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Top 10 UX Trends in 2024

Daria Krasovskaya
•  15.03.2024
Let's have a look at some of the most influential UX trends in 2024 and find out how you can improve your product by following them.

In 2024, the design focuses on the latest trends such as incorporating VR or AR into the user experience, emphasizing on personalization, and staying away from the “ideal picture.” Thus, real-world images, live creative representations, and asymmetries are becoming more and more popular.

By the way, did you know that peach fuzz is designated as the color of 2024?

Now that we have a thorough understanding of the key UI/UX design trends for 2024, let’s see how well-known firms have incorporated them.

UX Trends in 2024


UX trends

➡️ What’s the difference between UX and UI

The term User Experience covers a wide range of interactions that users have with websites and applications. In contrast, UX focuses on the user’s method of problem-solving whereas UI concentrates on how a product’s interface appears.

👌🏻 A positive user experience is without a doubt the best evidence of good design for various websites, such as e-commerce platforms or SaaS apps.

We choose to present a few UX design trends that have emerged over the previous several years. As a result, you can incorporate a few into your product or website.

1) 3D Design

In 2024, 3D UX design will undoubtedly be a part of our daily life. This year, 3D components, which are part of the design process, are being employed even more often than in past years. Designers will thus make the most of their abilities to produce intriguing 3D designs and animations.

One of the most well-liked design fads for 2024 is 3D, which is applied in various fields. In addition to many others, these include e-commerce, architecture, the fashion industry, business, and culture.

In practice:

Apple employs 3D product models to showcase the greatest features of its offerings to prospective buyers.

UX trends

Source: Apple

2) Inclusivity & Diversity

The needs and differences of the user are considered by individual designers and design teams. Therefore, inclusivity and diversity make it possible for all customers to feel secure and at ease using the product.

The design should be tried and tested by many individuals in order to generate a design that is accessible to everyone.

The following 4 guidelines apply to diverse and inclusive design:

  • Identify the specific design elements that individuals with special requirements could not have access to
  • Find out in what circumstances all consumers might not be able to utilize your product to its full potential
  • Get members of various communities involved in the development process
  • Give people a variety of ways to interact with your design, and work to ensure that everyone has a positive experience

Therefore, inclusive design is all about a person’s unique traits. For instance, ethnic background, gender, age, language, and physical and mental impairments. Thus, while creating an inclusive design, each of these factors must be considered. 🤝

As a result, an increasing number of businesses are focusing on the diversity of their users. For instance, it is increasingly normal to find websites and programs where you may enter a custom gender and choose not to record it at all. 🙌

In practice:

Instagram is a master at implementing this, one of the most significant trends in UX design. Developers of the website introduced the possibility of adding pronouns to your profile, so you let others know how to approach you.

3) Virtual Reality & Augmented Reality

In 2024, UX design will undoubtedly adopt these two technologies as fascinating developments. The actual world and the digital world are connected via virtual reality (VR) and augmented reality (AR). They provide users the ability to see information visually in a comparable fashion to how they see the outside environment.

In practice:

You can now see the selection of IKEA Place furniture in your house. AR offers an excellent chance to explain the product to the customer and bring it closer to them. Using it for e-commerce projects is fantastic. 🔥

UX trends

Source: IKEA

This strategy, for instance, may be used for lectures, conferences, and meetings. The project’s objective is to facilitate communication, employment, and company growth.

4) Personalization

Although designers make an effort to consider all of the target audience’s demands, it is difficult to create personalized experiences. Users can pick some design components themselves thanks to brands prioritizing customization and personalization, one of the UX trends for 2024.

UX trends

Customization is a fantastic solution for goods where repeated and ongoing interactions are anticipated. Customers are more likely to enjoy and purchase the product if they modify the application.

📌 According to McKinsey’s research, 71 % of consumers anticipate personalized services from companies.

In practice:

One great example would be Instagram messaging chat customized settings. It is now able to alter the chat’s theme or colors. You may also alter Telegram’s color scheme, size, and background, and even install user-made custom languages. However, certain applications of this UX trend in 2024 might not be essential, in such markets. A marketplace user often wants to log in, purchase something, and then log out.

