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15 Best UX Research Agencies in 2024

15 Best UX Research Agencies in 2024
Exon Nkemchor
•  11.10.2023
Find the right UX Research expertise that aligns with your project’s unique requirements with our comprehensive list of the top 15 UX Research agencies and the different research methodologies they employ in 2024.

Here is our list, highlighting expertise in the different research methodologies.

15 Top UX Research Agencies and Companies to Hire in 2024

  1. Nielsen Norman Group
  2. Delta CX
  3. UXtweak
  4. UX Studio
  5. AnswerLab
  6. Loop UX
  7. Experience UX
  8. Blink UX
  9. UX Firm
  10. Objective Experience
  11. Usability Sciences
  12. Newton X
  13. Phase 5
  14. Guidea
  15. Experiment Zone

We evaluated each UX research agency according to:

  • A short description
  • Agency or Company size
  • Location
  • Project focus
  • Clients and use cases
  • Pricing

1. Nielsen Norman Group

ux research agency

Nielsen Norman Group is a UX research and consulting firm trusted by leading organizations worldwide to provide reliable guidance on user experience. Founded in 1998 by Jakob Nielsen and Don Norman, they are recognized around the world for their leadership in defining the field of UX. NN/g pioneered many of the UX research methods that have now become the standard best practices and are known for their industry UX reports, educational content, training events, and certifications.

NNGroup works with a research-based approach — finding out which designs work best by studying real users around the world as they interact with actual websites and applications.

Company Size

Location

Project Focus

Clients and Use Cases

10-49 employees

Delaware, USA

- Expert Review

- User Testing

- Customized Research

- Team Training

- Applied Workshops

- Keynote Speaking

Provided research expertise, UX consultancy, and educational training with clients like Google, American Express, Sony, Best Western, National Geographic.

Pricing

NNGroup is a world-leading UX research company and this is reflected in their pricing. Single platform (website, intranet, or application) starts at $38,000 and can vary depending on complexity, multi-platform (2-3 screen sizes) starts at $45,000-65,000, and competitive review (website + 3 competitors) starts at $75,000.

2. DeltaCX

Delta CX

Delta CX, founded in 1995 by Debbie Levitt, combines Customer Experience (CX) and User Experience (UX) to better understand target audiences, and innovate or improve products and services. The firm offers a range of services, including project work, corporate training, workshops, and consulting. 

Delta CX also works with companies to improve customer-centricity, and create or grow CX and UX practices and departments. They help companies combine great CX/UX work with Agile and Lean.

Learn more about Delta CX’s services at CustomerCentricity.com.

Company Size

Location

Project Focus

Clients and Use Cases

Small woman-owned business

Serves clients of all sizes in any country

-Business Consulting 

-Strategic Planning

-UX/CX Strategy

-UX Research

-Change Management

-User Experience -Design (UED)

-Workshops 

-Media Publishing

Wells Fargo, Macy’s, Sony Mobile, Rauxa, Etsy, Immersion Group, StepStone, startups, and many more

Pricing:

Delta CX customizes its pricing based on the complexity of each project. They offer a free consultation call to discuss your project needs, training requirements, or other services: https://deltacx.link/chat.

3. UXtweak

ux research agency

UXtweak offers expert UX research consulting services and is an all-in-one UX research platform that can provide all the tools you need to conduct UX research to make data-driven decisions and also manage in-house research requests. The company offers access to an in-house team of senior researchers and designers who are ready to help you guide the creation of user-friendly products. Not only has UXtweak access to a powerful UX research platform, but it also has access to a global 155+ million User Panel to recruit research participants for all your research needs. 

Company Size

Location

Project Focus

Clients and Use Cases

11 - 50 employees

Bratislava, Slovakia

- Expert UX Consulting

- Complex all-in-one UX tools

- Panel recruiting

- Usability testing

- User research 

- UX audits

- Workshops and trainings

- UX experts for hire

Collaborated in improving the products of clients like Genarali, KBC Bank, Maltem, and Vacuumlabs.

