Searching for the best A/B testing tool for your product? Explore 20 A/B testing tools and software to help you choose the best one for your specific needs.
Every business has a unique set of customers, so there isn’t any one-size-fits-all solution for creating user-friendly digital products. Companies need to experiment with different versions of their product to choose the one their audience will like the best.
That’s where A/B testing software comes in. A/B testing tools help you optimize your digital products and tailor your product to your audience’s needs and preferences.
In this post, we’ll explore the best 18 A/B tools, that’ll help you make data-driven decisions to optimize your apps to fit your customer’s needs.
Why should you use an A/B testing tool?
A/B testing tools are crucial for your research tools suite. These don’t only save you time and effort but also improve your ROI.
Here are a few reasons why you should consider using A/B testing software:
Enhanced efficiency and speed
A/B testing tools test out variations of your product and analyze their performance. These tasks are automated and done in a rather short time, which means quicker results and faster optimization. So, it;s an effective way to ensure more positive user experiences while saving the time and space for new ideas.
Rembrand Koning, Assistant Professor at Harvard Business School says,
“A/B testing makes it easier to make slight improvements and free up time for big-picture strategy and innovation.”
Data-driven decisions
A/B testing removes subjectivity and helps you make data-driven decisions. It ensures you choose what your customer base would appreciate the most, translating into improved conversions and better product UX.
Streamline processes
A/B testing tools remove the hassle of manual setups and analysis. Designing, launching, and analyzing tests has never been easier. It only takes a few minutes.
Enhanced conversions
Data-driven decisions help you optimize your products and significantly improve conversions. 77% of organizations use A/B testing to optimize their conversion rate on corporate websites. A majority (71% of organizations) conduct 2-3 such tests a month.
Best 20 A/B testing tools and software
The success of your product depends on a strategic approach to A/B testing. Tailoring your app or webpage to your customer’s unique needs is crucial for a good UX.
Here are the 20 best A/B testing tools that are loved by users and known to be the best on the market:
-
UXtweak
-
Kameleoon
-
VWO
-
Crazy Egg
-
Optimizely
-
Unbounce
-
AB Tasty
-
Kissmetrics
-
Convertize
-
Zoho PageSense
-
Apptimize
-
Convert
-
Adobe Target
-
Omniconvert
-
Usability Hub
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Click Funnels
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Freshmarketer
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A/B Smartly
To get a better overview, scroll down and see the table below.
|
|
Rating |
Ease of Use
|
Quality of Support |
Pricing |
|
UXtweak |
4.8 |
4.7 |
5 |
✓ Free plan Plus plan – $59 per month |
|
Kameleoon |
4.9 |
4.4 |
4.4 |
✗ No free plan Paid plan $0.65 per month |
|
VWO |
4.5 |
4.3 |
4.4 |
✗ No free plan Paid plan starts at $189 per month, billed annually |
|
Crazy Egg |
4.5 |
4.5 |
4.1 |
✗ No free plan Paid plan starts at $24 per month |
|
Optimizely |
4.5 |
4.5 |
4.5 |
✓ Free plan Standard plan – upon request |
|
Unbounce |
4.5 |
4.5 |
4.2 |
✗ No free plan Paid plan $74 per month |
|
AB Tasty |
4.6 |
4.5 |
4.6 |
✗ No free plan Paid plan starts at €15000 annually |
|
Kissmetrics |
4.1 |
3.4 |
3.6 |
✗ No free plan Paid plan starts at $49 per month |
|
Convertize |
4.3 |
4.6 |
4.5 |
✗ No free plan Paid plan starts at $59 per month |
|
Zoho PageSense
|
4.5 |
4.9 |
4.6 |
✗ No free plan Paid plan starts at $16 per month |
|
Apptimize |
4.4 |
4.3 |
4.3 |
✓ Free plan Paid plan at $30000.00 Per Year |
|
Convert |
5 |
5 |
5 |
✗ No free plan Paid plan starts at $399 per month |
|
Adobe Target |
4.2 |
4.0 |
4.0 |
✗ No free plan Standard plan – upon request |
|
Omniconvert
|
4.1 |
3.8 |
4.2 |
✓ Free plan Paid plan – $320 per month |
|
Lyssna |
4.7 |
4.7 |
4.9 |
✓ Free plan Paid plan – $89 per month |
|
Click Funnels
|
4.5 |
4.3 |
4.1 |
✗ No free plan Paid plan starts at $97 per month |
|
Freshmarketer |
4.4 |
4.1 |
4.0 |
✓ Free plan Paid plan available upon request |
|
A/B Smartly |
4.5 |
4.0 |
4.1 |
✓ Free plan Paid plan available upon request |
1.UXtweak
UXtweak is a one-stop solution for all your A/B testing needs. It offers all the important features you need to conduct testing and analysis on your prototypes. It’s a versatile tool that offers a deep understanding of user insights that allow you to make data-driven decisions.
