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Top 11 Video Survey Tools in 2024

Exon Nkemchor
•  29.03.2024
Find out how to leverage video survey tools to collect feedback and insights, manage data collection, and improve your products’ experience through participant videos.

Video survey tools help UX researchers make more informed product decisions based on a richer understanding of their customer base. More and more researchers are opting to use video surveys to discover new customer insights due to video survey tools’ dynamic and engaging nature that allows research participants to articulate their thoughts, opinions, and experiences in a natural, authentic manner.

The insights gathered from video surveys are often very robust, providing value to both product teams and key stakeholders alike.

In this article, we will look at the different types of video survey tools, descriptions for each tool, their pros and cons, and pricing to help you choose the best video survey tool to uncover deep user insights.

Top 11 Video Survey Tools

Here is a list of our top 11 video survey tools we have put together to help you choose the right tool that would better suit your survey response needs:

  1. UXtweak
  2. Plotto (Quantilope)
  3. Mindswarms
  4. VideoPeel
  5. Medallia Video
  6. VideoAsk
  7. Testimonial Tree
  8. SurveySparrow
  9. QuestionPro
  10. Voxco
  11. Jotform

For each tool, we evaluated:

  • Description
  • Features
  • Pros & Cons
  • User reviews
  • Pricing & Plans

⬇️ Here’s a comprehensive comparison table of each tool’s reviews from Capterra:

Rating

Ease of Use

Quality of Support

Pricing

UXtweak

4.7/5

5.0/5

✓ Free plan 

Plus plan -

$59 per month

Plotto (Quantilope)

5.0/5

5.0/5

✓ Free plan 

Paid plan starts at $120 per month

Mindswarms

3.8/5

3.8/5

✗ No free plan

Paid plan starts at $50 per month

VideoPeel

4.6/5

4.5/5

✓ Free plan 

Paid plan starts at $69 per month

Medallia Video

5.0/5

5.0/5

Information is available on request

VideoAsk

4.7/5

4.7/5

✓ Free plan 

Paid plan starts at $24 per month

Testimonial Tree

4.5/5

5.0/5

✗ No free plan

Paid plan starts at $30 per month

SurveySparrow

4.5/5

4.4/5

✓ Free plan 

Paid plan starts at $19 per month

QuestionPro

4.6/5

4.8/5

✓ Free plan 

Paid plan starts at $99 per month

Voxco

3.8/5

4.1/5

Information is available on request

Jotform

4.7/5

4.4/5

✓ Free plan 

Paid plan starts at $29 per month

1. UXtweak

UXtweak is an all-in-one user research software platform that offers valuable video survey features to help elevate your user insights data. It is designed to run comprehensive user research and has an online survey tool that allows you to conduct video questionnaires on the fly, featuring customizable logo and branding options, survey design, and data analysis. UXtweak also has a 155M+ User Panel pool which you can leverage to help you recruit the right participants from more than 130 countries.

Video Survey Tools

Key features

Take your product to the next level with UXtweak’s testing tools in these demos ⬇️

Try Survey in Action🔥

Surveys
Try Survey in Action🔥

Try Session Recording with UXtweak✅

Session Recording
Try Session Recording with UXtweak✅

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.9/5

Ease of Use – 4.8/5

Quality of Support – 5.0/5

Pros

  • UXtweak offers research and user recruitment tools, so there is no need for extra tools (subscriptions)
  • Ability to recruit from 155M+ User Panel and streamline the participant recruitment process
  • Has an Onsite Recruiting widget that allows you to turn real website visitors into research participants.
  • Own Database – Panel management – a CRM-like tester management system for your database of participants.
  • Ability to design your survey questions making it concise, unbiased, and aligned with the goals of your research study.
  • Has a free plan

Cons

  • Supports only 14 languages

Pricing & Plans

UXtweak has a free plan available with unlimited time for small projects to help you gain deeper insights into customer preferences through video feedback. You can also choose a pro plan for only $59 per month billed annually, perfectly designed for solo businesses and researchers.

Conduct UX Research with UXtweak!

Elevate your user insights with video surveys.

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2. Plotto (Quantilope)

Plotto (Quantilope) is a video survey tool that makes it easy for research participants to submit video responses to survey questions. It is an end-to-end platform with key features that automate qualitative research methodologies and provide actionable insights into user emotions and sentiments with a meaningful view of your customer base.

Best Video Survey Tools

Key features

  • Video Capture
  • Flexible Survey Design
  • Multi-language support
  • Advanced Analytics
  • Real-Time Reporting
  • AI-powered analysis
  • Interactive Insights Dashboards
  • Interactive Communication
  • Survey and Report Customization

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 5.0/5

Ease of Use – 5.0/5

Quality of Support – 5.0/5

Pros

  • Ability to customize video surveys according to specific research objectives
  • Enhances attitudinal research in a way that captures user opinions and feelings in the form of self-reported video data
  • Allows survey participants to record a video answer to each survey question
  • Ability to filter through data easily to uncover deeper user insights

Cons

  • Cases of multiple responses from participants occur when receiving responses to more than one question at a time.
  • Limitation with facial recognition sampling through video data.

