Whether you’re thinking of switching your current tools or looking for the new tools to help you, we’ve got you covered.
After extensive research and reading through reviews, we’re confident you’ll find a favorite among the tools we’ve highlighted.
1.UXtweak
UXtweak is an all-in-one tool that is perfect when you’re planning on gathering user feedback with various research methods. The platform offers a variety of features, from surveys to usability tests, and is perfect for everyone who wants to get to know their users and their opinions better. UXtweak is a great marketing tool that helps you understand your audience based on their responses. This tool is perfect for market and user research.
Features
- User interviews and moderated research
- Usability testing (desktop & mobile)
- Surveys
- Five second testing
- Preference testing
- First click testing
- Prototype testing
- Session recording
- Card sorting
- Tree testing
Pros
- All the research tools you need at one place
- Multiple recruiting options: 155M+ User Panel, Onsite Recruiting, from your own database or via URL.
- Free forever plan for small projects
- Intuitive UI and easy set-up
- Advanced analytics that are also easy to read
- PDF reports
Cons
- Only supports 10 languages
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.9/5
Ease of Use – 4.8/5
Quality of Support – 5/5
Pricing
Pricing starts at 0$ per month and has premium plans available.
2. Ranktracker
Ranktracker is a comprehensive SEO tool designed to help businesses and digital marketers monitor and improve their website’s search engine rankings. It offers a user-friendly interface with a range of features that cater to both beginners and experienced SEO professionals. With Ranktracker, users can track keyword rankings, analyze competitor strategies, and optimize their websites for better search engine visibility.
Features
Keyword Rank Tracking: Monitor the performance of keywords across multiple search engines and geographical locations. The tool provides daily updates and historical data, helping users to analyze trends and make informed decisions.
SERP Checker: Analyze search engine results pages (SERPs) to understand the ranking factors and competition for specific keywords. This feature provides insights into the top-performing pages and helps in strategizing for higher visibility.
Backlink Checker: Monitor your website’s backlink profile to track new and lost backlinks, helping you maintain a strong link-building strategy and improve your domain authority.
Keyword Finder: Discover new keyword opportunities with the Keyword Finder tool, which helps in identifying high-potential keywords based on search volume, competition, and relevance.
Competitor Analysis: Gain insights into competitors’ strategies, including the keywords they rank for and their backlink profiles. This feature helps identify gaps and opportunities in your own SEO strategy.
Site Audit: Conduct comprehensive site audits to identify technical issues that could impact search engine rankings. The audit includes checks for broken links, page speed, mobile usability, and more.
Backlink Monitoring: Track your backlink profile and identify new or lost backlinks. This helps in maintaining a strong link-building strategy and improving domain authority.
SEO Reports: Generate customizable reports that provide a detailed overview of your website’s SEO performance. These reports can be scheduled and shared with team members or clients.
Pros
- User-friendly interface with a wide range of SEO tools.
- Multi-Language, 28 languages for the worldwide audience
- Accurate and comprehensive keyword and SERP tracking.
- Detailed competitor and backlink analysis.
- Customizable SEO reports for effective tracking and communication.
- Highly competitive pricing, offering some of the best value on the market.
Cons
- Some advanced features may require a learning curve for beginners.
User reviews
- 4.1 · 243 Review’s capterra
Pricing & Plans
Paid plans include the Starter (€24/month), Double Data (€59/month), Quad Data (€109/month), and Hex Data (€209/month) options, each providing increasingly comprehensive features like daily keyword tracking, competitor analysis, and more. Annual billing offers 4 months free on all plans. Visit Ranktracker’s website for detailed pricing and features.
3. iubenda
iubenda is a software solution that helps websites and apps comply with online privacy laws. Monitored by an international legal team, it offers a complete suite of compliance tools: privacy and cookie policy generator, cookie consent banner, Terms and Conditions, and much more. iubenda’s solutions are easy to use and implement, even for non-experts, because they come with a guided setup that helps you configure everything correctly.
Features
- Privacy and Cookie Policy Generator that allows you to create a privacy policy tailored to your needs by choosing from +2000 pre-drafted clauses. Privacy policy template is also available.