Features
- Preference testing
- Usability testing (for prototypes, websites and apps)
- Prototype testing
- Live interviews
- Five-second testing
- Session recordings, heatmaps and many more
Pros
Forever free plan
Intuitive UI and the tools is easy to use
Detailed reporting and multiple data export options, custom PDF reports
In-depth analytics
- User Panel to recruit test participants from
Cons
Only supports 14 languages
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.8/5
Ease of Use – 4.7/5
Quality of Support – 5/5
Pricing & Plans
UXtweak offers a free plan with unlimited access to all its tools for small-scale projects. The paid plan starts at $52/month.
2.Kameleoon
Kameleoon offers incredible A/B testing, customization, and full-stack features to enhance engagement and conversion rates. It offers a lot of flexibility of a code editor and graphics editor. And their robust Chrome extension makes creating experiments on the go a breeze.
Features
A/B testing
Intuitive graphics editor
Over 45 native targeting factors to launch tests
Anti-flicker
More than 30 integrations
Results dashboard for showing Bayesian statistics
Pros
Easy to launch A/B tests
Dedicated CSM
AI customization
Cons
Access management isn’t the best
Lack of free plan
Limited features in a graphics editor
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.9/5
Ease of Use – 4.4/5
Quality of Support – 4.4/5
Pricing & Plans
Kameleoon lacks any free plans. Their paid plan starts at $0.65 per month.
3.VWO
VWO is an A/B split testing software that helps businesses analyze their products and make data-driven decisions. VWO offers 3 product categories, observe, experiment, and personalize. A/B testing comes with the Experiment module. VWO offers several testing methods like A/B testing and split testing. It also offers incredible analytical features.
Features
Simultaneous multiple A/B and split testing
Automates drive traffic to best-performing versions
Intuative visual editor
Flicker-free testing
Extensive integrations
Pros
Test scheduling
Extensive landing page customizations
Incredible Bayesian model data analysis
Cons
Occasional bugs
Unable to allocate credit among internal teams
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.3/5
Quality of Support – 4.4/5
Pricing & Plans
VWO lacks any free plans. Their pricing is available upon request.
4.Crazy Egg
Crazy Egg is one of the best a/b testing tools for websites. The tool offers unlimited A/B testing in all their plans. With its easy-to-use A/B testing interface, you can quickly choose an element to test on, quickly set it up, and begin testing within minutes.
With its no code A/B testing you can get to business without any hassle. The best thing about Crazy Egg is that it’s more than an A/B testing tool. It offers comprehensive customer insights that help you improve and optimize your digital products.
Features
A/B and split tests for your site landing pages, product pages, and more
Flicker-free client-side testing
Offers intuitive test creator
Comprehensive reporting
App integrations
Pros
Powerful reporting
Incredible A/B testing and mapping features
Campaign duplicating features
Cons
Users claim to have problems with session recordings
Limited integrations with 3rd party tools
Can be rather expensive for smaller businesses
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.5/5
Quality of Support – 4.1/5
Pricing & Plans
Crazy Egg offers a free 30-day trial. Their standard plan starts at $49 per month.
5.Optimizely
Optimizely enables businesses to conduct fast experiments, A/B testing, and customization campaigns without relying on technical resources. Businesses can test several user interactions, provide personalized data, and webpage changes backed by data. Optinizely is the one-stop-shop solution for your experiments.
Features
Robust A/B and multipage experiments
No code testing with the visual editor
In-depth reports
Robust integration
Statistical confidence analysis
Pros
Multivariate testing
Powerful server-side testing
Intuitive and easy-to-use UI
Cons
Fragmented documentation
Limited integration with 3rd party apps
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.5/5
Quality of Support – 4.5/5
Pricing & Plans
Optimizely has a free trial. Their paid pricing is available upon request.
6.Unbounce
Unbounce is your one-stop shop for all your A/B testing and landing page needs. Unbounce simplifies your A/B testing needs with just a few clicks. It offers real-time results and unlimited tests helping you optimize your app or webpage. Its A/B testing tool isn’t as feature-packed compared to its competition but it’s a good place to start.
