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Top 11 Mobile App Analytics Software & Tools in 2024
User Testing

Published on November 21, 2023

Top 11 Mobile App Analytics Software & Tools in 2024

Understanding the role that mobile app analytics play in driving product growth and engagement is crucial. In this article, we evaluate the top 11 mobile app analytics software that will help you delve deep into user behavior, preferences, and patterns.

With the rise in the number of mobile applications in the market, competition has become very fierce. Only those who have a comprehensive understanding of how users navigate and engage with their app will truly stand out. Mobile app analytics tools help you to easily track specific user actions, identify areas for improvement, and gain real-time insights into user interactions.

These tools offer solutions to UX and product teams that want to use data to make informed decisions and improve their app’s performance and user experience.

With many mobile analytics tools, each with unique features, functionalities, and strengths available in the market, selecting the right ones can be challenging. Our comprehensive list of the top 11 mobile app analytics software and tools will help you choose the right mobile app analytics tools that will help you gather insights into users’ behavior and improve your app!

Top 11 Mobile App Analytics Software & Tools for 2024

We have provided a list of the top 11 mobile app analytics software and tools that will help you gather, measure, and analyze various data points in user behavior.

  1. Firebase
  2. UXtweak
  3. Smartlook
  4. App Radar
  5. Mixpanel
  6. Flurry
  7. Google Analytics
  8. Countly
  9. Amplitude
  10. Glassbox
  11. UXCam

For each tool, we included:

  • A short description
  • A list of features
  • Pros & Cons list
  • User reviews
  • Pricing & plans

We use a table to present a quick overview of pricing, reviews, and support options from Capterra:

Rating

Ease of Use

Quality of Support

Pricing

Firebase

4.3

4.3

✓ Free plan 

Paid plan starts at $5 per month.

UXtweak

4.8

5.0

✓ Free plan 

Plus plan - $80/month Billed annually

Mixpanel

4.0

4.3

✓ Free plan 

Pricing available upon demand.

Smartlook

4.8

4.5

✓ Free plan 

Paid plan starts at $55 per month.

App Radar

3.9

3.8

✓ Free plan 

Paid plan starts at $69 per month.

Flurry

4.0

4.0

It is a free tool.

Google Analytics

4.1

4.1

It is a free tool.

Amplitude

4.1

4.3

✓ Free plan 

Paid plan starts at $995 per month.

UXcam

4.8

5.0

✓ Free plan 

Pricing available upon demand.

Countly

4.5

5.0

✓ Free plan 

Paid plan starts at $69 per month.

Glassbox

5.0

5.0

✗ No free plan 

Paid plan starts at $15,000 annually.

1. Firebase

mobile app analytics tools

Firebase is mobile analytics software powered by Google that provides the infrastructure to help you grow and build your customer base on Android and iOS platforms. With the ability to run analytics on your mobile app, Firebase also offers solutions for building “serverless” applications, monitoring app performance with the ability to detect crashes, and increasing user engagement with A/B testing and live messaging in one Hub.

Key features

  • Ads Tracking
  • Ads Revenue
  • In-app Analytics
  • Crash reporting
  • A/B testing
  • Live messaging

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.6/5

Ease of Use – 4.3/5

Quality of Support – 4.3/5

Pros

  • Has an excellent customer support.
  • Has a comprehensive documentation system.
  • Utilizes cloud databases for storage in the software
  • Simple to manage and great infrastructure for hosting applications

Cons

  • Unclear instructions when encountering errors.
  • SQL database is not available on Firebase.

Pricing & Plans

Firebase helps you to grow and build your customer base on Android and iOS platforms for free with its free plan. They also have a paid plan that starts at $5 per month.

2. UXtweak

mobile app analytics tools

UXtweak is a complex UX research tool with a robust mobile testing and heat mapping tool, with scroll maps, click maps session recording, and in-depth analytics, that product teams can use to analyze the experience their users have while interacting with their apps. UXtweak also offers a range of usability testing tools, that allow you to spot and analyze the issues users encounter when using your app.

This tool is perfect for analyzing and improving the UX of your mobile app and is great on its own, as well as in combination with other mobile app analytics tools.

Key features

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User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.8/5

Ease of Use – 4.7/5

Quality of Support – 5/5

Pros

  • Has a robust mobile testing tool
  • Has advanced analytics that is easy to read
  • Ability to run Heat maps and session recordings on mobile app
  • Intuitive UI and easy set-up
  • Has over 155M+ user panels to recruit participants.
  • Offers all the tools you need in one place
  • Has a free plan

Cons

  • Supports only 10 languages.

Pricing & Plans

UXtweak has a free plan available with unlimited time for small projects. You can also choose a pro plan for only $80 per month and billed annually.

