Medallia, a customer and employee experience management tool with features like dashboard analytics, surveys, and in-depth insights made it easy for UX researchers and product teams to gather, analyze, and share customer insights. However certain drawbacks like inaccessibility on mobile, pricing structure, and lack of guides made researchers look for Medallia alternatives.
In this article, we will look at 14 different Medallia alternatives and competitors that can help you optimize your customer feedback and improve your customer experience.
14 Best Medallia Alternatives & Competitors in 2024
Here is a list of our 14 Best Medallia alternatives & competitors that can help you optimize your customer feedback and improve your customer experience.
- UXtweak
- GetFeedback
- SurveySensum
- Typeform
- Jotform
- SurveyMonkey
- Forsta
- AskNicely
- Gainsight
- Refiner
- QuestionPro
- Formstack
- SurveySparrow
- Survicate
Each Medallia competitor, we evaluated based:
- A short description
- A list of features
- Pros & Cons list
- User reviews
- Pricing
✅ We use a table to evaluate each of these tools based on the reviews from Capterra:
Rating | Ease of Use | Quality of Support | Pricing | |
UXtweak | 4.7/5 | 5.0/5 | ✓ Free plan Plus plan - $59 per month | |
GetFeedback | 4.7/5 | 4.5/5 | ✗ No free plan Paid plan starts at $50 per month | |
SurveySensun | 5.0/5 | 5.0/5 | ✓ Free plan Paid plan starts at $199 per month | |
Typeform | 4.6/5 | 4.4/5 | ✓ Free plan Paid plan starts at $29 per month | |
Jotform | 4.6/5 | 4.4/5 | ✓ Free plan Paid plan starts at $29 per month | |
SurveyMonkey | 4.6/5 | 4.4/5 | ✓ Free plan Paid plan starts at $25 per month | |
Forsta | 3.8/5 | 3.9/5 | Information is available on request | |
AskNicely | 4.5/5 | 4.7/5 | ✗ No free plan Paid plan starts at $199 per month | |
Gainsight | 3.7/5 | 4.5/5 | ✓ Free plan Paid plan starts at $500 per month | |
Refiner | 4.8/5 | 5.0/5 | ✓ Free plan Paid plan starts at $79 per month | |
QuestionPro | 4.4/5 | 4.4/5 | ✓ Free plan Paid plan starts at $99 per month | |
Formstack | 4.1/5 | 3.7/5 | ✗ No free plan Paid plan starts at $50 per month billed annually | |
SurveySparrow | 4.5/5 | 4.4/5 | ✓ Free plan Paid plan starts at $99 per month | |
Survicate | 4.3/5 | 4.5/5 | ✓ Free plan Paid plan starts at $99 per month |
1. UXtweak
UXtweak is the first Medallia alternative and is an all-in-one user research platform for testing and analyzing user behavior, running usability testing, customer interviews, and surveys. You can find out how users interact with your product, where they face issues, what catches their attention, and where they click most often. UXtweak helps you to make more informed decisions based on the true knowledge of your users.
Key features
- Session replay & heatmaps tool
- Website usability testing
- Prototype testing tool
- Mobile app testing
- Card Sorting & Tree Testing
- Preference testing
- 5 second test
- Survey tool
- First click testing
Check out these demos to use UXtweak’s survey tool ⬇️
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.8/5
Ease of Use – 4.7/5
Quality of Support – 5.0/5
Pros
- Has screener question available
- Onsite Recruiting Widget – allows you to turn your website visitors into testers completely free of charge!
- Advanced analytics that are easy to read – UXtweak offers a variety of data visualizations that will give you plenty of insights about your users’ behavior
- UXtweak offers research and user recruitment tools, all in one place
- Has an Intuitive UI and easy set-up
- Has a free plan available
- Great support team
Cons
- Only supports 14 languages
Pricing & Plans
UXtweak has a free plan available with unlimited time for small projects. You can also choose a pro plan for $49/month for solo researchers and a business plan for $114 annually for companies (billed annually).
