Offering event-based analytics and a way to track user behaviors based on in-product interactions, Amplitude is a well-known analytics tool used to visualize the customer journey of a digital product from A to Z. However, due to their feature set and analytics, it may not be a tool for everyone. That’s why we’ve put together a comprehensive list of Amplitude alternatives for you to choose from!
Top 13 Amplitude Alternatives & Competitors in 2023
Here’s a list of our top 13 Amplitude alternatives and competitors that offer event-based analytics to help you understand your customers.
- UXtweak
- Adobe Analytics
- Kissmetrics
- FullStory
- CleverTap
- Glassbox
- Heap
- ContentSquare
- Google Analytics
- Woopra
- Quantum Metric
- Pendo
- Inspectlet
For each Amplitude competitor, we included:
- A short description
- Features
- Pros & Cons
- User reviews
- Pricing
Here’s a quick overview of pricing, reviews, and support options from Capterra:
Rating | Ease of Use | Quality of Support | Pricing | |
UXtweak | 4.8 | 5.0 | ✓ Free plan Plus plan - $49/month Billed annually | |
Adobe Analytics | 3.9 | 4.1 | ✗ No free plan Pricing is available on demand. | |
Kissmetrics | 3.5 | 4.3 | ✗ No free plan Paid plan starts at $25.99 per month | |
Contentsquare | 4.4 | 4.9 | ✗ No free plan Information is available on demand. | |
Fullstory | 4.3 | 4.3 | ✓ Free plan Paid plan starts at $300 per month | |
CleverTap | 4.3 | 4.4 | ✗ No free plan Paid plan starts at $99 per month | |
Heap | 4.2 | 4.3 | ✓ Free plan Available upon request. | |
Pendo | 4.1 | 4.6 | ✓ Free plan Paid solution is 7K/year. | |
Quantum Metric | 3.5 | 5.0 | ✗ No free plan Available upon request. | |
Google Analytics | 4.1 | 4.1 | The tool is free. | |
Woopra | 4.1 | 3.8 | ✓ Free plan Paid plan starts at $79.95 per month | |
Inspectlet | 4.2 | 3.5 | ✓ Free plan Paid plan starts at $39 per month | |
Glassbox | 4.9 | 5.0 | ✗ No free plan Pricing is available on demand |
1. UXtweak
UXtweak is the first Amplitude alternative and is an all-in-one user research platform for testing and analyzing user behavior, that offers an advanced session recording and heatmap tool, prototype A/B testing, surveys, mobile and website testing tools and so much more. UXtweak is a perfect alternative to the Amplitude tool with its ability to run event-based analytics and a way to track user behaviors based on in-product interactions.
With UXtweak you can find out how users interact with your product and where they face issues, pinpoint areas of improvement, understand their behavior, and use this information to optimize your product’s UX!
Key features
- Session replay & heatmap tool
- Website usability testing
- Prototype testing tool
- Mobile app testing
- Card Sorting & Tree Testing
- Preference testing
- 5 second test
- Survey tool
- First click testing
Try UXtweak tools in action in these demos 👇
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.8/5
Ease of Use – 4.7/5
Quality of Support – 5/5
Pros
- Help with recruiting: an Onsite Recruiting Widget that transforms website visitors into testers, a 155M+ User Panel, a unique opportunity to create your own Participant Database
- Advanced analytics that is easy to read – UXtweak offers a variety of data visualizations that will give you plenty of insights about your customer’s journey of a digital product from A to Z
- Intuitive UI and easy set-up
- Free plan available
- Great support team
Cons
- Only supports 10 languages
Pricing & Plans
UXtweak has a free plan available for unlimited time for small projects. You can also choose a pro plan for only $80 per month and billed annually as your team and needs grow.
2. Adobe Analytics
Adobe Analytics is the second Amplitude alternative and is a web analytics software that provides you with actionable insights through in-depth analysis, versatile reporting, and predictive intelligence. Adobe Analytics collects streaming web data and works across emerging digital channels to give you a holistic view of the customer journey and real-time insights to deliver personalized experiences at scale.
