Product feedback tools help product teams and businesses understand what their customers think about their product, identify areas for improvement, and enable them to make informed decisions so that they can enhance and optimize the entire product lifecycle across key customer touchpoints.
These tools make it easier for product teams and businesses to gather product feedback on their product in time for a new feature or product release, a redesign, or to generally enhance a product’s user experience.
In this article, we provide a comprehensive list of top product feedback tools that will enable you to collect user feedback on your product. Let’s get started!
What are product feedback tools?
Product feedback tools are software designed to collect, organize, and analyze feedback provided by users or customers about a product. They help to address user issues and concerns around product functionality, performance, and experience.
These tools play a vital role in the product development cycle as they enable businesses and product teams to engage and gather valuable insights directly from their users, empowering them to make informed decisions by improving the product customer journey, and delivering a better user experience.
Product feedback tools have specific features, such as in-app feedback forms and feedback tracking, as well as management systems, analytics, reporting, and integration capabilities that help you to:
- Gather feedback and insights on product prototypes.
- Learn more about your product’s onboarding experience directly from users.
- Use surveys to gather feedback from inactive users.
- Collect customer reviews on product functionality, design, and experience.
The 22 best product feedback tools
Here’s a list of our top 22 product feedback tools you can use to gather product feedback:
- UXtweak
- Zendesk
- Zonka Feedback
- Productboard
- Aha!
- Jotform
- UserVoice
- Startquestion
- Canny
- Qualaroo
- UserReport
- ProProfs Survey Maker
- Delighted
- Feedier
- Mopinion
- Intercom
- Instabug
- Google Forms
- Typeform
- Trustpilot
- SurveySparrow
- UserSnap
For each tool, we compare tools based on:
- A short description
- A list of features
- Pros & Cons list
- User reviews
- Pricing
We use a table to evaluate each of these tools based on the reviews from Capterra:
Rating | Ease of Use | Quality of Support | Pricing | |
UXtweak | 4.8 | 5.0 | ✓ Free plan Plus plan - $80/month Billed annually | |
Zendesk | 4.3 | 4.3 | ✗ No free plan Paid plan - $49 per month | |
Productboard | 4.4 | 4.7 | ✓ Free plan Paid plan - $25 per month | |
Aha! | 4.4 | 4.9 | ✗ No free plan Paid plan - $74 per month | |
Jotform | 4.6 | 4.3 | ✓ Free plan Paid plan - $29 per month | |
UserVoice | 4.2 | 4.1 | ✗ No free plan Paid plan - $169 per month | |
Startquestion | 4.8 | 4.9 | ✓ Free plan Paid plan - $49 per month | |
Canny | 4.8 | 4.8 | ✓ Free plan Paid plan - $50 per month | |
Qualaroo | 4.6 | 4.7 | ✗ No free plan Paid plan - $80 per month | |
Trustpilot | 4.6 | 4.3 | ✓ Free plan Paid plan - $225 per month. | |
Typeform | 4.6 | 4.4 | ✓ Free plan Paid plan - $29 per month | |
Usersnap | 4.8 | 4.9 | ✗ No free plan Paid plan - $99 per month. | |
UserReport | 4.5 | 4.5 | It is a free tool. | |
ProProfs Survey Maker | 4.8 | 4.5 | ✓ Free plan Paid plan - $7 per month | |
SurveySparrow | 4.4 | 4.4 | ✓ Free plan Paid plan - $99 per month. | |
Delighted | 4.8 | 4.9 | ✓ Free plan Paid plan - $7 per month | |
Feedier | 4.7 | 4.7 | ✗ No free plan Paid plan - $60 per month | |
Google Forms | 4.7 | 4.4 | It is a free tool. | |
Mopinion | 3.8 | 4.2 | ✓ Free plan Paid plan - $229 per month. | |
Intercom | 4.4 | 4.3 | ✗ No free plan Paid plan - $74 per month | |
Instabug | 4.5 | 4.6 | ✓ Free plan Paid plan - $149 per month |
1. UXtweak
UXtweak is an all-in-one UX research platform full of powerful tools for improving the usability of digital products — from prototypes to production. It is designed to perform usability testing, information architecture research, and user behavior analytics at any stage of the development cycle.
UXtweak offers a wide set of user behavior analytics tools to help you make data-driven decisions that improve user experience and increase retention. With this tool, you can collect product feedback, create customized surveys, watch session replays, generate heatmaps, conduct usability tests, as well as other research activities to find out how users interact with your product.
