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Maze vs UserTesting: Which one should you choose?

Maze vs UserTesting: Which one should you choose?
Iryna Naidonova
•  07.04.2023
Maze and UserTesting are well-known user research tools. However, they have major differences which we cover in this in-depth comparison guide.

This article will help you to compare these UX research platforms and make choosing the one that fits your needs better in 2024. We will also introduce an alternative platform – UXtweak, which might be a better choice for your research projects.

You’ll find a structured comparison, including the pros and cons, features, pricing, and plans of both Maze and UserTesting. We will also give you insights into how customers are satisfied with their services.

👉 Maze offers more features at a lower price compared to UserTesting. However, access to these features varies by plan.

👉 UserTesting supports Mobile app usability testing under specific conditions and on advanced plans only. Maze doesn’t offer mobile app testing.

👉 Both Maze and UserTesting have an overall score of customer satisfaction of 4.5/5. Here UXtweak – an alternative user research platform takes the leads with a rating of 4.8/5.

👉 Maze users mention frustration over limited functionality and basic profiling options, feeling the platform doesn’t quite meet all the needs of extensive UX research.

👉 On the flip side, UserTesting’s clients often cite the service’s cost as a significant barrier, alongside limited participants outside the U.S.

👉 For a diverse and global user panel, UXtweak is unrivaled, offering access to millions of real users across more than 130 countries.

👉 UXtweak is the only platform offering advanced profiling criteria, Card Sorting, Mobile App Testing, and Session Recoding across all plans.

🐝 Register for a free account now and see for yourself!

Maze’s and UserTesting’s alternative – UXtweak

UXtweak stands as a possible alternative for Maze and UserTesting. It is a UX research platform supporting organizations of any size in improving the usability of their digital products, from prototypes to production.

UXtweak merges a wide range of UX research tools, recruiting options, and a global panel of research participants, complemented with a participant management solution. Notably, the platform offers flexible and cost-effective pricing options.


Maze vs UserTesting: Features comparison

In this part, we will compare the core features of each platform.





Website Usability Testing

Mobile Apps Testing


(iOS, Android, and TestFlight, no SDK installation required)

Prototype Testing

(Compatible with Figma, InVision, Axure)

Card Sorting


(in Team and Organization plans)


(available on all plans)

Tree Testing


Preference Testing

First Click Testing

5 Second Testing

A/B Testing

Moderated/User Interviews


(Advanced plan and higher)


conduct directly in one platform*

Session recording


Website recruiting widget

Branching logic (conditional logic)

*UXtweak offers built in features to recruit, schedule, conduct, and analyze user interviews or any other moderated studies.

The table above shows that both Maze and UserTesting lack many features compared to UXtweak. Additionally, some of the toolkits are only available in the advanced plans of Maze and UserTesting, while UXtweak includes most of them in all its paid plans without any specific conditions.

Need to conduct moderated research?

With UXtweak you can recruit, schedule, conduct, and analyze user interviews or any other moderated studies directly in one platform.

Try our Freefrom Interview tool for user interviews or use Study Interviews to run any UXtweak studies moderated (eg. moderated card sorting, moderated website testing…).

Moderated testing supports multiple recruitment methods:

  • Bring your own participants
  • Access prequalified participants from a global User Panel in 130+ countries
  • Turn site visitors into participants with Onsite Recruiting
  • Use your custom panel with Own Database

⬇️ See demos of UXtweak tools, and try out how the respondents would see your studies and the analytics capabilities of UXtweak:

Try Tree Testing✅

Tree Testing
Try Tree Testing✅

Try Website Usability Testing🔥

Website Testing
Try Website Usability Testing🔥

Maze vs UserTesting: Participant Recruitment and Management capabilities

The table below shows the structured comparison of participant recruitment and management capabilities of Maze, UserTesting, and UXtweak.





 Price per participant

Starts at $4.5 per response

Starts at $39

Starts at $10

 Panel size

120+ thousand users

400+ thousand users

155 million participants

 Country coverage

130+ countries

35 countries

130+ countries

Advanced Targeting criteria

(2000+ attributes)

Automatic QA of responses

Expert audit

(Included with each order from User Panel)

Ability to bring your own users

(costs credit)

(for free)

Participant management solution 

Advanced plan and higher


Available on all plans

As it is evident from the table UXtweak stands out by providing the most affordable price per user and offers the most extensive panel of actual users from over 130 countries.

Additionally, UXtweak boasts advanced targeting criteria, that allow customers to find testers tailored specifically to their target audience and get valuable insights. Also, UXtweak is the only platform that provides standout features – expert audits for each order from the user panel, and the one that delivers participant management solutions under all plan options.

Try UXtweak for free!

Test your assumptions quickly, access qualified audiences worldwide, and receive clear reports - all with competitive pricing.

Register for the free plan

Maze vs UserTesting: Pricing Plans and Scenarios

Maze pricing plans

Maze offers 4 plans for its customers.