Key features
- Advanced segmentation
- Real-time data visualizations
- Shared audiences
- Multichannel data collection
- Cohort Analysis
- Cross-device Analysis
- Predictive Analytics
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 3.9/5
Quality of Support – 4.1/5
Pros
- Has an efficient drag-and-drop functionality that can modify dashboards and create custom reports
- Ability to integrate with other tools to improve conversions
- Ability to measure traffic sources, landing page experience, and customer engagement
- Showcases data in its raw form and provides detailed information as much as possible
Cons
- It requires an implementation team consisting of developers
- Can be hard to export data due to some data mismatches between CSV and PDF
Pricing & Plans
Adobe gives you actionable insights with their select pricing plans which are available on request.
3. Kissmetrics
Kissmetrics is another great Amplitude alternative and analytics tool that uncovers important insights by linking customer journey data to each customer profile. It exposes how customers engage with your product, who your super users are, and what features drive conversions.
If you want to visualize a user’s full customer journey across devices and track their characteristics to help you determine which features are most valuable to, Kissmetrics makes it easy for you.
Key features
- Advanced BI Reporting
- Detailed Customer Activity
- Revenue Generation
- Instant Key Metrics
- Tracking and Analytics
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.3/5
Ease of Use – 3.5/5
Quality of Support – 4.3/5
Pros
- Offers quick access to customizable reports and analytics data
- Ability to collect user interaction data towards web-based products by defining user events
- Performs AB tests over web-based products
- Ability to track the features users like, the products they buy, and where they abandon items as a result of friction
Cons
- The interface design of the admin tool is not intuitive
- Difficult to install and requires a lot of work
Pricing & Plans
Kissmectrics allows you to track customer behavior with their 14-day free trial. To access other features, they have a paid plan that starts at $25.99 per month
4. FullStory
FullStory is another great Amplitude alternative that combines rich product analytics, robust session detail, and collaboration tools to deliver real-time insights that uncover opportunities on web and mobile experiences. FullStory helps you understand your users’ digital experiences to eliminate friction and capitalize on what’s successful.
Key features
- Frustration signals
- User Journey mapping
- Dashboards
- User segments
- Funnels and conversions
- Session Replays
- Heatmaps.
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.6/5
Ease of Use – 4.3/5
Quality of Support – 4.3/5
Pros
- Ability to filter out sessions to a particular session of interest and save searches that you’ve identified as friction points
- Ability to review widget screen recordings on the platform
- It is very easy to use
- Ability to debug issues, and trace or track usage abuse
Cons
- Poor customer service
- Has only a select few features that are valuable
- The system is considerably slow and laggy when covering live sessions
Pricing & Plans
FullStory helps you to empathize with your user in real-time with their free plan. They have a paid plan that starts at $300 per month.
5. CleverTap
CleverTap as an Amplitude alternative helps you retain your most valuable users and grow customer lifetime value with a push notification feature that allows you to reach users who are currently not in your app. These push notifications and messages attract user attention and get them back into your app using personalized, interactive, and media-rich push notifications.
Key features
- Analytics & Insights
- Automated User Segmentation
- Omnichannel Engagement
- Journey Orchestration
- Campaign Optimization
- Lifecycle Optimization
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.4/5
Ease of Use – 4.3/5
Quality of Support – 4.4/5
Pros
- Offers real-time analytics and the ability to create push and in-app campaigns based on real user data
- Great customer support
- Very intuitive with loads of above-par features and options
- The interface is very easy to use which makes setting up campaigns a breeze
Cons
- User guides can sometimes be very difficult to follow
- Integration of CleverTap into other websites is difficult
Pricing & Plans
CleverTap offers real-time analytics to understand user behavior with its 30-day free trial. They have a paid plan that starts at $99 per month.
6. Glassbox
Glassbox as an Amplitude alternative has robust features that help you record, replay, and analyze web and mobile app sessions to understand what customers do on your digital channels and why to bring focus to your customer’s interaction and experience with your product.