Key features
- Mobile Testing
- Website Testing
- Prototype Testing
- Session Recording & Heatmaps
- Surveys
- Card Sorting
- Tree Testing
- Preference Test
- Five Second Test
- First Click Test
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.9/5
Ease of Use – 4.7/5
Quality of Support – 5.0/5
Pros
- Advanced analytics that are easy to read – UXtweak offers a variety of data visualizations that will give you plenty of insights about your users’ behavior.
- 155M+ User Panel to recruit participants from.
- Onsite Recruiting feature – allows you to turn real website visitors into testers.
- Intuitive UI and easy set-up.
- Has a free plan
- Has a survey feature for collecting product feedback
Cons
- Supports only 10 languages.
Pricing & Plans
UXtweak has a free plan available with unlimited time for small projects. You can also choose a Pro plan for only $80 per month and billed annually.
2. Zendesk
Zendesk is a customer service solution and product feedback tool that is easy to use and scale with any business or product. Zendesk increases customer satisfaction by 25% and agent productivity by 30% — at any scale.
Zendesk allows you to build a long-lasting relationship with your customers through customer interaction and live functionality in a single interface with features like web widgets, pre-defined ticket responses, and more. Get set up and run quickly. Zendesk Suite includes Ticketing System, Help Center, Community Forum, Messaging, Talk, Explore, and Sunshine Conversations.
Key features
- CRM
- Email Management
- Multi-Channel Communication
- Live Chat
- Reporting and Analytics
- Ticketing
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.4/5
Ease of Use – 4.3/5
Quality of Support – 4.3/5
Pros
- Great customer support ticket management functionality.
- Straightforward and user-friendly interface.
- Wide variety of solutions that enhance product feedback.
- Easy to use and navigate.
Cons
- During training, test demos can be limiting.
- Pricing and cost structure.
- Customizations are restricted.
Pricing & Plans
Zendesk helps you unlock the power of customer experiences and build long-lasting relationships with customers with its paid plan at $49 per month.
3. Zonka Feedback
Zonka Feedback is a product feedback and customer experience management tool designed to improve customer satisfaction through detailed surveys like the Net Promoter Score (NPS) and Customer Satisfaction (CSAT). It allows you to create and customize surveys using Zonka Feedback’s drag-and-drop survey builder. You can distribute surveys across multiple channels, including email, SMS, social media, or by embedding them into your product.
Key Features
- Multi-Channel Distribution
- Negative Feedback Management
- Analytics Dashboard
- Survey Builder
- Report Builder
- Customizable Survey Templates
- Third-party Integrations
- NPS and CSAT Tracking
- Pulse Surveys
- Real-time Notifications
User Reviews & Rating
The ratings below are based solely on reviews from Capterra:
- Overall – 4.7/5
- Ease of Use – 4.7/5
- Quality of Support – 4.5/5
Pros
- Simple and intuitive user interface.
- Customizable surveys with no limit on the number of questions.
- Detailed reporting and analytics for in-depth feedback analysis.
- Multi-channel distribution options.
Cons
- Some advanced features may take time to explore.
- Limited offline survey capabilities without syncing.
Pricing & Plans
Free plan available. Paid plans start at $29 per month.
4. Productboard
Productboard is a customer-driven product management system and product feedback tool that empowers teams to get the right products to market, faster.
It provides a complete solution for product teams to understand user needs, prioritize what to build next, align everyone on the roadmap, and engage with their customers. Productboard is easy to use, enables company-wide collaboration, and integrates into existing workflows.
Key features
- Task Management
- File Sharing
- Surveys
- Centralize feedback
- Integrations
- Alerts and Notifications
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.4/5
Quality of Support – 4.7/5
Pros
- Ability to aggregate product insights and customer requirements across all relevant communication channels.
- Productboard makes it simple for teams to review and plan improvements to their products using feedback.
- Easy to use due to an intuitive UI.
- Has great functionalities like filters, tags, etc used to sort through product feedback.
Cons
- Inability to view attachments files in common file formats (e.g. pdf, doc, xls).
- Lacks the ability to prioritize feature customer requests in a customer segment.
Pricing & Plans
Free plan available. They also have a paid plan that starts at $25 per month.
5. Aha!
Aha! is a product roadmap and feedback tool that enables businesses to define product releases, prioritize features, and set the delivery time frame.
