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10 Best Validately Alternatives in 2024

Tereza Stehlikova
•  14.12.2023
You may have heard that Validately has been acquired by Userzoom and Userzoom is not the cheapest. If you are looking for the best Validately alternatives, which you not break your budget, you've come to the right place.

We’ve compiled a top 10 list of the best alternatives to Validately, making your search for a new tool simpler. Have fun exploring!

Here are 10 best Validately (now UserZoom GO) alternatives:

  1. UXtweak 
  2. UserTesting
  3. Optimal Workshop
  4. Lookback
  5. Userbrain
  6. Maze
  7. UsabilityHub
  8. Userlytics
  9. Hotjar
  10. Userfeel

Tip: Refresh your knowledge of the basic functions and features of Validately, or jump straight into exploring possible alternatives 🐝

Below, you can view a comparison table of alternatives to Validately and their reviews from Capterra:

Overall Score

Free plan

Value for money

Pricing

UXtweak

4.8/5

✓ 

4.8/5

Plus plan -

$708/year

Userbrain

4.3/5

4.4/5

Pro plan -

$3,130/year

UserTesting

4.4/5

4.5/5

Upon request, starting at $30,000/year

Lookback

3.4/5

3.0/5

Team plan - 

$1,788/year

Hotjar

4.7/5

4.5/5

Plus plan -

$468/year

UsabilityHub(Now Lyssna)

4.7/5

4.5/5

Pro plan -

$2,100/year

Optimal Workshop

4.5/5

4.3/5

Pro plan - 

$2,496/year

Maze

4.5/5

4.1/5

Starter - 

$1,188/year

Userlytics

4.5/5

 ✗

4.7/5

Enterprise - starting at $3,500/year

Userfeel

4.6/5

 ✗

4.5/5

From $30 to $180 per respondent

*if you are interested in this topic and want to know more information, we also advise you to read our best alternatives list.

1. UXtweak

From prototype to production, UXtweak provides sophisticated usability testing tools for websites and web apps, information architecture research and user behavior analytics. This platform integrates all of your needs and more into a single, easy-to-use tool, making it one of the best Validately alternatives.

validately alternatives

Features:

Get a firsthand experience of UXtweak’s demos to see user interactions and analytics in action ↓

Try Tree Testing✔️

Tree Testing
Try Tree Testing✔️

Try Website Usability Testing🔥

Website Testing
Try Website Usability Testing🔥

Advantages of UXtweak

  • Provided help with recruiting the participants to ensure you reach your target audience(155M+ tester panel from 130 countries, onsite recruiting widget and Own Database – a CRM-like participant management system for your own testers)
  • Advanced analytics that are easy to understand
  • All the tools you need in one place
  • Intuitive UI and quick setup
  • Ability to analyze competitor assets with Competitive Testing Chrome extension

Stéphanie Walter - testimonial

 

Disadvantages of UXtweak

  • The platform’s frequent addition of complex features may pose a challenge for users

Pricing:

UXtweak has a free starter plan that allows you to use all of its tools with no time restrictions, making it ideal for smaller projects.

Plus plan starts at $59 per month, and a Business plan at $152 per month (billed annually).

Missing Validately? Try UXtweak!

The only UX research tool you need to visualize your customers’ frustration and better understand their issues

Register for free

2. UserTesting

UserTesting was one of the first sites for unmoderated remote usability testing, and it is still a big industry player. It is aimed at enterprise-scale clients, however, which might not make it the most affordable Validately alternative.  Their three primary products are Insight Core, Product Insight, and Marketing Insight. These three elements, when used together, may aid with almost any form of research and help you understand the issues of your real users.

validately alternatives

Features:

  1. Website testing
  2. Mobile application testing
  3. Prototype testing
  4. Card sort & Tree test
  5. Preference test
  6. 5 second test
  7. Survey tool
  8. 1:1 interviews with testers

Advantages:

  • Allows you to communicate with your testers while they are on your website, moderated user tests
  • Advanced targeting

Disadvantages:

  • There are a lot of unqualified testers
  • Lack of diversity of the panel – limited number of users who do not speak English
  • No free trial
  • The target market is big companies, so the pricing is not for everyone

Pricing:

Upon request. Starts at $30,000/year.

💡Pro Tip

Compare UXtweak vs User Testing.

3. Optimal Workshop

User research platform Optimal Workshop (or OW for short) is a solid Validately alternative. It’s a user testing platform that helps you design a more aesthetically attractive and customer-friendly website. Great for getting feedback from users on information architecture with card sorting and tree testing and participant recruitment.

validately alternatives

Key features:

  1. Card Sorting
  2. Tree Testing
  3. First Click Testing
  4. Surveys
  5. Qualitative research

Compare Optimal Workshop with UXtweak.