Features
Multivariate testing
A/B testing
AI optimization
Intuitive UI
Drag and drop landing page builder
Pros
Great integration support
Intuitive UI
A/B testing made easy
Real-time results
Cons
Occasional bugs
Lack of free plan
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.5/5
Quality of Support – 4.2/5
Pricing & Plans
Unbounce lacks any free plan. They have a 14-day free trial instead. The paid plan starts at $74.
7.AB Tasty
AB Tasty offers a wide range of testing tools including A/B testing, multivariate testing, split testing, and funnel testing. With its A/B testing feature, you can compare various versions of your webpage and conduct several experiments to pick the best version of your page.
You can also test variations based on advanced targeted scenarios. Its incredible integration support makes it a great a/b testing choice for most businesses.
Features
A/B and split testing
Multivariate testing and multipage testing
No code visual editors
Bayesian statistics to calculate ROI estimate
Integration support
Pros
Incredibly flexible
Easy-to-use widgets
Great integration support
Cons
Advanced tests require some coding
Loading time gets affected by experiments
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.6/5
Ease of Use – 4.5/5
Quality of Support – 4.6/5
Pricing & Plans
AB Tasty lacks any free plans. Their Paid plan starts at €15000 annually.
8.Kissmetrics
Kissmertics while being popular for being a customer engagement automation tool, it also has incredible A/B testing capabilities. If you’re looking for a robust A/B testing tool with powerful analytical and automation tools built into it then Kissmetrics is the one for you.
Features
A/B testing
Real-time reporting
Comprehensive data analysis
Targeted tests
Pros
No code A/B testing
Easy to use
Run tests based on various criteria
Cons
Difficult to install
Limited analytical tool
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.1/5
Ease of Use – 3.4/5
Quality of Support – 3.6/5
Pricing & Plans
Kissmetrics lacks any free plans. Their standard plan starts at $49 per month.
9.Convertize
Convertize is an A/B testing tool that leverages machine learning algorithms to optimize apps or web pages. It can be a great tool for any company trying to improve their digital product.
Features
A/B testing
Funnel analysis
Extensive customization options
Pros
Easy to install and use right away
Incredible visual editor
Affordable pricing
Offers over 150 testing ideas to get you started
Cons
Some issues were reported with the global JavaScript box
Lacks advanced analytical features
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.3/5
Ease of Use – 4.6/5
Quality of Support – 4.5/5
Pricing & Plans
Convertize lacks any free plans. The paid plans start at $59 per month.
10.Zoho PageSense
Zoho PageSense is an affordable A/B testing and optimization tool focusing on user-friendliness. Apart from A/B testing it offers advanced targeting options, deep insights, visual editor, and heatmaps.
Features
A/B testing and URL split tests
Cutting-edge segmentation options
Visual editor
Heatmaps
Real-time analytics and reporting
Pros
Activity dashboards
Personalizable reports
Team collaboration features
Cons
Difficulty verifying websites
Not user-friendly
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.9/5
Quality of Support – 4.6/5
Pricing & Plans
Zoho PageSense lacks any free plans. Their paid plan starts at $16 per month.
11.Apptimize
Apptimize is a robust testing tool that helps you experiment with various versions of your digital product with your customers. It’s built for mobile app testing meaning it offers high-quality A/B tests for mobile applications.
Features
A/B testing for Android and iOS
No code A/B testing
Server-side Anti-flicker
Incredible integration with 3rd party tools
Pros
High-quality and reliable mobile A/B testing
Bypasses Play Store and App Store
Cons
Steep learning Curve
Developer centric design
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.9/5
Quality of Support – 4.6/5
Pricing & Plans
Apptize offers a free plan with limited features. Their paid plan starts at $30000.00 per Year.
12.Convert
Convert is an incredible A/B testing software with high-quality web page and app testing features. It offers a range of various tests and experiments like A/B testing, split URL testing, and multivariate testing. You can use the A/B testing tools without any code for simple experiments. You can even run more advanced tests using code editor.
Features
A/B, split, and multivariate testing
Code editor for complex experiments
Powerful visual editor
In-depth reporting
Flicker-free testings
Pros
Complex testing
Audience segmentation
Integration with 3rd party tools
Cons
Lack of mobile app testing
Lack of widgets
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 5/5
Ease of Use – 5/5
Quality of Support – 5/5
Pricing & Plans
Convert lacks any free plans. The paid plan starts at $399 per month
13.Adobe Target
Adobe Target is a robust A/B testing and optimization tool for businesses. It provides advanced features such as omnichannel testing, AI-powered personalization, server-side testing, and many more.