Pricing

UXtweak consulting price plan is available upon request. The UX research tool – UXtweak offers a free plan with unlimited time for small projects that you can try today. Register for free here. 

Get Expert UX Consulting Services from UXtweak!

Let our professional UX researchers and designers guide the creation of your products and lead it to success

Contact Us

4. UX Studio

UX Studio

UX Studio is a UX Design firm that specializes in user experience research. They have a deeper understanding of user needs and this approach helps them to guide businesses towards making user-centric decisions.  Their usability research expertise helps businesses identify pain points, user needs, and opportunities for better UX solutions. They offer actionable insights, user interface analysis, design evaluations, and recommendations for better user experience – to help take a product to the next level.

Founded by Dávid Pásztor in 2013, they have worked with tech startups and enterprises in the FinTech, fashion, travel, education, and healthcare industries to carry out any user experience research and take the lead in guiding and supporting product teams through their process.

Company Size

Location

Project Focus

Clients and Use Cases

60 employees

Budapest, Hungary

- UX audit

- Expert review

- Usability tests and interviews

- Persona and User Journey creation

- Value proposition validation

- Competitor Analysis

Collaborated on 300+ projects with clients like Netflix, Google, HBO, Zignaly, and IncQuery Labs.

Pricing

UX Studio’s pricing varies by deliverables and is therefore available upon request.

5. AnswerLab

ux research agency

Answer Lab is an enterprise UX research agency that delivers user insights at scale across every stage of product development. They leverage qualitative and quantitative UX research to get companies firsthand insights that shape better products and better results at the scale and speed business demands. Answer Lab provides insights into user behavior for user interfaces, wearables, AR/VR, and other digital products.

Founded in 2004, the agency offers numerous educational materials such as webinars, training, articles, and other resources.

Company Size

Location

Project Focus

Clients and Use Cases

101 - 250 employees

New York, USA

- UX Research

- Research Operations

- UX Strategy

All in domains like Emerging technology, Accessibility, DEI User Research, and Hardware User Research.

Collaborated on providing user insights to clients like Amazon, FedEx, PayPal, Visa, Doordash, and Salesforce.

Pricing

Answer Lab’s pricing is available upon request.

6. Loop UX

ux research agency

Loop UX is a full-cycle UX research agency specializing in international user research with a skilled and diverse team. From user recruitment through in-field project management to reports Loop UX manages the details of user research studies. Loop UX has a global network of skilled research consultants, who can set up customized user research anywhere in the world and help businesses gain rich, actionable insight. Loop UX refers to itself as a one-stop all-inclusive user research solution.

Founded in 2011, the agency has completed research projects in about 26 countries.

Company Size

Location

Project Focus

Clients and Use Cases

10 - 49 employees

Kobenhavn, Denmark

- In-home Interviews

- Focus Group Interviews

- Usability Tests

- User Interviews

- Intercept Interviews

- Simultaneous translation

- Workshops

Collaborated in successfully running user interviews and workshops for clients like Udemy, Airbnb, Nokia, Momondo, IDEO, and Bang & Olufsen.

Pricing

Loop UX’s pricing is available upon request

7. Experience UX

ux research agency

Experience UX is a team of researchers and consultants committed to simplifying digital experiences by understanding user behavior. They empower their clients with actionable insights from standard award-winning user research processes. 

Experience UX helps businesses lay the foundations, nurture trust, and usability across all digital channels.

Company Size

Location

Project Focus

Clients and Use Cases

1 - 9 employees

Bournemouth, United Kingdom.

- User Research

- Usability Testing

- UX Architecture

- Events & Training

Collaborated with moderated and unmoderated user research for clients like Vitality, The Open University, Lifeboats, Ordnance Survey, and ALD Automotive.

