🗓️ Live workshop: How to Test Navigation (Card Sorting & Tree Testing) on November 5. Save your spot
Current position: Head of Content & Events
Expertise: UX Design, Writing, Editing
Education: The American Business School of Paris
Daria Krasovskaya is the Head of Content & Events at UXtweak. She works closely with our UX researchers, UX designers, and content specialists to ensure that we publish high-quality, informative, and engaging content on our blog and guides. Daria also leads our monthly events, including live sessions and webinars with UX experts. Beyond her role at UXtweak, Daria is also a graphic designer and active contributor to leading UX publications. Her articles can be found on UX Magazine, UX Booth, UXmatters, and ReOps Community, where she shares her insights on UX research and design topics.
User Research
Consumer behavior models uncover what drives and frustrates users. Discover what these models are and how to leverage them to influence your users’ purchase behavior. Read more ...
UX Tips
Discover how to make your product both easy to use and genuinely useful for your users, with tips on balancing simplicity and functionality in your design. Read more ...
User Research
Wondering how to meet real user needs? In this article, you'll learn about practical steps, examples, and tips to turn insights into better experiences. Read more ...
Product Development
Wondering how to design a product? In this article, we'll explore how you can design products by putting customers at the heart of every decision for lasting success. Read more ...
Product Development
Understanding market needs is crucial before launching any product or service. In this article, we explore how to what market needs are, how to determine them in a cross-cultural context, and how to avoid bias in user research. Read more ...
Women in UX
SĂłnia Gomes, a Product Designer Leader, talks about building Communities of Practice, prioritizing accessibility and thriving after Read more ...
UI/UX Design
Designing with data helps you make informed decisions backed by evidence, rather than relying on guesswork. In this article, we explore the process of data-driven design and provide examples on how it can improve your projects. Read more ...
UX Tips
A Conversion Rate Optimization audit is used to find out why visitors aren’t converting into customers. In this article, we'll guide you through 9 steps on how to conduct it properly and help you find hidden friction in your funnel. Read more ...
Product Development
Validating your product ideas is crucial before taking action. In this article, we cover the key steps of the product idea validation process and provide a guide for recruiting your participants. Read more ...
UI/UX Design
Conversational UX is here to stay. In this article, we explain its importance, provide concrete examples, and show you how to create it in a way that meets your users' needs. Read more ...
UX Tips
The Mom Test is a method for framing conversations to get real insights instead of polite “sounds great!” feedback. In this article, we'll explain how to use it to better understand your customers and avoid getting biased answers. Read more ...
Product Development
Not sure what your customer needs are? This guide reveals the most important ones and how to satisfy them so you can stay ahead of the competition. Read more ...
Product Development
Struggling to find what your customers want? Discover 40+ of the best customer discovery questions to uncover pain points and shape winning products. Read more ...
Product Development
In this article, we discuss what customer discovery is, why it is crucial for product success and the 4 steps of the customer discovery process. Read more ...
User Testing
Wondering how you can gather high-quality app feedback in 2026? Discover the best app feedback tools to improve user experience and drive smarter updates. Read more ...
User Testing
Discover the best website and app questions to ask in your user experience surveys, best practices for how to create them and how to use them with other UX research methods. Read more ...
UX Tips
A list of the best alternatives to Optimal Workshop, with similar functions and features, that will help you choose the platform that best fits your needs. Read more ...
UX Tips
Understanding your UX analytics is paramount for translating behavior into better experiences. This article shows you how to start and what the best tools are for UX analysis, as well as common pitfalls to avoid. Read more ...
User Testing
At this moment, there are a bunch of user research tools on the market and it can be difficult to choose the right one for you. In this article, we would like to compare two tools - UXtweak and Optimal Workshop. Read more ...
User Research
What does qualitative coding mean in UX research? Learn how to do it with a step-by-step example and analyze user feedback for better research insights. Read more ...
User Research
Behavioral analytics is a crucial part of understanding customer behavior. In this article, we explain the benefits of conducting it, as well as how to use it to better understand your customers. Read more ...
Product Development
Test marketing can prevent costly product launch failures. In this article, we're highlighting the best strategies to test and validate your offer, pricing, and positioning before going all-in. Read more ...
UX Career
Being a UX consultant is a highly lucrative job. Learn about what it is that UX consultants do, how much they annually earn, how to transition to UX consultancy and what to consider when doing so. Read more ...
UX Tips
Creating a seamless and intuitive UX for your customers can be challenging. This article provides a list of the top 15 UX fixes, explains the importance of great user experience and highlights the key aspects of a product's UX. Read more ...
User Testing
What is a critical user journey? Learn about the concept of CUJs, how they differ from user experience maps and how to create and optimize them. Read more ...
User Testing
Discover how copy testing can improve your website’s performance and attract more customers with optimized, high-converting messaging. Read more ...
UX Tips
Learn about the concept of Wardley mapping, its significance and on how to effectively use it in your workflow. Read more ...
User Testing
Iterative testing happens in ongoing cycles. Learn about the advantages of testing continuously and discover actionable tips on how to do so effectively. Read more ...
UX Tips
Discover the difference between user stories and use cases, as well as what advantages and disadvantages they have in different scenarios. Read more ...
UX Tips
Discover the most crucial KPIs for UX research, from the System Usability Scale (CSAT) and Net Promotion Score (NPS), all the way to customer retention rate. Read more ...
Women in UX
Tina Ličková, a UX researcher, product expert and podcast host, discusses her journey from UX to product management, the impact of AI, and tips for researchers to influence product strategy. Read more ...
User Research
In this article, we dive into the difference between one-time and iterative research and show how to conduct iterative research effectively. Read more ...
User Research
Discover what a UX research readout is, why it's important and how to present research findings during a readout. Read more ...
User Research
Learn about who the people that do research (PWDRs) are, how to empower them to do it effectively and how to help them reduce research bias. Read more ...
User Research
Discover the basics of continuous user research, how it differs from traditional user research and how to properly conduct it. Read more ...
User Research
Learn bout the importance of synthesising UX research, ways to do it and the best available tools to gather qualitative and quantitative insights. Read more ...
