15 Best Tools For Startups in 2023
UX Tips

Published on December 27, 2022

15 Best Tools For Startups in 2023

Launching and growing a business can be challenging. Everybody knows that putting a startup on track requires a considerable number of resources. There is so much going on in a new business and sometimes it can be hard to keep up with all the ongoing tasks and information.

Luckily enough, we live in a time with numerous options that increase efficiency. Did you know that usage of appropriate tools can save you a lot of resources in terms of money and time?

Choosing the right tools can help your start-up with managing internal communication, project management, marketing, UX and SEO optimization of your webpage, and with other things that will help you grow new business.

It is not always possible to pick the best tools for your start-up right at the beginning. But the good thing is, that there are a lot of tools on the market that offer a free day trial so you can actually try them out and see whether they suit you or not.

Why do you need tools for startups?

It is difficult to figure out where to begin when setting up a company. However, with the appropriate tools, you can always get your startup up and running quickly.

People believe that establishing a company is beyond their reach or that it requires a large sum of money. The truth is that competition is fierce, and you’ll require suitable tools and resources to find success. As a result, we’ve compiled a list of affordable and readily available tools which you can use for your new company without exceeding your budget.

Make your start-up smarter

We are bringing you the list of the 15 Best tools for startups in 2023:

  1. Asana
  2. Slack
  3. UXtweak
  4. Canva
  5. Grammarly
  6. HubSpot
  7. Gusto
  8. Buffer
  9. Just In Mind
  10. Foundersuite
  11. Figma
  12. Balsamiq Wireframes
  13. Product Hunt
  14. Xmind
  15. Stripe

1. Asana

 

Asana is one of the best tools for startups when it comes to project management among start-ups. But it is not only popular between new businesses, companies such as Uber, Google, PayPal, and Facebook were also using this tool to increase effectiveness within the project management.

This tool helps with managing and organizing tasks, tracking progress, following deadlines, and it also enables teams to communicate within the platform. It drives businesses’ innovation and growth by providing an overall outlook of the projects and individual responsibilities.

Features:

  • Workflow Builder
  • Timeline
  • Workload
  • Automation
  • Reporting

Pricing:

Asana offers a free plan for teams of up to 15 people. It consists of simple tasks and project management.

The Premium plan starts at 10,99€ and the Business plan starts at 24,99€. Both prices are per user and per month billed annually.

2. Slack

Slack is the tool that will help you manage and improve your internal communication. Slack is also one of the fastest-growing business applications in the previous years and currently, over 75,000 companies are using this tool.

Slack enables you to create multiple channels where you can discuss different projects and topics. One of the best features of Slack is the possibility of connecting other tools that your start-up uses, for instance, Gmail, Google Drive, etc.

Features:

  • Organized conversations
  • Possible external collaborations
  • Voice & Video calls
  • File sharing

Pricing:

A free plan is limited to only 90-day access messages and integration only allows no more than 10 other tools.

Paid plans start at 6,75$ and 11,75$ per person monthly when billed yearly.

3. UXtweak


UXtweak is a UX research platform that is providing tools that will help you to test the usability of your websites and apps, from prototypes to production. These tools will provide you with a deep insight into how people interact with your website or app, they will discover usability issues, and much more.

Features:

Pricing:

UXtweak has an unlimited free plan suitable for smaller projects. However, they offer a free trial of the Business package for companies on request.

UXtweak additionally has a Plus offer that costs $80 and an Enterprise package that you can customize for yourself.

4. Canva

Canva is one of the most popular and best tools among start-ups. Thanks to Canva, you will be able to create amazing designs for your social media, blogs, products, advertisements, and much more.

You do not have to worry if you are not a graphic designer, Canva has a library with numerous templates, fonts, images, videos, etc.

Features:

  • Photo editing
  • Content Library
  • Graphs & charts
  • Print

Pricing:

You can freely use Canva for free. However, the pro version enables you to create a brand kit, and use premium content such as images, videos, and icons.

The pro version is available as a 30-day free trial. After that, you need to pay 11,99$ a month.

5. Grammarly


Grammarly is a tool that will help you to be present on social media and the web without grammatical and spelling mistakes. It is a writing assistant that offers you specific suggestions to help you improve your writing. Grammarly is also analyzing and evaluating your tone of voice, and it will tell you how your text might sound to readers.

Features:

  • Correctness
  • Clarity
  • Engagement
  • Delivery
  • Plagiarism detection

Pricing:

You can download Grammarly for free. The free version will correct your grammar, spelling, and punctuation.

You can also purchase a premium plan (starting at 12$ a month), or a business plan (starting at 15$ per member, monthly).

6. HubSpot

Building and maintaining a relationship with your customers is extremely important. HubSpot is one of the most preferred tools for startups that provide a free CRM tool. HubSpot’s CRM platform has all tools your start-up needs for marketing, sales, content management, and customer service.

Features:

  • Content management
  • Contact website activity
  • Companies
  • Deals
  • Tasks & activities

Pricing:

HubSpot offers a free CRM tool with many features.

When it comes to paid offering, you can choose between products & plans, or bundles. Hubspot pricing differs, but the starting point is usually 41€ per month for a Starter package.

If you are looking around for the right CRM, take a look at this comparison of the best CRM for small businesses to find the right one for your startup

7. Gusto

Gusto is an HR tool that will help you with onboarding, paying, insurances, and much more. If you want your new business to be successful, you need to build your own employer brand. A well-managed employer brand will help you expand your talent pool and attract more candidates for your open job positions, apart from that, a good employer brand can be a strong competitive advantage.

