We’ll determine whether Woopra’s features might be failing to meet your demands, learn more about what other Woopra alternatives offer, and list the top alternatives alongside their features, prices, reviews etc.
Let’s get into it.
13 Best Woopra alternatives and competitors
- UXtweak
- Fullstory
- Mixpanel
- Maze
- Google Analytics
- Heap
- Kissmetrics
- Hotjar
- Adobe Analytics
- UserTesting
- CleverTap
- UXarmy
- ContentSquare
For each Woopra competitor, we evaluated:
- Features
- Pros & cons
- User reviews
- Pricing
📋 Here’s a comprehensive comparison table of each tool’s reviews:
Rating | Ease of Use | Quality of Support | Pricing | |
UXtweak | 4.7/5 | 5.0/5 | ✓ Free plan Plus plan - $59 per month | |
FullStory | 4.4/5 | 4.3/5 | ✓ Free plan Paid plan - starts at $59 per month | |
Mixpanel | 4.0/5 | 4.2/5 | ✓ Free plan Paid plan – starts at $24 per month | |
Maze | 4.3/5 | 3.9/5 | ✓ Free plan Paid plan – starts at $99 per month | |
Google Analytics | 4.1/5 | 4.1/5 | The platform is free | |
Heap | 4.2/5 | 4.3/5 | ✓ Free plan Paid plan - $3600 per year | |
Kissmetrics | 3.4/5 | 4.1/5 | Pay as you go with $0.0025/event/month | |
Hotjar | 4.6/5 | 4.5/5 | ✓ Free plan Paid plan - starts at $39 per month | |
Adobe Analytics | 3.9/5 | 4.1/5 | Their plans aren’t public | |
UserTesting | 4.4/5 | 4.4/5 | Their plans aren’t public | |
CleverTap | 4.3/5 | 4.4/5 | ✓ Free plan Paid plan - starts at $99 per month | |
UXArmy | 4.4/5 | 4.4/5 | ✓ Free plan Paid plan - starts at $59 per month | |
ContentSquare | 4.5/5 | 4.9/5 | ✓ Free plan Their plans aren’t public |
1. UXtweak
Understanding how people use your product is key to making it great. That’s where UXtweak comes in. Its suite of tools makes user journey research simple.
With UXtweak, you can view heatmaps that show user click patterns and user interaction information. You can track what consumers do on their phones and PCs and identify areas for improvement.
It can also conduct surveys, click tests, tree testing, and card sorting. These help you get direct feedback from customers and identify any issues consumers might be having with your product.
This all-in-one user research platform is the perfect alternative to Woopra.
Features
- Session replay & heatmaps tool
- Prototype testing tool
- Website usability testing
- Mobile app testing
- First, click testing
- Surveys and polls
- Card Sorting
- Preference testing
- Tree Testing
- 5 second test
Try UXtweak’s survey tool in these demos ⬇️
Pros
- UXtweak lets you recruit real visitors from your website to test with its Onsite Recruiting Widget.
- Setting up UXtweak is straightforward with its intuitive user interface (UI).
- UXtweak provides advanced features that analyze user behavior on your product and it presents in easy-to-understand visuals, making it simple to share with your team.
- You can easily recruit testers from a huge pool of over 155 million people from UXtweak’s user panel.
- UXtweak’s built-in tester management system works like a customer relationship management (CRM) tool and lets you have your own database.
- The platform has a fantastic customer support team.
- UXtweak even offers a free plan, so you can test it before committing.
Cons
- Uxtweak only supports 14 languages as of now.
Reviews
The ratings for this app have been collected from Capterra.
Overall – 4.8/5
Ease of Use – 4.7/5
Quality of Support – 5/5
Pricing & Plans
UXtweak lets you get started with a free plan to see how it works. If you like it, the paid plans start at a low price of just $59 a month.
2. Fullstory
FullStory is a powerful Woopra alternative that combines in-depth product analytics, detailed session recordings, and collaborative tools to give you real-time insights. By helping you understand user behavior and identify friction points, FullStory lets you eliminate roadblocks in your funnel strategies.
Features
- Screen recording
- User journey mapping
- Heatmaps
- Click tracking
- A/B testing
- Customizable reports
- Analysis
Pros
- You can skip past irrelevant sessions and jump right to recordings of users encountering problems with the help of filters.
- It can easily integrate with tools you already use, like Zendesk and Google Analytics.
Cons
- Setting up requires a bit more effort compared to some other tools.
- It can be on the pricier side for companies running on a budget.
Reviews
The ratings for this app have been collected from Capterra.
Overall – 4.6/5
Ease of Use – 4.4/5
Quality of Support – 4.3/5
Pricing & Plans
While FullStory doesn’t offer a freemium plan, it has a 14-day free trial. Paid plans start at $299 per month.
3. Mixpanel
Mixpanel makes it easy to gather data, present it in accessible reports, and show how customers engage with your business. The real-time data updates ensure everyone on your team has access to the most up-to-date information, making it a key alternative to Woopra.
