12 Best PlaybookUX Alternatives & Competitors in 2023
UX Tips

Published on November 14, 2022

12 Best PlaybookUX Alternatives & Competitors in 2023

Being devoted to one tool is fine, but after a while, you could begin to feel that it is no longer useful for you and that you are not progressing as a result of it. If that's your case with PlaybookUX, allow us to present 12 awesome PlaybookUX alternatives. You will be surprised how many great tools are waiting for you.

But before we will reveal the list of PlaybookUX alternatives and competitors, let’s take a look at PlaybookUX itself. 

PlaybookUX is a cloud-based user experience (UX) testing service, which aids companies of all sizes in capturing and examining client interactions with products, websites, and prototypes.

You can watch video recordings of consumers engaging with websites or apps at your convenience using PlaybookUX. On your PC or mobile device, you can run moderated and unmoderated user tests, card sorting, and tree tests.

PlaybookUX features 

  • Unmoderated testing
  • Moderated interviews 
  • Card sorting 
  • Tree testing
  • Prototypes and website usability testing
  • Concept testing 

Reason why people stick with PlaybookUX

playbookux alternatives

Customer Support

Amazing customer service provides quick responses. No robots here; only real humans!

Integrations

Allows its users integrate their preferred calendars such as Google Calendar, Outlook Calendar into their testing engagements.

Demographics

High quality of targeted demographic filtering among participants.

Reasons why people look for PlaybookUX alternatives

Technical capabilities

Usability problems – Users have encountered technical problems, with many becoming quite irritated by website faults. Limited analytics capabilities. 

Pricing

Price/value relationship – Because of the difficulties caused by the website’s poor usability, many consumers think the software is a little bit pricey.

PlaybookUX Reviews

Reviews are based on the information provided by Capterra.

  • Overall – 5/5
  • Ease of Use – 5/5
  • Customer Service – 5/5
  • Value for money – 5/5

PlaybookUX pricing

  • Plans – Grow Plan Starting from: 228.00 €/month (annual billing), Scale plan starting from 441 €/month (annual billing). Pay-as-you-go model is also available and will cost you $49.00/feature
  • Discounts – No
  • Free trial/ Freemium – Yes, a free trial is offered for the Grow plan.

Here are the top 12 PlaybookUX alternatives:

  1. UXtweak
  2. UserTesting
  3. UserZoom
  4. Hotjar
  5. Userlytics
  6. Maze
  7. Userbrain
  8. Lookback
  9. Optimal Workshop
  10. Crazy Egg
  11. UsabilityHub
  12. UXArmy

Here’s a quick comparison table with all PlaybookUX alternatives and their reviews*:

Rating

Ease of Use

Quality of Support

Pricing

UXtweak

4.8

5.0

✓ Free plan 

Plus plan - $80/month Billed annually

Userbrain

4.6

4.6

✗ No free plan 

Pro plan - $2490/year

UserTesting

4.4

4.4

✗ No free plan 

Upon request, starting at $15K/year

Lookback

3.5

2.1

✗ No free plan 

Pro plan - $229/month Billed annually

CrazyEgg

4.5

4.1

✗ No free plan

Pro plan - $29/month Billed annually

UserZoom

4.5

4.7

✗ No free plan

Upon request, starting at $50K/year

Hotjar

4.6

4.5

✓ Free plan 

Pro plan - $39/month Billed annually

UsabilityHub

4.8

4.8

✓ Free plan 

Pro plan - $75/month Billed annually

Optimal Workshop

4.4

5.0

✓ Free plan 

Pro plan - $208/month Billed annually

Maze

4.2

3.5

✓ Free plan 

Pro plan - $75/month Billed annually

Userlytics

4.5

4.9

 ✗ No free plan

Pro plan - $399/month Billed annually

UXarmy

4.3

4.1

 ✗ No free plan

Prices start from $59/month/per tool

*tools reviews are solely based on information found on Capterra.

