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Women in UX

Kate Moran about UX Leadership and AI in UX Research

Meet Kate Moran – a globally recognized UX expert, UX researcher, and a Vice President at Nielsen Norman Group (which has been women-led for the past 2 years), where she ...

Daria Krasovskaya

March 4, 2025

User Research

What is Behavioral Analytics? Introductory Guide w/ Examples

Behavioral analytics is a crucial part of understanding customer behavior. In this article, we explain the benefits of conducting it, as well as how to use it to better understand your customers. Read more ...

Test Marketing: What It Is & How to Use It to Save Your Product Launch

Test marketing can prevent costly product launch failures. In this article, we're highlighting the best strategies to test and validate your offer, pricing, and positioning before going all-in. Read more ...

UXtweak Team

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09. 07. 2025

UX Tips

UX Improvements 101: 15 Easy UX Fixes Based on Best Practices

Creating a seamless and intuitive UX for your customers can be challenging. This article provides a list of the top 15 UX fixes, explains the importance of great user experience and highlights the key aspects of a product's UX. Read more ...

UXtweak Team

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26. 06. 2025

UX Tips

Understanding the Happy Path in UX: What It Is and How to Test It

The concept of a happy path in UX has nowadays become a crucial part of UX. Discover what a happy path is, how to identify it, and how to test it - automatically and manually. Read more ...

Critical User Journeys: The Key UX Technique From Google

What is a critical user journey? Learn about the concept of CUJs, how they differ from user experience maps and how to create and optimize them. Read more ...

Copy Testing: How to Bring More Customers to Your Website

Discover how copy testing can improve your website’s performance and attract more customers with optimized, high-converting messaging. Read more ...

UXtweak Team

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13. 06. 2025