Features
- Campaign management
- Real-time reporting
- KPI monitoring
- Custom event tracking
- User data
- Website analytics
- Dashboards
- Custom reports
- API integrations
Pros
- It’s very scalable, and you can easily add more users as your needs grow.
- It’s easily customizable, so you can tailor it according to your specific needs.
Cons
- Its initial learning curve can be quite challenging.
- Price grows exponentially.
Reviews
The ratings for this app have been collected from Capterra.
Overall – 4.5/5
Ease of Use – 4.0/5
Quality of Support – 4.2/5
Pricing & Plans
It has a free plan. The paid plan starts at just $24/month, making it a very affordable Woopra alternative.
4. Maze
For large enterprises seeking a comprehensive alternative to Woopra, Maze stands out as a top choice. Its robust features cater specifically to bigger firms with complex user research needs. Maze offers not only in-depth user testing capabilities but also provides simpler analytics and survey tools – all designed to scale effectively.
Features
- Unmoderated testing
- Customer segmentation
- 5-second test
- Prototype testing
- Heatmaps
- Survey
- Tree sorting
- Card sorting
Pros
- Maze can handle a large number of testers at once.
- It integrates with many popular tools you might already use.
Cons
- Its costs might be a bit high for smaller companies with limited budgets.
Reviews
The ratings for this app have been collected from Capterra.
Overall – 4.5/5
Ease of Use – 4.3/5
Quality of Support – 3.9/5
Pricing & Plans
Maze’s starter plan is $99/month and it also has a forever-free plan.
5. Google Analytics
One of the most affordable (it’s free) Woopra alternatives is Google Analytics.
Companies of all sizes can optimize their digital strategy and deliver excellent user experiences by using modern conversion attribution and testing technologies directly from Google.
Features
- Data collection and management
- Heatmaps
- Session recordings
- Automation
- Advertising workspace
- Analytics
- Reporting
- Explorations
- Advanced-data governance
Pros
- Its dynamic heatmap shows how people are moving their mouse around your website.
- It’s super user-friendly.
- It’s a fully free option.
Cons
- May not be as powerful as some competitors.
- It’s great for tracking website traffic, but it might not be the best choice for in-depth user experience (UX) testing.
Reviews
The ratings for this app have been collected from Capterra.
Overall – 4.7/5
Ease of Use – 4.1/5
Quality of Support – 4.1/5
Pricing & Plans
It’s completely free.
6. Heap
Heap is one of the more pricier alternatives to Woopra. Its cross-device tracking allows for a simple collection of event data from mobile, web, and server-side tracking. With Heap, you can eliminate the need for traditional tracking methods and lengthy implementation times.
Features
- Journey tracking
- Session replay
- Heatmaps
- User interaction tracking
- Activity tracking
- Activity dashboard
- Behavioral analytics
- Behavior tracking
- Audience targeting
Pros
- Heap comes with helpful guides and resources to get you started quickly.
- The customer support is helpful.
Cons
- Creating very specific events and segments requires more time and effort to configure.
- Heap’s cost might be a bit steep for smaller businesses with limited budgets.
Reviews
The ratings for this app have been collected from Capterra.
Overall – 4.6/5
Ease of Use – 4.2/5
Quality of Support – 4.3/5
Pricing & Plans
Heap has a freemium plan. Its paid plan starts at $3600 annually.
7. Kissmetrics
Kissmetrics goes beyond website analytics and provides you with deep insights into user behavior that can help you run highly targeted marketing campaigns. It also integrates with popular e-commerce platforms like Shopify and WooCommerce, allowing you to import past purchase data and target specific customer segments making it a great Woopra alternative.
Features
- AB Testing
- Cohort analysis
- Customer journey mapping
- Cross-device analysis
- Advanced segmentation
- Website analytics
- Multichannel data collection
- Behavior tracking
- Reporting & statistics
Pros
- Test different versions of your website or app to see what resonates best with your users.
- Easily pinpoint drop-off points.
Cons
- A bit tricky to set up at first.
- Lacks an intuitive UI.
Reviews
The ratings for this app have been collected from Capterra.
Overall – 4.1/5
Ease of Use – 3.4/5
Quality of Support – 4.1/5
Pricing & Plans
They follow a pay-as-you-go plan with $0.0025/event per month.
8. Hotjar
Hotjar stands out as a UX monitoring tool among the Woopra alternatives. Using heatmaps and session recordings, Hotjar provides valuable insights into user behavior, such as clicks, taps, and scrolling patterns. This lets teams identify potential pain points and increase conversions.
Features
- Heatmaps
- Recordings
- Click tracking
- Real-time analytics
- Surveys and polls
- Customizable branding
- Feedback
- Text analysis
Pros
- Its installation and implementation process is effortless.
- Hotjar has no storage restraints.
Cons
- It doesn’t have website testing.
