Heatmaps help you analyze user engagement by pinpointing popular areas in your product using color scales. These colors indicate hotspots where users click, scroll, and move their mouse pointers as they interact with your product.
Heatmaps offer UX researchers and designers an advanced approach to uncovering hidden insights into user behavior and learning how each user progresses through their user journey. With heatmap tools, it is easier to see what users are doing on your website and how you can improve the design to increase conversions.
Let’s dive a bit deeper into heatmaps and heatmap tools and explore how they can help improve your product.
Top 11 Heatmapping Software and Tools
Here is a comprehensive list of heatmap software and tools that will help you understand your users better and gather relevant data on their behavior:
- UXtweak
- Smartlook
- Hotjar
- Lucky Orange
- Crazy Egg
- Inspectlet
- Mouseflow
- Fullstory
- Microsoft Clarity
- Google Analytics
- Attention Insight
For each tool below, you’ll find:
- A short description
- A list of features
- Pros and cons list
- Reviews
- Pricing
Before we jump straight to it, here is a table that gives a quick overview of each tool’s reviews from Capterra:
Rating | Ease of Use | Quality of Support | Pricing | |
UXtweak | 4.8 | 5.0 | ✓ Free plan Plus plan - $80/month Billed annually | |
Smartlook | 4.7 | 4.5 | ✓ Free plan Pro plan starts at $55/month | |
Hotjar | 4.6 | 4.5 | ✓ Free plan Paid plan - starts from $32. | |
CrazyEgg | 4.5 | 4.2 | ✗ No free plan Paid plan - from $29/month | |
Fullstory | 4.4 | 4.3 | ✓ Free plan Paid plan - from $300/month | |
Lucky Orange | 4.7 | 4.7 | ✓ Free plan Paid plan starts at $18/month | |
Inspectlet | 4.2 | 3.5 | ✓ Free plan Paid plan starts at $39/month | |
Mouseflow | 4.6 | 4.6 | ✓ Free plan Flat rate starts at $31/year. | |
Google Analytics | 4.1 | 4.1 | ✓ Free plan The tool is free. | |
Microsoft Clarity | 4.6 | 4.7 | ✓ Free plan The tool is free. | |
Attention Insight | 4.8 | 4.8 | ✓ Free plan Paid plan starts at $23/month. |
1. UXtweak
UXtweak is an all-in-one UX research platform full of powerful tools for improving the usability of websites and applications, from prototype to production. It is designed for usability testing, information architecture research and user behavior analytics at any stage of the development cycle.
UXtweak offers a robust heatmapping software, with scrollmaps, clickmaps, session recording and in-depth analytics, that businesses can use to analyze how customers interact with their digital products. See what your users click on, what catches their attention and where they get frustrated, all using just one Session Recording tool!
Key Features
- Session Recording & Heatmaps
- Mobile Testing
- Website Testing
- Prototype Testing
- Survey
- Card Sorting
- Tree Testing
- Preference Test
- Five Second Test
- First Click Test
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.9/5
Ease of Use – 4.8/5
Quality of Support – 5/5
Pros
- Advanced heatmap analytics that are easy to read – UXtweak offers a variety of heatmap data visualizations that will give you plenty of insights about your users’ behavior.
- 155M+ User Panel to recruit participants from.
- Onsite Recruiting feature – allows you to turn real website visitors into testers.
- Intuitive UI and easy set-up
- Has a free plan
- Excellent customer service
- Offers a handy survey feature for collecting product feedback
Cons
- Supports only 10 languages.
Pricing & Plans
UXtweak offers a free plan that enables you to generate heatmaps and session replays at no cost. Additionally, you can opt for the Plus plan, which costs only $55 per month when paid annually, to access more advanced features.
2. Smartlook
Smartlook is a heatmap software that allows you to capture every user interaction on your website or mobile app and lets you create heatmaps, define events, build funnels, and watch session recordings. It helps you uncover the patterns and trends behind users’ actions. Why do users churn, or why aren’t they using that feature. Smartlook eliminates the guesswork and tells you why users engage and interact the way they do.