2. GetFeedback
GetFeedback is the second Medallia alternative and is a customer experience tool that enables you to automatically collect customer feedback at critical touchpoints in a customer journey by pulling more context into your surveys fusing it with customer data to iterate on your digital experience and improving customer interactions.
Key features
- Survey Builder
- Data Import/Export
- Reporting/Analytics
- Listening
- Understanding
- Acting
- Integration
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.7/5
Quality of Support – 4.6/5
Pros
- Ability to customize surveys to include personal screener questions and branding
- Ability to track customer responses using e-mail or other identifiers
- Has a variety of different question types and survey templates available by default
- Has a robust data report and visualization dashboard
Cons
- Integrations are limited on the platform
- No instant messaging/chat with tech support
Pricing & Plans
GetFeedback allows you to collect targeted feedback and fuse it with customer data with their free plan. They have a paid plan that starts at $50 per month for advanced features.
3. SurveySensum
SurveySensum is the third Medallia alternative and is a customer experience platform that facilitates access to real-time, omnichannel customer insights as well as collects, manages, and analyzes all customer responses in one place to measure and take action on NPS & CSAT Surveys.
Key features
- Conversational Analytics
- Automated Alerts
- Real-time Customized Dashboards
- Innovative Text and Sentiment Analysis Technology
- NPS, CES, and CSAT Surveys
- Integrations
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 5.0/5
Ease of Use – 5.0/5
Quality of Support – 5.0/5
Pros
- Has advanced analytics capabilities that allow you to gain deep insights from customer feedback data
- Supports feedback collection from various channels, including surveys, social media, and customer reviews
- Provides real-time reporting and dashboards to monitor customer feedback trends and track metrics
- Leverages artificial intelligence (AI) algorithms to analyze customer feedback data to uncover actionable insights
Cons
- Limitations in managing and analyzing vast amounts of feedback data
- Has a bit of a learning curve on its advanced features
Pricing & Plans
SurveySensum helps you measure and take action on customer experience with its free plan. They have a paid plan that starts at $199/month.
4. Typeform
Typeform is the fourth Medallia alternative and is an advanced feedback survey builder that enables UX researchers and product teams to gather useful feedback data like signups and feedback with forms to understand customer interactions with your digital product and tailor each journey to their unique experiences.
Key features
- Quiz maker
- Survey maker
- Form Builder
- Test maker
- Survey/Poll Management
- Customizable Forms
- Dashboard
- Multi-Channel Data Collection
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.6/5
Quality of Support – 4.4/5
Pros
- Ability to capture data in real-time and run smoothly on mobile
- Has an extensive survey template library to collect quick customer feedback
- Ability to customize branding on forms and feedback questionnaires
- Seamlessly integrates with popular third-party apps like Google Forms
Cons
- Has limited editing features when working on PDF forms
- Inability to add separate pages without merging with the 10 free questions on the free plan
Pricing & Plans
Typeform allows you to create unlimited forms to collect customer feedback and track customer experience with its free plan. They also have a paid plan that starts at $29 per month.
5. Jotform
Jotform is another Medallia alternative and is a customer experience tool that enables you to create and customize forms to collect and gather customer feedback. Jotform’s simple drag-and-drop feature makes it easy to add or remove form fields, upload images and logos, and automate e-sign forms by calculating your Net Promoter Score (NPS) with ready-made NPS surveys.
Key features
- Multi-Channel Distribution
- Negative Feedback Management
- Analytics
- Form Builder
- Report Builder
- Third-party Integrations
- Segmentation
- NPS of Customers
- Pulse Surveys
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.6/5
Quality of Support – 4.4/5
Pros
- Easy to share forms with the ability to embed them on personal websites for quick accessibility
- Has great customer support
- Seamlessly integrates with popular third-party apps
- Has some great widget functionalities like QR code scanners and file uploaders
Cons
- Limitations in the CSS editor which makes edits at the code level a bit difficult
- Sometimes the submission loading is laggy
Pricing & Plans
Jotform makes it easy to collect and manage information with its free plan. They also have a paid plan that starts at $29 per month.
