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PlaybookUX Reviews: Pros, Cons & More

PlaybookUX Reviews: Pros, Cons & More
Jana Filusova
β€’  28.06.2024
Curious about PlaybookUX for your team's research needs? This article focuses on researchers who have used the tool, sharing their opinions on its features and potential drawbacks to help you decide if it’s the right fit for your organization.

❕ Important note: This review site presents information relevant for researchers, not for participants in the user panel.

What is PlaybookUX?

PlaybookUX is a user research platform that helps teams gather insights through usability testing, surveys, and interviews. It simplifies participant recruitment and data analysis, enabling better design and product decisions.

Key Features of PlaybookUX Reviews

What do people think about PlaybookUX?

Pros and cons on this section were formulated by aggregating user feedback from platforms like Capterra.com and G2.com.


  • Unlimited Participants: Collect feedback from an unlimited number of users through unmoderated tests.
  • Flexible Plans: Offers pay-as-you-go and subscription options.
  • Comprehensive Features: Supports recruitment, moderated and unmoderated studies, card sorting, and tree tests.

Reviews: What do you like best about PlaybookUX?

πŸ‘Œ ”PlaybookUX has allowed me to collect product feedback from an unlimited number of participants through unmoderated tests. Their customer support has been incredibly helpful.”

– Karthikeyan P., Source: G2Β 

πŸ‘Œ ”Playbook is an all in one UX research platform that allows you to (1) recruit participants using specific demographic and personalized screeners (2) conduct moderated and unmoderated studies (3) run card sort and tree tests. Not a lot of UX platforms allow access to all of these functionalities and it’s quite useful as an all-in-one tool..”

– Verified User in Health, Wellness and Fitness, Source: G2Β 

πŸ‘Œ ”The pool of clients and the speed of scheduling them for tests.”

– Adolfo A., Source: G2

Pros in a nutshell

PlaybookUX offers flexible pay-as-you-go or subscription plans. It supports recruitment, moderated and unmoderated studies, card sorting, and tree tests. Users appreciate its wide range of features and helpful customer support, making it an effective tool for UX research.


  • Lack of In-Tool Analysis: PlaybookUX needs in-tool charts for post-study analysis, like customer sentiment analysis.
  • Analytic Details: Requires more detailed analytics and comparison with previous tests.
  • Technical Issues: Users have faced non-working prototype links and communication difficulties.
  • Platform Bugs: Many bugs reported, causing frustration and extra time troubleshooting.

Reviews: What do you dislike about PlaybookUX?

πŸ‘Ž ”PlaybookUX could consider creating in-tool charts for post-study analysis, like customer sentiment analysis.”

– Karthikeyan P., Source: G2

πŸ‘Ž ”It’s been an extremely frustrating experience using Playbook as they have a LOT of bugs and it’s felt like we are both the client and QA team for this platform.

Although customer support gets back to you fairly quickly, the number of back and forths I’ve had to have regarding issues on projects was too much.

The integrity of the recruitment panel has also come into question as we’ve been running into an unusually high number of fake profiles, even for moderated interviews.

Also, for a UX platform, it doesn’t seem like they really considered the user experience much, and it’s a very frictional website to use.”

– Verified User in Health, Wellness and Fitness, Source: G2Β 

πŸ‘Ž ”There are no heat maps for feedback and statistics could be shown better.”

– Adolfo A., Source: G2

Cons in a nutshell

PlaybookUX has some drawbacks, including the need for in-tool charts for post-study analysis, such as customer sentiment analysis, and more detailed analytics with test comparisons. Users have reported technical issues, like non-working prototype links and communication difficulties. Additionally, the platform has many bugs, leading to frustration and extra time spent troubleshooting. Concerns have also been raised about the integrity of the recruitment panel and the overall user experience of the website.

Identifying potential alternatives for PlaybookUX


UXtweak is a user research tool that provides various features like tree testing, first-click testing, and mobile testing, all in one platform. It also includes tools for recruitment and participant management. With flexible and affordable pricing, it’s a practical choice for UX professionals.

UXtweak customer testinomial Stephanie Walter

🐝 Tip: For more alternatives, explore the “PlaybookUX alternatives” article for a comprehensive list of options.

Key Features of UXtweak

Reviews: What do you like best about UXtweak?