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The only UX research tool you need to visualize your customers’ frustration and better understand their issues

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3. Smartlook

mobile app analytics tools

Smartlook is a qualitative mobile analytics software that helps you find valuable customer insights, such as where they click, which features they like, why they churn, what bugs and glitches they experience, and more. Smartlook has SDKs that run on 10 native mobile apps and game platforms and frameworks — including Android, iOS React Native, Unity, Unreal Engine, etc.

Key features

  • Session Recordings
  • Event Tracking
  • Funnel Analysis
  • Sensitive Data Protection
  • Heatmaps
  • Wireframe Mode

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 4.7/5

Ease of Use – 4.8/5

Quality of Support – 4.5/5

Pros

  • Supports mobile platforms and frameworks on Android, iOS, React Native, Flutter, Unity, Unreal Engine, and Cocos.
  • Has an administrative panel that helps you to manage client accounts.
  • Has a robust system that delivers accurate qualitative data.
  • It is accessible for free.

Cons

  • Inability to organize session recordings into folders or tag them according to user participant.
  • Inability to view recordings in a pop-up window or a panel on the same screen.

Pricing & Plans

Smartlook allows you to use qualitative analytics to enhance the performance of your app with its free plan. They also have a paid plan that starts at $55 per month.

4. App Radar

mobile app analytics tools

App Radar is a mobile analytics and app marketing platform that offers keyword tracking and research functionality, that helps you gain keyword and market intelligence. App Radar runs analytics that provides you with key metrics tracking, localization, keyword rank tracking, and keyword research tools on Android and iOS mobile apps.

Key features

  • Market Intelligence
  • Keyword Intelligence
  • ASO Workflow
  • Ratings & Reviews Management
  • App Store Performance Tracking
  • Ad Performance Tracking.

User reviews & rating

The ratings below are based solely on the tool’s reviews from Capterra:

Overall – 3.9/5

Ease of Use – 3.9/5

Quality of Support – 3.8/5

Pros

  • The UI is very easy to use and understand.
  • Has a great functionality that helps apps rank higher.
  • Ability to track important keywords across any application
  • Has a strong set of features and an effective onboarding
  • It has an optimized feature that helps with user acquisition and provides Instant Optimization Score feedback.

Cons

  • Lacks in-depth app analysis eg. semantic feedback based on user data.
  • Inability to customize reports.
  • Metrics like downloads and impressions are not readily available.

Pricing & Plans

App Radar helps you to learn how your app is being discovered with its free plan. They also have a paid plan that starts at $69 per month.

5. Mixpanel

mobile app analytics tools

Mixpanel is a user insights and mobile analytics platform that provides interactive reports that enable product teams to analyze user behavior as they engage an application. This tool helps product teams to measure what matters, make decisions fast, and build better products through data. Mixpanel takes a different approach than other platforms by analyzing not only page views on screens, it measures the actions or steps taken by users and potential customers visiting the product application while being monitored.

Key features

  • Interactive reports
  • Team boards and Alerts
  • Limitless segmentation
  • Group Analytics and Insights
  • Data Integration and Management

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.5/5

Ease of Use – 4.0/5

Quality of Support – 4.3/5

Pros

  • Track and analyze user behavior on mobile applications.
  • Very intuitive user interface.
  • Easy to use and quick to get started.
  • Offers powerful integrations with platforms such as Google Cloud, Optimizely, Zoho, and Slack

Cons

  • Some statistical data are not available
  • Does not send surveys to customers directly in-app

Pricing & Plans

Mixpanel has a free plan that is available for up to 100,000 tracked users. They also have a paid plan that starts at $20/month.

6. Flurry

mobile app analytics tools

Flurry is a mobile analytics software that allows you to track new users, and active users, recording sessions, with efforts to measure and analyze their activity across an entire application (including crash and user acquisition analytics). It is a completely free tool that helps you track user interactions and understand user behavior.

Key features

  • Funnel and Event Tracking
  • Crash Reporting and Analysis
  • Raw Data Export
  • User Segmentation and Journeys
  • Funnel and Audience Analysis

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.0/5

Ease of Use – 4.0/5

Quality of Support – 4.0/5

Pros

  • Ability to identify bugs within app using crash reports.
  • Has an easy-to-use user interface
  • It is a completely free tool.
  • Gives you information on user journeys and allows you to segment this information by country and devices.

Cons

  • Does not integrate well on iOS app devices due to restrictions.
  • Does not offer real-time reporting

Pricing & Plans

Flurry helps you to measure and analyze user activity across an entire application for totally free. It is a free tool.

7. Google Analytics

mobile app analytics tools

Google Analytics is a user insights and mobile analytics platform that provides insights into user behavior and interactions within applications to identify effective content by tracking and reporting active app user traffic. 

Google Analytics uses advanced analytics and unique insights to discover user trends and patterns in the data. It identifies users with high revenue potential and identifies content that converts the most customers. By analyzing your mobile app’s performance, including how users interact with your app, you can evaluate and optimize your UX, mobile app copy, and CTAs that elevate the user experience (UX).