- Google-certified Consent Management Platform. With iubenda’s CMP you can manage all aspects of cookie consent management and align with the latest Google requirements, like Google Consent Mode.
- Terms and Conditions Generator for e-commerce, SaaS, websites and apps.
- Consent Database, to store proof of consent as required by the EU GDPR.
- Support for multiple international legislations, to help you comply with the law across multiple countries.
Pros & Cons
Pros
- Intuitive and easy to use
- Automatic configuration of legal documents and cookie banner
- +2000 legal clauses available for your documents
- Competitive pricing (free plan available)
- Available in +15 languages
Cons
- The free plan comes with some limitations.
- More advanced features may require some technical knowledge.
User reviews
- Capterra: 4.7 (187 reviews)
- Trustpilot: 4.5 (392 reviews)
Pricing & Plans
iubenda offers a different range of plans and prices:
- Free plan: a good plan for basic compliance, suitable for simple websites or blogs.
- Essentials, $5.99/month: perfect for small projects, this plan helps you meet global privacy laws for a single language.
- Advanced, $24.99/month: the ideal plan for growing, multilingual platforms, it supports all available languages and provides enhanced customization, and the Terms and Conditions Generator.
Ultimate, $99.99/month: tailored for large enterprises seeking extensive compliance, this includes all features, with full customization and advanced tools.
4. Envato
Description
Envato is a creative assets library with an offering of top-notch assets for designers, videographers, and every creative professional. Envato’s subscription grants unlimited downloads of over 19 million available assets, including fonts, graphic templates, audio, video, photos, and so much more.
Features
The wide range of premium creative assets available at Envato include:
- Stock video, including stock footage and motion graphics.
- Video templates, including broadcast packages, infographics, logo stings, openers, product promos, titles, and video displays.
- Music, such as royalty-free music, logos, and idents.
- Sound effects, include all these kinds of sounds: games, transitions and movement, domestic, human, urban, nature, futuristic, interface, cartoon, industrial, and more.
- Graphics templates, like print templates, product mockups, websites, UX and UI kits, infographics, logos, scene generators, and social media templates.
- Graphics, such as backgrounds, textures, social graphics, patterns, icons, objects, and illustrations.
- Presentation templates for Keynote, PowerPoint, and Google Slides.
- Photos in a variety of formats.
- Fonts in serif, sans-serif, script, handwritten, and decorative styles.
- Add-ons, including actions, presets, brushes, layer styles, and palettes.
- Web templates, such as admin, email, site, and landing page templates.
- CMS templates for Drupal, Joomla, Magento, OpenCart, PrestaShop, Shopify, Unbounce, Ghost, and Tumblr.
- WordPress themes, plugins, and templates.
- 3D objects and renders based on real 3D models.
Pros & Cons
Pros:
- Get unlimited downloads for a low subscription fee
- Access over 19 million premium assets
- One simple, clear, and future-proof commercial license
- AI-Search to help you find the best human-made assets for your project
- Envato extension for your WordPress, Canva, Figma, and Premiere Pro projects
Cons:
- No free trial available
User reviews
- Capterra: 4.8 (32 reviews)
- Trustpilot: 3.8 (8,705 reviews)
- TechRadar: 4/5 stars
Pricing & Plans
Individual plan: $16.50 USD /month. Enjoy all the features and pros listed above.
Teams plan: $37.50 USD /month. Teams save up to 34% and can scale or change members at any time. There’s one central location for all the downloads.Enterprise plan for teams and organizations of 6+ members. This plan offers customized pricing, licensing, and indemnification. It also has dedicated account management.
5. Brand24
Brand24 is an AI media monitoring and analytics tool that helps to follow and analyze online conversations about your brand, competitors, and industry.
The tool gathers public mentions across social media, podcasts, forums, blogs, websites, and other online sources in one place. To get started, you only need to create a project for a specific keyword, and the tool will begin collecting mentions on that topic.
The combination of mention tracking, automated data analysis, and AI features makes Brand24 a robust and versatile tool.
Brand24 helps with building brand awareness, crisis management, sales, marketing campaign analysis, customer service, and influencer marketing.
