Smartlook, a well-known user analytics and session replay tool, has been a go-to solution for many UX researchers, designers, product teams, and businesses. Although it’s a great solution for qualitative research, it may not be for everyone in terms of the variety of features nd pricing options they offer.
In this article, we are going to explore a list of our top 13 Smartlook alternatives that you can consider for your next project.
For each Smartlook competitor, we evaluated:
- A short description
- Features
- Pros & Cons
- User reviews
- Pricing
Here’s a quick overview of pricing, reviews, and support options from Capterra:
Rating | Ease of Use | Quality of Support | Pricing | |
UXtweak | 4.8 | 5.0 | ✓ Free plan Plus plan - $80/month Billed annually | |
Glassbox | 4.9 | 5.0 | ✗ No free plan Pricing is available upon request. | |
Woopra | 4.1 | 3.8 | ✓ Free plan Paid plan starts at $79.95 per month | |
Contentsquare | 4.4 | 4.9 | Available upon request. | |
Singular | 4.4 | 4.8 | ✓ Free plan Paid plan starts at $0.05 per conversion | |
Matomo | 4.5 | 4.4 | ✓ Free plan Paid plan starts at $9 per month | |
Heap | 4.2 | 4.3 | ✓ Free plan Pricing is available upon request. | |
Gainsight PX | 3.7 | 4.5 | ✓ Free plan Paid plan starts at $500 per month | |
Quantum Metric | 3.5 | 5.0 | Available upon request. | |
Mixpanel | 4.0 | 4.2 | ✓ Free plan Pricing starts at $25/month. | |
Amplitude | 4.0 | 4.4 | ✓ Free plan Pricing is available upon request. | |
Fullstory | 4.3 | 4.3 | ✓ Free plan Paid plan starts at $300 per month | |
Google Analytics | 4.1 | 4.1 | The tool is free. |
Top 13 Smartlook Alternatives & Competitors in 2024
Here’s a list of our top 13 Smartlook alternatives and competitors that will help you pick the right tool that caters to your project needs.
1. UXtweak
UXtweak is the first Smartlook alternative and is an all-in-one user research platform that offers an advanced session recording and heatmap tool. It provides you with crucial information on your customer’s user journey and enables you to optimize your product to suit their experience. UXtweak allows you to find out how users interact with your product, track mouse movements, see the device type, and much more.
With this platform, you will not only replace Smartlook’s session replay and heatmaps features but also streamline your UX research with an extensive list of many other advanced tools for usability testing and improving UX.
Key features
- Moderated Testing
- Session replay & heatmaps
- Website usability testing
- Prototype testing tool
- Mobile app testing
- Card Sorting & Tree Testing
- Preference testing
- 5-second test
- Survey tool
- First click testing
See these tools in action 👇
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.8/5
Ease of Use – 4.7/5
Quality of Support – 5/5
Pros
- Helps with participant recruitment.
- Advanced analytics that is easy to read – UXtweak offers a variety of data visualizations that will give you plenty of insights about your users’ behavior.
- Has an Intuitive UI and easy set-up.
- Free plan available.
- Has a great support team.
- Helps you to easily manage your participants with your own database.
Cons
- Only supports 14 languages
Pricing & Plans
UXtweak has a free plan available with unlimited time for small projects. You can also choose a pro plan for only $80 per month and billed annually.
2. Amplitude
Amplitude is another good Smartlook alternative that is a leading web and mobile analytics solution with features like cross-platform user journey tracking, user behavior analysis, and segmentation. Amplitude helps you to understand the context and intent behind every user navigation and engagement which is helpful in predicting web and mobile activities that keep users coming back.
Key features
- AB Testing.
- API.
- Behavioral Targeting.
- Campaign Management.
- Charting.
- Cohort Analysis.
- Conversion Tracking.
- Customer Journey Mapping.
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.1/5
Quality of Support – 4.3/5
Pros
- Excellent customer support
- Ability to measure both product and marketing metrics
- Has very quick data visualization capabilities
- Ability to stream events in real-time.
Cons
- Limitation in “join” functionalities to group multiple events
- Navigation can be frustrating in the beginning
Pricing & Plans
Amplitude allows you to see every path users take in a single view with their free plan. They have a paid plan that starts at $49 per month.
3. Heap
Heap is a great alternative that helps you to quickly improve conversion, retention, and customer delight. Heap as a digital analytics platform gives you a complete understanding and insights into your customers’ full digital journeys.
Key features
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Session Replay
- Heatmaps
- Journeys
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.2/5
Quality of Support – 4.3/5
Pros
- It is great for creating custom reports and dashboards.
- Ability to track every single step of a user’s journey
- It is very easy to set up
- Has a very robust feature set
Cons
- Creating events and map pages can be a bit time-consuming
- Storage problems due to its automatic saving of events tracking
Pricing & Plans
Heap has a free plan that allows you to track every single step of a user’s journey. They also have a paid plan that starts at $400 per month.
