities. You are, however, limited to only 15 video sessions each year. A custom-priced Enterprise plan is also available from UserTesting.

4. Loop11

Loop11 is a valuable UX tool for assessing a website’s KPIs, determining where users are having problems, and collecting quantitative data on UX changes.

userzoom alternatives

Features to look for:

  • Online Usability Testing
  • Prototype Testing
  • A/B Testing
  • 5 Second Test
  • First Click Test

Advantages of Loop11:

  • Loop11 clients may now use the AccessWorks database for all accessibility testing needs, reducing the time that would otherwise be spent recruiting volunteers for face-to-face testing
  • Monthly billing – You are not required to pay for a year in advance

Disadvantages of Loop11:

  • Loop11 does not provide a pool of participants, therefore you’ll have to issue invites to your own users to receive results for your study. UserZoom has a user base of more than 120 million testers.
  • No screening
  • Slow loading time
  • No free plan


Pricing starts at $79 a month for three projects with up to ten members each.

The pro plan is $299 a month and allows for up to 100 participants and 10 projects per month.

A 14-day free trial is included with all plans.

5. Lookback

Our last tip for a good online tool for doing moderated and unmoderated user testing is Lookback.io. This tool is a great alternative to UserZoom if you already have a pool of user testers and want a lot of customization options for your user testing workflow.

userzoom alternatives

Features to look for:

  • Usability testing
  • Interviews

Advantages of Lookback:

  • Live broadcasts – Lookback has a function that allows you to broadcast and discuss your studies with colleagues in real-time.
  • The number of participants is unlimited.
  • Allows many people to observe and take notes on your research.

Disadvantages of Lookback:

  • Need to hire your testers.
  • There is no free version available.
  • Problems with the mobile version and iOS testing
  • Connection drops – Because Lookback conducts live testing with participants, connection dropouts might happen at any time throughout the session.


Even though Lookback doesn’t have a free plan,  it does offer a 14-day free trial. Following that, their fees begin at $99 per month, with a maximum of 100 sessions per year. The monthly cost of their professional “Insights Hub” subscription is $229.

6. Userbrain

userzoom alternatives

Userbrain is a great UserZoom alternative when you are only looking to run a couple of tests and don’t look for any extra features. They can provide you with basic usability and user tests.


  • Automate user testing
  • Usability testing
  • Prototype testing

Advantages of Userbrain

  • 85K+ User Panel
  • Pay-as-you-go model available

Disadvantages of Userbrain

  • Adding in-team testers is pricey ($49/month)
  • Limited features
  • Limited demographics


Pay-as-you-go: €39 per tester

Subscription: €299 per month

7. UsabilityHub

userzoom alternatives

UsabilityHub is a platform with a good range of features and a rather competitive pricing compared to UserZoom. They also provide help with recruiting participants for your study which makes them another one of great UserZoom alternatives.


  • Prototype testing
  • Preference testing
  • Five second tests
  • Surveys
  • First click testing

Advantages of UsabilityHub:

  • 340K+ user panel to recruit from
  • Free starter plan

Disadvantages of UsabilityHub:

  • Textual response to study questions
  • Can’t observe how the participants engage with the product


A free starter plan which offers you tests up to 2 minutes long. The subscription is $75 per month (billed annually).

8. Playbook UX

userzoom alternatives

PlaybookUX is a cloud-based UX research platform designed to help you capture and analyze clients’ interactions with products, websites, and prototypes. This platform makes a great alternative to pricey UserZoom, as they offer a pay-as-you-go option and a free trial.


  • Moderated & unmoderated usability testing
  • Prototype testing
  • Mobile testing
  • Card sorting
  • Tree testing

Advantages of PlaybookUX:

  • 7 day free trial
  • Pay-as-you-go option

Disadvantages of PlaybookUX:

  • No user panel
  • No free plan


Pro Plan: min $228.00/month (annual billing)

Pay-as-you-go option: $49.00/feature

Don’t just stop here

Try these UserZoom alternatives on your projects and find the one that suits you best. You can do so now and run your first test with UXtweak! 

People also ask (FAQ)

What are the best affordable UserZoom alternatives?

The best accessible alternatives to UserZoom are:

  • UXtweak 
  • Maze 
  • Lookback 
  • Userlytics 
  • UsabilityHub

Among these UserZoom alternatives, UXtweak offers the best functionality/price ratio. Make sure to create your free account today.

What are the key features to look for in UserZoom alternatives?

If you’re looking for a better alternative to UserZoom, make sure it has all necessary tools for your research purposes, so you won’t have to buy additional software later. The best alternative to UserZoom with an extensive toolkit is UXtweak, which offers a great variety of tools for usability testing, behavior analysis and IA optimization.

Which UserZoom alternatives offer free trials?

Choosing an alternative with a free trial is a great way to avoid investing in a tool that might not fully support your research needs. Several of UserZoom competitors offer free trials, such as UXtweak, Loop11 and Userlytics. Out of these, UXtweak is especially known for its great functionality/price ratio.

Tereza Stehlikova
February 7, 2023
All author's articles

Tereza Stehlikova is a Marketing Specialist at UXtweak where she shares her expertise by leveraging the company's communications and PR activities. With a degree in International relations, she became passionate about user experience design and quickly found herself at UXtweak, working closely with designers and researchers.

Tereza is also a big part of the UX Research Geeks podcast, responsible for collaborating with our host Tina and getting new inspiring UX people to come talk to us and share their experiences.

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