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UserZoom Reviews & Ratings 2024: Pros, Cons & More

UserZoom Reviews & Ratings 2024: Pros, Cons & More
Jana Filusova
•  12.06.2024
Are you currently weighing the merits of UserZoom for your team's needs? If so, you're in luck. In this article, we'll focus on UserZoom, uncovering its features, pinpointing potential drawbacks, and even comparing it with one of its prominent alternatives. So, sit back, relax, and let's embark on this journey of exploration together!

❕ Important note: This review site presents information relevant for researchers, not for participants in the user panel.

What is UserZoom (now part of UserTesting)?

UserZoom is a UX research platform that helps you run studies with real users. It allows you to test and validate designs within development sprints, make user-focused design decisions, and measure the impact of UX on business KPIs like conversions, revenue, and retention.


Source: UserTesting

Key Features of UserZoom (now part of UserTesting)

What do people think about UserZoom?

Pros and cons on this section were formulated by aggregating user feedback from platforms like Capterra.com and G2.com.


  • Easy recruitment of participants: Users appreciate the platform’s ability to recruit participants for studies, simplifying the research process.
  • Data export: UserZoom allows for easy export of data into formats that are simple to analyze, streamlining the data analysis process.
  • Comprehensive features: Despite initial challenges, users find that once they become familiar with UserZoom’s features, it offers a comprehensive suite of tools for conducting research.

Reviews: What do you like best about UserZoom?

👌 ”The speed and quality of responses from the panel have been consistently high, helping us to deliver detailed, qualitative insights across some very niche markets.”

– Verified User in Online Media, Source: G2

👌 ”Really good for usertesting, recruiting participants and exporting the data into an easy to analyse format..”

– Alex J., Head of Research, Source: capterra.com

👌 ”The ability to have the transcript, have note takers and recordings all in one place. We are able to keep all our research and interviews in one place which is very beneficial.”

– Adriana J., UX specialist, Source: G2

Pros in a nutshell

UserZoom simplifies participant recruitment and facilitates real-time user interactions. It enables quick test deployment and data collection, offering insights for validating design choices. The platform allows for easy test setup and data export, supporting comprehensive research processes.


  • Cost: Many users find UserZoom to be expensive compared to other options available in the market.
  • Limited flexibility in research sessions: It’s not easy to combine devices for one study, leading to the need for more studies than necessary.
  • Additional charges for surveys: While UserZoom has survey capabilities, users note that there are extra charges associated with using this feature.

Reviews: What do you dislike about UserZoom?

👎 ”The interface feels overdue for an update and is clunky in places, but it largely does the job. The biggest issue is the inflexibility of the research sessions – devices can’t be combined into a single study (meaning you must use more studies than really necessary) and editing can’t be done without opening a ticket with customer services. A previous tool which UserZoom bought out had all of this functionality, so it seems strange that years later this is now missing.”

– Verified User in Online Media, Source: G2

👎 ”We found it expensive vs other options in the market. Although it has survey capabilities, they charge extra for this. User interface fairly vanilla compared to others we tried (not an essential criteria!).”

– Alex J., Head of Research, Source: capterra.com

👎 ”When there is more than one moderator we cannot see eachother, the issue with sharing participant screen can not be clear to them. a better way to monitor users who dont answer seriously.”

– Adriana J., UX specialist, Source: G2

Cons in a nutshell

UserZoom has high costs compared to other options and lacks flexibility in research sessions, often requiring separate studies for different devices. Additionally, there are extra charges for using survey capabilities. The interface can feel outdated and clunky, with editing studies frequently needing customer service intervention. During sessions, multiple moderators sometimes can’t see each other, and the platform needs better monitoring to handle unreliable participants effectively.

Identifying potential alternatives for UserZoom

UserZoom, while useful, faces several issues such as high costs, inflexibility in research sessions requiring separate studies for different devices, additional charges for survey capabilities, and an outdated interface. The platform also requires better monitoring to handle unreliable participants. In contrast, UXtweak offers advanced mobile testing, extensive features, cost efficiency, and reliable participants, emphasizing panel quality with automatic QA and expert audits.

🐝 Tip: For more alternatives, explore the “UserZoom alternatives” article for a comprehensive list of options.


UXtweak is a user research tool that differentiates itself from UserZoom by improving customer experience for websites and apps. UXtweak offers a variety of features, including tree testing, first-click testing, five-second tests, and mobile testing, all integrated into one platform. Additionally, it provides recruitment and participant management tools. With its flexible and affordable pricing, UXtweak is a practical choice for UX professionals.

UXtweak customer testinomial TEXT by Stephanie Walter

Key Features of UXtweak

Reviews: What do you like best about UXtweak?