4. Quantum Metric
Quantum Metric is a Smartlook alternative that provides in-depth analytics to proactively monitor, diagnose, and optimize your customer journeys across all devices and deliver faster data-driven decisions. With Quantum metric, it is easy to detect critical changes in your digital experience as it relates to user behavior, product, or business goals.
Key features
- Session replay
- Alerts
- Journeys
- Interaction heatmaps
- Performance monitoring
- Data capture & visualization
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall Score – 4.7/5
Ease of Use – 3.5/5
Customer Service – 5.0/5
Pros
- Ability to quickly pinpoint issues before they get out of hand.
- Ability to tell the number of times a web page has been visited.
- Very flexible and easy to set up.
Cons
- It has a steep learning curve
- The automatic capture of events requires experts to properly analyze the data
Pricing & Plans
Quantum metric’s pricing information is available on demand.
5. Glassbox
Glassbox is a great Smartlook alternative that helps you to bring focus to your customer’s interaction and experience with your product. Glassbox allows you to record, replay & analyze web and mobile app sessions to understand what customers/visitors do on your digital channels and why.
Key features
- Customer Journey Analytics
- Mobile App Analytics
- Session Replay
- Performance Analytics
- Product Analytics
- Interaction and detailed Heatmaps
- Funnel Analysis
- Struggle and Error Analysis
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall Score – 5.0/5
Ease of Use – 4.9/5
Customer Service – 5.0/5
Pros
- Excellent customer support.
- Ability to analyze session recordings through an interaction map to understand user struggles.
- Ability to manipulate data into a format that is easy to break down site by site.
- The system captures a great level of data in the user journey.
Cons
- The overlapping percentage metrics in Interaction Maps may be difficult to see due to their hidden nature.
- Inability to segment session recordings by IP address
- Working with filters can be tricky – sometimes it is hard to save frequently used filters.
Pricing & Plans
Glassbox’s pricing information is available on demand.
6. Google Analytics
Google Analytics is another great alternative to Smartlook. It provides insights into customer behavior and interactions with websites and applications to identify effective content and accurate user traffic. It uses machine learning to discover customer trends and patterns in the data to identify users with high revenue potential and also the content converting the most customers.
Key features
- Automation and analytics
- Reporting
- Advertising Workspace
- Explorations
- Data Collection and Management
- Advanced-Data Governance
- Heatmaps
- Session recordings
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.1/5
Quality of Support – 4.1/5
Pros
- Provides sufficient information on traffic website
- Ability to pull in reports from different software increases visibility and tracking
- It is flexible and adaptable to various industries and business models
- Very easy to use
- It processes data extremely fast.
- Has a dynamic heatmap feature.
Cons
- Needs some more plug-ins for more software integrations.
- Difficulty to troubleshoot without contacting support when you encounter an error.
Pricing & Plans
Google Analytics is a free tool that provides insights into customer behavior and interactions with websites and applications. To access their enterprise features, you have to talk to their sales team.
7. Woopra
Woopra is another great alternative to Smartlook that provides end-to-end customer journey analytics that helps you to track everything that your users do in order to understand them and improve their experience with your product.
Key features
- Live KPI dashboards
- Real-time notifications
- Funnel reports
- Real-time segment updates
- Retention reports
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall Score – 4.3/5
Ease of Use – 4.1 /5
Customer Service – 3.8/5
Pros
- Very easy to setup.
- Ability to track solutions and monitor users in real-time
- Ability to deep dive into customer activity with funner reporting
- Can integrate with CRM software platforms.
Cons
- Difficult to record accurate data due to complex dashboard
- Customer support is slow.
Pricing & Plans.
Woopra helps you to understand your customers with their free plan. They also have a paid plan that starts at $79.95 per month.
8. Singular
Singular powers product teams to track and analyze their data across the user lifecycle, measure, and report on all the channels they work with, and analyze ROI with combined attribution and cost aggregation. Singular is an alternative to Smartlook if you are looking for a simple, holistic solution for better digital product optimization and faster growth.
Key features
- AB Testing
- Activity Monitoring
- Alerts/Notifications
- Attribution Modeling
- Audience Targeting
- Behavior Tracking
- Campaign Analytics
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.6/5
Ease of Use – 4.4/5
Quality of Support – 4.8/5
Pros
- Outstanding Customer Support.
- It is very easy to use and set up
- Ability to make custom events for tracking
- The visualizations are easy to read
Cons
- Delay in data upload due to network failures
Pricing & Plans
Singular has a free plan. They have a paid plan that starts at $0.05 per user/customer.
9. Matomo
Matomo is a great Smartlook alternative that helps you to discover what your visitors are searching for on your website, understand your visitor’s individual behaviors, manage all your tracking in one place, and optimize your product’s user experience.
Key Features
- Dashboards
- Ecommerce Analytics
- Row Evolution – View and compare historical data
- Segmentation – Compare segments of visitors
- Event Tracking
- Content Tracking
- Site Search Tracking and Reporting
- Real-Time Visitor World Map
- Visits log and Real-Time Analytics
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.8/5
Ease of Use – 4.5/5
Quality of Support – 4.4/5
Pros
- Ability to improve the traffic on websites
- A quality alternative for content search
- It’s easy to set up, manage, and implement tracking
- It offers a high level of customization.