Pricing

Experience UX’s pricing is available upon request.

ux research agency

Blink uncovers insights and drives creativity using evidence-driven design to create products people use, love, and remember. They believe that the experience is the brand and the way a customer uses a product is the way they perceive a brand. They bring over 20 years of experience to improve product experiences for some of the world’s most respected companies.

Company Size

Location

Project Focus

Clients and Use Cases

51 - 200 employees

Seattle, USA

- Service Design Blueprints.

- Strategy and Envisioning Workshops.

- User and Stakeholder Interviews.

- Vision Prototypes.

- CX Benchmarking.

- Usability Testing.

- Research Operations

Collaborated on product transformation with clients like Apple, HBO, Microsoft, Nike, Oculus, Sonos, and LogRhythm.

Pricing

Blink UX’s pricing is available upon request.

9. UX Firm

ux research agency

UX Firm is a UX research and consulting firm with a focus on usability. They have decades of experience in informing all decisions and actions for product teams and businesses. UX Firm also delivers a suite of usability services, that includes usability testing, human factors validation testing, B2B usability testing, and more UX research tools developed to uncover user insights at every stage of product development.

UX Firm is trusted by software and app development companies, medical device manufacturers, and e-commerce businesses.

Company Size

Location

Project Focus

Clients and Use Cases

1 - 10 employees

Atlanta, USA.

- Usability Testing Services

- E-commerce Testing

- Medical Device Usability Testing

- Expert Review

- Ethnographic Research

- Diary Studies

- Usability Lab

Collaborated on UX consulting with clients like Olympus, Gore, Dirac, Bridgewater, MedicalAlgorithmics, and Fjord.

Pricing

UX Firm’s pricing is available upon request.

10. Objective Experience

ux research agency

Objective Experience is a human-centered design and research agency that places behavioral research and design with people at the center of everything they touch, understand, create, and discover. Objective Experience brings over 14 years of experience across 400 design and research projects that span five continents using industry-standard methodologies like UX Strategy, UX Research, UX Design, Usability Testing, Eye Tracking, Participant Recruitment, and more.

Objective’s research process helps businesses to understand their customers better so that product teams can design great experiences together. They share insights about UX and research in the form of blog content and run a recruitment and research management network across the Asia-Pacific. Objective Experience runs an online face-to-face and expert-led Training and events academy that is designed to elevate the skills of any company’s product team to create impactful solutions that prioritize the needs and experiences of users.

Company Size

Location

Project Focus

Clients and Use Cases

20 employees

Sydney, Australia

- UX Strategy

- UX Research

- UX Design

- Usability Testing

- UX Training

- Participant Recruitment

- Eye Tracking

- Lab Rental

- Translation Services

Collaborated on expert reviews with clients like McDonalds, GoveTech, Standard Chartered, Paypal, and Australian Government.

Pricing

Objective Experience’s pricing is available on request.

11. Usability Sciences

ux research agency

Usability Sciences is a UX Research agency that helps businesses from the discovery process to implementation and launch. They do this by helping businesses get to know their users, define their needs, and infuse the data into their products to improve the user experience.

Founded in Irving, Texas in 1989, Usability Sciences combines a comprehensive and diverse portfolio of user experience research solutions with over 175 research projects conducted annually for 100+ clients. Usability sciences are also the pioneers of usability.com a thought-leading resource platform on all things UX, Design, and Research.

Company Size

Location

Project Focus

Clients and Use Cases

10 - 49 employees

Texas, USA

- Content Aggregation.

- Diary Study.

- Exploratory Interviews.

- Field Study.

- Focus Groups.

- Omni-Channel Research.

- Persona Development

- Stakeholder Interviews

Collaborated on building better experiences with clients in Gaming, Healthcare, Financial Services, E-Commerce, Consumer Products, and Business Services.

Pricing

Usability Sciences have their minimum project price starting at $10,000.

