Google Optimize was a go-to tool for running quick A/B tests, and website optimization and was helpful for product analytics providing insights into customer behavior. With this tool no longer in operation, we have put together a list of our top 13 Google Optimize alternatives that are equipped with similar features and can help to improve your product’s performance.
Top 13 Google Optimize Alternatives & Competitors in 2024
To help you choose the right Google Optimize alternative for your next project, here’s our comprehensive list.
- UXtweak
- Kameleoon
- Dynamic Yield
- Webtrends Optimize
- Convert Experiences
- Convertize
- CleverTap
- Zoho PageSense
- Inspectlet
- Mouseflow
- Mixpanel
- FullStory
- AB Tasty
For each Google Optimize competitor, we included:
- A short description
- Features
- Pros & Cons
- User reviews
- Pricing
Here’s a quick overview of pricing, reviews, and support options from Capterra:
Rating | Ease of Use | Quality of Support | Pricing | |
UXtweak | 4.8 | 5.0 | ✓ Free plan Plus plan - $80/month Billed annually | |
Kameleoon | 4.3 | 4.8 | ✗ No free plan Pricing is available upon request. | |
Dynamic Yield | 3.6 | 4.2 | ✗ No free plan Pricing is available upon request. | |
Convert Experiences | 5.0 | 5.0 | ✗ No free plan Paid plan starts at $499 per month. | |
Inspectlet | 4.1 | 3.5 | ✓ Free plan Paid plan starts at $39 per month | |
CleverTap | 4.3 | 4.4 | ✗ No free plan Paid plan starts at $99 per month | |
Webtrends Optimize | 5.0 | 5.0 | ✓ Free plan Paid plan starts at $179 per month | |
Convertize | 4.6 | 4.8 | ✗ No free plan Paid plan starts at $59 per month | |
Zoho PageSense | 4.8 | 4.1 | ✗ No free plan Paid plan starts at $16 per month | |
Mixpanel | 4.0 | 4.2 | ✓ Free plan Pricing starts at $25/month. | |
Mouseflow | 4.6 | 4.6 | ✓ Free plan Paid plan starts at $39 per month | |
Fullstory | 4.3 | 4.3 | ✓ Free plan Paid plan starts at $300 per month | |
AB Tasty | 4.3 | 4.8 | ✗ No free plan Pricing is available upon request. |
1. UXtweak
UXtweak is the first Google Optimize alternative and is an all-in-one web analytics and user research platform for testing and analyzing user behavior. It offers a very robust and advanced session recording and heatmap tool, prototype testing and A/B testing tools, surveys, mobile and website testing and so much more.
With UXtweak you can find out how users interact with your product and where they face issues, pinpoint areas of improvement, understand user behavior, and use this information to optimize your product’s UX!
It’s a perfect alternative to Google Optimize, as it helps you to make data-driven decisions, ensuring that your website is optimized with user insights, ultimately leading to improved user experience and better conversion rates.
Key features
- Session replay & heatmaps tool
- Website usability testing
- Prototype testing tool
- Mobile app testing
- Card Sorting & Tree Testing
- Preference testing
- 5-second test
- Survey tool
- First click testing
See those tools in action 👇
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.8/5
Ease of Use – 4.7/5
Quality of Support – 5/5
Pros
- Helps with: an Onsite Recruiting Widget that transforms website visitors into testers, a 155M+ User Panel, a unique opportunity to create your own Participant Database
- Advanced analytics that is easy to read – UXtweak offers a variety of data visualizations that will give you plenty of insights about your users’ behavior
- Intuitive UI and easy set-up
- Free plan available
- Excellent customer support team
Cons
- Only supports 10 languages
Pricing & Plans
UXtweak has a free plan available with unlimited time for small projects. You can also choose a pro plan for only $80 per month and billed annually as your team and needs grow.
2. Kameleoon
Kameleoon is the second Google Optimize alternative that has been designed to be extremely easy to use. It enables you to create A/B tests and multivariate (MVT) tests within minutes, with linear traffic allocation or multi-armed bandit (allocation of the traffic to the variant with the highest performance).
This A/B testing solution has full reporting and analysis capabilities, enabling you to base your UX decisions on reliable data to offer your customers an exceptional digital experience.
Key features
- A/B Testing
- Personalization
- Predictive Targeting
- User Insights
- Mobile App Testing
- Hybrid Experimentation
- Data Accuracy
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.8/5
Ease of Use – 4.3/5
Quality of Support – 4.8/5
Pros
- Ability to launch customizations intended for a very specific audience
- Ability to run AB Tests & personalization campaigns
- Very easy to Set-up
- Great customer support
Cons
- Limitation in implementing tests on our website without assistance
Pricing & Plans
Kameleoon helps you to run A/B and multivariate tests with their 30day free trial. For a full paid plan, their pricing information is available on request.
3. Dynamic Yield
Dynamic Yield is a great Google Optimize alternative that allows teams to quickly take experiences from concept to execution, gain operational independence by working with a single platform, influence the entire customer journey through the same unified hub, and do more with fewer people with the help of scalable AI.