Features:

  •  Running payroll
  •  Hiring
  • Employee benefits
  • Business finances
  • People management

Pricing:

Unfortunately, there is no free trial available.

The core plan starts at 6$ per person plus 39$ monthly base price.

8. Buffer

Daily life in startups can be extremely busy. But you can save up some time when it comes to social media management. Buffer is a platform that enables you to manage all of your social media platforms from one place. With their automatization tool, you will be able to publish your content to your social media channels from one place.

Features:

  • Publishing
  • Analytics
  • Engagement
  • Start Page

Pricing:

In Buffer’s free plan, you will be able to schedule 10 posts for 3 social channels.

Paid plans start from 5$ billed monthly to 100$ billed monthly.

9. Just In Mind

Just In Mind is one of the best tools for startups when it comes to creating wireframes and turning them into highly interactive prototypes. Available web interactions and mobile gestures will make your design process easy and efficient, and you will be able to create delightful user experiences. 

Features: 

  • Visual design
  • Mobile gestures
  • Web interactions
  • Animations and effects
  • Functional forms and fields

Pricing: 

Just In Mind offers a free wireframe tool with unlimited projects and users, and free UI kits. 

Standard plan starts at 9$ per one user per month.

10. Foundersuite

Foundersuite is a leading platform, used by thousands of startups,  for raising capital. The offering of Foundersuit will help you set a structure and efficiency in terms of investor management. 

You can also find tools that will help with creating monthly progress reports, and with customizing your own board and stages of your funnel according to your workflow. 

Features: 

  • Investor CRM
  • Investor Database
  • Investor Updates
  • Custom emails
  • Startup Docs

Pricing: 

Foundersuite offers a basic package with 25 investors in CRM. 

Paid offering starts at 44$ , or 62$ billed annually. 

11. Figma

Figma is a cooperative web-based application for interface design, with desktop applications for macOS and Windows enabling extra offline features. Figma links everybody involved in the design process, allowing teams to deliver better products more quickly.

It can be used for anything from wireframing websites to modeling mobile app functionalities, prototyping layouts, designing social media posts, and much more.

Features:

  • Application programming interface
  • Integrations with Third Parties
  • Import/Export of data
  • Tools for Cooperation
  • Animation
  • CAD implements 

Pricing:

A free plan is limited to only 3 Figma and 3 FigJam files but allows unlimited collaborators.

Paid plans start at 12$ and 45$ per editor monthly when billed yearly.

12. Balsamiq Wireframes

Balsamiq Wireframes is a quick, low-precision UI wireframing platform that simulates doodling on a whiteboard or notebook while using a computer. It effectively forces you to put your attention on content and structure rather than wasting time on conversations about colors and details.

With wireframes, you can easily create more ideas, discard the subpar ones, and identify the best options.

Features:

  • Tools for Cooperation
  • Library of Components
  • Import/Export of data
  • Brainstorming
  • Adaptable Templates

Pricing:

There is a 30-day trial that is completely functional for local files. You’ll then need to purchase a license in order to update your work.

A license for one user costs – $89.

13. Product Hunt

The online network platform Product Hunt was established in 2013. A variety of the newest software, hardware, and app products can be found on Product Hunt. The website is used by many founders and business owners to successfully implement their latest products.

The social element of Product Hunt is its best feature. New products are ranked according to popularity on the homepage. The number of Upvotes from other participants determines this popularity.   A product appears higher on the main page the more Upvotes it receives.

Features:

  • Founder Club
  • Business promotion

Pricing:

The use of Product Hunt is free for everyone. But if you want to use the Founder Club offer you need to pay $60/ per month.

14. Xmind

Xmind is a mind mapping and brainstorming tool. The software has the potential to handle complex data, promote teamwork, and visualise thoughts and concepts.  XMind provides a smooth workflow, a flexible graphics engine, a distraction-free mode, and all the basic options you’ll need to design and format mind maps.

Features:

  • Presenter View
  • Tree Table
  • Stickers & Illustration
  • Mind Map
  • Logic Chart
  • Essential Mind Toolbox

Pricing:

Xmind has a trial version with limited features. To open all functions you need to buy a subscription for 59.99/ annually.

15. Stripe

Stripe is a financial services provider that allows sellers to accept credit and debit cards or other payments. Since most of Stripe Payments’ distinctive features, like an open application programming interface and the capacity to support over 135 currencies, are mainly applicable to internet sales, business owners who organise the majority of their work online are especially suitable to use it.

Features:

  • Online payments
  • Risk management 
  • Financial connections 
  • Invoicing
  • Revenue recognition

Pricing:

Stripe gives different possibilities in pricing. You can customize the package of features you need or choose a ready-made one.

Grab the opportunity

As we mentioned before, managing a new business can be challenging. But there is a huge number of tools that can help your start-up grow and become a scale-up.

Every company needs specific tools on their journey to success, so do not be afraid to try them out. We also suggest you do research about available tools to get an idea about their offering.

In addition, there are a lot of available blog posts and articles that can help you with your research. If you are interested, you can visit our web page and see blogs that can provide you with more tips and tricks for your growing business.

But to make it easier for you, we have created this overview of the best tools for startups in 2022. After your research and trial, you will be able to decide which of them suits you well.  

Tereza Stehlíková
December 27, 2022
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Marketing & Sales Assistant at UXtweak who likes to discover the charm of UX and travel around the world.

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