Key Features
- Session recordings
- Heatmaps
- Events
- Funnels
- Crash reports
- Cross-platform
- Mobile app analytics
- Website analytics
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.7/5
Quality of Support – 4.5/5
Pros
- Integrates with third party applications
- Has a very simple and intuitive UI
- Has a free plan
- Has a robust heatmap and analytics functionality
Cons
- Data reports and graphic representation can contain errors due to bugs
- Inability to create custom tags for users for easier identification
Pricing & Plans
Smartlook helps to capture every user interaction on your website or mobile app and create heatmaps with its free plan. They also have a pro plan that starts at $55/month.
3. Hotjar
Hotjar is a user behavior analytics and heatmap tool that helps businesses to bring their customer data to life with insights. Hotjar gives you an intuitive, visual way to discover, consolidate, and communicate user needs with its heatmap and session recording feature. It helps you to uncover and understand your users’ behavior and create engaging experiences that drive results and improve product UX.
Key Features
- Heatmaps
- Session Recordings
- Feedback polls
- Surveys
- User interviews
- Integrations
- Funnels
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.6/5
Quality of Support – 4.5/5
Pros
- It is very easy to set up and use
- Excellent customer service
- Integrates with external applications
- Very intuitive and simple user interface
- Has a versalite heatmap feature that reports in-depth data analytics from user behaviour, engagement, and interaction.
Cons
- The user data can oftentimes be difficult to interpret
- Slow loading time due to multiple scrolling
Pricing & Plans
Hotjar offers a free plan. The plus plan that starts at $39/month. Learn more about Hotjar and it’s alternatives to find out if this is the right heatmap tool for you.
4. Lucky Orange
Lucky Orange is a heatmap software with dynamic heatmaps and session recordings feature that give you insight into what people do on your site. It allows you to uncover bottlenecks and other UX challenges and devise improvements using AB tests. Lucky Orange helps you earn why website visitors aren’t converting to grow sales, capture leads and improve product UX.
Key features
- Session Recordings
- Dynamic Heatmaps
- Surveys
- Live Chat
- Dashboard Insights
- Conversion Funnels
- Form Analytics
- Visitor Profiles
- Announcements
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.7/5
Quality of Support – 4.7/5
Pros
- Daily email updates help to keep the team informed on website traffic.
- Has a very intuitive UI and is very easy to set up.
- Can have multiple clients under one account without paying for them separately.
- Has a dynamic heatmaps and session recordings feature.
Cons
- Bots usually give misleading numbers which can alter the result.
- Has a learning curve.
- With a lot of traffic, the live function does not seem to always work properly.
Pricing & Plans
Lucky Orange offers a free plan. They have a paid plan that offers more advanced features and starts at $18 per month.
5. Crazy Egg
Crazy Egg is a heatmapping software and user behavior analytics tool that helps businesses to analyze visitors’ and users’ behavior across websites and other digital products. This tool enables product teams to investigate buyers’ journeys, identify various audience segments present across the web pages, and recognize issues such as confusing navigation or form glitches. Using the A/B testing tool, design teams can set up specific goals to test web pages.
Key features
- Heatmaps
- Recordings
- A/B Testing
- Traffic Analysis
- Errors Tracking
- Surveys
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.5/5
Quality of Support – 4.2/5
Pros
- Easy to integrate with external applications
- Has an excellent heat maps and A/B testing functionality
- Very easy to set up and understand
- Offers great reports with meaningful user data.
Cons
- Time-consuming as you spend hours watching session recordings and annotating notes
Pricing & Plans
Crazy Egg doesn’t have a free plan but offers a 30-day free trial. They also have a paid subscription plan that starts at $24/month.
6. Inspectlet
Inspectlet is a heatmap software and a user behavior analytics tool that helps businesses observe all the actions users take on their websites. Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. You are also able to see every mouse movement, scroll, click, and keypress on your site.
Key Features
- Session Recording
- Dynamic Heatmaps
- A/B Testing
- Feedback Surveys
- Form Analytics
- Error Logging
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.0/5
Ease of Use – 4.2/5
Quality of Support – 3.5/5
Pros
- The session recordings and analytics features are reliable and easy-to-use
- Quick and simple to set up
- It has a great pricing structure
- It has a seamless user experience.