1. UXtweak

The ideal alternative to PlaybookUX, especially for their unmoderated testing feature, is UXtweak. A powerful platform with UX research capabilities for all phases of the website’s existence. It offers all the tools you could possibly need at a low cost, together with comprehensive analytics and customized PDF reports, making it the only UX research tool you will ever require.

playbookux alternatives

Features:

  • Card sorting 
  • Tree testing 
  • Preference Test
  • Five Second Test
  • Survey
  • Session Recording
  • Mobile Testing
  • First Click Test
  • Prototype Testing (with Invision and Figma support)
  • Website Testing
  • Moderated Testing
  • User Panel
  • Recruiting Widget

Pros:

  • All tools in 1 place – Organizing material, interacting with users, conducting usability tests, and recruiting research subjects are all feasible with UXtweak. Users have access to all of these tools in one platform.
  • Excellent analytics tools – The platform offers an extremely advanced analytics toolbox that makes it simple to filter, sort, and compare data. Even better, the platform enables you to export results in a personalized PDF for your stakeholders, allowing them to view the findings of your study as well.
  • Over 155 million respondents from all over the world.
  • Plan flexibility for subscription services

Cons:

  • Mobile testing only for IOS 

Reviews:

Our reviews are based on the information provided by Capterra.

  • Overall Score – 4.9/5
  • Ease of Use – 4.8/5
  • Customer Service – 5/5
  • Value for money – 4.9/5

Pricing:

  • PlansFREE Starter plan, Plus plan is 80€/month (annual billing), Enterprise solution available
  • Discounts – The platform provides a 20% discount for annual billing. 
  • Free trial / Freemium – Yes, the starter plan is free, unlimited in time and will allow you to try all the features. 

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2. UserTesting

One of the first platforms on the market to offer unmoderated testing was UserTesting and another one of PlaybookUX alternatives. UserTesting is centered on receiving quick client feedback in writing or through other media, and it will assist you in obtaining priceless, in-depth consumer insights about your product and how your customers are using it.

playbookux alternatives

Features:

  • Moderated testing 
  • A/B testing 
  • Card sorting test 
  • Tree testing test

Pros: 

  • Good tool diversity – The UserTesting platform is extremely adaptable and ideal for multipurpose tasks, including tools for both moderated and unmoderated research.
  • Huge network of participants – UserTesting offers a global network of more than 1.5 million people.
  • Benchmarking – UserTesting can also perform some benchmarking studies to provide you a clear picture of where your rivals stand.

Cons:

  • Reports that are difficult to read and summarize – Some users have complained that the reports produced by this Dscout substitute are difficult to interpret and can be problematic when shared with team members who are not involved in the research process.
  • Limited participant diversity – Despite the platform’s sizable participant panel, users have had trouble locating their intended focus group if the survey needs to be done in a language other than English.

Reviews:

Reviews are based on the information provided by Capterra.

  • Overall Score – 4.5/5 
  • Ease of Use – 4.5/5
  • Customer Service – 4.4/5 
  • Value for money – 4.5/5

Pricing:

  • Upon request, starting at $15K/year.
  • Discounts – No
  • Free trial/ Freemium – Upon request 

3. UserZoom

Another useful software that has aided many with UX research is UserZoom. Feel free to select and mix the software’s two complementing services, UserZoom (quantitative tools) and UserZoom GO (qualitative tools), which were formerly known as VALIDATELY, to suit your needs.

playbookux alternatives

Features:

  • QX score (analytics tools)
  • Participant recruitment 
  • Live intercept 
  • Card sorting
  • Tree testing
  • Click testing 
  • Surveys 
  • Usability testing
  • Live interviews 

Pros:

  • Great tool diversity – Despite offering far fewer capabilities than our prior Dscout alternative, UserZoom still has access to a robust, all-encompassing arsenal.
  • Benchmarking – A wonderful feature of UserZoom is its benchmarking tool, which enables you to see how your research findings stack up against those of your rivals based on the QXscore rating.
  • Excellent recruiting platform with over 120 million potential candidates

Cons:

  • Usability problems – Numerous G2 reviews claim that many users have trouble navigating the platform’s information architecture or waste too much time doing so.
  • No trial or free plan
  • Costly plans

Reviews:

Reviews are based on the information provided by Capterra.