Key Features

  • Google unique insights
  • Automation and analytics
  • Reporting
  • Advertising Workspace
  • Explorations
  • Data Collection and Management
  • Advanced-Data Governance

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.7/5

Ease of Use – 4.1/5

Quality of Support – 4.1/5

Pros

  • Track customer engagement metrics with advanced analytics and unique insights
  • Ability to log into multiple accounts at once
  • It is flexible and adaptable to various industries and business models
  • Very easy to use
  • It processes data extremely fast.

Cons

  • Some features are not applicable in some countries overseas
  • Troubleshooting takes a while when conducted alone.

Pricing & Plans

Google Analytics helps you to track and analyze user behavior on mobile applications for free. It is a free tool.

8. Countly

mobile app analytics tools

Countly is a mobile app product analytics platform that allows you to measure and optimize your app’s performance. You can track real-time metrics like active users, time spent in-app, and user location by integrating their SDK into your app. It has a robust plugin marketplace for user profiles, advanced segmentation, behavioral cohorts, automated push, remote configuration, A/B Testing, and Crash Analytics that help to deliver a customized customer experience, and a successful user journey for users while maintaining customer data privacy.

Key Features

  • Revenue Analytics
  • Retroactive Funnels
  • Countly Drill (advanced segmentation)
  • Push notifications with deep linking
  • User Profiles
  • Advanced Segmentation
  • Behavioral Cohorts
  • Automated Push
  • Remote Configuration
  • A/B Testing
  • Crash Analytics

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.6/5

Ease of Use – 4.5/5

Quality of Support – 5.0/5

Pros

  • Ability to configure analytics dashboard
  • Can collect and display only the type of data you want
  • Ability to manage mobile app performance
  • Push notifications and user profiles that help to improve user customer engagement and boost retention

Cons

  • It can be challenging to get feedback results from complex queries.
  • It lacks omnichannel functionalities.

Pricing & Plans

Countly provides insights into how your users interact with your app with its free plan. They have a paid plan that starts at $69 per month.

9. Amplitude

mobile app analytics tools

Amplitude is a mobile analytics software with cross-platform user journey tracking, user behavior analysis, and segmentation capabilities that help product teams and businesses see every path a user takes within an app in a single view and zoom in order to understand the context and intent behind their actions.

Amplitude’s product and behavior analytics feature answers complex product questions like, which activities keep users coming back? What is the impact of your latest release? Etc.

Key Features

  • Integrations
  • Audience Management
  • Behavioral Graph
  • Data Governance
  • Real-time app analytics.
  • Retroactive funnels.
  • User segmentation.
  • Scalable analytics.
  • Retention rate detection

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.6/5

Ease of Use – 4.1/5

Quality of Support – 4.3/5

Pros

  • Easy to deploy for mobile app analytics.
  • Ability to measure product and marketing metrics effectively
  • Very quick data visualization capabilities
  • Has a seamless and intuitive user interface

Cons

  • Setting up events to track can be tough.
  • There are some limitations in the “join” functionality when grouping multiple events

Pricing & Plans

Amplitude helps you to track user journey and behavior analysis on your app with its free plan. It has a paid plan that starts at $995/month.

10. Glassbox

mobile app analytics tools

Glassbox is a mobile app analytics software that helps you record, replay, and analyze mobile app sessions to understand what customers/visitors do on your mobile app, digital channels and why. With a focus on journey mapping, Glassbox delivers user insights that fuel customer growth and loyalty.

Key Features

  • Session replay. 
  • Crash analytics. 
  • Network and device performance. 
  • Interaction mapping.
  • Engagement analytics. 

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 5.0/5

Ease of Use – 5.0/5

Quality of Support – 5.0/5

Pros

  • Ability to analyze friction points in an app due to its level of data capture
  • Ability to manipulate data into an easy and digestible format
  • Ability to create a thesis before testing
  • Session recording helps to identify users’ behavior

Cons

  • The Analytics dashboard is not user-friendly
  • Difficult to see some metrics due its overlap in Interaction Maps

Pricing & Plans

Glassbox helps you understand what users do on your mobile app and focus on user journey mapping with their paid plan that starts at $15,000 paid annually.

11. UXCam

mobile app analytics tools

UXCam is a mobile app analytics software that enables you to unlock in-depth insights into your mobile app’s performance. UXCam is designed to give you a deep understanding of user behavior and help you to interpret data. UXCam’s heatmaps reveal the hidden story behind user behavior, unearthing key insights that can help eliminate friction.