Cons
- Customer support is poor
- Tags sometimes do not work properly which makes the search filter difficult to use.
Pricing & Plans
Inspectlet offers a free plan. They have a pro plan that starts at $39 per month.
7. Mouseflow
Mouseflow is a heatmap software and user behavior analytics tool used to optimize website experiences towards improving conversions. Mouseflow allows you to watch your website visitors’ sessions, build 6 types of heatmaps for all your pages automatically, set up funnels to monitor drop offs, use form analytics to improve your lead generation, and launch feedback campaigns to learn more about your visitors.
Key Features
- Session Replay
- Conversion Funnels
- User Feedback
- Heatmaps
- Forms
- Friction Score
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.6/5
Quality of Support – 4.6/5
Pros
- Excellent customer support
- Very easy to set up and use. There is no learning curve.
- Excellent heat map functionality that quickly identifies strengths and weaknesses on any page by analyzing visitor behavior across multiple parameters.
- It is user-friendly with a good user experience.
Cons
- Prices are a bit expensive
- Session replay videos sometimes have trouble loading
Pricing & Plans
Mouseflow offers a free plan. They also have a paid plan that starts at $31 per month.
8. Fullstory
FullStory is a heatmapping software with user behavior analytics features that combines rich product analytics, robust session detail, and collaboration tools to deliver real-time insights that uncover opportunities on web and mobile experiences. With its dynamic heatmaps, fullstory helps businesses to make smarter decisions that eliminate friction and enhance user experience.
Key Features
- Frustration signals
- User Journey mapping
- Dashboards
- User segments
- Funnels and conversions
- Session Replays
- Heatmaps.
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.6/5
Ease of Use – 4.4/5
Quality of Support – 4.3/5
Pros
- It is very easy to use
- Offers rich visualizations that provide accurate user data
- It is easy to watch sessions recorded on your website or product
- Ability to track past visits off their IP, Cookie, etc, and keep a trail
Cons
- It is quite expensive
- Connection problems when running live session replays
Pricing & Plans
Fullstory offers a free plan. Their paid plan starts at $300/month.
9. Microsoft Clarity
Microsoft Clarity is a free, easy-to-use heatmap and analytics tool that captures how real people actually use your website. Microsoft Clarity instant heatmaps help you to see at a glance which areas on your page drive the most engagement and how far your visitors scroll. It has a session recording feature that gives you a live feed of how people use your site in order to find out what’s working, learn what needs to be fixed, and test out new ideas and insights to help you quickly uncover user frustration and turn these problems into opportunities.
Key features
- Heatmaps
- Session recordings
- Insights
- Google Analytics
- Clarity for mobile apps
- Integrations
- Clarity extensions
- Co-pilots
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.6/5
Quality of Support – 4.7/5
Pros
- It is absolutely free.
- Great tool for small businesses that run e-commerce stores and websites.
- It is easy to set up.
- Has a heatmap feature that is mobile friendly and reveals clear user data.
Cons
- Delays in data processing delay due to limited historical data available. This hinders access to real-time insights, trends, and data.
Pricing & Plans
Microsoft Clarity captures how real people actually use your site for absolutely free.
10. Google Analytics 
Google Analytics has a dedicated heatmap Chrome browser extension called Page Analytics (by Google) that shows you where visitors click on your web pages. Its primary function is to provide insights into customer behavior interactions with websites and apps and use your existing Google Analytics data to discover customer trends, patterns and identify users with high revenue potential while you optimize your product UX for this target group.
Key Features
- Automation and analytics
- Reporting
- Advertising Workspace
- Explorations
- Data Collection and Management
- Advanced-Data Governance
- Heatmaps
- Session recordings
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.1/5
Quality of Support – 4.1/5
Pros
- Ability to log into multiple accounts at once
- It is flexible and adaptable to various industries and business models
- Very easy to use
- It processes data extremely fast.
- Color codes data clusters accurately
- Has a dynamic heatmaps feature.