5) Page speed

We flip between several pages when navigating a website. How frequently do we consider page loading speed? Obviously, when we first become aware of it. As a result, a page’s poor loading time becomes the cause for leaving.

It’s obvious that no one likes to wait for a photo or video to load. Nowadays, stuff is consumed quite quickly. So it’s crucial to optimize web pages to make them load faster. A designer must know how to construct an interface so that optimization is not impeded. For instance, it is preferable to avoid using a lot of typefaces. It will use one for headers and one for content.

💡Additionally, graphics frequently cause loading to lag. Designers must thus try to compress them while maintaining quality.

Without question, a site’s loading speed is crucial when it first launches. Users should not instantly abandon the website when a firm is just getting started and you need to attract an audience.

In practice:

Additionally, being among the top pages of search results is crucial. Nevertheless, Google’s algorithms place optimized pages at the top of the search results. With that being said, this trend has been a UX best practice for a few years now, and we think it’s going to stay there until Google changes its algorithm of ranking websites.

6) Mobile designs

Smartphone use is increasing daily. Global sales of mobile devices amount to approximately 1.53 billion units annually.

Instead of using a PC or tablet, a large number of individuals prefer using mobile phones to browse the internet. As a result, creating websites and SaaS applications with mobile users in mind is now essential, and this trend will continue.

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This fad alters the fundamental principles of website design. It implies developing a project bearing in mind the requirements of mobile users:

  • Make it as simple as you can
  • Only retain the necessary components
  • Utilize push alerts and chatbots
  • Create CTAs that are easy to utilize to increase leads and sales
  • Responsiveness is a crucial aspect

The mobile-first strategy focuses on ease and meeting the expectations of mobile consumers. It affects how many people visit your website and enhances your SEO, increasing online traffic.

As a large portion of e-commerce is conducted via mobile devices, it becomes incredibly important when creating an online marketplace.

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7) Artificial intelligence

Artificial intelligence has reached into almost every field and UX is no exception. In a short period of time, many tools have been created to help UX designers and researchers collect data, so they can meet the needs of their users. From generating creative ideas to getting users’ feedback from UX research tools to overall enhance UX design. 🤖

In practice:

Figma, a collaborative design tool for creating design prototypes, recently launched an open beta FigJam AI to save you valuable time by using prompts, useful widgets, and other features.

UX trends

8) the Metaverse

Have you ever thought about fully immersing yourself in the digital world? Waking up and not having to travel to work while having a face-to-face conversation with your colleague? The metaverse is a big unknown for a lot of people. The combination of VR and AR can transport you to this world thus allowing you to have an immersive experience. We share your curiosity about how far this innovation will go and in what direction it will impact UX design.

In practice:

The announcement of Facebook’s latest project, Metaverse, helped this unknown world gain popularity. To cement its involvement in this endeavor, the business changed its name to Meta. People can design their own 3D versions of the world in the metaverse and interact with other users online.

9) Sustainable UX

Even though the UX is not tangible, we can shape it in different ways to positively impact the environment. Sustainability in UX refers to designing the user experience in a way that promotes a long-lasting outcome and does not harm the environment. We can reduce our ecological footprint by using digital technologies, such as remote usability testing, which can be conducted from any location. Making sustainability a top priority benefits businesses by improving the customer experience while benefiting the environment. 🌱

In practice:

A platform with usability testing features, such as UXtweak, is helpful with remote usability testing. All you need is a computer and you can perform it anytime, anywhere, without a complex UX research technology.

🐝 If you are looking to get started on remote testing, this video will help you out with a few tips:

10. No-code User Experience

No-code platforms have become incredibly popular in the web and mobile application development sector, increasing the efficiency of design and development processes. These platforms allow UI/UX designers to create applications without coding. Through visual interfaces, drag-and-drop builders, and design collaboration tools, designers can bring their ideas to life faster. No-code platforms offer numerous benefits for UI/UX designers:

  • Better cooperation between designers and developers
  • Costs can be reduced as developers are not needed
  • UX designers are not required to have coding knowledge
  • Intuitive drag-and-drop feature makes your job easier

In practice:

Wix is one of people’s favorite no-code tools. By offering customizable templates, easy-to-learn navigation, and affordable price plans, Wix is a great choice for users who are not so experienced with web design.