Key features
- Customer Journey Analytics
- Mobile App Analytics
- Session Replay
- Performance Analytics
- Product Analytics
- Interaction and detailed Heatmaps
- Funnel Analysis
- Struggle and Error Analysis
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall Score – 5.0/5
Ease of Use – 4.9/5
Customer Service – 5.0/5
Pros
- Has a straightforward user interface
- Has a session recording feature that is efficient in the handling of background requests is exceptional
- Ability to track user actions and see exactly the flow and steps they take
- Provides real-time analytics and insights to perfect the customer journey of your digital product
Cons
- Reports are too basic and often have to be configured to get accurate details
- Images are not captured properly in session recordings
- Inability to segment session recordings by IP address
Pricing & Plans
Glassbox’s pricing information is available on demand.
7. Heap
Heap as an Amplitude alternative helps you quickly improve conversion, retention, and customer delight by completely understanding your customers’ full digital journeys. You can see every action by every user on your product or website, then receive direction on the improvements that will most impact your business.
Key features
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Session Replay
- Heatmaps
- Journeys
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.2/5
Quality of Support – 4.3/5
Pros
- Ability to track every single step of a customer’s journey
- Has documentation and resources to help you shorten the learning curve
- Easy to implement
- Ability to define events and conversions in the past
- Has a low maintenance cost for tags
Cons
- Time-consuming to set up specific events and segments
- Storage problems due to its automatic saving of events tracking
Pricing & Plans
Heap has a free plan that allows you to track every single step of a user’s journey. They also have a paid plan that starts at $400 per month
8. ContentSquare
ContentSquare as an Amplitude alternative has capabilities like Zone-Based Heatmaps, Journey Analysis, Session Replay, Impact Quantification, AI Insights, Struggle Analysis, and visualizations used to uncover hidden customer behaviors and provide unique insights to deliver better user experiences.
Key features
- Impact quantification
- Struggle Analysis
- Form Analysis
- Customer Journey Analysis
- Session Replay
- Zone-based Heatmaps
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall Score – 4.8/5
Ease of Use – 4.4/5
Customer Service – 4.8/5
Pros
- Has extensive features to analyze user behavior on a webpage or a set of webpages
- ContentSquare has integration with customer feedback tools like Google Analytics and AB-testing softwares
- Has very powerful visual representations of data
- Responsive and engaged customer support team
- Has a sunburst diagram to instantly see what are your customers doing
Cons
- Some of the features can be a bit buggy and unintuitive due to its large feature set
- Recurring performance issues when taking in data from a large variety of external campaigns
Pricing & Plans
ContentSquare has a paid plan that starts at $24 per month.
9. Google Analytics
Google Analytics as an Amplitude alternative has a primary function which is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform’s centralized dashboard displays simplified overviews and reports and then connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.
Key features
- Automation and analytics
- Reporting
- Advertising Workspace
- Explorations
- Data Collection and Management
- Advanced-Data Governance
- Heatmaps
- Session recordings
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.1/5
Quality of Support – 4.1/5
Pros
- Provides sufficient information on traffic website
- The ability to pull in reports from different software increases visibility and tracking
- It is flexible and adaptable to various industries and business models
- Very easy to use
- It processes data extremely fast
- Has a dynamic heatmap feature
Cons
- Needs some more plug-ins for more software integrations.
- Difficulty troubleshooting without contacting support when you encounter an error
Pricing & Plans
Google Analytics is a free tool that provides insights into customer behavior and interactions with websites and applications. To access their enterprise features, you have to talk to their sales team.
10. Woopra
Woopra is another great Amplitude alternative and is a customer journey and product analytics software that tracks everything customers do, from initial marketing touchpoints to product usage, to analyze and visualize the entire customer journey. Woopra provides analytics reports to help users acquire and retain customers. It has real-time tracking and automation triggers to enable personalized interactions.
Key features
- Live KPI dashboards
- Real-time notifications
- Funnel reports
- Real-time segment updates
- Retention reports
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall Score – 4.3/5
Ease of Use – 4.1 /5
Customer Service – 3.8/5
Pros
- Ability to process information across segments of, create unique reports and consumer profiles, as well as gather data across different of platforms (such as e-mail, help desk, chat, etc.)