  • Overall Score – 4.4/5 
  • Ease of Use – 4.5/5
  • Customer Service – 4.7/5 
  • Value for money – 4.6/5

Pricing:

  • Upon request, starting at $15K/year.
  • Discounts – No 
  • Free trial/ Freemium – No

4. Hotjar

Focused on website usability, it is a great tool if you want to collect very in-depth and detailed information about your customers’ interactions with your website by using screen recordings and heatmaps. 

playbookux alternatives

Features:

  • Heatmaps 
  • Session Recordings 
  • Surveys  

Pros:

  • Easy deployment and integration
  • Extremely complex heatmap analytics tools

Cons:

  • Need to bring your own users 
  • Very limited usability

Reviews:

Reviews are based on the information provided by Capterra.

  • Overall Score – 4.7/5 
  • Ease of Use – 4.6/5
  • Customer Service – 4.5/5 
  • Value for money – 4.5/5

Pricing:

  • Plans – $39/month for Plus plan (billed annually).
  • Discounts – 20% off for annual billing
  • Free trial/ Freemium – Yes, the Basic plan

5. Userlytics

Userlytics is a great alternative to PlaybookUX. They have gained considerable notoriety due to their extensive feature set and affordable pricing structure. Since the UI is a little dated, it’s a good platform to keep in mind, especially if the tool’s visual features aren’t essential to you.

playbookux alternatives

Features:

  • Website Usability Testing
  • User Testing for Mobile Apps
  • Moderated Studies
  • Prototype Testing
  • Participant Recruitment
  • Card Sorting
  • Tree Testing
  • Sentiment Analysis
  • VR Testing

Pros:

  • Worldwide participant panel –  The vast responder pool and broad targeting capabilities of the global participant panel enable you to connect with a variety of user profiles from across the world.
  • The capacity to have AI-generated transcriptions of your assessments that are automated and multilingual
  • Provide comprehensive information on quantitative indicators including time on task, SUS, NPS, and SUPR

Cons:

  • Due to audio problems and the testing procedure being a bit too sluggish, a number of clients reported their displeasure.
  • Reports are not offered in PDF format.
  • Userlytics doesn’t offer a lot of data on the participants’ demographics.
  • Their user interface may be improved because it is dated and not very intuitive.
  • Price – Many people feel like the pricing of Userlytics tends to be a little unjustifiable.

Reviews:

Reviews are based on the information provided by Capterra.

  • Overall – 4.7/5
  • Ease of Use – 4.5/5
  • Customer Service – 4.9/5
  • Value for Money – 4.7/5

Pricing:

  • Pay-as-you-go 35€/participant
  • Pro Plan Starting from – 399€/month (subscription)
  • Discounts – no
  • Free trial/ Freemium – no

6. Maze

Another option to PlaybookUX is Maze. Utilizing Maze enables you to carry out a variety of surveys for usability testing, idea or content testing, and obtaining post-launch feedback.

playbookux alternatives

Features:

  • Prototype testing
  • Tree testing 
  • Card sorting 
  • 5-second test 
  • Surveys 

Pros: 

  • Very intuitive design 
  • Collaboration with Figma – Ability to work with Figma prototypes 

Cons:

  • Limited prototype integration – Despite the fact that Figma prototype testing has received accolades from many, several customers have actually had problems with larger-scaled prototypes.
  • No moderated research tools

Reviews:

Reviews are based on the information provided by Capterra.

