Current position: UX Researcher
Expertise: UX Research, UX Design, EdTech
Education: Master of Science in Management
Elena is a T-shaped UX Researcher with a varied cross-industry marketing background. She holds a BA in English as SLA, a Master of Science in Management and a professional UX Design Diploma. She leverages her marketing background to bridge the gap between users and products, ensuring digital products meet user needs while hitting business goals. Her career highlights include helping Talanta, an educational start-up to scale into a global remote-first edtech SaaS business and becoming a guest lecturer at the University of Brighton International College.
User Research
In this article, you will find everything you need to know about the limitations the NPS might have, as well as 10 effective alternatives for collecting in-depth and actionable customer feedback. Read more ...
User Research
In this article, we showcase the importance of managing the customer journey, and provide tips to utilize it effectively. Read more ...
User Research
In this article, we have collated everything you need to know about UEQ, the User Experience Questionnaire that measures the general UX of a digital product or service. From a solid definition to its key benefits and practical ways to integrate this tool into your product lifecycle, this article contains all the information you will ever need to hit the ground running with implementing your first UEQ. Read more ...
UX Tips
Learn about the concept of UX maturity, the different levels of its implementation and the benefits of increasing it in your company. Read more ...
UI/UX Design
Learn about the concept of UX deliverables, stages of the UX design process and how to use AI to create them. Read more ...
Product Development
Learn about the fake door testing technique, the research method that allows you to test your new feature idea before fully developing it. Read more ...
User Research
In this article, we have collated everything you need to know about QUIS, from its key benefits to practical applications and everything in between. Read more ...
User Research
In this guide, we have gathered everything you will need to hit the ground running when conducting international user research and adapting to different market behaviors - from providing a solid definition of international user research to getting down to its nuances. Read more ...
User Research
This article highlights the importance of UX desk research as a time-saving, cost-effective way to leverage existing data for informed product development and guiding primary research. Gain insight into the utility of this secondary research method. Read more ...
Product Development
In this article, we will explore UXUM-LITE as a usability evaluation method, how your business can benefit from it as well as real-life examples to better understand its main applications. Read more ...
User Testing
Explore Usability Metric for User Experience (UMUX) as a quick, versatile, and cost-efficient tool for measuring and improving the usability of digital products. Read more ...
Product Development
Discover the power of UX benchmarking to elevate your user experience strategy and stay ahead of the competition. Learn how to measure, compare, and improve your product's usability effectively. Read more ...
UI/UX Design
Learn what is Jacob's Law in UX design, why you don't need to reinvent the wheel and how to use this law to enchance your product's user experience. Read more ...
User Research
In this article, we are going to explore UX research repositories, their different types as well as recommended UX research repository tools to hit the ground running with your first repository. Read more ...
User Testing
Discover the nuances of RITE testing methodology: it's essence, benefits and what mistakes to avoid. Learn how to conduct RITE testing to make the most out of your design sprints. Read more ...
User Research
Learn about the different types of field studies, real-life examples as well as a step-by-step guide on how to prepare and run your first field study without a hitch! Read more ...
Product Development
If you want to learn more about the new product development process look no further. In this article, we are going to explain the process step-by-step. Read more ...
UI/UX Design
Discover 12 crucial user-centered design principles, that'll help you to level-up your design process and put the users at the center of all your design decisions. Read more ...
UI/UX Design
In this article, we have collated everything you need to know about user-centered design including a step-by-step process to help you hit the ground running! Read more ...
Product Development
In this article, we have collated everything you need to know about product testing including the most common methodologies as well as tips and tricks to nail your product testing today. Read more ...
User Testing
If you are interested in harnessing the power of crowdsourced testing for your product, in this article we have collated all the information you will ever need. Read more ...
Product Development
In this article, we have collated everything you need to know about behavioral research, its main methodologies, real use case scenarios as well as the best tried-and-tested tools to get stuck in! Read more ...
Product Development
In this article, we have collated everything you need to know about market research recruitment including the top 10 channels to source quality participants from without a hitch! Read more ...
UI/UX Design
In this article, we'll dive into the essence of multimodal design, its key elements and types, as well as provide examples and best practices for mastering it. Read more ...
User Research
In this article, we have collated everything you need to know about customer interviews, including a step-by-step guide on how to conduct one and our top tips to nail it. Read more ...
User Research
Learn everything you need to know about conversion research and ways to incorporate it into the CRO process. Discover conversion research methods and tools that can help! Read more ...
UI/UX Design
Discover the differences between the three disciplines, their goals, focus and key activities: CX vs. UX vs. Service Design comparison. Read more ...
User Research
If you are looking for ways to create a meaningful experience for the users of your digital product, know that just a slick UI will not do the trick! Crafting a stellar user experience is not only about flashy graphics but also about tapping into human insights. Read more ...
User Research
If you are looking to gain juicy user insights, integrating a video survey into your user research might be the answer! In this article, we have collated everything you need to know about video surveys and how to conduct them. Read more ...
User Testing
Discover everything you need to know about prototype testing questions including specific questions to ask depending on the type of prototype used and the phase of the research. Read more ...
UI/UX Design
With mobile device users on the rise, conversion rate mobile optimization is a critical practice for UX professionals, web developers, and marketers alike! Learn how CRO mobile optimization can help you unleash the full potential of your product. Read more ...
User Research
In this article, we have collated everything you need to know about pilot testing in user research including key benefits and golden rules for you to hit the ground running! Read more ...
UI/UX Design
In this article, we have collated everything you need to know about design validation including common pitfalls to avoid when implementing it. Read more ...
UX Tips
Unleash the power of CRO tests and their different type, learn how they help to improve the conversion rates for your digital product. Read more ...
UX Tips
If you are looking to get ahead of the curve, keep reading to learn everything you need to know about UX optimization, it's benefits and technique to use. Read more ...
Product Development
Do you want to get ahead of the curve in this competitive app ecosystem? Learn to understand mobile analytics, discover key metrics to track, best practices and tools to help you! Read more ...