Features
Aside from the dashboard with gathered mentions, Brand24 has a comprehensive analytics section and AI features that are worth mentioning. This is where the real magic happens, and the analysis data drives the power of the tool.
Among the AI-based features are:
- Sentiment Analysis: Understand the emotions behind the collected mentions, whether they are positive, negative, or neutral.
- Anomaly Detection: Examine sudden increases in mentions and quickly analyze their causes, providing essential information.
- Brand Assistant: Similar to ChatGPT, Brand Assistant enables you to swiftly obtain answers to questions about your brand’s health, mentions, data analysis, and more.
- Topic Analysis: Identifies key topics and trends related to your project.
This allows Brand24 to provide rapid insight into brand performance. But it doesn’t stop there.
Brand24 effectively measures social media reach on various platforms and delivers actionable metrics such as Reputation Score and Presence Score. The tool also provides data on sources of mentions to learn where your brand is most frequently discussed. Moreover, it calculates the Advertising Value Equivalent (AVE) and tracks user-generated content, giving you a comprehensive 360-degree view of your brand’s online footprint.
Pros & Cons
Pros:
- Advances AI-based features
- In-depth data analysis
- Real-time monitoring and notifications
- Personalized reports
- User-friendly dashboard
- Great customer service support
Cons:
- Does not collect data from traditional media like TV or radio
User reviews
Brand24 has excellent reviews on popular sites like G2 and Capterra. The quantity and tone of these reviews serve as social proof, helping you decide why this tool is right for you.
Pricing & Plans
Brand24 offers a 14-day free trial. After the trial ends, you can select from four subscription plans:
Individual: $149 per month
Team: $199 per month
Pro: $299 per month
Enterprise: $499 per month
6. Icons8
Icons8 is a versatile platform offering various graphic assets, including icons, photos, illustrations, and music. It also features AI-powered design tools and apps to streamline and enhance creative processes. This makes Icons8 an essential resource for users seeking to enrich their visual content and improve project workflows with innovative, AI-driven solutions.
Here are all the tools and resources that Icons8 offers:
- A large library of consistent icons from basic calendar and settings icons to cute Hello Kitty symbols available in multiple styles and formats
- High-resolution and versatile photos available for various needs
- A diverse collection of detailed illustrations and clipart images, which can be customized as you want
- Royalty-free music tracks that can be used for videos, presentations, and other multimedia projects
- AI design tools, including background remover, image upscaler and face swapper
- Lunacy, a collaborative UI/UX design app for Windows, Mac, and Linux
- Mega Creator, an online drag-and-drop design tool with an intuitive interface and built-in collection of graphic assets
- AI Illustrations Generator that create consistent graphics in five unique art styles
Pros:
- A vast collection of graphic assets in various styles and categories, suitable for diverse design needs
- Versatile toolkit for graphic design, photo editing, and enhancing overall content creation productivity
- Almost all graphic assets can be used for free with a link back, making it accessible for users on a budget
- Flexible subscription options, catering to different user needs and budget constraints
Cons:
- A free subscription has restricted access, offering lower resolution and fewer customization options
- Some tools and apps may require a learning curve, which could deter less experienced users
User reviews
- Capterra: 4.5 (12 reviews)
- Trustpilot: 4.5 (58 reviews)
- GetApp: 4.5 (12 votes)
Pricing & Plans
- Monthly plan: starts from $9/month. All paid plans allow for the use of assets with no time limit and no link back. Unused downloads are transferred to the next period.
- Yearly plan: $89/month. You can save up to 20% with yearly plans.
- For enterprise plans for teams and organizations contact Icons8 directly.
7. Ahrefs
Description
Ahrefs is a SEO toolset to improve search engine rankings and online visibility. It offers a comprehensive suite of features including keyword research, backlink analysis, site auditing, and competitor analysis. It’s widely recognized for its accurate data and user-friendly interface, making it a go-to resource for optimizing SEO efforts.
