Here is our list, highlighting expertise in the different research methodologies.
15 Top UX Research Agencies and Companies to Hire in 2024
- Nielsen Norman Group
- Delta CX
- UXtweak
- UX Studio
- AnswerLab
- Loop UX
- Experience UX
- Blink UX
- UX Firm
- Objective Experience
- Usability Sciences
- Newton X
- Phase 5
- Guidea
- Experiment Zone
We evaluated each UX research agency according to:
- A short description
- Agency or Company size
- Location
- Project focus
- Clients and use cases
- Pricing
1. Nielsen Norman Group
Nielsen Norman Group is a UX research and consulting firm trusted by leading organizations worldwide to provide reliable guidance on user experience. Founded in 1998 by Jakob Nielsen and Don Norman, they are recognized around the world for their leadership in defining the field of UX. NN/g pioneered many of the UX research methods that have now become the standard best practices and are known for their industry UX reports, educational content, training events, and certifications.
NNGroup works with a research-based approach — finding out which designs work best by studying real users around the world as they interact with actual websites and applications.
Company Size | Location | Project Focus | Clients and Use Cases |
10-49 employees | Delaware, USA | - Expert Review - User Testing - Customized Research - Team Training - Applied Workshops - Keynote Speaking | Provided research expertise, UX consultancy, and educational training with clients like Google, American Express, Sony, Best Western, National Geographic. |
Pricing
NNGroup is a world-leading UX research company and this is reflected in their pricing. Single platform (website, intranet, or application) starts at $38,000 and can vary depending on complexity, multi-platform (2-3 screen sizes) starts at $45,000-65,000, and competitive review (website + 3 competitors) starts at $75,000.
2. DeltaCX
Delta CX, founded in 1995 by Debbie Levitt, combines Customer Experience (CX) and User Experience (UX) to better understand target audiences, and innovate or improve products and services. The firm offers a range of services, including project work, corporate training, workshops, and consulting.
Delta CX also works with companies to improve customer-centricity, and create or grow CX and UX practices and departments. They help companies combine great CX/UX work with Agile and Lean.
Learn more about Delta CX’s services at CustomerCentricity.com.
Company Size | Location | Project Focus | Clients and Use Cases |
Small woman-owned business | Serves clients of all sizes in any country | -Business Consulting -Strategic Planning -UX/CX Strategy -UX Research -Change Management -User Experience -Design (UED) -Workshops -Media Publishing | Wells Fargo, Macy’s, Sony Mobile, Rauxa, Etsy, Immersion Group, StepStone, startups, and many more |
Pricing:
Delta CX customizes its pricing based on the complexity of each project. They offer a free consultation call to discuss your project needs, training requirements, or other services: https://deltacx.link/chat.
3. UXtweak
UXtweak offers expert UX research consulting services and is an all-in-one UX research platform that can provide all the tools you need to conduct UX research to make data-driven decisions and also manage in-house research requests. The company offers access to an in-house team of senior researchers and designers who are ready to help you guide the creation of user-friendly products. Not only has UXtweak access to a powerful UX research platform, but it also has access to a global 155+ million User Panel to recruit research participants for all your research needs.
Company Size | Location | Project Focus | Clients and Use Cases |
11 - 50 employees | Bratislava, Slovakia | - Expert UX Consulting - Complex all-in-one UX tools - Panel recruiting - Usability testing - User research - UX audits - Workshops and trainings - UX experts for hire | Collaborated in improving the products of clients like Genarali, KBC Bank, Maltem, and Vacuumlabs. |
Pricing
UXtweak consulting price plan is available upon request. The UX research tool – UXtweak offers a free plan with unlimited time for small projects that you can try today. Register for free here.
4. UX Studio
UX Studio is a UX Design firm that specializes in user experience research. They have a deeper understanding of user needs and this approach helps them to guide businesses towards making user-centric decisions. Their usability research expertise helps businesses identify pain points, user needs, and opportunities for better UX solutions. They offer actionable insights, user interface analysis, design evaluations, and recommendations for better user experience – to help take a product to the next level.
Founded by Dávid Pásztor in 2013, they have worked with tech startups and enterprises in the FinTech, fashion, travel, education, and healthcare industries to carry out any user experience research and take the lead in guiding and supporting product teams through their process.