6. SurveyMonkey
SurveyMonkey is another Medallia alternative and is a customer experience software that enables UX researchers to turn customer feedback into action that drives product growth and improves UX. With their expertly written survey templates that speak to customers, you can collect feedback in minutes with the insights obtained from customer data
Key features
- NPS Surveys
- Feedback plugins
- Audience panel
- CX metrics
- Branching and Skip logic
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.6/5
Ease of Use – 4.6/5
Quality of Support – 4.4/5
Pros
- Has a great template library with dozens of ready-made event-related forms and surveys
- Has a user-friendly and intuitive interface
- Ability to create custom dashboards for different users or managers
- Has a specific filter point functionality that shows you the desired parts of your survey
Cons
- The lower-tier limits are a bit too low
- Accounts are only accessible through a single PC as it is difficult to access the software from a new PC
- Limitations in customizing surveys – logs, fonts, footers, etc.
Pricing & Plans
SurveyMonkey helps you to collect, analyze, and manage customer experiences with their free plan. They also have a paid plan that starts at $25 per month.
7. Forsta
Forsta as a Medallia alternative is a customer experience and research tool that offers comprehensive surveying, advanced analytics, reporting, and data visualization solutions to help you improve and enhance your customer and product experience. With Forsta, you can pull customer data together, to get a full picture of behaviors and responses relating to your product.
Key features
- Survey Creation
- Multimedia Integration
- Advanced Question Logic
- Real-time Reporting
- Data Analysis
- Report Generation
- Data Export
- Mobile Optimization
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.1/5
Ease of Use – 3.8/5
Quality of Support – 3.9/5
Pros
- Supports real-time reporting and analytics that display how customers respond to research questions
- Has an easy to use Drag and Drop feature for creating surveys
- Has advanced functionalities like data capture, cross-tabulation, reporting, and a dashboard for simulating and analyzing customer data
- Has great customer support
Cons
- Permissions and control are a bit tricky to manage as some sensitive stacked data cannot be exported without prior permission knowledge
- The pricing plan is not flexible for smaller teams
Pricing & Plans
Forsta’s pricing information is available on request.
8. AskNicely
AskNicely is another Medallia alternative and a customer experience software that enables UX researchers and product teams to collect real-time customer feedback from motivating, engaging, and coaching your service providers so they can deliver exceptional customer experiences, every time.
Key features
- Conversations and Short Surveys
- Analytics and reporting
- Integrations
- NPS surveys via email or SMS
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.6/5
Ease of Use – 4.5/5
Quality of Support – 4.7/5
Pros
- Has real-time data graphs of customer feedback that are very easy to read and visually appealing
- Ability to highlight specific moments in a feedback
- Has a template library to select from and quickly responds to customers
- Ability to record comments that have been responded to
Cons
- Limited integrations available
- Dashboard can contain some clutter that distracts from raw and authentic information
Pricing & Plans
AskNicely helps you connect with your customers in real-time with a paid plan that starts at $199 per month.
9. Gainsight
Gainsight is another Medallia alternative and a customer experience tool that empowers product teams and UX researchers with the tools necessary to deeply understand user behavior, drive product adoption, and collect user feedback by leveraging customer success, customer communities, and product experience.