- The free plan doesn’t give access to all the powerful features.
Reviews
The ratings for this app have been collected from Capterra.
Overall – 4.7/5
Ease of Use – 4.6/5
Quality of Support – 4.5/5
Pricing & Plans
The free plan offers 35 daily sessions, while the paid plans start at $39 monthly.
9. Adobe Analytics
Adobe Analytics is Adobe’s very own web analytics program that uses comprehensive analysis, flexible reporting, and predictive analysis to give you actionable data. It gathers streaming web data and operates across developing digital channels.
Features
- Monitoring
- Advanced segmentation
- Multichannel data collection
- Shared audiences
- Cross-device analysis
- Website analytics
- Real-time data visualizations
- Predictive analytics
Pros
- Easily pinpoint where users drop off from the conversion funnel.
- You can integrate it with most of your existing marketing platforms.
Cons
- Implementing it often requires the help of developers.
Reviews
The ratings for this app have been collected from Capterra.
Overall – 4.5/5
Ease of Use – 3.9/5
Quality of Support – 4.1/5
Pricing & Plans
Their plans aren’t public and are available on request.
10. UserTesting
UserTesting is the pioneer of unmoderated testing. It boasts a massive global panel of over 1.5 million testers, ensuring you can find the perfect candidates for your user research needs.
Features
- Survey tool
- Mobile application testing
- Prototype testing
- Website testing
- 5-second test
- Tree testing
- Preference testing
- Card sorting
Pros
- You can add notes directly to specific sections of user recordings for easier communication between your teammates.
- UserTesting has a helpful community forum and responsive customer support.
Cons
- Integrating with other tools isn’t smooth.
- Many users misrepresent their backgrounds.
Reviews
The ratings for this app have been collected from Capterra.
Overall – 4.5/5
Ease of Use – 4.4/5
Quality of Support – 4.4/5
Pricing & Plans
Their plans aren’t public and are available on request.
11. CleverTap
CleverTap is a great alternative to Woopra, particularly if user engagement and retention are your top priorities. CleverTap excels in driving user loyalty. Its push notification feature allows you to bring users back to your app, ultimately boosting customer lifetime value.
Features
- Campaign management
- Automated user segmentation
- Lifecycle optimization
- Campaign optimization
- Omnichannel engagement
- Customer experience management
- Analytics & insights
- Lead nurturing
Pros
- You can create targeted push notifications and in-app messages based on real user data.
- It has a user-friendly interface.
Cons
- The integration process is complex.
Reviews
The ratings for this app have been collected from Capterra.
Overall – 4.5/5
Ease of Use – 4.3/5
Quality of Support – 4.4/5
Pricing & Plans
They have a 30-day free trial, and the paid plan starts from $99/month.
12. UXarmy
If you plan to move your user testing to the cloud, UXArmy presents a compelling alternative to Woopra. It can easily analyze billions of user interactions to transform them into actionable insights that let you optimize the user experience.
Features
- Usability testing
- Customizable branding
- Surveys
- Tree testing
- Moderated testing
- Reporting
- Card sorting
- Unmoderated testing
Pros
- Because it’s relatively new, they constantly add new features according to requests.
Cons
- The UI is a bit lacking.
- The pricing plans aren’t very flexible.
Reviews
The ratings for this app have been collected from Capterra.
Overall – 4.5/5
Ease of Use – 4.4/5
Quality of Support – 4.4/5
Pricing & Plans
It has a freemium option, and the paid plans start at $59 monthly.
13. ContentSquare
Our last Woopra alternative, ContentSquare has a comprehensive suite of features like zone-based heatmaps, journey analysis, session replay, and AI-powered insights. Its goal is to equip you with the data you need to deliver exceptional user experiences.
Features
- Zone-based heatmaps
- Feedback management
- Customer journey analysis
- Session replay
- Struggle analysis
- Issue tracking
- Monitoring
- Form analysis
Pros
- You can eliminate content silos by integrating it with your existing systems.
- ContentSquare’s customer support team is always available.
Cons
- Some users report occasional bugs.
- It becomes a little laggy when dealing with a high volume of data.
Reviews
The ratings for this app have been collected from Capterra.
Overall – 4.8/5
Ease of Use – 4.5/5
Quality of Support – 4.9/5
Pricing & Plans
Their plans aren’t public and are available on request.
Free Woopra alternatives
These Woopra alternatives provide free options:
- UXtweak
- Mixpanel
- Maze
- Google Analytics
- Heap
- Hotjar
- UXarmy
Found the best Woopra alternative for you?
Exploring options is the key to finding the perfect Woopra alternative for your needs. And remember to take advantage of free trials and freemium plans whenever possible.
And finally onto our top pick – UXtweak, which stands out for its comprehensive features and vast user panel. It can easily meet your entire range of research needs with the help of its wide range of features like session replay and heatmaps.
Create a free account to test out UXtweak right now.🐝