Pricing & Plans

Plotto (Quantilope) helps you capture user opinions and feelings via video testimonials with their free plan. They have a paid plan that starts at $120 billed one time

3. Mindswarms

Mindswarms is a video survey tool that helps you utilize videos to understand the emotions of your customers. Mindswarms allows you to tailor your surveys to your audience with its user panel tool that recruits research participants from its 250,000+ database.

Best Video Survey Tools

Key features

  • Custom Surveys
  • Participant Screening
  • Video Responses
  • Mobile-Friendly
  • Analytics
  • Integrations

User reviews & rating

The ratings below are based solely on the tool’s reviews from G2:

Overall – 3.8/5

Ease of Use – 3.8/5

Quality of Support – 3.8/5

Pros

  • Provides the functionality and scale for qualitative data insights
  • Has some gamification functionalities that make responding to surveys via videos engaging and interactive
  • Ability to do a large number of qualitative questions in a relatively short amount of time
  • Has a clean and efficient data collection system

Cons

  • Has limited surveys available

Pricing & Plans

Mindswarms supports video surveys with their paid plan that starts at $50 per month.

4. VideoPeel

VideoPeel is a video survey and capturing platform that helps you to gather real-time responses and insights from your customers to better understand your product’s impact on them. By customizing one or many survey video questions, you can get video-based responses to all of your questions and automatically transcribe all participant videos to get you accurate research insights.

Best video survey tools

Key features

  • Video Recording
  • Submission and Upload
  • Video Management
  • Feedback Analysis
  • Sharing and Collaboration
  • Integration
  • Response Management
  • Security and Privacy

User reviews and ratings

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.8/5

Ease of Use – 4.6/5

Quality of Support – 4.5/5

Pros

  • Ability to capture video-based insights from any device globally
  • Collects video testimonials in record time due to its sharing and upload feature
  • Ability to recruit the right people for your product team with video interviews
  • Ability to see customer reactions in real-time which provides valuable insights into your customer journey flow
  • Has customizable templates for requesting video testimonials, research surveys, and product reviews from customers

Cons

  • Limitations in analytics
  • Does not integrate well with third-party software like Zapier

Pricing & Plans

VideoPeel helps you to capture video-based insights globally with its free plan. They also have a paid plan that starts at $69 per month.

5. Medallia Video

Medallia Video is a video survey tool that enables you to capture rich customer emotions and opinions found through video formats and collect in-the-moment feedback to improve the experience of your product. Medallia Video leverages virtual engagement and video adoption to automatically extract insights to tell powerful brand and product stories that connect to customers.

Video Survey Tools

Key features

  • Video Feedback Collection
  • Video Recording and Upload
  • Video Hosting and Storage
  • Integration with Other Systems
  • Video Analysis Tools
  • Insights Dashboard
  • Customizable Reporting

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.0/5

Ease of Use – 5.0/5

Quality of Support – 5.0/5

Pros

  • Ability to capture recordings directly or pull in video content that includes Zoom recordings and video transcripts
  • Ability to create a centralized video asset library accessible by your entire team
  • Can transform your UX research findings into key insights to better understand and serve customers, in real-time using accurate data analysis
  • Ability to compile and share video showreels with cross-functional teams and key stakeholders to drive valuable product decisions across your website or mobile application

Cons

  • Inability to filter and scan survey video responses provided by participants

Pricing & Plans

Medallia Video’s pricing information is available on request.

6. VideoAsk

VideoAsk is a video survey tool that helps you conduct survey research through face-to-face interactive video formats. VideoAsk helps you streamline the process of recruiting research participants, easy scheduling, and data collection in one hub so that you can uncover new consumer insights.

Best Video Survey Tools

Key features

  • Interactive Video Creation
  • Customizable Templates
  • Multi-Channel Distribution
  • Lead Capture and Qualification
  • Analytics and Insights
  • Custom Branding
  • Integration with Third-Party Tools

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.8/5

Ease of Use – 4.7/5

Quality of Support – 4.7/5

Pros

  • Very easy to use – does not require you to download an app or create an account
  • Allows participants to respond to survey questions and engage in conversation directly within a video interface
  • Allows you to collect valuable data and insights in an engaging, interactive, and personal way.
  • Ability to embed VideoAsk within a website

Cons

  • Inability to customize video logic to collect more than one piece of information or response in a single step of a VideoAsk content

Pricing & Plans

VideoAsk allows research participants to respond to survey questions in video format with their free plan. They have a paid plan that starts at $24 per month.

