Salome Katunzi
Salome is a driven UI/UX designer who enjoys empathizing with users in order to identify problems and come up with innovative solutions. She also likes writing educational content about UX and visual design.
User behavior tracking is an essential part of running a successful website. In this article, we’ll explain to you what user behavior is, how to track it and what tools you can use to do it. Read more ...
Guerrilla usability testing is a fast, easy and a little bit untraditional method of testing your product with users. We gathered everything you need to do to prepare for your first test! Read more ...
Surveys are an excellent research tool. However, as a UX researcher, you want to make sure your survey results are reliable and lack bias. Read along this article to learn how to do that. Read more ...
There are several ways of conducting UX research, however, all of them can be divided into 2 methods. In this article, we'll give you the quantitative vs. qualitative research comparison and explain when to use which. Read more ...
When launching a product or a new feature, UX research is critical, and just like any other complex activity, it requires a plan to follow .In this article we'll tell you all you need to know about putting together a user research plan. Read more ...
In today's article we are going to compare two user-based testing methods: Preference test and A/B testing. Learn about their benefits and find out which one do you need for your product. Read more ...
In this article, we'll go through why post-event survey questions are essential, what types of questions to ask, how to ask them, and what to do with the data you collect. Read more ...