Company Size | Location | Project Focus | Clients and Use Cases |
60 employees | Budapest, Hungary | - UX audit - Expert review - Usability tests and interviews - Persona and User Journey creation - Value proposition validation - Competitor Analysis | Collaborated on 300+ projects with clients like Netflix, Google, HBO, Zignaly, and IncQuery Labs. |
Pricing
UX Studio’s pricing varies by deliverables and is therefore available upon request.
5. AnswerLab
Answer Lab is an enterprise UX research agency that delivers user insights at scale across every stage of product development. They leverage qualitative and quantitative UX research to get companies firsthand insights that shape better products and better results at the scale and speed business demands. Answer Lab provides insights into user behavior for user interfaces, wearables, AR/VR, and other digital products.
Founded in 2004, the agency offers numerous educational materials such as webinars, training, articles, and other resources.
Company Size | Location | Project Focus | Clients and Use Cases |
101 - 250 employees | New York, USA | - UX Research - Research Operations - UX Strategy All in domains like Emerging technology, Accessibility, DEI User Research, and Hardware User Research. | Collaborated on providing user insights to clients like Amazon, FedEx, PayPal, Visa, Doordash, and Salesforce. |
Pricing
Answer Lab’s pricing is available upon request.
6. Loop UX
Loop UX is a full-cycle UX research agency specializing in international user research with a skilled and diverse team. From user recruitment through in-field project management to reports Loop UX manages the details of user research studies. Loop UX has a global network of skilled research consultants, who can set up customized user research anywhere in the world and help businesses gain rich, actionable insight. Loop UX refers to itself as a one-stop all-inclusive user research solution.
Founded in 2011, the agency has completed research projects in about 26 countries.
Company Size | Location | Project Focus | Clients and Use Cases |
10 - 49 employees | Kobenhavn, Denmark | - In-home Interviews - Focus Group Interviews - Usability Tests - User Interviews - Intercept Interviews - Simultaneous translation - Workshops | Collaborated in successfully running user interviews and workshops for clients like Udemy, Airbnb, Nokia, Momondo, IDEO, and Bang & Olufsen. |
Pricing
Loop UX’s pricing is available upon request
7. Experience UX
Experience UX is a team of researchers and consultants committed to simplifying digital experiences by understanding user behavior. They empower their clients with actionable insights from standard award-winning user research processes.
Experience UX helps businesses lay the foundations, nurture trust, and usability across all digital channels.
Company Size | Location | Project Focus | Clients and Use Cases |
1 - 9 employees | Bournemouth, United Kingdom. | - User Research - Usability Testing - UX Architecture - Events & Training | Collaborated with moderated and unmoderated user research for clients like Vitality, The Open University, Lifeboats, Ordnance Survey, and ALD Automotive. |
Pricing
Experience UX’s pricing is available upon request.
8. Blink UX
Blink uncovers insights and drives creativity using evidence-driven design to create products people use, love, and remember. They believe that the experience is the brand and the way a customer uses a product is the way they perceive a brand. They bring over 20 years of experience to improve product experiences for some of the world’s most respected companies.
Company Size | Location | Project Focus | Clients and Use Cases |
51 - 200 employees | Seattle, USA | - Service Design Blueprints. - Strategy and Envisioning Workshops. - User and Stakeholder Interviews. - Vision Prototypes. - CX Benchmarking. - Usability Testing. - Research Operations | Collaborated on product transformation with clients like Apple, HBO, Microsoft, Nike, Oculus, Sonos, and LogRhythm. |
Pricing
Blink UX’s pricing is available upon request.
9. UX Firm
UX Firm is a UX research and consulting firm with a focus on usability. They have decades of experience in informing all decisions and actions for product teams and businesses. UX Firm also delivers a suite of usability services, that includes usability testing, human factors validation testing, B2B usability testing, and more UX research tools developed to uncover user insights at every stage of product development.
UX Firm is trusted by software and app development companies, medical device manufacturers, and e-commerce businesses.
Company Size | Location | Project Focus | Clients and Use Cases |
1 - 10 employees | Atlanta, USA. | - Usability Testing Services - E-commerce Testing - Medical Device Usability Testing - Expert Review - Ethnographic Research - Diary Studies - Usability Lab | Collaborated on UX consulting with clients like Olympus, Gore, Dirac, Bridgewater, MedicalAlgorithmics, and Fjord. |
Pricing
UX Firm’s pricing is available upon request.