👌 “I love how easy and quick it is to set up the tests. To import the prototype from Figma you just need a link. It imports all your transitions directly from Figma or you can choose to connect the screens manually during setup. The analytics are great, you can easily filter out specific respondent groups, based on different criteria, and analyze results for each of them. I like that you can get a great amount of qual and quant insights without having to spend hours on the manual analysis.

– Syuzana G., Source: G2

👌 “We used UXtweak to test usability of our mobile app’s interface and it helped greatly. We were able to recruit a rather niche audience of participants directly in the app, which honestly saved a lot of time. The study had great analytics for each task of our test. There are also recordings for each session that you can come back to for further analysis.”

– Emilly S., Source: G2

👌 “Their card sorting feature. It’s a great tool that offers an incredible amount of analytics and features for such a price.”

– David, Source: G2

Need to conduct moderated research?

With UXtweak you can recruit, schedule, conduct, and analyze user interviews or any other moderated studies directly in one platform.

Try our Freefrom Interview tool for user interviews or use Study Interviews to run any UXtweak studies moderated (eg. moderated card sorting, moderated website testing…).

Moderated testing supports multiple recruitment methods:

  • Bring your own participants
  • Access prequalified participants from a global User Panel in 130+ countries
  • Turn site visitors into participants with Onsite Recruiting
  • Use your custom panel with Own Database

Reviews: What do you dislike about UXtweak?

👎 “The UI of the study setup could use a face lift, it’s quite outdated.”

– David, Source: G2

👎 “There is currently nothing we dislike about UXtweak, as we always get enough insights about our products that we can implement into the practice straight away.

– Matej K., Source: G2

👎 “Sometimes it takes time to import Figma prototypes. I guess because of API. Also, the interface of UXtweak should be a little bit more designed. Their site is very modern, but the application can also be redesigned. But it is functional and easy to use.

– Denisa M., Source: G2

Try UXtweak for free!

Test your assumptions quickly, access qualified audiences worldwide, and receive clear reports - all with competitive pricing.

Register for the free plan


UXtweak offers more value with its reliability and the extensive range of analysis features it offers. Now, let’s explore and compare the pricing for UserZoom and UXtweak.


  • UserZoom GO: For individual researchers or small teams. Provides usability testing tools for websites and mobile apps. Includes pre-study recruitment options.
  • UserZoom: Geared towards enterprise teams with advanced capabilities. Offers card sorting, tree testing, surveys, and click tests.Two types of plans available: Quick Start Plans and Enterprise Plans. Pricing starts at $70,000 annually, with details to be clarified in a meeting with UserTesting (UserZoom is now part of UserTesting) representatives.


  • Starter Plan: Free
  • Plus Plan: $708/year ($59 monthly).
  • Business Plan: $1,812/year ($151 monthly).
  • Enterprise Plan: Starts at $5,000/year.

Subscription options are typically annual with monthly payments available; plans can be easily changed or canceled. Check UXtweak’s pricing page for more details.

UserZoom reviews and ratings on review platforms

Let’s explore the feedback from users who have experienced each tool. You’ve seen some user opinions in the “What do people think?” section above. But what’s the consensus? In the table below, you’ll find the aggregated ratings for each tool from review platforms G2, TrustRadius, and Capterra.

Review Site









Decision-Making Guide: Is UserZoom Right for Your Team?

When considering UserZoom, it’s important to weigh its pros and cons. UserZoom simplifies participant recruitment and real-time user interactions, enabling quick test deployment and data collection. However, it can be costly and lacks flexibility, often requiring separate studies for different devices. Additional charges apply for survey capabilities, and the interface can feel outdated. In comparison, UXtweak offers features like moderated testing, advanced mobile usability testing, website testing, session recording, card sorting, and tree testing. UXtweak stands out as a more streamlined and cost-effective option for comprehensive and efficient user testing solutions.

People also ask (FAQ)

What is UXtweak?

UXtweak is a comprehensive UX research platform that offers a range of tools for in-depth analysis of websites, apps, and prototypes. It enables you to understand user perspectives through various methods like Website Testing, Session Recording, Card Sorting, and more. Designed for flexibility, UXtweak supports testing across the entire website lifecycle, offering insights for both UX experts and stakeholders.

It also facilitates user involvement and feedback by allowing integration of feedback features on your website and offering multiple recruitment options for study participants.

I want to try UXtweak. What should I do?

Register for a free account at UXtweak, choose a plan that works for you, subscribe, and start your UX research, or get in touch with our product experts to discuss your needs.

What is UserZoom?

UserZoom is a platform that improves customer experiences with human feedback, enabling quick, informed decisions across various industries.

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