They allow you to collect ideas and requests in a branded portal to inform your product roadmap, streamline the idea review process and analyze feedback trends, and finally, automatically notify idea submitters (users) when the status of their idea changes. It uses automation to assign tasks and keep statuses up to date and track progress.
Key features
- Agile Methodologies
- Commenting/Notes
- Task Management
- Issue Management
- Kanban Board
- Crowdsource product feedback
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.4/5
Quality of Support – 4.9/5
Pros
- Aha! is very comprehensive in the sense that it helps to organize, plan, communicate, rate, rank, and document every part of the product.
- Aha!’s data model is robust and flexible.
- Very efficient in feedback tracking and management.
Cons
- The learning curve can be a bit steep.
- Customer support is not great.
- Lag time due to poor connection happens often.
Pricing & Plans
Aha! helps you to capture customer ideas into early product roadmaps at $24 per month.
6. Jotform
Jotform is a product feedback tool to improve your customer experience by calculating your Net Promoter Score (NPS) with ready-made NPS surveys. It allows you to create and customize an NPS survey with Jotform’s drag-and-drop online builder, as you can also use their built-in sharing options to send email invitations, share a link on your social media profiles, or seamlessly embed it in your company’s product.
Key features
- Multi-Channel Distribution
- Negative Feedback Management
- Analytics
- Form Builder
- Report Builder
- Form Fields
- Third-party Integrations
- Segmentation
- NPS of Customers
- NPS of Employees
- Pulse Surveys
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.6/5
Ease of Use – 4.6/5
Quality of Support – 4.3/5
Pros
- The user interface is simple with no learning curve.
- Has some great widget functionalities like QR code scanners and file uploaders.
- JotForm has an extensive features list with great capabilities.
- No limit on the number of form fields you can create.
Cons
- Some default styles on the platform are outdated.
- JotForm does not store regularly-used emails.
- The UX on the submissions of forms is not good.
Pricing & Plans
Free plan available. They also have a paid plan that starts at $29 per month.
7. UserVoice
UserVoice is a product feedback tool that collects and organizes feedback from multiple sources to provide a clear, actionable view of product feedback. UserVoice gives you all the tools to listen, analyze, and close the loop with customer bases and internal teams of any size.
You can seamlessly gather feedback, justify decisions transparently, and foster customer connections for your product in order to exceed expectations.
Key features
- Collect Feedback
- Inform Product Strategy
- Conduct Product Research
- Align Internally
- Integrations
- Prioritization
- Workflow Management
- Collaboration Tools
- Data Import/Export
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.2/5
Ease of Use – 4.2/5
Quality of Support – 4.1/5
Pros
- It is very easy to set up.
- Low cost for paid plans.
- It is super easy to integrate a support ticket system in any web app.
- It has a feedback forum which makes it easy for customers to vote on product decisions.
Cons
- Loading time on the dashboard system can be slow.
- It does not completely integrate with Email.
- The product backend is quite outdated in UX.
Pricing & Plans
UserVoice allows you to seamlessly gather feedback, justify decisions transparently, and foster customer connections with its 21-day free trial. You can also choose a paid plan at $169 per month for more comprehensive product feedback features.
8. Startquestion
Startquestion is a product feedback tool used to build customer surveys around NPS, Customer satisfaction, HR, employee feedback, customer experience, exit Interview, candidate experience, and pop-up surveys.
Startquestion allows you to get quality feedback from customers to make data-driven decisions on product improvements You can use the surveys to collect, analyze, and share this data among product teams.
Key features
- Survey Builder
- Customizable Templates
- Data Import/Export
- Reporting/Analytics
- Email Marketing
- Question Branching
- Question Library
- URL Customization
- Data Analysis Tools
- Mobile Survey
- Multi-Channel Distribution
- Supports Audio/Images/Video
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.9/5
Ease of Use – 4.8/5
Quality of Support – 4.9/5
Pros
- Has a very easy-to-use user interface.
- It offers templates for building surveys.
- It simplifies designing forms and surveys and schedules them to be published or sent via email or social media.
- Ability to accept large volumes of survey responses.
Cons
- It has a learning curve.
- Surveys on the list are not arranged alphabetically due to a lack of filters.
Pricing & Plans
Startquestion makes it easy for you to get feedback from users using their surveys with its free plan. They also have a paid plan that starts at $49 per month.