Features
- Site Explorer
- Keywords Explorer
- Content Explorer
- Site Audit
- Rank Tracker
- Backlink Analysis
- Alerts
- Domain Comparison
- Link Intersect
- Batch Analysis
Pros & Cons
Pros:
- Accurate, comprehensive data.
- Easy-to-use interface.
- Strong backlink analysis.
- In-depth keyword research.
- Regular feature updates.
Cons:
- Expensive.
- Some advanced features require learning.
- Limited third-party integrations.
- No mobile app.
- Occasional data delays.
User reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall
4.7
Ease of Use
4.4
Customer Service
4.5
Pricing & Plans
Plan starts at 99$ per month
8. Buffer
Description
Buffer is a social media management tool. It allows users to schedule, publish, and analyze posts across various social media platforms. It’s known for its simplicity, reliability, and the ability to manage multiple social accounts from a dashboard, making it a popular choice for social media marketers.
Features
- Social Media Scheduling
- Multi-Platform Posting
- Content Calendar
- Analytics and Reporting
- Team Collaboration
- Post Queue Management
- Custom Posting Schedules
- Link Shortening and Tracking
- Social Media Monitoring
- Drafts and Approval Workflows
Pros & Cons
Pros:
- Simple and intuitive interface.
- Effective multi-platform scheduling.
- Strong team collaboration features.
- Helpful content calendar.
- Reliable analytics and reporting.
Cons:
- Limited advanced analytics compared to competitors.
- Some features are restricted to higher-tier plans.
- No direct engagement (comments/replies) management.
- Basic social media monitoring capabilities.
- Lacks advanced customization options for posts.
User reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall
4.5
Ease of Use
4.6
Customer Service
4.4
Pricing & Plans
Plan starts at 5$ per month and offers free version.
9. FeedHive
Description
Feedhive is a social media management platform designed to help users create, schedule, and automate content. It offers a user-friendly interface with features that enable content planning, automated post scheduling, and engagement tracking. It’s a versatile tool suitable for content creators, marketers.
Features
- AI-Driven Content Suggestions
- Multi-Platform Management
- Content Calendar
- Post Performance Analytics
- Automated Posting
- Team Collaboration Tools
- Engagement Tracking
- Post Templates
- Hashtag Suggestions
- Bulk Upload and Scheduling
- Custom Posting Schedules
- Social Media Monitoring
- Integration with Third-Party Tools
Pros & Cons
Pros:
- AI-driven content suggestions streamline content creation.
- Easy-to-use interface with powerful scheduling features.
- Supports multi-platform management.
- Strong analytics and performance tracking.
- Effective team collaboration tools.
Cons:
- Limited advanced customization options for posts.
- AI content suggestions may require fine-tuning.
- Higher-tier plans needed for access to all features.
- Limited third-party integrations compared to competitors.
- Learning curve for mastering all features.
User reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall
4.9
Ease of Use
4.9
Customer Service
4.8
Pricing & Plans
Pricing starts at 19$ per month and offers free trial.
10. Mailchimp
Description
Mailchimp is a popular all-in-one marketing platform primarily known for its email marketing capabilities. It allows businesses to design, send, and automate email campaigns. Beyond email, Mailchimp offers features for social media advertising, landing pages, customer journey mapping, and marketing automation.
Features
- Email Campaign Creation
- Marketing Automation
- Audience Segmentation
- A/B Testing
- Analytics and Reporting
- Drag-and-Drop Email Editor
- Customizable Templates
- Landing Page Builder
- Social Media Advertising
- Customer Journey Mapping
- Integrations with Other Tools
- Email List Management
- Behavioral Targeting
- E-commerce Integration
- Signup Forms
Pros & Cons
Pros:
- User-friendly interface.
- Comprehensive email marketing features.
- Strong automation and segmentation tools.
- Robust analytics and reporting.
- Wide range of integrations.
Cons:
- Pricing can be high for advanced features.
- Limited customization in lower-tier plans.
- Steeper learning curve for advanced tools.
- Occasional deliverability issues.
- Limited customer support on basic plans.
User reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall
4.5
Ease of Use
4.4
Customer Service
4.2
Pricing & Plans
Pricing starts at 13$ per month and has free trial available
11. ChatGPT
Description
ChatGPT is an advanced language model, designed to understand and generate human-like text based on the input it receives. It’s widely used in applications like customer support, content creation, tutoring, and more, offering users a versatile tool for automated text generation and communication.
Features
- Natural Language Understanding
- Text Generation
- Conversational Abilities
- Contextual Awareness
- Multi-turn Dialogue Support
- Language Translation
- Summarization
- Creative Writing Assistance
- Question Answering
- Code Assistance and Debugging
- Customizable Prompts
- Multi-language Support
- Content Personalization
- Sentiment Analysis
- Knowledge Expansion with Updates
Pros & Cons
Pros:
- Generates human-like text across various topics.
- Versatile use cases, from customer support to creative writing.
- Supports multiple languages.
- Continuously improves with updates.
- Can handle complex multi-turn dialogues.
Cons:
- Sometimes provides incorrect or nonsensical answers.
- Limited understanding of context over long conversations.
- Can produce biased or inappropriate content.
- Requires careful prompt crafting for best results.
- May struggle with highly specialized or niche topics.
User reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall
4.6
Ease of Use
4.7
Customer Service
4.1
Pricing & Plans
Pricing starts at 0$ per month and has premium plans available.
12. Grammarly
Description
Grammarly is a digital writing assistant designed to help users improve their writing by checking grammar, spelling, punctuation, and style. It offers real-time suggestions for correcting errors, making it a valuable tool for anyone looking to produce, high quality text. Grammarly is also available as a browser extension.
Features
- Grammar and Spelling Check
- Punctuation Correction
- Style and Clarity Suggestions
- Tone Detection
- Plagiarism Detection
- Vocabulary Enhancement
- Writing Goals Customization
- Synonym Suggestions
- Sentence Structure Analysis
- Readability Scoring
- Browser Extension
- Desktop and Mobile App Integration
- Email and Document Compatibility
- Real-time Feedback
- Professional and Academic Writing Modes
Pros & Cons
Pros:
- Accurate grammar and spelling corrections.
- Real-time writing suggestions.
- Tone and clarity improvements.
- Plagiarism detection for originality checks.
- Integrates seamlessly across platforms and devices.
Cons:
- Premium features can be expensive.
- Occasionally misinterprets context, leading to incorrect suggestions.
- Limited customization for specific writing styles.
- May not catch all nuanced errors.
- Relies heavily on internet connectivity for full functionality.
User reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall
4.7
Ease of Use
4.8
Customer Service
4.5
Pricing & Plans
Pricing starts at 12$ per month and has free plan available
13. Canva
Description
Canva is a graphic design platform that allows users to create a wide range of visual content, including social media graphics, and more. Canva is designed to be accessible to both beginners and professionals, offering tools that simplify the design process without advanced design skills.
Features
- Drag-and-Drop Interface
- Extensive Template Library
- Access to Stock Photos and Icons
- Customizable Fonts and Colors
- Real-Time Collaboration
- Social Media Post Scheduling
- Presentation Design Tools
- Video Editing Capabilities
- Custom Brand Kits
- Export in Multiple Formats (PNG, PDF, MP4, etc.)
- Magic Resize Tool
- Background Remover
- Animation Effects
- Cloud-Based Storage
- Integration with Other Platforms (e.g., Google Drive, Dropbox)
Pros & Cons
Pros:
- User-friendly, intuitive design interface.
- Extensive library of templates, images, and icons.
- Real-time collaboration features for teams.
- Versatile tool supporting graphic design, video editing, and more.
- Affordable pricing, with a robust free version.
Cons:
- Limited advanced design capabilities for professional designers.
- Some premium assets require a Pro subscription.
- Export options may not meet high-resolution requirements for print.
- Internet connection required for full functionality.
- Over-reliance on templates can lead to less unique designs.
User reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall
4.7
Ease of Use
4.7
Customer Service
4.4
Pricing & Plans
Pricing starts at 13$ per month and has a free plan available
14. Google Analytics
Description
Google Analytics is a web analytics service that tracks and reports website traffic and user behavior. It provides insights into how visitors interact with a website.
