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Loop11 vs PlaybookUX: Which One to Pick in 2024?

Loop11 vs PlaybookUX: Which One to Pick in 2024?
Jana Filusova
•  07.06.2024
This article compares PlaybookUX and Loop11, two tools for user testing. We'll also highlight a third option for anyone looking for more sophisticated features. Continue reading to identify the ideal tool for your requirements.

PlaybookUX and Loop11 alternative, or what sets UXtweak apart?

UXtweak is a user research tool that stands out from PlaybookUX and Loop11. It’s designed to enhance the customer experience for websites and apps, covering everything from prototypes to final products. What makes UXtweak different is its range of features, like tree testing, first-click testing, five-second tests, and mobile testing, all available in one platform. It also provides a full suite of recruitment, and participant management tools. With flexible and affordable pricing, UXtweak is a practical choice for UX professionals.

Features and Capabilities

This section compares the features of three research platforms: PlaybookUX, Loop11, and UXtweak.
👉 PlaybookUX offers website usability testing, prototype testing, card sorting, tree testing, integrated user/moderated interviews, session recording, survey and branching logic.
👉 Loop11 does not support branching logic, tree testing, card sorting, survey and session recording.
👉 UXtweak offers all of these features listed above, as well as onsite recruiting and preference testing.
UXtweak also consistently improves their functionality, or offers them at a more affordable price compared to its competitor.
To discover more, check out www.uxtweak.com/features!

🐝 Explore UXtweak’s demos to witness user interactions and analytics in real-time. ⬇

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Participant Recruitment and Management Options

This section shows how PlaybookUX, Loop11, and UXtweak find and manage people taking part in usability studies.
The options supported by PlaybookUX include user panel and bring your own users, while Loop11 offers the very same options. Once again, UXtweak can match both competitors option for option, but also offers expert audit, focusing on providing the highest possible level of quality of insight.

Pricing and Plans Comparison

The pricing options of PlaybookUX include:

  • Pay as you go: No subscription required, from $59/participant. Includes unmoderated and moderated testing with the PlaybookUX panel, recruitment of consumers and professionals, transcriptions and timestamped note-taking, clips, and highlight reels.
  • Grow: $267 per month (billed yearly), $290 per month (billed monthly). Includes everything in Pay as you go, plus card sorting and tree testing with the PlaybookUX panel, the ability to send your own users unmoderated, card sorts, and tree tests, tags and reactions, universal search, and templates.
  • Scale: $450 per month (billed yearly), $490 per month (billed monthly). Includes everything in Grow, plus moderated testing with your own customers, segmentation, surveys, and live notes (moderated).
  • Enterprise: Custom pricing. Includes everything in Scale, plus bulk pricing discounts, custom session limits, dedicated customer success manager, custom onboarding, custom contracts and terms of service, 99.99% guaranteed uptime SLA, invoice payments, SSO and SAML, and unlimited seats.

Loop11’s approach to pricing is slightly different, consisting of:

  • Rapid Insights: Quick and affordable user insights for small projects. Annual Billing: $179/month ($2,148/year). Monthly Subscription: $199/month.
  • Pro (Most Popular): Advanced features for larger teams, up to 10 projects per month. Annual Billing: $358/month ($4,296/year). Monthly Subscription: $399/month.
  • Enterprise (Best Value): Unlimited projects and participants, advanced security features, personalized support. Annual Billing: $533/month ($6,396/year). Monthly Subscription: $599/month.

This can be contrasted with the plans offered by UXtweak, which go as follows:

  • Starter Plan: Free and designed for simple testing tasks, offering access to all features, one active study, and up to 30 responses monthly.
  • Plus Plan: Costs $708 annually ($59 monthly), tailored for solo researchers, including 200 monthly responses, unlimited studies, and data storage for a year.
  • Business Plan: Priced at $1,812 annually ($151 monthly), ideal for small to mid-sized companies, with unlimited studies, 1,000 responses per month, and premium support.
  • Enterprise Plan: Begins at $5,000 annually, for large-scale project needs, providing unlimited responses and custom support, with variable pricing based on requirements. Subscription options are generally yearly, with monthly payment options for added flexibility. Modifying or terminating plans is straightforward. Visit the UXtweak pricing page for more information on plan specifics.

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Customer Reviews

To fairly evaluate all three platforms, we have added a table with information from capterra.com and G2. These sites collect user reviews of different platforms.


👉 Overall score: 4.6/5

  • Ease of use: 4.6/5
  • Customer service: 4.8/5
  • Value for money: 4.7/5


👉 Overall score: 3.6/5 

  • Ease of use: 4.25/5
  • Customer service: 4.25/5
  • Value for money: N/A


👉 Overall score: 4.8/5

  • Ease of use: 4.7/5
  • Customer service: 5.0/5
  • Value for money: 4.8/5

Pros and Cons

To explain the ratings awarded to PlaybookUX, Loop11 and UXtweak in the table above, we compiled a list of percieved pros and cons for both platforms.