10. Objective Experience
Objective Experience is a human-centered design and research agency that places behavioral research and design with people at the center of everything they touch, understand, create, and discover. Objective Experience brings over 14 years of experience across 400 design and research projects that span five continents using industry-standard methodologies like UX Strategy, UX Research, UX Design, Usability Testing, Eye Tracking, Participant Recruitment, and more.
Objective’s research process helps businesses to understand their customers better so that product teams can design great experiences together. They share insights about UX and research in the form of blog content and run a recruitment and research management network across the Asia-Pacific. Objective Experience runs an online face-to-face and expert-led Training and events academy that is designed to elevate the skills of any company’s product team to create impactful solutions that prioritize the needs and experiences of users.
Company Size | Location | Project Focus | Clients and Use Cases |
20 employees | Sydney, Australia | - UX Strategy - UX Research - UX Design - Usability Testing - UX Training - Participant Recruitment - Eye Tracking - Lab Rental - Translation Services | Collaborated on expert reviews with clients like McDonalds, GoveTech, Standard Chartered, Paypal, and Australian Government. |
Pricing
Objective Experience’s pricing is available on request.
11. Usability Sciences
Usability Sciences is a UX Research agency that helps businesses from the discovery process to implementation and launch. They do this by helping businesses get to know their users, define their needs, and infuse the data into their products to improve the user experience.
Founded in Irving, Texas in 1989, Usability Sciences combines a comprehensive and diverse portfolio of user experience research solutions with over 175 research projects conducted annually for 100+ clients. Usability sciences are also the pioneers of usability.com a thought-leading resource platform on all things UX, Design, and Research.
Company Size | Location | Project Focus | Clients and Use Cases |
10 - 49 employees | Texas, USA | - Content Aggregation. - Diary Study. - Exploratory Interviews. - Field Study. - Focus Groups. - Omni-Channel Research. - Persona Development - Stakeholder Interviews | Collaborated on building better experiences with clients in Gaming, Healthcare, Financial Services, E-Commerce, Consumer Products, and Business Services. |
Pricing
Usability Sciences have their minimum project price starting at $10,000.
12. Newton X
Newton X is a B2B Research Company that fields large-scale quantitative surveys, facilitates qualitative interviews engages in long-term consultations, and provides custom research to help solve the most challenging product problems. With a consistent, current understanding of B2B market research developments, NewtonX helps businesses keep a close pulse on the ever-changing landscape of their industries.
Newton X runs fraud-free data that spans 140+ industries and connects forward-thinking companies with the exact professionals required to solve any problem.
Company Size | Location | Project Focus | Clients and Use Cases |
11 - 50 employees | New York, USA | - Quantitative Research. - Qualitative Research. - Quant- Qual- Quant. - Market Research Consulting | Collaborated on providing competitive intelligence research for clients in Hedge Funds, Insurance, Management Consulting, Manufacturing, Media, and internet Publishers. |
Pricing
Newton X’s pricing is available upon request.
13. Phase 5
Phase 5 is a research insights and experience design company that helps businesses to understand the market for their product or service, its dynamics, and what’s driving change to unearth new opportunities and identify risks they need to manage. Phase 5 has its function mainly around market research, user and customer experience, innovation, and experience design.
Phase 5 Identify unmet needs in the market, support iterative development, and deploy effective go-to-market strategies for emerging businesses in technology.
Company Size | Location | Project Focus | Clients and Use Cases |
10 - 49 employees | Canada and USA | - Market Insights. - Innovation. - Experience Design - Customer Experience. | Collaborated on providing market insights for clients in Business Intelligence, Analytics software, E-Commerce, Financial Services, and Capital markets. |
Pricing
Phase 5’s pricing is available upon request.
14. Guidea
Guidea is a UX firm that helps companies in the most challenging industries innovate, launch, and lead with exceptional digital product design that consistently delivers results. They have a strategic product design process that leads them to innovative, high-performance products time and again. Guidea works with each team where they are and creates a custom plan for every engagement across the four phases of its proprietary process.
Guidea was founded in 2005 by Theresa Neil. It is a Woman-Owned Small Business (WOSB) – and it holds a national certification that verifies that they are at least 51% women-led and operated.