Key features
- AB Testing
- Access Controls/Permissions
- Activity Tracking
- Behavior Tracking
- Behavioral Targeting
- Churn Management
- Cohort Analysis
- Content Analytics
- Contextual Guidance
- Conversion Tracking
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.0/5
Ease of Use – 3.7/5
Quality of Support – 4.5/5
Pros
- Has robust features for product analytics, user engagement, and user behavior tracking
- Offers flexible customization options needed to tailor customer experiences to meet the specific needs and preferences of users
- Delivers targeted in-app messages and notifications to customers that drive engagement, promote new features, and provide timely support
- Seamlessly integrates with other tools and platforms
Cons
- Gainsight has a bit of a learning curve
- Has limited data reporting capabilities
Pricing & Plans
Gainsight enables you to improve customer experiences with its free plan. They have a paid plan that starts at $500 per month.
10. Refiner
Refiner as a Medallia alternative helps UX researchers and product teams to uncover new customer insights through customizable in-product surveys that yield high response rates with advanced user targeting for segmented and specific customer insights data.
Key features
- Survey Templates
- On-brand Design
- In-product surveys
- Email Surveys
- Survey Links
- Reporting Dashboard
- User Segmentation
- Slack & Email Alerts
- Integrations
- Net Promoter Survey (NPS®)
- Customer Effort Score (CES)
- Customer Satisfaction (CSAT)
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.8/5
Ease of Use – 4.8/5
Quality of Support – 5.0/5
Pros
- Ability to run various types of surveys within a product or website
- Very responsive customer support
- Seamlessly integrates with external tools to push NPS feedback to other outlets
- Has a great customer segmentation feature
Cons
- Limitations in sending surveys via email
- Inability to implement surveys on mobile
Pricing & Plans
Refiner uncovers new customer insights through customizable in-product surveys with its free plan. They also have a paid plan that starts at $79 per month.
11. QuestionPro
QuestionPro is another Medallia alternative and customer experience management tool that provides many features to measure and manage customer experience, employee engagement, and the audience’s pulse by collecting data and gaining insights that help you improve product experiences.
Key features
- NPS
- Audience
- InsightsHub
- InstantAnswers
- LivePolls
- Journey Mapping
- 360 Feedback Surveys
- Templates
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.8/5
Ease of Use – 4.6/5
Quality of Support – 4.8/5
Pros
- Supports 40+ question types for building engaging surveys
- Create surveys and distribute them to the desired audience using email, social media, and other channels
- Has a library of ready-made survey templates with customizable design themes
- Ability to show or hide questions to participants using skip logic branching
- Leverages data reporting and analytics to gain valuable insights into survey responses
Cons
- Has a bit of a learning curve
- Does not allow more than 1 user on their free plan
Pricing & Plans
QuestionPro offers unlimited surveys with up to 200 responses per survey on their free plan. They have a paid plan that starts at $83 per user per month billed annually.
12. Formstack
Formstack is another Medallia alternative that enables UX researchers and product teams to manage customer feedback through its custom online forms making it easy to automate the feedback collection processes with its instant drag-and-drop form builder and improve each customer journey on a digital product.
Key features
- Form importer
- Save and Resume
- Smart Lists
- Subdomains
- Conditional Logic
- Drag and Drop
- Themes and CSS
- Mobile Friendly Forms
- Analytics
- Offline Forms
- Data Encryption
- Form Security
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.1/5
Ease of Use – 4.1/5
Quality of Support – 3.7/5
Pros
- Safeguards sensitive data, whether data is being collected, shared, or stored
- Ability to closely monitor and keep track of every form entry from respondents
- Ability to implement logic branching to every customer detail
- Has a flexible pricing plan
- Has a robust form customization feature
Cons
- Lacks variety with field types
- Has a limited back-end form storing organizational structure
- Difficulty to view and share all feedback entries from forms
Pricing & Plans
Formstack’s paid plan starts at $50 per month.
13. SurveySparrow
SurveySparrow as a Medallia alternative is a customer experience tool lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables UX researchers and product teams to create and share highly engaging, mobile-first surveys to easily collect feedback from targeted customers through a chat-like experience.