👍 Pros of PlaybookUX:

  • Unlimited Participants: Allows collection of product feedback from an unlimited number of participants through unmoderated tests.
  • Flexibility: Offers pay-as-you-go or subscription-based plans, providing flexibility based on needs.
  • Comprehensive Features: This platform supports recruitment, moderated/unmoderated studies, card sorting, and tree tests.

Cons of PlaybookUX:

  • Lack of In-Tool Analysis: Could benefit from in-tool charts for post-study analysis like customer sentiment analysis.
  • Analytic Details: More detailed analytics or ways to compare current tests with previous ones could enhance user understanding.
  • Technical Issues: Users have experienced non-working prototype links and difficulties in communicating these issues to researchers.
  • Platform Bugs: Users have reported a significant number of bugs, leading to frustration and additional time spent troubleshooting.

👍 Pros of Loop11:

  • Effortless Project Creation: Loop11’s built-in AI project creator streamlines project setup with detailed tasks, activities, and questions, ensuring swift customization and launch.
  • Smooth Data Collection: The platform seamlessly collects data, providing prompt mapping of results with detailed analytics like heatmaps and navigation paths.
  • Intuitive Interface: Loop11 offers an intuitive interface equipped with all necessary features for UI/UX studies, enhancing user experience.

Cons of Loop11:

  • Limited Flexibility in Pricing: Some users with adhoc projects may find Loop11’s subscription model costly, preferring a pay-as-you-use plan for better cost-effectiveness.
  • Initial Learning Curve: New users may experience challenges initially in getting accustomed to Loop11’s interface and functionalities, requiring some time and effort to master.
  • Lack of Advanced Functionalities: While Loop11 offers a comprehensive set of features, some users feel that advanced functionalities could be added to cater to diverse testing needs.
  • Minor Lags: At times, the platform experiences minor lags, affecting real-time test execution and result generation.

👍 Pros of UXtweak:

  • Tool Variety: A broad range of tools with advanced features, reducing the need for additional software.
  • Cost-Effective: Offers friendly pricing, making it an economical option.
  • Quality of Respondents: Provides access to high-quality respondents.
  • Questionnaire Flexibility: The platform allows for versatile design options in questionnaires.
  • Audience Sourcing: Integrated within the app, this feature allows targeting specific respondents easily without needing external tools, providing quick responses.
  • Responsive Customer Support: The customer support team is noted for its responsiveness and helpfulness.

Cons of UXtweak:

  • Learning Curve: Initial familiarization with the dashboard may take some time.
  • Feature Complexity: Regular addition of complex features can be challenging for users.

Support Options

When facing usability issues, having access to excellent support options from your selected platform is crucial. To wrap this article up, let’s have a quick look at the support options offered for PlaybookUX, Loop11 and UXtweak.

For PlaybookUX, the following options are available:

  • The PlaybookUX Help Center offers numerous articles on using the platform, covering unmoderated and moderated research, card sorting, and more. If you need further assistance, you can directly message them for a quick answer.

Loop11 offers the following

  • Loop11 provides support through its Frequently Asked Questions section, and you can also reach out via email at support@loop11.com.


  • Goes beyond standard support by offering consulting and audits from our team of skilled UX researchers. Our dedication to quality is reflected in our 5/5 rating on Capterra. Learn more about our UX research consulting services.


While PlaybookUX and Loop11 are great tools, UXtweak proves to be a worthy alternative by providing excellent quality at a fantastic value. Whichever tool you pick, in the end, we hope you have enjoyed this article and maybe even found some of the information presented here interesting.
Until next time! 🐝

People also ask (FAQ)

I want to try UXtweak. What should I do?

Register for a free account at UXtweak, choose a plan that works for you, subscribe, and start your UX research, or get in touch with our product experts to discuss your needs.

What is Loop11?

Loop11 automates user research, aiming to enhance digital user experiences by gathering insights. It enables swift setup and execution of UX tests across websites or domains, including live sites and prototypes, accessible on any device.

If Loop11 features aren’t quite what you’re looking for, explore our recommended options for Alternatives to Loop11.

What is PlaybookUX?

PlaybookUX is a user research software that supports various research methods including unmoderated testing, moderated interviews, card sorting, tree testing, and surveys. The platform allows unlimited team members to participate in research and provides features like tagging and universal search to help track research patterns and themes.

Considering your options beyond PlaybookUX? Take a look at guide to the leading PlaybookUX alternatives.

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