Advantages:

  • Easy optimization of your content structure
  • Quick feedback on your design

Disadvantages:

  • When working with huge samples, there are performance concerns
  • The free tool has a lot of limitations
  • During testing, the inability to divide viewers into groups

Pricing:

  • Free plan available upon registering
  • Pro – $208/month
  • Team – $416/2 users/month
  • Enterprise – Custom plan

4. Lookback

Lookback is a tool that allows companies to measure how frequently their clients’ websites and apps are utilized. This user feedback platform also assists in gaining necessary and significant insight into the thinking of clients, in order to improve user retention. Their moderated and unmoderated user tests provide valuable feedback from customers.

validately alternatives

Features:

  1. moderated testing (app/website)
  2. user interviews

Advantages:

  • Live broadcasts — Lookback offers a feature that allows you to broadcast and discuss your studies in real-time with your colleagues. This leads to more human insights and customer empathy
  • There is no limit to the number of people that can attend

Disadvantages:

  • Connection difficulties with the iOS app
  • There are a lot of technical errors
  • There is no way to participate in testing anonymously, and it is only available on Google Chrome (assuming the entire audience has access to it)

Pricing:

  • Lookback provides a 60-day free trial. You can pick from a variety of paid plans:
  • Freelance: A low-cost solo plan for $25 per month. There are ten sessions every year
  • Team: $149 per month for a total of 100 sessions per year
  • Insights Hub: costs $344 per month for 300 sessions per year.

5. Userbrain

Userbrain is another one of the great user testing tools to gather feedback from your target audiences. Test anything, ask questions, and provide feedback in the form of voice-over videos from real customers. You may annotate the recordings, tag them for easier organization, and share links with peers. Userbrain is well-known for its flexible, non-binding price strategy and serves as a solid Validately alternative.

validately alternatives

Features:

  1. Website Testing
  2. Mobile app testing
  3. Automate User Testing

Advantages:

  • Gives you access to a large pool of testers
  • Quick results
  • You may invite as many team members as you like to Userbrain and assign them responsibilities

Disadvantages:

  • Low diversity of the user panel
  • No live user testing services
  • Basic analytics

Pricing:

  • Starter: 99€/month
  • Pro plan: 299€/month
  • Agency plan: 799€/month
  • Enterprise: upon request
  • Pay as you go: 39€/per testers

6. Maze

Maze is a platform for constant product discovery for user-centric product teams. Maze enables product teams to gather and consume user insights steadily throughout the product’s development process. Conduct unmoderated product research and watch as responses reshape into metrics that validate suggestions and give you confidence in your decisions. Maze provides a solution for participant recruitment, user insight collection, and industry-standard reporting that keeps teams independent.

validately alternatives

Maze features:

  1. Prototype Testing
  2. Survey
  3. 5 Second Testing
  4. Card Sorting
  5. Tree testing

Advantages:

  • Allows you to collect data from users as if you were watching them in person
  • It provides a positive user experience for researchers and participants, and it is simple to collaborate with team members
  • The collected data has been compiled into an interactive report that can be embedded in Figma or Confluence

Disadvantages:

  • If you want to test high-fidelity prototypes, you must first consider your components and compress images and icons
  • Issues with purchasing and using participant credits

Pricing:

  • Starter$99/ per month ($1,188/year)
  • Team– $1,250/ per month  ($15,000/year)
  • Organisation – Custom pricing
  • Free trial of Maze is also available

7. UsabilityHub

The UsabilityHub platform provides a broad set of testing tools that assist you in identifying design issues early on, saving you time, effort, and user distress. UsabilityHub is intended for use with PNG, JPG, GIF, MP3, MP4, and Figma prototype files. Designs transferred from tools like Sketch, Invision, or Balsamiq, images from live sites, and even photos of sketches can all be tested. There are numerous things to check, ranging from logo tastes to app navigation.

validately alternatives

Features:

  1. First Click Test
  2. Survey
  3. Preference Test
  4. Five Second Test

Advantages:

  • When it comes to running polls or collecting research, the simple interface provides a lot of flexibility
  • Design evaluations and preference tests are especially useful for generating ideas for improving existing websites and gathering feedback on mock-ups of proposed improvements

Disadvantages:

  • When returning to some setup steps, information previously entered is missed, which is bothersome
  • Confusing the plans and pricing

Pricing:

  • Basic – $89/ per month (or $900/year)
  • Pro – $199/ per month (or $2,100/year)
  • Enterprise – tailored pricing
  • Free trial of UsabilityHub is also available

8. Userlytics

Userlytics is a feature-packed, modern user experience research platform with over a million panelists worldwide. It has been assisting companies and organizations with improving the user and customer experience of their websites, apps, and prototypes since 2009. Userlytics’ scalable pricing model and diverse global panel enable brands to conduct moderated and uncensored usability studies with as many or as few respondents as they desire.

validately alternatives

Features:

  1. Usability Testing (moderated or unmoderated)
  2. User Testing for Mobile Apps
  3. Prototype testing
  4. Card SortingTree testing

Advantages:

  • Various testing options meet all requirements, and custom screeners make it easy to target specific user groups for different clients
  • Customer service representatives are always courteous and helpful
  • The service is constantly being improved and new useful features are added

