Creating a successful product feedback survey is the secret sauce to the success of your product.
Not surprisingly, according to Peppers & Rogers Group, Customer Experience Maturity Monitor, 2009) approximately 80% of the businesses that are able to deliver great user experience outperform their competition. It goes without saying that product feedback surveys are the alpha and the omega of gathering user feedback and enhancing the user experience.
If you are not sure how, just keep reading as we have collated everything you need to know about product feedback surveys, including a top-15 of our favorite questions along with industry-approved templates to get you started!
Key Takeaways:
➡️ A product feedback survey is one of the most powerful tools to gather user feedback when it comes to a product or a service.
❗ To craft an engaging product feedback survey, use clear questions with a balanced mix of scales and questions including a skip logic!
✅ The Net Promoter Score question is the king. Include this question to track overall satisfaction with your product.
🧠 Tech brands like Uber and Airbnb use product feedback surveys to offer stellar experiences and gather feedback.
💡 Use UXtweak’s survey tool to start your survey journey towards enhanced user experience!
What is a product feedback survey?
A product feedback survey is essentially a set of questions structured in a way so that we can gather insights from our users about a particular product. Depending on the context, the product feedback survey can cover anything spanning from user satisfaction, to insights on different features of the product or even suggestions for improvement.
Companies take advantage of these types of surveys to gather invaluable insights about their users and the use of the product. This way, they can make informed decisions about their product strategy working towards enhancing the user experience and ultimately towards the success of the product.
Why should you run a product feedback survey?
In case you are still wondering why someone should run a product feedback survey, we are here to tell you that product feedback surveys offer a host of benefits and are often critical for the success of a product.
First and foremost, product feedback surveys serve as a direct line of communication with your users. They allow you to gain invaluable insights into their behaviors, expectations, and challenges. On top of that, through the use of a product feedback survey, you can also uncover insights about the strengths and weaknesses of your competitors.
Those insights can help you to further refine your product or even add functionalities in an effort to meet or exceed the needs and expectations of your intended user and get ahead of the curve when it comes to competition.
Not convinced yet?
Here is out top 5 benefits of running product feedback surveys:
- Continuous product improvement
- Enhanced product adoption
- Data-driven, user-focused product decisions
- Validation of product features
- Customer engagement and loyalty
How to create an engaging product feedback survey?
If you want to create a well-crafted, engaging product feedback survey with high completion scores full of meaningful responses, make sure to follow these golden rules. By implementing those you can make sure you are using the time of your users wisely while uncovering invaluable insights for your product.
1. Set a clear goal for your survey
No matter how tempting it might be to create a product feedback survey that covers everything, you should take a step back to define the product feedback survey’s objective. Make sure to clearly communicate what type of insights you are looking to uncover from the participants.
2. Add an estimated completion time
Another best practice when it comes to battling low completion scores for your product feedback survey is to be transparent about the time that it will take the participant to complete the survey by adding the estimated completion time at the beginning of the survey.
3. Use a variety of question types
Make sure to use a mixture of different types of questions so that you can keep participants engaged and interested. To achieve this you can try to incorporate rating scales, multiple-choice, matrix, and open-ended questions, giving in this way the chance for the participants of the survey to share thoughts in different formats.
4. Limit open-ended questions
It might be tempting to pack your product feedback survey with open-ended questions due to the valuable insights that you can get from those, however, you should limit them as much as possible to avoid survey fatigue.
5. Use skip logic
Another best practice when it comes to producing a well-crafted product feedback survey is to use skip logic so that you can personalize the survey experience.
When using skip logic, you can essentially tailor the questions of the survey based on previous responses ensuring that participants only come across questions that are relevant to their experiences. Using the skip logic can work wonders when it comes to the participant’s engagement.
6. Use clear language
You would be surprised to know that this golden rule is oftentimes neglected. When crafting your product feedback survey, always keep your questions clear, use simple language, and avoid jargon, abbreviations, or acronyms.
7. Use rating scales efficiently
When using rating scales always ensure a balanced distribution of response options covering equally the whole response spectrum. This will greatly reduce bias ensuring more accurate insights.
8. Offer incentives
Offering incentives to your participants can be a great way to enhance completion rates. Who does not love a small gift as a token of appreciation for their time?
9. Test & Iterate
Last but not least, always pilot-test your survey before launching it to your users. This will help you identify any issues or even areas for improvement that you can work on!