  1. The free plan is designed for individuals seeking basic features to get familiar with UX research, and it comes at no cost.
  2. The Starter plan is made for small teams that want to get started with product research. That option also includes more features and in the case of annual billing price starts at $1,188 per year ($99 per month).
  3. The Team plan is intended to assist teams in building a user-centric product and includes a set of advanced features in the package. The cost for an annual subscription is $15,000, while monthly price is $1,250.
  4. The Organization plan is custom and crafted upon request. Typically is suitable for big teams, and offers the widest array of features and capabilities.

UserTesting’s pricing plans

UserTesting provides three pricing options:

  1. Essentials is a basic plan designed for simple user feedback gathering.
  2. Advanced is intended for comprehensive testing and research, offering all core functionalities.
  3. Ultimate is a custom enterprise plan featuring advanced toolkits. The exact cost depends on your specific requirements and will be determined following a consultation with the Sales Representative. Typically, annual plans start at $50,000.

Solo researchers may choose Essentials or Advanced, while research teams might find the Ultimate plan with additional features to be a better fit. The final price depends on participant recruitment credits and international team support.

UXtweak pricing plans

At UXtweak, we prioritize flexibility and provide monthly subscription plans that can be easily canceled at your convenience. UXtweak delivers 4 different plans:

Starter plan

UXtweak as well as Maze offers a completely free plan. This plan is ideal for small projects and serves as an excellent opportunity to explore and test all of our available tools.

Plus plan

Tailored for solo researchers, priced at just $59/month. It distinguishes itself from the “Starter” plan with extended data retention, an increased number of concurrent active studies, and a higher capacity for responses.

Business plan

Excellent choice for most small and mid-sized organizations. It allows an unlimited number of studies and tasks with up to 1,000 responses each month. It supports up to 9 users, with pricing starting from $151 per month.

Enterprise plan

Offering customizability and premium features like top-priority customer support, assistance from our UX research professionals, discounted User Panel orders, Single Sign-On (SSO), training, and custom limits tailored to suit any organization’s requirements.

Enterprise plans are available upon request and the price starts at $5000 per year. To explore further details, reach out to us, and one of our Product experts will get in touch with you.

All of our plans provide access to all research tools. You can find more detailed information on our pricing page.

UserTesting vs Maze: Customer Reviews

The ratings are from the renowned software review site – Capterra. The table shows each platform earned loyalty by providing a high-level customer experience, although the leading score belongs to UXtweak.




Overall Score




Ease of Use




Customer Service




Value for money




has sex first day of the cycle and forgot

Pros and Cons of Maze and UserTesting

In the table below are short briefs of the main pros and cons of each platform people talk about.





Highly customizable plan - pay for what you need.

Low quality respondents and low diversity of the panel.

Fast insights - UT claims 80% of studies get completed within an hour. 

Quite expensive.


Sentiment analysis available.

Poor targeting options.

A lot of prototyping toolkits.

Lack of functionality.


Advanced participant management capabilities.

It takes some time to learn how to navigate the dashboard.

Expert support with quick response time.


Maze and UserTesting are popular UX platforms renowned for their dedication to enhancing user experiences and gathering insights into user behavior. They provide a variety of features and capabilities that affect every phase of product development, from prototypes to products.

Considering the number of delivered features and the price, both Maze and UserTesting are good options for customers with needs for specific features of platforms. However, if you’re looking for alternative options and want to find a more comprehensive user research tool, it’s worth exploring UXtweak!

Switch to UXtweak today!

Test your assumptions quickly, access qualified audiences worldwide, and receive clear reports - all with competitive pricing.

Register for the free plan

People also ask

How can I switch from my current platform to UXtweak?

Register for a free account at UXtweak, choose a plan that works for you, subscribe, and start your UX research or get in touch with our product experts to discuss your needs.

I already have an active subscription to another platform, but want to try UXtweak, what can I do?

If you’re currently subscribed to any other platform, but want to explore what UXtweak has to offer, we have a special deal for you. We understand that contractual commitments can be a barrier to switching, which is why we’re providing free access to UXtweak for the remaining duration of your existing subscription.

There is no need to worry about extra costs or initiating a new procurement process. Simply reach out to us at sales@uxtweak.com, and we’ll set you up so you can start enjoying UXtweak right away!

What is Maze?

Maze is a remote user testing and usability testing platform. It allows UX researchers to create and run usability tests on their prototypes and websites to gather feedback and insights from real users. People love Maze for such features as: prototype testing, website testing, card sorting, tree testing, and a survey tool.

What is UserTesting?

UserTesting is a platform for obtaining real-time feedback from target audiences. It’s a popular tool used by UX researchers, to better understand user experiences and improve products or services accordingly. Businesses can create custom tests for their websites, apps, or other digital products, and then have real individuals interact with them while providing verbal and written feedback.

If you are looking for a wider toolkit and more affordable plans read about the best UserTesting alternatives.

Why I should choose UXtweak?

UXtweak is an all-in-one user research and usability testing platform similar to Userlytics and UserTesting. It offers robust usability testing tools, tools for user behavior analytics, and information architecture research for websites and web apps, prototype and mobile applications.

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