9. Canny
Canny is a product feedback and management tool that captures, organizes, and analyzes product feedback in one place to inform about product decisions.
Canny allows you to see which ideas are most popular and prioritizes them accordingly. You can build better products with customer feedback by analyzing each idea and prioritizing the ones that will have the biggest impact on your business. This helps you build better products and keep customers happy.
Key features
- Collaboration Tools
- Ideation
- Commenting and Notes
- Polls/Voting
- Task Prioritization
- Status Tracking
- Feature request management.
- Feedback analysis
- Product management
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.8/5
Quality of Support – 4.8/5
Pros
- Great functionalities that help to capture product feedback.
- Very easy to use, navigate and submit feedback.
- Ability to update users on the progress of any concern or issue.
- It has a free plan.
Cons
- Does not allow for much customization.
- Integrations into existing management platforms are unavailable.
Pricing & Plans
Free plan available. They also have a paid plan that starts at $50 per month.
10. Qualaroo
Qualaroo is a product feedback and SaaS-based advanced survey platform that facilitates the creation of highly-targeted surveys for multiple channels.
Qualaroo allows you to create surveys in minutes to measure CX metrics, gather product feedback, and generate leads. It’s packed with features, such as multi-lingual support, targeting options, pre-built templates, skip-logic, design customization, and much more, so you can personalize your surveys to increase response rates and user engagement. You can survey visitors on your product at the right moment.
Key features
- Survey Templates
- AI Sentiment Analysis
- Nudge for Prototypes
- Confirmation Page Surveys
- Exit Intent Surveys
- Question Branching
- A/B Testing
- Integrations
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.6/5
Quality of Support – 4.7/5
Pros
- Has advanced reporting and targeting, as well as a Sentiment analysis feature that helps to collect accurate feedback.
- The Nudge feature makes it easy to survey customers while they are performing an action to get precise feedback.
- Supports surveys on iOS and Android devices across all product devices.
- Very easy to set up and work with.
Cons
- Inability to create in-depth custom dashboards and charts.
- The trial version offers only the most-basic functionalities.
Pricing & Plans
Qualaroo allows you to survey visitors on your product at the right moment with its 15-day free trial. You can also choose a paid plan for $80 per month.
11. UserReport
UserReport helps you easily identify your users and track their satisfaction while they engage and interact with your product. With a set of flexible tools, UserReport tells you who your users are and what they want to achieve with your product.
Key features
- Survey Widget
- Feedback Widget
- Google Analytics integration
- Net Promoter Score
- User satisfaction
- Device comparison
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.5/5
Quality of Support – 4.5/5
Pros
- It can be easily integrated with websites to collect product feedback.
- Standard questions are available for user participants.
- It is a free tool.
- It is easy to use.
Cons
- It is most suited for bigger, high-traffic products (Web applications, Enterprise websites, E-commerce products).
Pricing & Plans
UserReport allows you to collect feedback and user responses with a set of flexible tools that tell you who your users are and what they want to achieve, free of charge. It is a free tool.
12. ProProfs Survey Maker
ProProfs Survey Maker is an effective tool for trainers, employers, and businesses to capture respondents’ feedback and learn more about them. The software is packed with many advanced features, such as detailed survey stats, response grading, cross-device compatibility, multiple question types, and survey embedding.
Key features
- Survey Builder
- Customizable Templates
- Data Import/Export
- Reporting/Analytics
- Email Marketing
- Question Branching
- Question Library
- URL Customization
- Mobile Survey
- Support Audio/Images/Video
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.8/5
Ease of Use – 4.8/5
Quality of Support – 4.5/5
Pros
- It is easy to use the built-in template to make surveys.
- Ability to personalize and customize surveys.
- Great reporting and analytics functionality for tracking.
- Very simple user interface.
Cons
- Does not have a video question feature in surveys.
- Technical glitches due to poor connection.
Pricing & Plans
ProProfs Survey Maker helps you to gauge customer satisfaction with your product with its free plan. They also have a paid plan that starts at $7 per month.
13. Delighted
Delighted is a product feedback tool that enables you to collect, analyze, and act on feedback about a product. Delighted allows you to create best practice surveys your customers will actually enjoy responding to. This means higher survey response rates and more actionable feedback.