Cons
- Troubleshooting takes a while when conducted by self
Pricing & Plans
Google Analytics is a free tool.
11. Attention Insight
Attention Insight is a heatmap software that offers predictive heatmaps generated by AI that enables you to make user-centric, data-driven decisions about your design, without the labor-heavy process of data collection. Attention insight allows you to validate your design concepts for performance during the design stage with AI-generated attention analytics.
Key features
- Design comparison
- Attention report
- Clarity score
- Focus Map and Percentages
- Heatmaps
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.8/5
Ease of Use – 4.8/5
Quality of Support – 4.8/5
Pros
- Has an advanced predictive eye tracking feature
- Its user interface has a great visual representation of information
- Presents accurate data with its heatmap feature
- Great ease of use and efficiency
Cons
- Video suggestions are not automatic
- Slow in generating reports
Pricing & Plans
Attention Insight helps you to make user-centric, data-driven decisions about your design with its free plan. They also have a paid plan that starts at $23/month.
Best free heatmapping tools
With budget being the primary constraint most UX researchers face, here is a list of cost effective heatmap tools that you can use for free to kickstart your next research study:
- UXtweak
- Smartlook
- Hotjar
- Lucky Orange
- Inspectlet
- Mouseflow
- Fullstory
- Microsoft Clarity
- Google Analytics
- Attention Insight
Leverage these free heatmapping tools to gather insight into users’ behavior and improve your product based on the user data.
What do heatmapping tools bring for your business?
There is a lot of value that heatmap tools present to a business that helps them stay ahead of the curve and remain user-centric. Some of these benefits are:
1. User Behavior Analysis
Heatmaps identify and visualize user behavior by showing where they click, scroll, or hover the most. This helps your product teams understand what design elements and content are popular and interesting to users. You can then spot popular web pages, improve user flow and navigation, and optimize web or UI layout for a better user experience.
2. Conversion Rate Optimization
Heatmaps reveal which parts of your website or app are most effective in converting visitors into customers. By analyzing click patterns, tracking trends and identifying areas with low engagement, you can make data-driven decisions to optimize your conversion funnels and increase conversion rates.
3. Page Optimization
Heatmaps help you identify specific sections on the webpage that confuses users. By spotting design elements and content that receive fewer clicks or attention, you can make targeted improvements, such as adjusting font or typography for legibility, changing button placements, or optimizing forms.
4. Mobile Optimization
Heatmaps are essential for mobile optimization. They show how users interact with your application or website on different screen sizes, enabling you to optimize for smaller devices. Design elements and content can therefore be optimized by resizing and repositioning elements to fit smaller screen resolutions.
5. A/B Testing Insights
With heatmaps you can compare click patterns, scroll depths, and engagement levels to find out which version of a page or feature users engage better with.
Heatmaps provide actionable data that helps you make informed decisions about website or app improvements. With this data, you can enhance user experience, increase conversions, and drive business growth.
How to choose the right heatmapping software?
There are several factors to consider when choosing the right heatmapping software. You want to choose the heatmap tool that has the right features and functionality tailored to understanding your users’ needs. Here are a few things to consider when making your choice:
- Features: Choose the heatmap tool that offers a range of useful features such as click heatmaps, scroll heatmaps, eye-tracking heatmaps, and user session recordings which will help to provide insights into different aspects of user behavior.
- Ease of use: Go for the heatmap tool that is user-friendly and doesn’t require a long and complicated onboarding process. This frees up more time for you to focus on analyzing user data and getting the best result.
- Integrations: Identify the heatmap tool that integrates smoothly with your existing website analytics tools. With seamless integration, you can streamline your workflow and make the analysis more efficient.
- Pricing: Consider your budget and choose the heatmap tool that fits within your range. Some heatmapping tools offer free plans with limited features which have been listed above.
Which heatmapping software caught your eye?
Heatmapping software and tools are primarily useful in visually representing user behavior and data in a way that highlights patterns, trends, or concentrations of user engagement and interactions. The insights collected from heatmaps in combination with session replay tools help to make data-driven decisions that enhance user experience, increase conversions, and drive business growth.
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