User Behavior: How to track it on your website?
User Research

Published on June 1, 2022

User Behavior: How to track it on your website?

Every modern business has a website whose main aim is to convert users to the service being provided. Everything might look perfect on your website from your perspective, however, sales may not be increasing or you’re experiencing a low conversion rate.

This likely means that your customers are facing a problem that is preventing them from purchasing your services, and the only way to find out what the problem is, is by tracking user behavior.

In this article, we’ll explain to you what user behavior is, how to track it, as well as the tools you can use to do it.

What is user behavior on a website?

User behavior involves all the actions visitors take on a website: where and what they click on, how they scroll down a page, where they fumble and get confused, and where they eventually drop off the page and leave. 

Tracking user behavior entails examining how visitors or users interact with your website or software, paying particular attention to how they interact, feel, and act on it.

It is useful for determining how people engage with your website and the obstacles they face in order to provide the greatest possible user experience and achieve your website’s goals.

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Benefits of tracking user behavior on your website

Get first-hand insight

Get real, first-hand insight into what people are interested in, gravitate towards, or completely ignore. Tracking user behavior will show you exactly which parts of the website customers interact with mostly and therefore serve as important information on what parts of your website is working, including what your customers care about the most.

Identify points in the customer journey

Find out where visitors get stuck, struggle, get confused, and leave. This will give you insight into your user’s experience and help inform you on what obstacles to remove so that users can experience your website better.

Validate the performance of your pages

Investigate how specific pages and sections are performing and help direct you to include only what works into your website.

Find out what needs to be fixed

User behavior analytics show you which areas need improvement or what needs to be changed.

Types of user behavior analytics you can track:

user behavior website tracking

User experience

Analyzing the UX will help you understand how users actually use the site versus how you had originally planned or wanted them to. To understand your user experiences, attributes such as in-page clicks and mouse movement, scroll depth, user navigation patterns, and site speed are all factors to consider tracking.

The data can be used to make informed decisions about content personalisation and website navigation to improve the overall user experience and hence retain visitors. Here you can find how to observe these user behaviors: using heatmaps and improve your website’s user experience.

Content performance

Good website content is essential for keeping readers engaged and on your website for a longer period of time. Tracking user behaviors such as popularity, sharing, engagement, bounces, and exits will help you determine whether pages or sections of your website offer interesting content.

This data will assist you in understanding the type of content that performs best for your visitors. In the future, you can use the insights to improve your content strategies.

Engagement

Not every user visit results in a conversion, and a customer may require many website visits before moving from the research phase to the buying phase. For increased conversions, we must guide and support our website visitors at each step by engaging and assisting them along the way.

Chatbots/AI and live chat are two engagement-related behaviors that you may track. By gathering data from our users’ queries, you can identify typical difficulties that people encounter on your website and thus fix these inconveniences quickly.

Conversion rate

Conversions are what we want our users to do, and they are typically the primary aim of our website. We often measure performance toward a specific objective, whether it is an ecommerce purchase, a lead form submission, or the download of an app.

This conversion path must be as simple as possible for users in order to have a high conversion rate versus website visits. Some user behaviors, such as the checkout process, form testing, and variable testing, are tracked to see where any improvements in the conversion process are needed.

Based on these behaviors, you may understand where your customers are getting stuck in the conversion process.

Tools to use when tracking user behavior 

UXtweak

UXtweak is a powerful research tool for improving the usability of websites and apps, from prototypes to production.

It is equipped with tools, such as surveys to research your user base and gather feedback. In addition, the session recording allows you to record and replay the visitor’s journey on your website, and a five second test allows you to determine what your users immediately notice on your website. Here are a few demos on how you can conduct your session recording or five second test with this tool.

Pricing: UXtweak’s starter plan is free forever. The paid plan starts from $80/mo. 

user behavior tracking tools

Userpilot

Userpilot is a no-code platform for personalizing in-app experiences for user onboarding, product adoption, retention, and everything else in between.

This tool allows you to generate analytics depending on the features inside the product people interact with, as well as set your own goals by tagging any UI element and tracking interactions with it. This makes tracking a lot easier because all you have to do now is check on who is doing what, based on the key performance indicators you specified beforehand.

Pricing: starts from $249/mo.

Hotjar

Hotjar is an excellent tool for displaying real-time user behavior on your mobile app or website.

Its features include live user playbacks on your site where you can see things like clicks, mouse movements, u-turns, and rage clicks, as well as heatmaps that visually represent where users click, move, and scroll on your site, a real-time suggestion box on your site where users can express frustration or delight about individual parts of a page, and targeted surveys to gain a better understanding of your users.

Pricing: Hotjar’s basic plan is free forever. The paid plan starts from $31/mo, with the highest tier going for $311/mo.

LuckyOrange

LuckyOrange is an analytics and user behavior recording application that allows you to analyze user behavior and improve your website.

It’s a collection of tools, such as conversion funnels to quickly see which pages are converting visitors and which are causing them to abandon your site. They also provide analytics to monitor key form metrics, such as abandonment and field order, in order to find areas for optimization. The session recordings allow you to watch a specific person navigate your website to see what’s preventing them from converting, and dynamic heatmaps enable you to see what people engage with on a page, including dynamic elements like menus, forms, and popups.

Pricing: LuckyOrange’s basic plan is free forever. The paid plan starts from $10/mo, with the highest tier going for $100/mo.

Crazy Egg

Crazy Egg is a user behavior analytics tool that lets you track visitors’ activities on your website so that you can improve the user experience and increase your conversion rates.

The user behavior can be tracked in the following ways: heatmaps to see where people click and don’t click, traffic analysis to see where your visitors are coming from, recordings of actual visitors using your website to learn the truth about their behavior and what makes them tick (or frustrated! ), and finally error tracking to see which visitors are running into problems and those that are the most important to fix.

Pricing: 30 days free trial. The paid plan starts from $24/mo, with the highest tier going for $249/mo.

No more guessing what works and what doesn’t.

User behavior tracking is critical since it allows you to collect statistics on how users actually experience your website rather than just taking their word for it. Begin tracking user behavior on your website to ensure that you are genuinely providing your clients with what they want. Create an account today and start tracking user behavior to improve your website.

Salome Katunzi
June 1, 2022
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Salome is a driven UI/UX designer who enjoys empathizing with users in order to identify problems and come up with innovative solutions. She also likes writing educational content about UX and visual design.

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