Key features
- Executive Dashboard
- Customer Journey Map
- Recurring Surveys
- White Label Surveys
- Embedded Surveys
- Conversational Forms
- Mobile-first Surveys
- Case Management
- Audience Management
- Smart Surveys
- Video Surveys
- NPS Surveys
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.4/5
Ease of Use – 4.5/5
Quality of Support – 4.4/5
Pros
- Offers conversational surveys that follow a natural conversation to engage respondents and gather insightful feedback
- Optimizes surveys for both web and mobile devices
- Offers robust reporting, analytics features, and real-time data visualization with trend analysis
- Has customization options that allow the personalization of surveys with branding themes
Cons
- Limited Integration Options
- Has limited survey and screener questions
Pricing & Plans
Surveysparrow allows you to turn customer feedback into improved experiences with its free plan. They also have a paid plan that starts at $99 per month.
14. Survicate
Survicate is the last Medallia alternative and a customer experience management and survey tool helps product teams collaborate by getting insights from customers at all stages of their user journey. Survicate also automates feedback collection and tracks relevant metrics to improve satisfaction, reduce churn, and build better digital products.
Key features
- Email Surveys
- NPS, CES, CSAT Surveys
- Website Feedback Surveys
- In-product surveys
- Multi-channel Surveys
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.3/5
Quality of Support – 4.5/5
Pros
- Supports NPS, CES, and CSAT surveys
- Has 100+ built-in survey templates to launch surveys quickly
- Has a feedback button that supports quick website feedback
- Supports multi-channel survey publishing surveys on mobile, web, and in-chat
- Ability to track, manage, and sync customer insights from multiple sources
Cons
- Has a delay between launching and editing a survey
- Has poor customer support
Pricing & Plans
Survicate has a free plan that enables you to collect and manage customer feedback. They also have a paid plan that starts at $99 per month.
What is Medallia
Medallia is a customer experience management (CXM) software that enables businesses and product teams to capture, analyze, and act upon customer feedback to improve customer satisfaction. Medallia analyzes real-time feedback by collecting customer feedback from surveys, social media, and online reviews. Its analytics feature enabled researchers to analyze feedback to gain actionable insights into customer preferences, sentiments, and pain points however, Medallia’s limitations like mobile inaccessibility, lack of flexibility and learning curve made it difficult for UX researchers in smaller teams to find value with this tool.
Why do people use Medallia?
- People have mentioned that customer feedback can be easily collected through customizable surveys.
- Customer reviews and feedback are stored in one place on the Medallia platform and the ability to respond and sort through them directly on a website.
- Dashboard analytics makes it easy to view quantitative data which can be exported and analyzed to extract valuable insights.
- Ability to improve customer and employee feedback overall operations.
Why do people look for Medallia Alternatives?
- Medallia is inaccessible on mobile devices. You cannot gather customer feedback through surveys on mobile.
- Pricing structure is not flexible. Medallia charges per user and depending on how the volume of research you are running, it could exceed your budget. This does not cater to smaller teams.
- Medallia does not have a guide document that can help to easily onboard new users which makes it a difficult tool with a steep learning curve for UX researchers who quickly want to run just enough research or gather quick feedback.
List of Free Medallia Alternatives
Here’s a list of our free forever Medallia alternatives that can help you optimize your customer feedback and improve your customer experience:
- UXtweak
- SurveySensum
- Typeform
- Jotform
- SurveyMonkey
- Gainsight
- Refiner
- QuestionPro
- SurveySparrow
- Survicate
Found the Best Medallia alternative for you?
Picking the right customer experience tool to manage and automate your customer feedback and experience needs requires a good understanding of your research study objective, expected outcomes, and a realistic budget that aligns with your team. Our list of the 14 best Medallia alternatives narrows down your decision-making.
UXtweak comes out top as the go-to customer experience platform that seamlessly conducts usability tests, analyzes user behavior, and runs customer interviews and surveys to learn how users interact with your product, where they face issues, what catches their attention, and where they click most often. You can get started by registering for a free account now! 🐝