12. Newton X

ux research agency

Newton X is a B2B Research Company that fields large-scale quantitative surveys, facilitates qualitative interviews engages in long-term consultations, and provides custom research to help solve the most challenging product problems. With a consistent, current understanding of B2B market research developments, NewtonX helps businesses keep a close pulse on the ever-changing landscape of their industries.

Newton X runs fraud-free data that spans 140+ industries and connects forward-thinking companies with the exact professionals required to solve any problem.

Company Size

Location

Project Focus

Clients and Use Cases

11 - 50 employees

New York, USA

- Quantitative Research.

- Qualitative Research.

- Quant- Qual- Quant.

- Market Research Consulting

Collaborated on providing competitive intelligence research for clients in Hedge Funds, Insurance, 

Management Consulting, Manufacturing, Media, and internet Publishers.

Pricing

Newton X’s pricing is available upon request.

13. Phase 5

ux research agency

Phase 5 is a research insights and experience design company that helps businesses to understand the market for their product or service, its dynamics, and what’s driving change to unearth new opportunities and identify risks they need to manage. Phase 5 has its function mainly around market research, user and customer experience, innovation, and experience design.

Phase 5 Identify unmet needs in the market, support iterative development, and deploy effective go-to-market strategies for emerging businesses in technology.

Company Size

Location

Project Focus

Clients and Use Cases

10 - 49 employees

Canada and USA

- Market Insights.

- Innovation.

- Experience Design

- Customer Experience.

Collaborated on providing market insights for clients in Business Intelligence, Analytics software, E-Commerce, Financial Services, and Capital markets.

Pricing

Phase 5’s pricing is available upon request.

14. Guidea

ux research agency

Guidea is a UX firm that helps companies in the most challenging industries innovate, launch, and lead with exceptional digital product design that consistently delivers results. They have a strategic product design process that leads them to innovative, high-performance products time and again. Guidea works with each team where they are and creates a custom plan for every engagement across the four phases of its proprietary process.

Guidea was founded in 2005 by Theresa Neil. It is a Woman-Owned Small Business (WOSB) – and it holds a national certification that verifies that they are at least 51% women-led and operated. 

Company Size

Location

Project Focus

Clients and Use Cases

11 - 50 employees

Texas, USA

- UX research

- UX audit

- Usability tests

- Validations.

- Workshops.

Collaborated on high-performance products for clients like Humana, Mastercard, PayPal, Miro, IBM, and Johnson & Johnson.

Pricing

Guidea’s pricing is available upon request.

15. Experiment Zone

ux research agency

Experiment Zone is a UX research agency with a focus on websites, SaaS software, and conversion rate optimization. They help businesses unlock more value from their website with research & conversion rate optimization (CRO).

Experiment Zone was founded in 2017 by AJ Davis, a user experience strategy expert. Experiment Zone prioritizes a working roadmap of ideas that align with business goals and customer needs to chart the most impactful path forward for their clients and customers.

Company Size

Location

Project Focus

Clients and Use Cases

10 - 49 employees

Texas, USA

- UX Research

- Customer Discovery

- Usability Evaluation

- Website Audit

- Navigation Optimization.

- Conversion Strategy & Testing

Collaborated in improving conversion rates for clients like Syberworks, Designit, Sonos, Transend.us, 

And N-able.

Pricing

Experiment Zone’s pricing is available upon request.

UX research agencies function at the center of aligning business objectives with user needs and expectations that ultimately lead to higher customer satisfaction and business success. Leveraging these agencies with expertise in different research methodologies and user-centered design principles can contribute immensely to the development of more user-friendly digital products and experiences for your business.

What can UX research agencies help you with?

UX research agencies help with a lot of business and customer needs in order to create products, services, or digital experiences that work and delight the user.

Some of these services include:

  1. User Testing
  2. User Interviews
  3. Surveys and Questionnaires
  4. Contextual Inquiry
  5. Persona Development
  6. Information Architecture Analysis
  7. Accessibility Testing
  8. Competitive Analysis.
  9. UX Strategy and Consulting
  10. Usability Reports and Recommendations

Companies that stay ahead and set their product team up for success often utilize the services of UX agencies to build the foundation of their digital product or service.