  • Overall Score – 4.0/5 
  • Ease of Use – 4.2/5
  • Customer Service – 3.5/5 
  • Value for money – 4.0/5

Pricing:

  • Plans – Free plan available.  Pro plan is $75/month (billed annually).
  • Discounts – The platform provides a 25% discount for annual billing. 
  • Free trial / Freemium – Yes, there is a free plan. 

7. Userbrain

If you want to concentrate on website and prototype testing, Userbrain is a great piece of software. Userbrain is a good option for those who don’t require a broad toolkit despite its limited usability.

playbookux alternatives

Features:

  • Website Testing 
  • Prototype testing

Pros:

  • Automated regular testing –  enables you to plan test repetitions at the intervals you want.
  • Pay-as-you-go approach – Another intriguing aspect of Userbrain is that there are no monthly or yearly membership fees; instead, you just pay for the service as it is used.

Cons:

  • Poor language support – UserBrain currently only supports Spanish, German, and English studies.
  • Small set of research tools

Reviews:

Reviews are based on the information provided by Capterra.

  • Overall Score – 4.3/5 
  • Ease of Use – 4.6/5
  • Customer Service – 4.6/5 
  • Value for money – 4.4/5

Pricing:

  • Plans – $249/month for a Pro plan or $2490/year . They also offer a pay-as-you-go option, where you can pay $39/per tester.
  • Discounts – If you buy a yearly subscription you get 2 months free. 
  • Free trial/ Freemium – Yes, free trials are available and can be provided for 2 Userbrain testers and 5 sessions, but you have to bring your focus group. 

8. Lookback

A great platform for feedback is Lookback. It includes both unmoderated tests for information architecture and usability testing and moderated 1:1 interviews with a well developed supplemental toolbox.

playbookux alternatives

Features:

  • 1:1 interviews 
  • Usability testing 
  • Remote ethnography
  • Remote card sorting 
  • Tree testing 
  • Diary studies 

Pros:

  • Super versatile buying plans
  • Excellent real-time interviewing tools –  Lookback has received recognition for the variety and usability of tools that support its interviews.

Cons:

  • No user panel is accessible.
  • Poor customer service – Customers frequently lament dealing with untrained or nonexistent customer service.

Reviews:

Reviews are based on the information provided by Capterra.

  • Overall Score – 3.3/5 
  • Ease of Use – 3.5/5
  • Customer Service – 2.1/5 
  • Value for money – 3.0/5

Pricing:

Lookback pricing depends on the number of sessions that you need each month. 

  • Plans – start from 25 to 582 €/month (billed annually)
  • Discounts – 25% off for non-profit and educational institutions 
  • Free trial/ Freemium – Lookback provides a trial period of 60 days 

9. Optimal Workshop

Optimal Workshop is a platform for remote usability testing that provides 5 unique methods for evaluating the user experience of your website, empathizing with people, and analyzing their behavior.

playbookux alternatives

Features:

  • Card sorting 
  • Tree testing
  • Qualitative research 
  • Online surveys
  • First click tests 

Pros:

  • Excellent intuitive design – Many people have praised Optimal Workshop for how simple and fluid the survey set-up process is, which is unquestionably a major benefit that clients are seeking.
  • The price of Optimal Workshop is clearly on the reasonable side and it does include all the key elements that may be required for good UX research.
  • Rapid interface speed

Cons:

  • Unqualified user panel 
  • Limited language support 

Reviews:

Reviews are based on the information provided by Capterra.

  • Overall Score – 4.4/5
  • Ease of Use – 4.4/5
  • Customer Service – 5/5
  • Value for money – 4/5

Pricing:

  • Plans – Optimal Workshop offers 4 plans: Free, Pro from 208 €/month (annual billing), Team from 191 €/month (annual billing) and a Custom plan for enterprises. 
  • Discounts – Yes, you can get a discount for annual billing and a 50% discount for NGOs and education providers on annual subscriptions. 
  • Free trial/ Freemium – Yes, a free plan and 2-month free for other plans.