Disadvantages:

  • The card sorting interface needs improvement, it is difficult to use
  • The transcription feature also needs improvement, for better understanding and faster analysis

Pricing:

  • Custom plan –Starts at $3,500/year
  • Free trial account on Userlytics is also available

9. Hotjar

Hotjar is a product experience insights service that provides behaviour analytics and feedback data to assist you in empathizing with and understanding your clients via tools such as Heatmaps, Session Recordings, Surveys, and a Feedback widget. It’s an industry-leading, user-friendly service that combines product experience insights, user behavior analysis, and client data to assist you in connecting the dots between what’s occurring on your site and why.

validately alternatives

Features:

  1. Heatmaps
  2. Visitor recordings
  3. Conversion funnels
  4. Customer satisfaction polls

Advantages:

  • You can examine your users’ session recordings and heatmaps to determine which elements have received the most clicks, rage clicks, or dead clicks
  • The tool has plenty of features and the interface is very user-friendly

Disadvantages:

  • Expensive price if you are a large company compared to alternatives
  • Hotjar does not provide its users with completely accurate data

Pricing:

  • Plus – €39 per month (or €384/year)
  • Business – €99 per month (or €960/year)
  • Scale – €213 per month (or €2,052/year)
  • Free trial of Hotjar is also available

10. Userfeel

Userfeel is a usability testing service that provides recordings of real users speaking about their experiences while using your website or app. It was created by Usability Researchers for Usability Researchers, but it is also useful for newcomers to UX Research and anyone looking to optimise their website or app.

validately alternatives

Advantages:

  • The process of starting a usability study is simple and quick
  • Customer service representatives are always courteous and helpful
  • Has a rich base of testers which allows you to get user insights very quickly

Disadvantages:

  • When it comes to finding your session highlights, the UI is confusing, and obtaining them requires a few more actions than necessary
  • For some people the prices may be too high

Pricing:

  • Pay-As-You-Go Options:
    • $30 for a 60-minute unmoderated test using your testers.
    • $60 for a 60-minute moderated test using your testers.
    • $60 for a 20-minute unmoderated test with Userfeel’s panel.
    • $120 for a 40-minute test, unmoderated or moderated, with Userfeel’s panel.
    • $180 for a 60-minute test, unmoderated or moderated, with Userfeel’s panel.

Looking for Validately alternative? Try UXtweak!

The only UX research tool you need to visualize your customers’ frustration and better understand their issues

Register for free

Let’s remember Validately (now UserZoom GO)

Validately (now UserZoom GO) was a leading remote moderated and unmoderated user testing solution for everything from prototypes to live websites on desktop and mobile platforms. You could record videos, take notes, create and share clips, use your own customers or let Validately recruit for you. And lastly – check analytics, all on one platform.

Validately Features

  • Moderated and unmoderated research
  • Web and mobile testing
  • Customer feedback survey
  • Participant recruitment
  • Video highlight reels

Pricing

Validately was known for its good prices, but that has changed with being acquired by Userzoom. Consultants, small businesses, and startups can no longer afford it because the price has drastically increased.

Validately Review

Overall, Validately was a strong platform that gave the actionable insights needed to make informed decisions. Validately was a useful tool to enhance the design process and produce a great user experience, regardless of whether you’re a UX designer, product manager, or developer.

Validately pros:

  • Online survey with the Validately Chrome extension: The ability to gather remote user feedback from actual users who engage with their projects, was appreciated by many a UX researcher and designer.
  • A variety of tools to aid in understanding of users: For example, the use of the heatmap tool helped determine where users click and spend the most time on your design. The session playback tool also allowed you to watch videos of users interacting with your design, which was helpful in identifying problems and areas that could be improved.

Validately drawbacks:

  • A limited number of participants: The maximum number of participants was likely to be limited, which may affect the reliability and validity of the results.
  • Technical issues: Some users commented on slow loading times or problems setting up tests as examples of technical issues with the platform.
  • Recruiting users: Finding participants was not easy, especially if you had a specific target market in mind.
  • Data collection: According to some users, collecting and analyzing data with Validately was time-consuming and challenging.

Ready to move on from Validately (now UserZoom GO)?

We believe you are! With so many Validately alternatives you cannot be afraid you won’t find a great option from the user testing services we listed above.

There is one right in front of you and we promise you will not be disappointed. Start your UX journey with UXtweak by running your first test today! Test with your real users and improve the digital experiences of your products now.

People also ask (FAQ)

What is Validately?

Validately was a user research platform and software that helped companies conduct user testing and gather feedback on their products and designs. In 2022 it was acquired by UserZoom and renamed to UserZoom Go.

What are the best Validately alternatives?

There are many good user testing tools that might serve as competitors to Validately. 5 of the the best Validately alternatives are:

  1. UXtweak 
  2. UserTesting
  3. Optimal Workshop
  4. Lookback
  5. Userbrain

Register for a free account on UXtweak now, and try it out!

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