Cons
- It is difficult to find data in reports, as it only displays the most accessed
- Has a recurring error while trying to update or customize events
Pricing & Plans
Matomo helps you to discover what your visitors are searching for on your website with its free plan. They have a paid plan that starts at $9 per month.
10. Gainsight PX
Gainsight PX is a great alternative to Smartlook and is an analytics tool that has path and funnel analysis features that help you to shadow user behavior, identify friction points, and mitigate adoption risk across your digital product.
Key features
- AB Testing
- Access Controls/Permissions
- Activity Tracking
- Behavior Tracking
- Behavioral Targeting
- Churn Management
- Cohort Analysis
- Content Analytics
- Contextual Guidance
- Conversion Tracking
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.0/5
Ease of Use – 3.7/5
Quality of Support – 4.5/5
Pros
- Ability to organize web accounts and track progress
- Has a very useful engagement and survey analytics feature available
- Ability to analyze and visualize reports
Cons
- Has a learning curve
- The UI is not user-friendly
Pricing & Plans
Gainsight PX helps you to identify friction points with its free plan. They have a paid plan that starts at $500 per month.
11. ContentSquare
ContentSquare is a great Smartlook alternative that helps you uncover hidden customer behaviors and deliver better experiences. With capabilities like zone-based heatmaps, journey analysis, session replay, impact quantification, AI insights, and struggle analysis, you can improve the digital experience of your product with real-time insights.
Key features
- Impact quantification
- Struggle Analysis
- Form Analysis
- Customer Journey Analysis
- Session Replay
- Zone-based Heatmaps
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall Score – 4.8/5
Ease of Use – 4.4/5
Customer Service – 4.8/5
Pros
- It is very easy to use and set up
- Very responsive customer support
- Has extensive features to analyze user behavior on a page or on a set of pages.
- The visual representations of data on ContentSquare make it clear and easy to interpret the user data.
- Offers sunburst diagram that makes it easy to instantly see what customers doing on a website and dig deeper into understanding their pain points.
Cons
- Recurring issues with performance when taking in data from a large variety of external campaigns.
- The workspace feature can lag due to bugs.
Pricing & Plans
ContentSquare’s pricing information is available on demand.
12. Mixpanel
Mixpanel as an alternative to Smartlook helps product teams measure what matters, make decisions fast, and build better products through data. They are efficient in analyzing how and why people engage, convert, and get retained in real-time, across devices and these insights are useful in improving their user experience.
Key features
- Engagement.
- Standard Event Tracking.
- Custom Event Tracking.
- Retention.
- Conversions.
- Funnels.
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.0/5
Quality of Support – 4.2/5
Pros
- Ability to track user interaction within an application
- Excellent customer support
- Has extensive features that enable granular data analysis.
- Has an unlimited segmentation capability based on attributes, user properties, and cohorts.
Cons
- Advanced feature for email tracking is unavailable
- Data reported can oftentimes be false due to errors.
Pricing & Plans
Mixpanel helps you analyze how and why people engage and convert with its free plan. They have a paid plan that starts at $25.
13. FullStory
FullStory as a Smartlook alternative combines rich product analytics, robust session detail, and collaboration tools to deliver real-time insights that uncover opportunities on web and mobile experiences.
Key features
- Frustration signals
- User Journey mapping
- Dashboards
- User segments
- Funnels and conversions
- Session Replays
- Heatmaps.
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.6/5
Ease of Use – 4.3/5
Quality of Support – 4.3/5
Pros
- Ability to collect the user session data on web products with ease
- Ability to conduct user journey mapping with its robust journey map feature
- Ability to watch user sessions recorded on your website or product
- Offers rich visualizations that provide accurate user data
Cons
- Lives session replays are unable to be displayed when connection problems occur
- Poor customer service
Pricing & Plans
FullStory allows you to utilize their rich and robust features with a free plan. They have a paid plan that starts at $300 per month.
List of Free Smartlook Alternatives
Here’s a list of our free forever Smartlook alternatives that you can leverage to understand user behavior and improve your digital product.
- UXtweak
- Amplitude
- Heap
- Google Analytics
- Woopra
- Singular
- Matomo
- Gainsight PX
- Mixpanel
- FullStory
Found the best Smartlook alternative for you?
In your search for a good Smartlook alternative, it is important that you have sufficient information on the features that each tool possesses and how relevant it will be to your research or testing project. A good Smartlook alternative is one that meets your project’s needs and addresses solutions, pricing, integrations, customer support, and specific product capabilities concerns.
We recommend UXtweak as a worthy alternative as it addresses all the factors and has a robust feature set that caters to all kinds of research needs. UXtweak’s session recording and heatmap tool helps you to stop guessing how to improve your website while you record and watch what users are doing and extract actionable insights from the user journeys and recorded sessions.
See how you can leverage UXtweak to understand your users’ behavior and improve your digital product by creating a free account.
