Before we get to the list of 8 best user survey tools, let me refresh your memory and remind you what a user survey is in the field of UX research:
UX Survey (a.k.a. Questionnaire) is a UX research method used to gather both quantitative and qualitative feedback from users. The data collected in such surveys allows you to validate customers’ satisfaction with the product, service or just get their opinion on specific elements of the website.
A user survey can be conducted both offline and online. Both options are very effective when collecting insights, however, according to Hubspot there are significant advantages to bringing your survey to the online world, such as:
- Cost (it’s much cheaper to conduct your survey online)
- Accurate and detailed reports
- Flexibility
- Respondent control and targeting opportunities
To run your own questionnaire, all you need to do is choose the right online user survey tool that fits your needs. Luckily, there are plenty of these on the market.
However, with such a wide range of online user survey tools, it can be hard to compare and decide which one is perfect for you. That’s why we created a list of the 8 best survey tools! Check out our comparison and we hope it will help you choose the ultimate tool for your UX surveys.
When do you need a survey tool?
As we already discussed, surveys allow you to gather both quantitative and qualitative feedback from the users. Depending on the kind of question you ask (open, closed, or rating), with user surveys you can get the most out of your research at any stage of the development process.
With modern survey tools you can, for example, set up a questionnaire on an already running website to validate customer satisfaction. Or maybe you are adding a new feature/design element and want to find out if it’s as useful as you think. You can ask users to rate their experiences, share their thoughts on a certain subject, whatever you come up with.
Surveys are a universal method for gathering feedback and you can never go wrong with them. So, whether you are just launching a new website or trying to improve an old one, an online user survey tool will definitely come in handy.
8 best user survey tools:
- UXtweak
- Survey Monkey
- Zonka Feedback
- Typeform
- Qualaroo
- Survey Sparrow
- Google Forms
- Jotform Survey Maker
1. UXtweak
A next-gen user research platform with a great user survey tool in its portfolio, besides other usability testing features.
UXtweak offers all the functionalities you need to create an insightful user survey. You can create many types of questions, define conditional logic and multiple survey paths and customize the design of the survey.
It’s very simple to use and super easy to set up – it takes no more than 3 minutes to create a great-looking UX survey. Moreover, the UI is very intuitive – a great choice even for a complete beginner. The analytics are as advanced as can be. Very detailed, with lots of graphs and visuals that are also easy to read.
Here’s what our customers say:
👇 Check out an example of user survey made with UXtweak:
Pricing
A completely free plan is offered for small projects. The pro plan starts from 80€/per month. Customized pricing is available.
2. Survey Monkey
Another popular UX survey platform.
Easy to use, but has a little less intuitive UI so the setup can take some time. Survey Monkey also offers templates. Their free plan is, however, very limited and doesn’t allow any customization or data export. All in all, a good choice for somebody who is looking to run a simple questionnaire.
Pricing
€36/month for a single user. Team Premier plan is €75/month for a user.
3. Zonka Feedback
A great online user survey tool and UX management platform, that offers advanced features.
Zonka Feedback gives the ability to users to create any type of survey and collect detailed user insights. It is very easy to set up and use, you can create surveys within minutes. It offers 40+ question types and ready-to-use templates to create surveys and works through multiple channels – email, SMS, Android tablets, and smartphones. Features like real-time alerts help to take timely action on feedback and close the feedback loop effectively to improve the experience. The tool works offline too.
Pricing
Pricing starts from $49/month. Offers plans like Professional at $99/month, Growth at $199/month and a Custom Enterprice Plan. It also offers a free trial for 15 days.
4. Typeform
A stylish choice, this online survey tool is very unique in its designs. The functionalities, however, are quite limited as well as their reports. Some users say “There are serious limitations on the accessibility front”. A great advantage of Typeform is that they allow you to connect the gathered data to popular apps like Slack, Google Sheets, Zapier, etc.
Typeform is one of the options if you want a basic, but cute survey with a few simple questions.
Pricing
Their plans start from $29 and go up to $99/month. A custom Enterprise plan is available.
5. Qualaroo
Qualaroo offers some nice templates for gathering user feedback and is one of the most popular choices in the industry when it comes to questionnaires.
Their UI could use some improvements, it’s hard to navigate and it’s just a lot of everything going on. They also lack customization variety and analytics depth. However, other than that, it can help you gather some pretty good insights into your website users. Definitely consider them as your UX survey tool of choice.
Pricing
Essentials plan is $79/month, the Premium plan is $169/month and the Enterprise plan starts at $299/month.
6. Survey Sparrow
Survey Sparrow is a user survey tool that supports a huge variety of languages. They promise their customers a chat-like experience and rather engaging online user surveys. The UI is quite pleasant as well, even though, it could use a little upgrade. Their analytics are good, but some users claim them to be hard to read and navigate. This tool is a fine option if a large amount of language options is a priority for you.
Pricing
Their plans start from $99/month, Enterprise is $499.
7. Google Forms
As always Google provides us with a great spectrum of tools for any needs, surveys included.
Forms is one of the most famous survey tools. They offer unlimited questions, respondents, and surveys which is a great bonus. However, we can’t compare Forms to some other UX-specialized platforms. It’s a great way to gather data, but with analysis and reports, you’d have to rely on some other platforms. A good choice when you need to gather some basic data, but if you want to conduct an insightful user research survey, I’d instead go with specialized UX survey tools.
Pricing
Google Forms is a free survey tool.
8. Jotform Survey Maker
One of the most feature-packed choices on this list is Jotform Survey Maker.
As an online user survey tool that requires no coding, Jotform offers a clean drag-and-drop interface for you to create your own unique surveys. Get access to tons of templates to get you started. Use their form analytics features to keep track of your submissions and gain insight into your users. Add widgets and use conditional logic to make the experience different for everyone.
Pricing
They offer a free plan with limitations. The paid plans start at $34/month and go up to $99/month. They also offer an unlimited Enterprise plan.
Stop wondering, just ask
Seeking your customers’ opinions and basing your design and product improvements on them is key to good user experiences. Learn how to analyze the results of your survey for better insights! Start gathering user feedback through questionnaires and use a survey tool to help you. Register to UXtweak for free and get access to this and many more testing tools to increase the efficiency of your UX research.