7. Testimonial Tree

Testimonial Tree is a review management and video survey software that conducts research and text-based surveys and allows responses and testimonials in video formats. Testimonial Tree allows you to share, collect, store, filter, and sort responses to uncover valuable insights and qualitative data.

Video Survey

Key features

  • Review Collection
  • Video Testimonials
  • Customizable Surveys
  • Analytics and Insights
  • Integrations
  • Automated Feedback Requests

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 5.0/5

Ease of Use – 4.5/5

Quality of Support – 5.0/5

Pros

  • Ability to customize surveys to gather specific responses from customers, tailored to their needs and objectives
  • Integrates seamlessly with other external platforms with great automation functionalities
  • Ability to monitor and manage customer reviews from different sources in one centralized dashboard
  • Has a responsive and efficient customer support

Cons

  • Issues with the server being slow and laggy
  • The dashboard is unintuitive

Pricing and Plans

Testimonial Tree allows you to collect authentic video responses to your surveys with their paid plan that starts at $30 per month.

8. SurveySparrow

SurveySparrow is an online survey platform and market research survey tool that enables you to create and share highly engaging, mobile-first surveys that offer a chat-like experience to your research audience. SurveySparrow allows you to send surveys at regular intervals to capture your customer’s opinions and experiences on your product in video formats.

Video Survey

Key features

  • Executive Dashboard
  • Customer Journey Map
  • Recurring Surveys
  • White Label Surveys
  • Embedded Surveys
  • Conversational Forms
  • Mobile-first Surveys
  • Audience Management
  • Smart Surveys
  • Video Surveys
  • Integrations

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.4/5

Ease of Use – 4.5/5

Quality of Support – 4.4/5

Pros

  • Ability to customize and upload a video as background for your surveys to provide participants with more context
  • Provides survey question types, including multiple-choice, rating scales, and open-ended offering you flexibility in your surveys
  • It is simple to use and easy for end-users to navigate
  • Delivers an excellent range of question types for quantitative and qualitative measuring

Cons

  • Some areas of important survey data are not accessible via the API
  • Inability to analyze reports properly as there are few bugs in the tool

Pricing and Plans

SurveySparrow enables you to capture your customer’s opinions and experiences on your product in video formats with its free plan. They have a paid plan that starts at $19 per month for more of their robust features.

9. QuestionPro

QuestionPro provides a wide range of applications to measure and manage customer experience, employee engagement, and the pulse of your target audience. With Questionpro, you can collect customer data and gain valuable insights that help you make smarter product decisions through surveys in under 5 minutes with 40+ question types and ready-made survey templates.

video survey

Key features

  • Use case
  • NPS+
  • Communities
  • Audience
  • InsightsHub
  • InstantAnswers
  • Digsite
  • LivePolls
  • Journey Mapping
  • GDPR
  • 360 Feedback Surveys
  • Research Edition

User reviews and ratings

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.8/5

Ease of Use – 4.6/5

Quality of Support – 4.8/5

Pros

  • Offers a wide variety of tactics and flexibility to structure your surveys and get responses in video formats
  • Has a robust analytics feature that makes it easy to analyze qualitative insights
  • Ability to customize surveys to ensure they are relevant and fit research objectives
  • It is universally accessible and enables diverse participant responses via video

Cons

  • Inability to compare two data sets side by side
  • Has a bit of a learning curve

Pricing and Plans

QuestionPro helps you to meet your survey challenges with their free plan. They have a paid plan that starts at $99 per month

10. Voxco

Voxco is an online video survey tool that conducts multi-modal surveys and streamlines data collection processes within the platform. Voxco allows you to choose between hosted or on-premises servers, customizable data dashboards and personalized customer service to gather, measure, uncover, and act on actionable user insights through video responses.

Video Survey Tools

Key features

  • Drag-and-drop interface
  • Skip logic and branching
  • Multi-lingual survey
  • Text piping
  • Question Library
  • White-label surveys
  • Reminder
  • Survey rewards
  • Real-time dashboard
  • Customizable report

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.1/5

Ease of Use – 3.8/5

Quality of Support – 4.1/5

Pros

  • Ability to augment the native features of Voxco using HTML, CSS, and SQL
  • Ability to create entire custom questions and integrate them into your survey
  • Ability to manage complex question formats
  • Supports automation on surveys and personalized participant experience in the form of video responses

Cons

  • Has quite a bit of a learning curve
  • Limitation in displaying two different sets of logical operators for programming skip or display logic in surveys

Pricing & Plans

Voxco’s pricing information is available on request.