πŸ‘Œ β€œI love how easy and quick it is to set up the tests. To import the prototype from Figma you just need a link. It imports all your transitions directly from Figma or you can choose to connect the screens manually during setup. The analytics are great, you can easily filter out specific respondent groups, based on different criteria, and analyze results for each of them. I like that you can get a great amount of qual and quant insights without having to spend hours on the manual analysis.”

– Syuzana G., Source: G2

πŸ‘Œ β€œWe used UXtweak to test usability of our mobile app’s interface and it helped greatly. We were able to recruit a rather niche audience of participants directly in the app, which honestly saved a lot of time. The study had great analytics for each task of our test. There are also recordings for each session that you can come back to for further analysis.”

– Emilly S., Source: G2

πŸ‘Œ β€œTheir card sorting feature. It’s a great tool that offers an incredible amount of analytics and features for such a price.”

– David, Source: G2

Need to conduct moderated research?

With UXtweak you can recruit, schedule, conduct, and analyze user interviews or any other moderated studies directly in one platform.

Try our Freefrom Interview tool for user interviews or use Study Interviews to run any UXtweak studies moderated (eg. moderated card sorting, moderated website testing…).

Moderated testing supports multiple recruitment methods:

  • Bring your own participants
  • Access prequalified participants from a global User Panel in 130+ countries
  • Turn site visitors into participants with Onsite Recruiting
  • Use your custom panel with Own Database

Reviews: What do you dislike about UXtweak?

πŸ‘Ž β€œThe UI of the study setup could use a face lift, it’s quite outdated.”

– David, Source: G2

πŸ‘Ž β€œThere is currently nothing we dislike about UXtweak, as we always get enough insights about our products that we can implement into the practice straight away.β€œ

– Matej K., Source: G2

πŸ‘Ž β€œSometimes it takes time to import Figma prototypes. I guess because of API. Also, the interface of UXtweak should be a little bit more designed. Their site is very modern, but the application can also be redesigned. But it is functional and easy to use.β€œ

– Denisa M., Source: G2

Try UXtweak for free!

Test your assumptions quickly, access qualified audiences worldwide, and receive clear reports - all with competitive pricing.

Register for the free plan


When choosing a user testing platform, consider the cost to ensure it meets your needs without exceeding your budget. Now, let’s look at the affordability of these research tools.


  • Pay as You Go: No subscription needed, starting at $59 per participant.
  • Grow Plan: $267 per month (billed annually) or $290 per month (billed monthly).
  • Scale Plan: $450 per month (billed annually) or $490 per month (billed monthly).
  • Enterprise Plan: Custom pricing available.


  • Starter Plan: Free
  • Plus Plan: $708/year ($59 monthly).
  • Business Plan: $1,812/year ($151 monthly).
  • Enterprise Plan: Starts at $5,000/year.

Subscription options are typically annual with monthly payments available; plans can be easily changed or canceled. Check UXtweak’s pricing page for more details.

PlaybookUX reviews and ratings on review platforms

Let’s review the feedback from users of each tool. The table below shows ratings from review platforms G2, TrustRadius, and Capterra.

Review Site









Decision-Making Guide: Is PlaybookUX Right for Your Team?

PlaybookUX offers flexible plans and a wide range of features, including recruitment, moderated and unmoderated studies, card sorting, and tree tests. However, it has been criticized for lacking in-tool analysis, detailed analytics, and having numerous technical issues and bugs.

In contrast, UXtweak offers a robust and smooth user experience without bugs and tester quality issues seen with PlaybookUX. It provides reliable respondents, prioritizes tester privacy, and comes at a competitive price. With diverse tools, flexible questionnaire options, efficient audience targeting, and fast customer support, UXtweak is a better choice for UX research.

People also ask (FAQ)

I want to try UXtweak. What should I do?

Register for a free account at UXtweak, choose a plan that works for you, subscribe, and start your UX research, or get in touch with our product experts to discuss your needs.

What is PlaybookUX?

PlaybookUX is a user research software that supports various research methods including unmoderated testing, moderated interviews, card sorting, tree testing, and surveys. The platform allows unlimited team members to participate in research and provides features like tagging and universal search to help track research patterns and themes.

Considering your options beyond PlaybookUX? Take a look at the guide to the leading PlaybookUX alternatives.

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