Features
A/B testing and multivariate testing
AI-powered automation
Robust visual editor
Server-side testing
Pros
Seamless integration with Adobe Analytics
Robust experimenting and analytical reporting
AI-based personalization
Cons
Lack of third-party integration
Quite expensive
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 5/5
Ease of Use – 5/5
Quality of Support – 5/5
Pricing & Plans
Adobe Target lacks any free plans. The enterprise plan is available upon request.
14.Omniconvert
Omniconvert is a product testing and customer intelligence platform focusing on e-commerce. It helps businesses test, and experiment with various versions of their products and choose the version that their customers will like the best.
Features
A/B testing, split URL testing, and surveys
Extensive customization options
Advanced Bayesian analytics
Robus visual and code editor
Pros
Simple test setups
Audience segmenting and targeting
Extensive 3rd party integration support
Great customer support
Cons
Steep learning curve
Occasional bugs
A bit on the expensive side
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.1/5
Ease of Use – 3.8/5
Quality of Support – 4.2/5
Pricing & Plans
Omnivert offers a free plan. The paid plan starts at $320 per month.
15.Lyssna
Lyssna is a testing platform that focuses on design and has several special features including drag-and-drop test builders, first-click tests, and prototype testing. It’s a cloud-based A/B testing solution.
Features
A/B testing
UI design preference tests
Visual test builder
5-second tests
Pros
Offers a free plan
Easy to use
Cons
Limited depth in insight
Not primarily for A/B testing
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.7/5
Quality of Support – 4.9/5
Pricing & Plans
UseabilityHub offers a free plan. The paid plan starts from $75 per month.
16.Click Funnels
Click Funnels is an advanced A/B testing, split testing, and CRO tool. It allows you to test prototypes of your app or web page, run experiments, and optimize your product.
Features
A/B testing
Funnel testing
Multivariate testing
In-depth analytics
Pros
Sleek design
Integrated into Clickfunnel CRM
Easy to set up
Cons
Limited testing features
Slow load times
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.3/5
Quality of Support – 4.1/5
Pricing & Plans
Click Funnel lacks any free plans. The paid plan starts at $97 per month.
17.Freshmarketer
Freshmaker is a powerful easy-to-use A/B testing platform with an intuitive drag-and-drop editor that helps you run tests on various versions of your digital product. It’s a great tool for any business looking to improve their product and tailor it to their customer’s needs.
Features
A/B tests
Comprehensive reports
Integration with 3rd party tools
Audience segmentation
Server and client-side testing
Pros
A/B testing
Split URL Testing and conversion optimization
Comprehensive analysis
Cons
Lack of integration with online surveys
Can be on the expensive side
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.4/5
Ease of Use – 4.1/5
Quality of Support – 4.0/5
Pricing & Plans
Freshmaker offers a free plan with limited features. Their paid plan is available upon request.
18.AB Smartly
AB Smartly is a knowledge-based experimentation platform. It’s a cloud-based platform with low latency which is great for testing your products and getting real-time reports.
Features
A/B testing
Real-time reports
Wide integration support
Pros
Easy to use
Comprehensive analytics
Cons
Occasional bugs
Lackluster UI
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.4/5
Quality of Support – 4.1/5
Pricing & Plans
AB Smartly offers a free plan. Their paid plan is available upon request.
How To Choose An A/B Testing Tool?
When choosing an A/B testing tool, prioritize ease of use with a user-friendly interface and simple setup. Look for features like support for various experiment types, audience targeting, real-time data, and multi-device compatibility.
Ensure the tool integrates well with your analytics tools, CMS, and other third-party tools. Reliable statistical models and sample size guidance are crucial. Consider the cost and ensure it fits your budget. Check for available support, comprehensive documentation, and an active user community. Ensure scalability for future growth and compliance with data security regulations. Also, consider the tool’s customer support.
Best free A/B testing tools?
Here’s a list of free A/B testing tools:
UXtweak
Optimizely
Apptimize
Omniconvert
Usability Hub
Freshmarketer
AB Smartly
Ready to start A/B testing with UXtweak?
A/B testing is crucial if you want to make the most out of your digital product and have a successful business. Integrating A/B testing into your workflow will save you a lot of time and money in the long run.
If you ask for our recommendation, then we’ll tell you to check out UXtweak for all your A/B testing needs.