15 product feedback survey questions
If you are not sure where to start or feeling a bit stuck with your product feedback survey, here are our top 15 product survey questions that are worth including in your survey:
- Why did you choose our product?
This question will reveal the user needs and expectations and can help not only understand if the current solution provided is within scope, but also identify other areas that can be developed in response to those needs.
- How often do you use our product?
This is a pretty straightforward question aiming to gauge the frequency of use of the product and can also be a great indicator of user engagement.
- On a scale of 1 to 10, how satisfied are you with our product?
This is another clear question that acts as a barometer for the overall user experience of your product!
- What do you like about our product?
This question or any variation of this question can help you pinpoint which part of the product resonates with the users and areas that your product is doing particularly well in.
- What do you dislike about our product?
Questions like this can help you pinpoint any areas of improvement or identify parts of the product that do not meet the needs of your intended users.
- On a scale of 1 to 10, how would you rate the ease of using our product?
This is another clever question that can act as a barometer of how user-friendly your product is overall.
- How likely are you to recommend our product to a friend or colleague?
This is no other than the notorious NPS question used to gauge overall satisfaction and is used as one of the most common metrics to measure user loyalty.
- How can we improve our product?
With this question, you give the space to your users to suggest ideas that you might consider adding to your roadmap for future development.
- On a scale of 1 to 10, how likely are you to continue using our product in the future?
You can use this question to gauge user retention and work towards achieving long-term success.
- How would you rate the value for money of our product?
You can use this question to gain valuable insights into how the user perceives the value of money for your product or service.
- How likely are you to explore our other product offerings?
This question can help you explore and identify cross-selling opportunities.
- Have you tried any other similar products before?
This is a great question to get a better understanding of your direct competitors.
- What made you choose our product over other similar products?
This question can help you gain insights into your unique selling proposition and what sets you apart from the competitors.
- How would you feel if you could no longer use our product?
This question can help you understand the extent to which your product adds value to the user. This can also be a good indicator of the overall future success of the product.
- Is there anything else you’d like to share about your experience with our product?
With this question, you give the space to the participant of your product feedback survey to write any other feedback that they think it’s worth mentioning and can be one of the most interesting sources of insights.
Product feedback survey examples
Behind every successful company lies a well-crafted product feedback survey.
Here are some industry examples that stood out for us:
1. HubSpot’s customer satisfaction surveys are the perfect example of how a business can use surveys as a barometer for user satisfaction. Hubspot also uses NPS surveys when it comes to customer support and after the user’s interaction with one of its teams.
2. Airbnb is another great company to look for exemplary product feedback surveys. In this survey example, we can see an NPS question that is added to the email following an interaction with their customer care team. It is easy-catching and quick for the user to complete.
3. After a ride with Uber, the user is given the possibility to rate the driver as well as comment on the different aspects of the service that might have gone wrong, getting in this way in-depth insights about the quality of their service at all times.
Product feedback survey templates
Here are some tried-and-tested templates to get started on your product feedback survey:
- Typeform offers a free and comprehensive product feedback survey template with no credit card required. This easy-to-use template gets extra bonus points as it comes with a very helpful FAQ section that answers commonly asked questions about surveys.
- Smart Survey’s comprehensive template is another great resource when it comes to product feedback surveys. This particular template has been designed to collect feedback from users for a particular product and it also provides the example answers for each of the survey questions used.
- From this list, we could not exclude SurveyMonkey’s easy-to-use product testing survey which helps ensure a successful product launch. This is a free resource that you can assess with a free survey monkey account.
- Next up is Qualtrics’ Net Promoter Score Survey template. This is a free-to-use resource to help you nail one of the most critical types of product feedback surveys out there. This template gets bonus points for the slick design.
- Last but not least, Jotform offers a very comprehensive resource about running a product satisfaction survey. This template gets bonus points as the authors have included a handy FAQs section.
To sum it up
If you want to enhance your product performance and offer a stellar experience to your user, then deploying a product feedback survey is the way forward. Crafting and launching a product feedback survey can have a host of benefits for your business as you can gain invaluable insights not only about the needs, wants, and challenges of your users but also about the competitive landscape.
For more engaging surveys with higher participation rates, make sure to add an array of question types, use skip logic to tailor the survey experience, and always test your product feedback survey with a small group of internal users before launching it.
To get started just create your UXtweak account and create your first product feedback survey today!