11. Jotform

Jotform is a survey and feedback tool that helps you improve your customer experience through ready-made NPS surveys. Jotform makes it easy for you to create and customize video questionnaire questions, upload images and logos to your survey, and manage your respondent’s data efficiently.

Best Video Survey Tools

Key features

  • Multi-Channel Distribution
  • Negative Feedback Management
  • Analytics
  • Form Builder
  • Report Builder
  • Form Fields
  • Third-party Integrations
  • Segmentation
  • NPS of Customers
  • NPS of Employees
  • Pulse Surveys

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.6/5

Ease of Use – 4.6/5

Quality of Support – 4.3/5

Pros

  • Integrates seamlessly with other tools and platforms, such as CRMs and email marketing software
  • Offers robust analytics and reporting features to help you gather insights from video responses to survey questions
  • Ability to export the form in a variety of formats and embed it in a website, PDF, or email.
  • Ability to manage web forms and quickly complete tasks without having to search through menus and settings

Cons

  • Documentation is poor with limited access to support
  • Some limitations on the number of form submissions, storage, and other advanced features in the free version
  • Issues with the autosave function

Pricing & Plans

JotForm has a Free plan available that helps you collect richer survey responses. They have a paid plan that starts at $29 per month.

Conduct UX Research with UXtweak!

Elevate your user insights with video surveys.

Register for free

What are Video Survey Tools?

Video survey tools are software applications designed to enable researchers and product teams to gather data, insights, and feedback on participant experiences, opinions, and behaviors using video recordings as the primary mode of communication.

With video survey tools, it is easier to create, distribute, and analyze surveys conducted through video-based mediums. This video-form type of survey helps UX researchers observe facial expressions, body language, and other non-verbal cues one video at a time, providing invaluable insights into participants’ emotions and attitudes toward the products they use.

The limitations involved in conducting surveys traditionally, make video surveys superior as they allow researchers to collect data remotely from a diverse pool of participants, which improves the depth and diversity of each research sample.

Benefits of Video Survey Tools

Hearing directly from customers is necessary to understand their goals, motivations, and pain points and how you can use your product to address these goals and concerns. The benefits of video surveys are outsized as they have some key features that analyze survey responses, aggregate, visualize, and interpret these responses as video data that serve as valuable insights. Some benefits of video survey tools include:

1. Participant Management 🙌🏼

Video survey tools help researchers to recruit and manage research participants, distribute survey invitations, and track responses. They also have key features like reminders and alerts that inform participants beforehand to increase participation rates and drive value to each survey response.

2. Flexible Data Analysis 📊

Video survey tools help researchers with organizing, analyzing, and interpreting video data efficiently. It is easier to review and group responses, search for specific keywords or themes, and generate insights from the collected video data which makes data analysis more streamlined and provides rich insights.

3. Increased Automation ⚙️

Video survey tools make the process of personalizing and customizing survey experiences easy. UX researchers can personalize survey experiences for their research participants based on preferences, behaviors, or past interactions. This facilitates automated emails, survey invitations, generated survey questions tailored to individual participants, and distribution of these surveys to participants via email, SMS, or other digital channels for quality product feedback.

List of Free Video Survey Tools

Here’s a list of our free forever Video Survey Tools that you can use to conduct your next video survey and gather relevant user data:

  1. UXtweak
  2. Plotto (Quantilope)
  3. VideoPeel
  4. VideoAsk
  5. SurveySparrow
  6. QuestionPro
  7. Jotform

Which Video Survey Tool is Right for You

Integrating video surveys into your user research can help elevate your research study and provide you with more in-depth qualitative insights and customer feedback. As you engage your research participants, it is important to look out for meaningful data, and video surveys facilitate this attitudinal and behavioral process of capturing user opinions and feelings while observing their behavior and actions in their surroundings.

This medium provides an outsized advantage to you with a deeper understanding of the factors that influence each participant’s responses. These surveys are also very valuable for UX researchers, product managers, and product teams when looking for contextual insights in a remote setting with insights that can influence product decisions positively.

If you are looking to integrate video surveys into your strategy, UXtweak can help you get started with gaining deeper user insights!

Register for your free account and start conducting surveys today! 🐝

FAQ: Video Survey

What is a video survey?

A video survey is a highly interactive method to collect user feedback and insights, where users record video responses instead of responding through traditional survey methods.

How do online surveys work?

Online surveys work by leveraging survey tools and software to collect feedback, opinions, or data from research participants and customers of any particular product. UXtweak is an all-in-one user research software platform that offers valuable survey features and can be used to run online surveys.

What platform can be used to make an online survey?

UXtweak is an all-in-one user research software platform that offers valuable video survey features and can be used to run online surveys. It is designed to run comprehensive user research and has an online survey tool that allows you to conduct video questionnaires on the fly, featuring customizable logo and branding options, survey design, and data analysis.

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