Features
- Real-time data tracking
- Audience demographics and interests reporting
- Traffic source analysis
- Conversion Tracking and Goal Setting
- Customizable Dashboards
- E-commerce Tracking
- Funnel Visualization
- Behavior Flow Analysis
- Event Tracking
- Multi-Channel Funnels
- Site Speed Monitoring
- Mobile Analytics
- User Segmentation
- Data Export and Integration
- Advanced Reporting and Custom Reports
Pros & Cons
Pros:
- Comprehensive and detailed insights into website traffic and user behavior.
- Free to use with powerful features.
- Integration with other Google tools, like Google Ads and Search Console.
- Customizable reports and dashboards.
- Real-time data tracking for immediate insights.
Cons:
- Steep learning curve for beginners.
- Limited support for advanced data manipulation and custom metrics.
- Data sampling in reports can affect accuracy for large datasets.
- Privacy concerns with data collection and GDPR compliance.
- Complex interface can be overwhelming for non-technical users.
User reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall
4.7
Ease of Use
4.2
Customer Service
4.2
Pricing & Plans
Pricing starts at 0$ per month
15. Hubspot
Description
HubSpot is a customer relationship management (CRM) platform that offers a suite of tools designed to manage marketing, sales, and customer service. HubSpot also provides analytics and reporting, making it easier for teams to monitor performance.
Features
- CRM (Customer Relationship Management)
- Email Marketing Automation
- Sales Pipeline Management
- Lead Tracking and Management
- Marketing Automation
- Social Media Management
- Content Management System (CMS)
- Landing Page and Form Builder
- Analytics and Reporting
- Customer Support Ticketing
- Chatbot and Live Chat
- Blog and SEO Tools
- Contact Segmentation
- Workflow Automation
- Integration with Third-Party Apps
Pros & Cons
Pros:
- All-in-one platform for marketing, sales, and customer service.
- User-friendly interface with powerful automation features.
- Strong CRM capabilities with detailed lead tracking.
- Comprehensive analytics and reporting tools.
- Seamless integration with a wide range of third-party apps.
Cons:
- Can be expensive, especially for premium features.
- Limited customization options in some areas.
- Steeper learning curve for advanced features.
- Some tools may be too basic for large enterprises.
- Customer support can be limited on lower-tier plans.
User reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall
4.5
Ease of Use
4.4
Customer Service
4.4
Pricing & Plans
Pricing upon request, HubSpot has free trial available.
16. Opus Clip
Description
Opus Clip is an AI-powered video editing tool designed to help content creators repurpose long-form videos into short clips. Opus Clip simplifies the video editing process, making it easier to create bite-sized, shareable content. This tool is particularly useful for creators looking to increase their content reach and engagement.
Features
- AI-Powered Clip Generation
- Automatic Key Moment Detection
- Social Media Platform Optimization (TikTok, Instagram, YouTube Shorts)
- Customizable Clip Lengths
- Text Overlay and Captioning
- Aspect Ratio Adjustment (e.g., 9:16, 1:1)
- Background Music Addition
- Scene Transition Effects
- Clip Preview and Editing
- Multi-Language Support for Captions
- Batch Processing for Multiple Clips
- Direct Sharing to Social Media Platforms
- Video Quality Enhancement
- Cloud-Based Editing and Storage
- Analytics for Performance Tracking of Clips
Pros & Cons
Pros:
- AI-driven clip generation.
- Social media platform optimization.
- User-friendly interface.
- Customizable features.
- Batch processing.
Cons:
- Limited manual control.
- AI accuracy dependency.
- Subscription cost.
- Basic editing tools.
- Potential for repetitive templates.
Pricing & Plans
Pricing starts at 15$ per month and offers a free trial.
17. Crazy Egg
Description
Crazy Egg is a website optimization tool which provides visual insights into how visitors interact with your website. It offers features like heatmaps, scrollmaps, and click reports. Crazy Egg also includes A/B testing capabilities and session recording, allowing businesses to test different versions of their site and make data-driven decisions to improve user experience and conversion rates.