UX trends

Bonus tip: How to track user behavior when implementing UX trends to your designs?

Keeping up with the latest UX trends is essential, but we can’t just start implementing those in our designs and hope that users will like it. In order for this to work, you need to understand how users interact with those new design element, where they face issues and what can be improved.

Therefore, no matter what new UX trend you’re introducing, it’s always important to test it with users and optimize for good UX.

There are a lot of useful tools that can help you during UX optimization, but one of the best tools are heatmaps.


The usability of your website may be measured more analytically with heatmaps. You may monitor the number of visitors to each subpage, the effectiveness of your items, the origin of your visitors, and even the effectiveness of your buttons and CTAs.

Finally, it provides you with a complete picture of how users interact with your website and what elements work best. Consequently, you may utilize it to enhance user experience using heatmaps.

Heatmaps come in several varieties:

  • Click heatmaps
  • Segment heatmaps
  • Scroll heatmaps

It’s crucial to remember that the technologies mentioned above will measure different metrics. All of the aforementioned technologies, however, may be crucial for UX improvement.

We suggest integrating them so that you can see your website from a wider angle. Let’s examine the practical applications of these techniques.

Click heatmaps

ux trends

This program records the number of times that each button is pushed. The locations with the most clicks are highlighted with warm colors, and the places with the fewest clicks are highlighted with cold colors. With this information, you can choose the CTAs and button designs that work best for your website. It is incredibly helpful knowledge if you want to make your website more user-friendly.

Where to optimize is also decided using click heatmaps. You should also examine each of your subpages to see which ones are rarely viewed by your users. You could wish to improve the UX of these subpages to boost their appeal and, therefore, your conversion rate.

Segment heatmap

Click heatmaps no longer offer a very detailed analysis compared to segment heatmaps.

It not only shows you which part of your website received the most traffic, but it also identifies the source of each individual click. The program tracks the visitor’s location and evaluates the data in accordance.

The visitor could have found your page by clicking on a link in one of your social network advertisements, by clicking on a PPC ad, or by coming to it naturally. Segment heat maps allow you to view this. When it comes to improving the user experience of your website, it is significantly important. You can see which website is attracting the most visitors and how they use your site. You may thus customize your website for each component.

You can modify your blog’s interface to meet their unique needs if you observe that social networking sites account for the bulk of the visits to your site. For instance, the situation with search engine traffic is comparable. You may also determine the demographics of your visitors using this information, which is quite helpful in this area.

Try heatmaps in action with our Session Recording tool DEMO!

See how you can track user behavior and how heatmaps can help you analyze it:

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Scroll heatmap

ux trends

This heatmap’s purpose is to figure out how many people are scrolling down your website.

The majority of scroll heatmaps are seen on blog interfaces, where they are used to determine the typical reading duration of articles. It is crucial information since you can use it to decide where to include key information and where to link to certain areas of the post.

With this knowledge, you may post connections to your product and highlight the most helpful information in the locations that are visited the most. Your blog postings will become much more valuable to your readers as a result, which will improve the user experience.


We believe that by explaining web design trends to you, you will be motivated to create engaging websites. Now that you are aware of a variety of design trends for 2024, remember that the most important aspect is that the design be simple and easy to use for the intended audience.

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FAQ: UX Trends

Why should I be interested in UX trends?

It is needed for you to keep up with the latest trends to stay competitive. Some current UX trends you should be aware of are:

  • Artificial Intelligence
  • The Metaverse
  • Personalization
  • 3D Design
  • VR and AR
Why are heat maps important for your analytics?

Heatmaps are a useful tool for analyzing website effectiveness by monitoring visitor numbers, item effectiveness, visitor origin, and user interaction with buttons and CTAs. Heatmap analysis provides a comprehensive view of website interaction, allowing for improvements to user experience.

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