- Has action triggering capabilities
- Ability to analyze data both from web and mobile
- Allows for CRM integrations (Marketo, Salesforce, and Zendesk)
Cons
- Difficult to record accurate data due to complex dashboard
- Hard to manage in chat customer interaction
Pricing & Plans
Woopra helps you to understand your customers with their free plan. They also have a paid plan that starts at $79.95 per month.
11. Quantum Metric
Quantum Metric is another great Amplitude alternative that provides visibility into every customer interaction across all devices which enables you to gain real-time user insights securely, at scale and delivers faster data-driven decisions.
Key features
- Session replay
- Alerts
- Journeys
- Interaction heatmaps
- Performance monitoring
- Data capture & visualization
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall Score – 4.7/5
Ease of Use – 3.5/5
Customer Service – 5.0/5
Pros
- Ability to quickly identify both broader site issues and issues with individual orders through the customer service session
- The search analytics are very useful in optimizing search results
- It closes a lot of gaps between analytics platforms and actual user’s experiences
- Ability to constantly learn and easily understand what is happening on a website
Cons
- Steep learning curve and requires a lot of technical support
- The automatic capture of events requires experts to properly analyze the data
Pricing & Plans
Quantum metric provides you with in-depth analytics to proactively monitor, diagnose, and optimize your customer journeys with a paid plan that starts at $5,500 per month
12. Pendo
Pendo as an Amplitude alternative is a product analytics tool that helps you to understand successful user behaviors and automatically drive users to the features that benefit them the most by improving customer engagement and curating the perfect first impression as well as a frustration-free experience at the start of the customer journey.
Key features
- Analytics
- Mobile
- In-app Guides
- SaaS Portfolio Insights
- Feedback
- Integrations
- Roadmaps
- Services & support
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall Score – 4.5/5
Ease of Use – 4.1/5
Customer Service – 4.5/5
Pros
- Ability to track which highlights are utilized the foremost on a webpage
- Easy to label accurately as it’s much less demanding to explore through labeled information and make choices
- Analytics helps to understand and get what behavior designs and patterns users engage with in high-traffic zones
- Pendo integrates with third-party solutions such as Algolia, Figma, HubSpot, Jira, Microsoft Teams, Slack, Salesforce, and Tableau
Cons
- Little to no control over the data visibility and this makes interpreting reports very difficult
- Guide options on Pendo are difficult to locate
Pricing & Plans
Pendo has a free plan that supports up to 1,000 active users. They also have a paid plan starting at $2000 billed annually
13. Inspectlet
Inspectlet is the last Amplitude alternative that offers you a way to observe mouse points and scroll depths on your website. Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. You are also able to see every mouse movement, scroll, click, and keypress on your site.
Key features
- Session Recording
- Dynamic Heatmaps
- A/B Testing
- Feedback Surveys
- Form Analytics
- Error Logging
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.0/5
Ease of Use – 4.1/5
Quality of Support – 3.5/5
Pros
- Inspectlet records sessions, heatmaps, form analysis and errors that the users encounter
- Installation is simple & quick
- Key features like IP blocking and Rage Click insights help surface the most important analytics
- Efficient for both low-traffic agency landing pages (free plan) to high-traffic content sites (paid plan) when launching A/B tests
Cons
- Customer support is poor
- Tags sometimes do not work properly which makes the search filter difficult to use
Pricing & Plans
Inspectlet offers a free plan. They have a pro plan that starts at $39 per month.
List of Free Amplitude Alternatives
Here’s a list of our free forever Amplitude alternatives that you can make use to uncover patterns, preferences, and trends from frequent users and customers in your next product or UX research test and project:
- UXtweak
- FullStory
- Heap
- Google Analytics
- Woopra
- Pendo
- Inspectlet
Found the best Amplitude alternative for you?
The right Amplitude alternative is the one that has comprehensive features like real-time analytics, user behavior and retention metrics, segmentation and funnels, and scalability to help you better visualize and understand your customer’s journey, their friction, and where you may need to optimize in the user experience. A notable alternative that stood out from our list is UXtweak offering event-based analytics like heatmaps and user journey visualizations, prototype testing surveys, and mobile and website testing to better understand your user’s experience.
Create a free account and see how you can leverage UXtweak’s functionalities on your next research project!