Key features
- Personalized Recommendations
- A/B Testing
- AI-based Targeting
- Omnichannel Delivery
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.2/5
Ease of Use – 3.6/5
Quality of Support – 4.2/5
Pros
- Ability to build website templates in HTML, CSS, and Javascript for customization
- Very easy to personalize websites
- Ability to run A/B tests
- Ability to perform variations
Cons
- Some features are difficult to use
- Limitations on implementation due to no documentation
Pricing & Plans
Dynamic Yield’s pricing information is available on request.
4. Webtrends Optimize
Webtrends Optimize is another Google Optimize alternative and is a comprehensive website optimization platform designed to empower businesses with data-driven insights and tools to enhance their online presence. Webtrends Optimize integrates various optimization functionalities, allowing you to systematically improve your websites for better user experiences and increased conversions.
Key features
- A/B Testing
- Multivariate Testing
- Personalization
- Behavioral Targeting and Segmentation
- Integration with Analytics
- Real-time Reporting
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 5.0/5
Ease of Use – 5.0/5
Quality of Support – 5.0/5
Pros
- Powerful AB Testing feature
- Real-time analytics and webpage performance
- Very easy to use
- Intuitive user interface
Cons
- Limitation in Webtrends script
Pricing & Plans
Webtrends Optimize allows you to test and optimize your website with their free plan. They also have a paid plan that starts at $179 per month.
5. Convert Experiences
Convert Experiences software helps you optimize your website experience with its comprehensive A/B testing tool. You can refine your decision-making by confidently running tests across all your growth channels with the goal of improving the entire customer journey.
Convert Experiences is the right alternative to Google Optimize if you want to de-risking initiatives, and accurately track and monitor customer engagement.
Key features
- A/B Testing
- Multivariate Testing
- Dynamic Text Replacement
- Experimentation Dashboard
- Integrations
- Real-Time Reporting
- Mobile Testing
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 5.0/5
Ease of Use – 5.0/5
Quality of Support – 5.0/5
Pros
- Has a comprehensive suite of features
- Easy to set up tracking events and segments
- Very easy to use and set up
- Ability to run complex experiments
Cons
- The visual editor/test creator features are very buggy and inefficient.
Pricing & Plans
Convert Experiences’ paid plan starts at $499 per month
6. Convertize
Convertize is a great Google Optimize alternative that utilizes analytics and behavioral insights to turn more visitors into customers and increase conversion rates. It is a simple, yet powerful, A/B testing tool with an intuitive visual editor and built-in statistics engine, that can help you to test and optimize their website content.
Key features
- A/B Testing
- Smart Plugins
- Predictive Notifications
- Nudge Marketing
- Goal Tracking
- Audience Segmentation
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.3/5
Ease of Use – 4.6/5
Quality of Support – 4.8/5
Pros
- Great customer support
- Has a clear process to set AB tests to trial out variations
- Very efficient predictive notifications feature
- Very easy to use
Cons
- Lacks many advanced features
- The user interface is not intuitive
Pricing & Plans
Convertizes’ paid plan starts at $59 per month.
7. CleverTap
CleverTap is another Google Optimize alternative that enables you to retain your most valuable users and grow customer lifetime value.
CleverTap is able to combine audience analytics, omnichannel engagement, and product A/B testing to help you deliver a truly personalized customer experience and its automation tool feeds you campaign results in real-time on a single dashboard.
Key features
- Analytics & Insights
- Automated User Segmentation
- Omnichannel Engagement
- Journey Orchestration
- Campaign Optimization
- Lifecycle Optimization
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.4/5
Ease of Use – 4.3/5
Quality of Support – 4.4/5
Pros
- Offers real-time reporting insights and analytics
- Very efficient tracking feature that drills down into the user’s timeline of app events
- Great customer support
Cons
- Difficulty with Integration of CleverTap into other websites
- Lack of documentation which makes user guides difficult to follow
Pricing & Plans
CleverTap offers real-time analytics to help you understand your most valuable users with its 30-day free trial. They have a paid plan that starts at $99 per month.
8. Zoho PageSense
Zoho PageSense is a conversion optimization and personalization platform that helps you optimize your website, personalize pages to suit your target audience, and boost your overall conversion rate.
With features like Funnel Analysis, Form Analytics, Heatmap, Session Recording, A/B Testing, and Personalization, you can precisely understand what works on your website and causes drop-offs and optimize it for better conversions which you can use as a Google Optimize alternative.
Key features
- Web analytics
- Tracking Goals
- Funnel Analysis
- Heatmap
- Form Analytics
- Session Recording
- A/B test
- Personalization.
User reviews & rating
The ratings below are based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.8/5
Quality of Support – 4.1/5
Pros
- Very easy to set up
- Very efficient screen recording and heatmap functionalities
- Ability to interpret website data
- Suitable for both small and big teams
Cons
- User interface is not Intuitive
- Support can be slow and unresponsive
Pricing & Plans
Zoho PageSense has a paid plan that starts at $16 per month.