Key features
- NPS software surveys
- Customer Satisfaction surveys
- Smileys surveys
- Customer Effort Score surveys
- 5-star surveys
- Upvotes surveys
- Employee Net Promoter Score surveys
- Product/Market Fit surveys
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.9/5
Ease of Use – 4.8/5
Quality of Support – 4.9/5
Pros
- Ability to test integrations with other systems.
- Excellent customer support.
- Intuitive and digestible analytics and reporting.
- Simple user interface that is easy to navigate.
- Multi-language support.
Cons
- Inability to embed customer reviews.
- It can be difficult to survey existing customers in a database.
- Filters functionality is limited when integrating with external software.
Pricing & Plans
Delighted makes it easy to gather product feedback with its free plan. They also have a paid plan that starts at $224 per month.
14. Feedier
Feedier is a B2B product feedback management solution, tailored to improve your end-user experience by centralizing all direct and indirect feedback in one place. Feedier allows you to instantly detect dissatisfaction in your customer journeys, understand it better through comprehensive and intuitive reports, and then eliminate it to improve your satisfaction and retention rates.
Key features
- Customer experience survey
- Feedback management
- Text analysis (NLP)
- 360 Voice of Customer
- 2-way integration
- Web In-App feedback
- Entreprise NPS
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.7/5
Quality of Support – 4.7/5
Pros
- Reviews come in an interactive, gamified way while offering a reward for submitting a survey.
- Easy to set up any questions you want for customers.
- Easy to use user interface.
- Great customer support.
- Manages all feedback systems efficiently.
Cons
- Some limitations on survey forms.
- Bug reports when in use.
- Users cannot reply to a survey form more than once.
Pricing & Plans
Feedier offers a 7-day free trial. You can choose a paid plan at $60 per month for more comprehensive product feedback features.
15. Mopinion
Mopinion is an all-in-one product feedback platform that helps digital enterprises listen, understand, and act across all digital touchpoints (web, mobile, and email). Mopinion enables you to get the inside scoop on how your customers experience your product so that you can drive strategy and improve product experience.
Key features
- Reporting
- Insights & Action
- Multi-Channel Data collection
- Survey/Poll Management
- Dashboards
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.1/5
Ease of Use – 3.8/5
Quality of Support – 4.2/5
Pros
- Easy to modify and set up.
- It is very versatile in gathering and sharing product feedback.
- Great tool for monitoring responses and feedback.
- It has a free plan.
Cons
- Setting up the dashboard can be difficult with a poor connection.
- The admin section has poor UX.
- The system can get buggy sometimes.
Pricing & Plans
Mopinion offers you a fresh perspective on the user journey, with actionable insights into the motivation behind customer behavior on your product with its free plan. They also have a paid plan at $229 per month.
16. Intercom
Intercom is a customer service and product feedback solution that provides a seamless customer experience across automation and human support, delivering increased customer satisfaction while reducing costs.
At Intercom, most customer conversations are successfully resolved without needing human support, which frees up more time to work on high-priority conversations.
Key features
- Message Personalization
- Third Party Integrations
- 2-Way Messaging
- Automated Responses
- Contact Management
- Reporting/Analytics
- Omnichannel messaging
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.4/5
Quality of Support – 4.3/5
Pros
- Ease of use and overall depth in each feature.
- Highly efficient and user-friendly for customer support and feedback.
- Mobile access feature enhances accessibility.
- Screen sharing and third-party integration features are very efficient.
Cons
- Limitation of opening multiple tabs to perform certain tasks.
- Limitations when dealing with multiple products
Pricing & Plans
Intercom offers a 14-day free trial. You can choose a paid plan at $74 per month for more features.
17. Instabug
Instabug is a product performance and feedback tool that provides customizable in-app surveys for mobile apps. You can ask your users all types of questions by sending Net Promoter Score surveys or specific questions to know more about your users. Instabug allows you to tailor questions to custom user segments for better feedback. With a visual representation of all answers in the Instabug dashboard, you are able to make more informed product decisions that would improve user experience.
Key features
- App Performance
- Crash Reporting
- Bug Reporting
- Survey Builder
- Customizable Templates
- Data Analysis Tools
- Mobile Survey
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.6/5
Ease of Use – 4.5/5
Quality of Support – 4.6/5
Pros
- Ability to customize development console log-in to amend crash reports.
- Ability to speak directly with customers via in-app chat.
- Ability to annotate screenshots and take videos of issues in the app to attach to bug reports.
- It is simple and easy to use.