10. CrazyEgg

Crazy Egg assists businesses in enhancing user experiences by monitoring website visitor activity and looking into any potential problems that visitors could have. In addition to helping businesses with conversion rate optimization, Crazy Egg also offers other tools like A/B testing and surveys that you can use to gain a better knowledge of your clients.

playbookux alternatives

Features:

  • Snapshot reporting 
  • Heatmaps and scroll maps 
  • Session recordings 
  • A/B testing
  • Surveys
  • Demo dashboard

Pros:

  • Excellent chances to export reports
  • Implementation simplicity
  • Affordability

Cons:

  • Limited visualizations – The program does not include mouse movements or attention maps.
  • Unintuitive website design – Customers have expressed their dissatisfaction with the platform’s website, saying that it was difficult to navigate.

Reviews:

Reviews are based on the information provided by Capterra.

  • Overall Score – 4.5/5
  • Ease of Use – 4.5 /5 
  • Customer Service – 4.2/5
  • Value for money – 4.1/5

Pricing

  • Plans – Plans start at $29/month and are billed annually. 
  • Discounts – No
  • Free trial/ Freemium – Yes, a free trial 

11. UsabilityHub

UsabilityHub is a platform that assists product managers, marketers, and web designers in developing user-friendly and enjoyable digital product designs, improving website conversion rates through evaluation analysis, and ensuring that businesses provide the appropriate features to the appropriate customers.

playbookux alternatives

Features:

  • Card sorting 
  • Prototype testing
  • First click tests 
  • Survey
  • Preference Test
  • Five Second Test

Pros:

  • Good price/value relationship
  • Qualifies user panel 

Cons:

  • There are no available video answers.
  • Poor quality of respondents – Customers have expressed dissatisfaction over the difficulty in locating suitable testers in non-English speaking nations.

Reviews:

Reviews are based on the information provided by Capterra.

  • Overall Score – 4.7
  • Ease of Use – 4.8/5
  • Customer Service – 4.8/5
  • Value for money – 4.4

Pricing:

  • Plans – a free plan is available, Basic plan is 75€/month (annual billing), Pro plan is 175€/month (annual billing), Enterprise solution is available. 
  • Discounts – Yes, there is a discount for annual billing 
  • Free trial/ Freemium – a free plan is available

12. UXArmy

The cloud-based UX research tool UXArmy is recommended for both inexperienced and seasoned developers. In contrast to many other US-based businesses, UXArmy is headquartered in Singapore and is essentially the essential toolkit for user research in Asia.

playbookux alternatives

Features:

  • Moderated usability testing
  • Unmoderated usability testing
  • Tree testing
  • Prototype testing
  • Mobile app testing
  • Card sorting

Pros:

  • Outstanding customer service
  • Ease of installation

Cons:

  • Extremely convoluted pricing structure
  • Many users have complained about technical problems with the problem, such as malfunctions with the website operation.

Reviews:

Reviews are based on the information provided by Capterra.

  • Overall Score – 4.3/5
  • Ease of Use – 4.3/5
  • Customer Service – 4.1/5
  • Value for money – 4.3/5

Pricing:

  • Plans – the pricing of the platform is based on the number of tools you want to use. For each of the features, you will have to pay separately, with the costs starting from 59€.
  • Discounts – No
  • Free trial/ Freemium – Some of the features are free (with usage limitations), others have a 7-day trial period. 

Give a chance to one of these PlaybookUX alternatives!

We know that getting used to new tools and learning from the beginning is not always easy. Therefore we tried to put together a list of the best PlaybookUX alternatives that although are unique in their own way, they are still similar to PlaybookUX. So don’t waste any more time and test out PlaybookUX’s best alternative – UXtweak.

PS: it’s free.

Tereza Stehlíková
November 14, 2022
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Marketing & Sales Assistant at UXtweak who likes to discover the charm of UX and travel around the world.

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