Features
- Heatmaps
- Scrollmaps
- Click Reports
- Session Recordings
- A/B Testing
- User Segmentation
- Confetti Reports
- Overlay Reports
- List Reports
- Visual Editor
- Mobile Device Tracking
- Traffic Analysis
- Integration with CMS and Analytics Tools
- Conversion Rate Optimization Tools
- Customizable Dashboards
Pros & Cons
Pros:
- Visual insights through heatmaps and scrollmaps.
- Easy-to-use A/B testing.
- Detailed session recordings.
- User-friendly interface.
- Integrates well with other tools.
Cons:
- Limited advanced analytics.
- Can be expensive for larger sites.
- Data might not update in real-time.
- Confetti reports can be overwhelming.
- Mobile tracking could be more robust.
User reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall
4.5
Ease of Use
4.5
Customer Service
4.1
Pricing & Plans
Pricing starts at 24$ per month and offers a free trial.
18. Visme
Description
Visme is a design tool that allows users to create a wide variety of visual content, including presentations, infographics, and more. It offers a drag-and-drop interface, along with a rich library of templates and data visualization tools.
Features
- Drag-and-Drop Design Interface
- Extensive Template Library
- Infographic and Presentation Creation
- Data Visualization Tools (charts, graphs, maps)
- Animation and Interactivity Options
- Collaboration and Team Workspaces
- Customizable Brand Kits
- Social Media Graphics Creation
- File Export in Multiple Formats (PDF, PPTX, HTML5, etc.)
- Media Library with Icons, Images, and Fonts
- Analytics for Tracking Content Performance
- Embedding and Sharing Options
- Video and Audio Embedding
- Content Blocks for Quick Design
- Integration with Other Tools (e.g., Google Drive, Dropbox)
Pros & Cons
Pros:
- User-friendly drag-and-drop interface.
- Extensive library of templates and design elements.
- Versatile tools for creating infographics, presentations, and more.
- Collaboration features for team projects.
- Robust data visualization capabilities.
Cons:
- Some advanced features require a paid plan.
- Limited customization options compared to professional design software.
- It can be slow or laggy with large projects.
- Fewer integrations compared to some competitors.
- Learning curve for more complex features.
User reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall
4.5
Ease of Use
4.3
Customer Service
4.3
Pricing & Plans
Pricing starts at 12.25$ per month and offers a free trial.
19. Later
Description
Later is a social media management tool that focuses on content planning, scheduling, and analytics. The tool features a drag-and-drop calendar interface, making it easy to plan and schedule posts while offering a media library for organizing and managing visual assets. Later also provides analytics to track the performance of posts.
Features
- Visual Content Calendar
- Drag-and-Drop Post Scheduling
- Multi-Platform Support (Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn)
- Media Library for Visual Asset Management
- Auto-Publishing for Instagram
- Instagram Hashtag Suggestions
- Instagram Story Scheduling
- Analytics and Performance Tracking
- Linkin bio for Shoppable Instagram Feeds
- Team Collaboration Tools
- Saved Captions and Hashtags
- User-Generated Content Management
- Preview of Social Media Feeds
- Bulk Upload for Content Scheduling
- Integration with Canva for Design Creation
Pros & Cons
Pros:
- Easy-to-use visual content calendar.
- Supports multiple social media platforms.
- Strong focus on visual content management.
- Auto-publishing for Instagram saves time.
- Useful analytics for tracking post-performance.
Cons:
- Some features are limited to higher-tier plans.
- Analytics can be basic compared to other tools.
- Limited functionality for non-visual content.
- No direct engagement (comments/replies) management.
- Can be expensive for small businesses with multiple users.
User reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall
4.4
Ease of Use
4.4
Customer Service
4.3
Pricing & Plans
Pricing starts at 17$ per month and offers a free trial.
Conclusion
In various stages of your business development, you will need various tools. Your needs will grow with your business and it is good to have a handy list of tools that can make your work efficient and scalable.
We hope that this list was helpful to you and you’ve found a bunch of tools to add to your digital marketing toolkit. From research, to SEO tools, AI assistants and graphic design tools, this list has almost everything a digital marketer might need.