Key Features

  • In-depth behavior analytics
  • App performance
  • User Journeys
  • Conversions
  • Customizable Dashboards
  • Implementation in minutes

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.8/5

Ease of Use – 5.0/5

Quality of Support – 4.7/5

Pros

  • Ability to capture all micro-interactions
  • Ability to automatically tag activities during session playbacks
  • Ability to provide instant insight into customer behavior in the app

Cons

  • Has a limited free plan
  • Taps are not preserved when videos are exported

Pricing & Plans

UXCam’s mobile analytics show you how users experience your app with its free plan. They have a paid plan that starts at $3000 paid annually.

As your product grows, it becomes more important to monitor your app’s performance. Leverage these analytics tools to improve your application’s UX and meet the evolving needs of their users.

The Best Free Mobile App Analytics Tools

To help you choose the right analytics tool that can fit your budget and suit your needs, we have put together a list of mobile app analytics tools that offer a free plan.

  1. UXtweak
  2. Firebase
  3. Smartlook
  4. App Radar
  5. Mixpanel
  6. Flurry
  7. Google Analytics
  8. Countly
  9. Amplitude
  10. UXCam

These free analytics tools can play a pivotal role in product and UX teams making informed decisions that enhance user experience and optimize the performance of their mobile applications.

Why are Mobile App User Analytics Tools so important?

Mobile app user analytics tools provide you with the insights needed to better understand your app’s performance and make informed decisions. These tools are essential for the reasons below:

1. Understand User Behavior

Mobile app analytics tools provide a deep understanding of how users engage with your app. They assist in tracking user actions, such as taps, swipes, and navigation paths, which help you to detect and observe user behavior patterns and preferences.

2. Improve User Experience

After gathering, measuring, and analyzing user data, you can begin to identify pain points and friction areas where users may encounter difficulties. This data helps you to make targeted improvements to the user interface and overall product and user experience, which can result in increased user satisfaction and retention.

3. Enhance App Performance

Mobile analytics tools monitor app performance metrics, such as load times, crashes, and errors. This information enables product teams to identify technical issues promptly and optimize the app for better performance, ensuring a faster and more seamless user experience.

4. Feature Optimization

With the insights obtained from the analyzed data, product teams can determine which app features will be most popular and easily adopted. This insight guides decisions about feature enhancements, updates, and even the development of new functionalities that will align with user preferences.

Ultimately, mobile app analytics tools can enhance your application’s lifetime value and offer an increase in ROI through user analytics data.

What Mobile App Analytics Software caught your eye?

Mobile app analytics tools equip you with the right knowledge and valuable insights that give you the competitive edge to stay ahead of the competition and continually improve your app’s performance and user experience. Choosing the right analytics tool will help you to make data-driven decisions and achieve your business goals faster.

As you conclude on the tool you wish to invest in to improve your app’s performance, see how you can use UXtweak to get access to insights about mobile user behavior. 

Analyze Your Mobile App with UXtweak!

The only UX research tool you need to visualize your customers’ frustration and better understand their issues

Register for free

FAQ: Mobile App Analytics Tools

How do you analyze a mobile app?

You can analyze a mobile app by gathering, tracking, analyzing, and interpreting the in-app user behavior data related to the usage and performance of your mobile applications using mobile analytics tools.

Can Google Analytics track mobile apps?

Yes. Google Analytics is a user insights and mobile analytics platform that provides insights into user behavior and interactions by tracking and reporting active app user traffic.

What is the difference between mobile web analytics and mobile app analytics?

Mobile web analytics is centered around tracking user behavior on mobile websites, while Mobile app analytics focuses on user interactions within mobile applications. UXtweak’s mobile testing tool is an example of a mobile app analytics tool. 

What are Mobile App Analytics Software and Tools?

Mobile app analytics software and tools are platforms that help you gather, track, analyze, and interpret the in-app user behavior data related to the usage and performance of your mobile applications

This data contains a wide range of metrics, providing you with insights into how users engage with your app, what features are popular with them, and where improvements might be needed. 

These tools help you to effectively understand user behavior, identify and segment each user audience for a tailored user experience, and increase the usability of your app. 

Mobile app analytics tools help you answer questions like:

  • What are my app’s most popular features?
  • Who are my power users and inactive users?
  • What are my pricing rates and do users understand it?
  • What are the drivers of engagement, adoption, and long-term retention?
  • Which of my product features are making the most impact?
Exon Nkemchor
November 21, 2023
All author's articles

Exon is a freelance UX Designer who currently writes on the UXtweak blog as a UX writer. As a designer, Exon is passionate about designing experiences that guide users to find value in the products they use, as well as helping businesses come up with initiatives to improve product UX, and drive user engagement/adoption.

Exon likes to see himself as a balanced UX professional that gets excited about gnarly problems that have too many layers. With a Bachelor of Engineering degree in Electrical & Electronic Engineering, he applies an empathy and data-driven UX design thinking process to help teams test their ideas to quickly uncover valuable user insights that will help them deliver delightful product experiences that customers love.

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