How to choose the right UX research agency?

To choose the right UX research agency, you must understand the project requirements of your product. From business objectives to user needs and technical constraints, this crucial information helps you identify UX agencies with specialized expertise specific to your project or initiative. Some actionable steps to take also include

1. Clearly define your project objectives

Start by setting and clearly articulating your goals and objectives for the UX research. You can lead with questions like What specific problems or questions are we trying to address? Having a well-defined scope and objective will help you narrow down your search and find an agency with relevant expertise to your project.

2. Research and create a list of UX research agencies

Conduct comprehensive research on the different agencies with expertise relevant to your project objectives in order to identify potential UX research agencies. You can start by asking for recommendations from colleagues, using Google search, and attending industry events.

Creating a shortlist of agencies that have relevant experience helps you to make a more confident decision. 

3. Review portfolios and case studies

Shortly after identifying a few agencies, you can begin to gauge the strength and quality of their work by reviewing the agencies’ portfolios and case studies to understand their previous work. and to ensure that the projects align with your goals and challenges. Pay attention to the quality of their research methods, the depth of their insights, and the impact of their recommendations.

4. Assess the agencies’ expertise and services

You can evaluate the agency’s expertise in UX research methodologies, such as usability testing, user interviews, and surveys to consider if the agency offers a full range of UX research services that are tailored to your specific objectives and needs.

5. Use reviews to gauge authenticity

You can request references from the agency and contact past clients to inquire about their experiences. Do not be afraid to look for online reviews and testimonials to gather additional insights into the agency’s reputation such as work professionalism, communication, and the results they delivered.

6. What is my budget? What subscription model works for me?

UX research agencies come in a wide range of different pricing and subscription models. Of course, you can only afford the agency you actually can afford. Ensure that the desired agency can accommodate your project’s requirements with regard to budget and deliver results within your desired timeframe.

The trick to choosing the right UX research agency lies in understanding your business and project goals and working with an agency that aligns with your specific project requirements and business needs. Take the time to thoroughly evaluate your options so that you can get the best out of UX research to build and improve your digital product or service.

Found the UX research agency you were looking for?

Uncovering valuable insights about user interactions with your digital products and services can be the deciding factor that leads to a major increase in business revenue and product lifetime value against competitors. The right UX research agency for any of your projects or research needs is the one that demonstrates their research methods with a clear depth of insights that can impact your project goals positively and drive big results.

Ready to get insights and help on your project from professional UX researchers?

Contact UXtweak an end-to-end product solution to help you bring your next product to life.

Get Expert UX Consulting Services at UXtweak!

Let our professional researchers, designers and developers guide the creation of your product and lead it to success

Contact Us

FAQ: UX Research Agencies

What are UX Research Agencies?

UX Research Agencies specialize in user experience research services, offering expertise in user testing,  usability testing, interviews, surveys, customer psychographics, and data analysis. Their goal is to help businesses understand user needs and behaviors to create data-driven, user-centered products and services. For businesses and product teams aiming for success from the start, collaborating with a UX Research agency can provide valuable insights for key product decisions.

What are the best UX research agencies?

The Best UX research agencies are the agencies whose research methodologies and expertise align with your project goals and objectives. We recommend trying UXtweak for their consulting services and an all-in-one UX research software.

Why should you hire a UX research agency?

You should hire a UX research agency at any stage of your product development to help you with strategic decision-making by harnessing the full potential of UX research to build a product that people use and love in a versatile and cost-efficient way. You can get started here.

How much does a UX researcher cost?

Industry-leading UX researchers typically charge customers anywhere from $12,000 to $30,000 for UX research projects depending on the complexity. They have an average hourly rate of $50 but you can expect the cost to be significantly higher depending on their experience.

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