- Bug reports and feedback are easy to analyze.
Cons
- Does not give a live view of how the user got the crash.
- Updating to the latest version of the software can be cumbersome.
Pricing & Plans
Instabug allows you to monitor, prioritize, and debug performance and usability issues throughout the entire product development lifecycle with its free plan. They also have a paid plan at $149 per month.
18. Google Forms
Google Forms is a product feedback tool and survey builder application that allows one to create customizable forms that can be shared among samples using a web URL.
Key features
- Survey Builder
- Data Import/Export
- Reporting/Analytics
- Customizable Templates
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.7/5
Quality of Support – 4.4/5
Pros
- It is a free tool.
- Very easy to use.
- Very easy to implement.
- Great autosave to the cloud/drive feature.
- The drag-and-drop interface makes surveys and quizzes easy to construct and maintain.
Cons
- Google Forms provides limited analytics.
- Saving file format in PDF can be a bit inconvenient.
Pricing & Plans
Google Forms allows you to create customizable forms totally free of charge. It is a free tool.
19. Typeform
Typeform interface (fully-customizable to your brand) makes it feel like a friendly conversation by asking one question at a time when filling out a form or survey. A better customer experience means better data for you. Typeform makes it easy with over 120 integrations — you can send data automatically wherever you need it.
Key features
- Quiz maker
- Survey maker
- Form builder
- Test maker
- Survey/Poll Management
- Customizable Forms
- Dashboard
- Multi-Channel Data Collection
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.6/5
Quality of Support – 4.4/5
Pros
- It is very easy to set up.
- Typeform is user-friendly.
- It visualizes the form while you build and customize it.
- It integrates and adapts well with many other software platforms.
Cons
- Ability to design and edit forms only in web browsers.
- It is not the most robust solution in terms of functionality.
Pricing & Plans
Typeform allows you to create unlimited forms to collect customer and product feedback with its free plan. They also have a paid plan at $29 per month.
20. Trustpilot
Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. It gives brands the ability to provide an all-around better experience by increasing LTV, conversion rates & ROI. Easily collect, manage & display reviews to stand out in Search where it matters most.
Trustpilot offers reporting & analytics, review invitations & reminders, onsite review widgets, Google Seller Ratings, rich snippet stars, and more, all on its free plan.
Key features
- TrustBox widgets
- Widget split testing
- Survey/Poll Management
- Multi-Channel Data Collection
- Review Insights
- Dashboard and Analytics
- Review Tagging
- Flag and Report Reviews
- Platform Safeguards
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.6/5
Quality of Support – 4.3/5
Pros
- It is very easy to use.
- Great customer support.
- Customizable review invitation solutions that maximize all customer touchpoints.
- Ability to collect and moderate reviews on their business portal is very easy.
Cons
- Reviews are sometimes blocked or blurred out, which makes it impossible for users to collect the rest of the product feedback.
- Some businesses may attempt to manipulate the reviews by posting fake, positive reviews or removing negative ones due to their open-source nature.
Pricing & Plans
Trustpilot helps you collect product feedback and reviews with its free plan. They also have a paid plan at $225 per month.
21. SurveySparrow
SurveySparrow is a product feedback tool that helps you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly-engaging, mobile-first surveys that offer a chat-like experience. SurveySparrow Recurring Surveys let you send surveys at regular intervals to gauge your customer’s or employee’s pulse.
With easy sharing options, SurveySparrow allows you to share your surveys across the web, mobiles, social media, and e-mails to easily collect feedback from your targeted audience.
Key features
- Executive Dashboard
- Customer Journey Map
- Craft Beautiful Surveys
- Share Surveys
- Gain Rich Insights
- Recurring Surveys
- White Label Surveys
- Embedded Surveys
- Conversational Forms
- Mobile-first Surveys
- Case Management
- Audience Management
- Smart Surveys
- Video Surveys
- Secure Surveys
- API, Webhooks, Integrations
- Survey Themes
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.4/5
Ease of Use – 4.4/5
Quality of Support – 4.4/5
Pros
- The logic condition functionality assigns a suitable option to each question asked.
- It has a chat-based survey capability in its system.
- Ability to integrate openly across other software.
- The user interface is easy to set up and use.
Cons
- Poor customer support.
- Some functionalities, such as the “drag and drop question box”, can be buggy.