Company Size | Location | Project Focus | Clients and Use Cases |
11 - 50 employees | Texas, USA | - UX research - UX audit - Usability tests - Validations. - Workshops. | Collaborated on high-performance products for clients like Humana, Mastercard, PayPal, Miro, IBM, and Johnson & Johnson. |
Pricing
Guidea’s pricing is available upon request.
15. Experiment Zone
Experiment Zone is a UX research agency with a focus on websites, SaaS software, and conversion rate optimization. They help businesses unlock more value from their website with research & conversion rate optimization (CRO).
Experiment Zone was founded in 2017 by AJ Davis, a user experience strategy expert. Experiment Zone prioritizes a working roadmap of ideas that align with business goals and customer needs to chart the most impactful path forward for their clients and customers.
Company Size | Location | Project Focus | Clients and Use Cases |
10 - 49 employees | Texas, USA | - UX Research - Customer Discovery - Usability Evaluation - Website Audit - Navigation Optimization. - Conversion Strategy & Testing | Collaborated in improving conversion rates for clients like Syberworks, Designit, Sonos, Transend.us, And N-able. |
Pricing
Experiment Zone’s pricing is available upon request.
UX research agencies function at the center of aligning business objectives with user needs and expectations that ultimately lead to higher customer satisfaction and business success. Leveraging these agencies with expertise in different research methodologies and user-centered design principles can contribute immensely to the development of more user-friendly digital products and experiences for your business.
What can UX research agencies help you with?
UX research agencies help with a lot of business and customer needs in order to create products, services, or digital experiences that work and delight the user.
Some of these services include:
- User Testing
- User Interviews
- Surveys and Questionnaires
- Contextual Inquiry
- Persona Development
- Information Architecture Analysis
- Accessibility Testing
- Competitive Analysis.
- UX Strategy and Consulting
- Usability Reports and Recommendations
Companies that stay ahead and set their product team up for success often utilize the services of UX agencies to build the foundation of their digital product or service.
How to choose the right UX research agency?
To choose the right UX research agency, you must understand the project requirements of your product. From business objectives to user needs and technical constraints, this crucial information helps you identify UX agencies with specialized expertise specific to your project or initiative. Some actionable steps to take also include
1. Clearly define your project objectives
Start by setting and clearly articulating your goals and objectives for the UX research. You can lead with questions like What specific problems or questions are we trying to address? Having a well-defined scope and objective will help you narrow down your search and find an agency with relevant expertise to your project.
2. Research and create a list of UX research agencies
Conduct comprehensive research on the different agencies with expertise relevant to your project objectives in order to identify potential UX research agencies. You can start by asking for recommendations from colleagues, using Google search, and attending industry events.
Creating a shortlist of agencies that have relevant experience helps you to make a more confident decision.
3. Review portfolios and case studies
Shortly after identifying a few agencies, you can begin to gauge the strength and quality of their work by reviewing the agencies’ portfolios and case studies to understand their previous work. and to ensure that the projects align with your goals and challenges. Pay attention to the quality of their research methods, the depth of their insights, and the impact of their recommendations.
4. Assess the agencies’ expertise and services
You can evaluate the agency’s expertise in UX research methodologies, such as usability testing, user interviews, and surveys to consider if the agency offers a full range of UX research services that are tailored to your specific objectives and needs.
5. Use reviews to gauge authenticity
You can request references from the agency and contact past clients to inquire about their experiences. Do not be afraid to look for online reviews and testimonials to gather additional insights into the agency’s reputation such as work professionalism, communication, and the results they delivered.
6. What is my budget? What subscription model works for me?
UX research agencies come in a wide range of different pricing and subscription models. Of course, you can only afford the agency you actually can afford. Ensure that the desired agency can accommodate your project’s requirements with regard to budget and deliver results within your desired timeframe.
The trick to choosing the right UX research agency lies in understanding your business and project goals and working with an agency that aligns with your specific project requirements and business needs. Take the time to thoroughly evaluate your options so that you can get the best out of UX research to build and improve your digital product or service.
Found the UX research agency you were looking for?
Uncovering valuable insights about user interactions with your digital products and services can be the deciding factor that leads to a major increase in business revenue and product lifetime value against competitors. The right UX research agency for any of your projects or research needs is the one that demonstrates their research methods with a clear depth of insights that can impact your project goals positively and drive big results.
Ready to get insights and help on your project from professional UX researchers?
Contact UXtweak an end-to-end product solution to help you bring your next product to life.