9. Inspectlet
Inspectlet is a great Google Optimize alternative that enables you to observe all the actions users take on your website. Inspectlet has robust features and functionalities that can record videos of your customers as they use your site, allowing you to see everything they do.
Key features
- Session Recording
- Dynamic Heatmaps
- A/B Testing
- Feedback Surveys
- Form Analytics
- Error Logging
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.0/5
Ease of Use – 4.2/5
Quality of Support – 3.5/5
Pros
- Very efficient Session recording and analytics functionality
- Provides multiple options to track the audience by segment (location, time)
- Very simple and quick to set up
- Possesses key features like IP blocking and Rage Click insights which help surface the most important analytics
Cons
- Very slow and unresponsive customer support
- Limitations with video storage
Pricing & Plans
Inspectlet enables you to stop guessing what your visitors want with their free plan. They have a paid plan that starts at $39 per month.
10. Mouseflow
Mouseflow is another Google Optimize alternative that helps you optimize your website experiences towards improving conversions.
With Mouseflow, you get to understand your user’s behavior by watching your website visitors’ sessions, build 6 types of heatmaps for all your pages automatically, set up funnels to watch where and why your visitors drop, and launch feedback campaigns to learn more about your visitors and customers.
Key features
- Session Replay
- Conversion Funnels
- User Feedback
- Heatmaps
- Forms
- Friction Score
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.6/5
Quality of Support – 4.6/5
Pros
- Efficient heat map functionality that quickly identifies strengths and weaknesses on any page by analyzing visitor behavior across multiple parameters.
- Ability to monitor how customers progress through your website.
- Ability to record and view the pages visited by customers on your website.
- Great customer support.
Cons
- Lack of a comprehensive suite of features
- Limitations with screen recording on mobile devices
Pricing & Plans
Mouseflow gives you insights to understand your website’s performance with their free plan. They also have a paid plan that starts at $31 per month.
11. Mixpanel
Mixpanel as a Google Optimize alternative provides interactive reports that enable you to analyze user behavior as users engage your website or application. Mixpanel are efficient in analyzing not only page views on screens but also measuring the actions or steps taken by users and potential customers visiting your website or application while being monitored.
Key features
- Engagement.
- Standard Event Tracking.
- Custom Event Tracking.
- Retention.
- Conversions.
- Funnels.
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.0/5
Quality of Support – 4.2/5
Pros
- Efficient in tracking user interaction within application.
- Ability to integrate with external tools
- Great customer support
Cons
- No advanced feature for email tracking
- Limitations in statistical data due to its unavailability
Pricing & Plans
Mixpanel helps you to measure what matters and make better product decisions with its free plan. They have a paid plan that starts at $25.
12. FullStory
FullStory is a great Google Optimize alternative that combines product analytics, robust session detail, and collaboration tools to deliver real-time insights that uncover opportunities on web and mobile experiences. FullStory helps you to understand your users’ digital experiences to eliminate friction and capitalize on what’s successful.
Key features
- Heatmaps
- Session Recordings
- Analytics
- Surveys and Feedback
- Integrations
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.6/5
Ease of Use – 4.3/5
Quality of Support – 4.3/5
Pros
- Efficient in collecting the user session data on websites
- Integrations on FullStory
- It is simple and easy to use due to the good documentation
- Great customer support
Cons
- FullStory charges by session, not unique users which can be a setback for small teams
- Limitations with capturing live sessions due to connection problems.
Pricing & Plans
FullStory helps you to deliver real-time insights that uncover opportunities on web and mobile experiences with their free plan. They have a paid plan that starts at $300 per month
13. AB Tasty
AB Tasty is the last Google Optimize alternative that helps you to understand the messages and features that drive the most engagement on your digital product. AB Tasty enables you to put your ideas to the test by running A/B, split, and multivariate tests across all devices.
Key features
- A/B Testing
- Personalization
- Split Testing
- Multivariate Testing
- User Segmentation
- Mobile App Testing
- Feature Management
- Surveys and Feedback
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.3/5
Quality of Support – 4.8/5
Pros
- Ability to test all the end-to-end features on a website or app easily
- Very easy to set up and create personalized and targeted experiences.
- Efficient real-time monitoring functionality.
- Very intuitive user interface.
Cons
- Quality Assurance can be difficult on mobile if tests are not well conducted
Pricing & Plans
AB Tasty’s pricing information is available on request.
List of Free Google Optimize Alternatives
Here’s a list of our free forever Google Optimize alternatives to help you uncover user insights on your digital product for your next project.
- UXtweak
- Webtrends Optimize
- Inspectlet
- Mouseflow
- Mixpanel
- FullStory
Found the best Google Optimize alternative for you?
As Google shifts its attention away from Optimize, its AB Testing and analytics tool that enables teams and businesses to optimize their website efficiently, product teams would need a robust and comprehensive testing and analytics alternative that can meet all research and analytics needs that are essential for a digital product to grow and succeed.
We recommend UXtweak as a worthy Google Optimize alternative for its ability to run A/B tests, and advanced session recording, carry out prototype testing surveys, mobile and website testing and so much more.
Create a free account and see how you can leverage UXtweak’s functionalities on your next research project!