Pricing & Plans
Surveysparrow allows you to build conversational surveys of any type, for any specific product, in any language with its free plan. They also have a paid plan at $99 per month.
22. Usersnap
Usersnap is a product feedback platform used to capture, organize, respond, and scale user insights for agile product testing and instant feature validation. Usersnap helps you put user needs at the core of product management and build precise, successful solutions.
You can navigate product decisions with customer feedback with functionalities like in-app screen captures, micro surveys, and feature request boards.
Key features
- User Feedback button & menu
- User Acceptance Testing
- Bug Tracking
- Feature Validation
- Capture videos & screenshots
- Surveys with flexible targeting
- Omnichannel feedback collection
- Dashboard and analytics
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.8/5
Quality of Support – 4.9/5
Pros
- Great customer support.
- Ability to create custom tags helps to organize and track all the feedback for effective product decision-making.
- Easy to set up and implement.
- The screen capture functionality makes it easy to obtain user input, both from internal audiences and external.
Cons
- Lacks a client-facing interface.
- Analytics and statistics can be limited
Pricing & Plans
Usersnap helps you collect more product insights with in-app screen captures, micro surveys, and feature request boards with its 15-day free trial. You can choose a paid plan at $99 per month for advanced features.
Free product feedback tools
Leveraging these product feedback tools to collect data is very beneficial to the success of your product. Staying aligned with the goals and objectives of your product makes it easier to make a selection when picking a product feedback tool.
Amongst others, budget also plays a very big role in deciding which product feedback tool will meet the unique requirements and objectives. Here’s a short list of free product feedback tools you can use:
- UXtweak
- Productboard
- Jotform
- Startquestion
- Canny
- UserReport
- ProProfs Survey Make
- Delighted
- Mopinion
- Instabug
- Google Forms
- Typeform
- Trustpilot
- SurveySparrow
Why is collecting product feedback important?
Product feedback enables product teams and businesses to make data-driven decisions backed by actionable feedback from users, prioritize user issues and concerns, and effectively deliver products that exceed and delights customers.
Prioritizing customers’ opinions can help to facilitate a faster and more confident product release that meets business goals and customer needs; therefore, the reasons for collecting product feedback are:
Improve product quality
Product feedback from customers provides valuable insights into key product requirements that meet customer needs. It helps identify areas for improvement in the customer journey, enabling product teams and businesses to refine their products, and deliver better user experiences.
Enhance customer satisfaction
By actively seeking feedback, companies demonstrate that they value their customer’s opinions and are committed to meeting their needs by prioritizing user concerns and issues. This helps to position the business as trustworthy and empathetic, which enhances user satisfaction and loyalty.
Identify and prioritize issues
Product feedback allows product teams and businesses to identify recurring issues or problems that customers may be facing with their products. By understanding these pain points, businesses can prioritize and address the most critical issues, leading to enhanced product performance and customer retention.
Validate product decisions
Gathering product feedback can validate or challenge assumptions made during the product development process. It helps product teams and businesses to check if their product decisions align with customers’ goals and needs, ensuring that customers are taking the right journey in the product that will meet both customer and business needs.
Uncover new opportunities
Product feedback makes it easy to uncover untapped market opportunities, emerging trends, or potential feature requests that customers may desire. This insight or data can inform about product development strategies, which could lead to the design and development of new product features that align and improve customers’ lives.
Collecting product feedback is like having a direct line of communication with your customers. It helps to strengthen the customer base of your product and address any needs as soon as they are raised, which increases customer adoption and retention.
How to choose product feedback tools
Considering things like the objectives and requirements of the customer feedback you want to gather gives context to the amount of data that may be collected, synthesized, and analyzed.
A few factors to keep in mind when choosing a product feedback tool are:
- Does the software have specific features that fit my requirements and objectives?
- Is the user interface intuitive and easy to navigate?
- What is the learning curve? Is it easy to set up and use?
- Is this tool within my project’s budget?
Always start with a list of goals and objectives you want to accomplish before you start collecting feedback from users.
Choosing the right product feedback tool
Gathering and acting on product feedback is important for building better user-centered products and a delightful user experience. The product feedback tools mentioned above provide you with opportunities to collect, analyze, and implement customer opinions, suggestions, and concerns, ultimately driving product improvement.
Start collecting product feedback today by creating a free account at UXtweak. Get access to tools that will help you collect valuable product feedback, analyze customer insights and enhance your product’s user experience!
