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How to Track And Analyze App User Behavior
User Research

Published on August 29, 2023

How to Track And Analyze App User Behavior

Are you looking to up your mobile app game? Then you have landed on the right article! Read along to learn all things tracking and analyzing app user behavior including best practices and the best tools out there to nail your app usage analysis strategy.

Mobile applications are booming and understanding how users interact with those apps is critical when it comes to driving success for your digital product. Tracking and analyzing app behavior is much more than merely observing your app usage. It involves being in the position to harness the power of advanced tools and methods to pinpoint user flow and bottlenecks in this journey. 

Via this process, you will be able to uncover a ton of invaluable insights and data that will help you refine your app and create experiences that resonate with your intended app users. Let’s dive straight in!

Key Takeaways

✅ Tracking and analyzing app user behavior is critical for the success of your mobile app.

💥 One of the main advantages of this approach is conversion rate optimization and user retention.

💡 Always stay agile when it comes to your app user behavior tracking and analyzing strategy to navigate the ever-evolving market needs.

🐝 UXtweak is one of the most comprehensive tools in the market at the moment, offering a host of features that can cover your tracking and analysis needs.

What is app user behavior? 

app user behavior

App user behavior simply refers to the way users interact with a mobile app. It includes everything spanning from usage patterns to goal completions and engagement with the app. Tracking and analyzing user behavior is a data-driven approach by which UX professionals and product owners can pinpoint areas of friction but also discover the desired user path and improve the overall user experience.

Why should you track app user behavior? 

Tracking and analyzing app user behavior has a host of advantages and can be critical for the success of your digital product. First and foremost, this data-driven approach allows for invaluable insights into how users interact with your application, and in this way, you can understand tons about the usage patterns, user engagement as well as navigation preferences.

All those insights can help not only to shape the future development of your product but also to refine the existing product features. 

This approach can work wonders when it comes to all the app metrics including conversion, retention, and lowering churn rates. It also allows for experimentation with different versions of the same design to see which version performs better. In this way, when following this approach you can create an enhanced user experience that meets the needs of your user while achieving long-term success for your product.

If you are not convinced just yet, here is a list of the top advantages that you can squeeze out of this approach:

  • Invaluable user insights about the usage of the app
  • Enhanced app experience
  • Conversion optimization and user retention
  • Allows for A/B testing and data-driven improvements
  • Data-driven feature development

How to analyze mobile app user behavior?

app user behavior

There are a lot of different methodologies that can be used to track and analyze the app user behavior. Although these methods can be used independently, combining some of them to triangulate your data is your best bet when it comes to gaining a comprehensive understanding of how users interact with our app and taking the necessary measures to enhance their experience. 

Here are some of the basic ones to get started with: 

Check out your App Store Analytics

One of your go-to places when it comes to tracking and analyzing app user behavior is the app stores via which your app becomes available to the users. There you will find a ton of helpful data about the number of downloads, the app uninstalls, and also valuable reviews and ratings of the app. By analyzing those data you can get invaluable insights that can guide the improvement of the app. 

Track App Analytics

Good old Google Analytics and other analytics tools can be integrated into your app so that you can have a detailed view of different user metrics that are important for the success of your product. Some of the crucial metrics that you need to be looking at are page views, goal completion, and conversion rates. Simply create a tailored board to track those get started.

💡Pro Tip

Don’t forget to add some push notification metrics to track and analyze!

Some useful metrics to keep a tally of are the delivery rates, which is the percentage of push notifications that are reaching your users successfully as well as the open and click-through rates of your push notifications to see who is opening or reading your messages and gauge user engagement.

Analyze Heatmaps & Clickmaps

Heatmaps and click maps are another great way to get into the nitty gritty of your app usage. These tools can help you understand the areas that are most visited or clicked, getting in this way an understanding of what adds value to the user and what doesn’t!

Clickmaps can also help you understand if users are clicking on elements that are not clickable, something that would generally create friction in the app usage.

App user behavior

Example of website heatmaps.

Watch Session Recordings

Integrating tools that give you the option to capture and re-watch sessions is another fantastic way to track and analyze app user behavior. By watching session recordings you can get invaluable insights on the way that users interact with your app and get a scoop of the desired user path that users follow to achieve a particular task or goal on the app.

You can then use those insights to reinforce that particular path through your design decisions!

Take Advantage of the In-App Survey Features

Another great way to track the app’s user behavior is to take advantage of the feedback widgets that prompt users to take surveys and give feedback about their experience with the app. You can ask an array of questions to get an in-depth understanding of their experience or simply use the NPS survey as a barometer. 

Mobile App Usability Testing

Last but not least, don’t forget to run a mobile app usability test and get the chance to observe how your users interact with your app live! This approach will allow you to grab screen recordings from this interaction and further analyze the data to make meaningful improvements to your app.

Run Mobile Usability Tests with UXtweak!

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Best practices for analyzing mobile app user behavior

app user behavior

When it comes to tracking and analyzing app user behavior there are a few practices that you can adopt to make sure you are always getting the best insights and that you are driving your product in the correct direction: 

1. Set clear app goals

Although it might be tempting to track every single metric surrounding your app, avoid doing so. Instead, set the success metrics of your business first and then track the app-specific metrics that correspond to those. This way, you can set and track specific meaningful metrics and goals and cut the noise! 

Here are the top 5 metrics that you need to stay on top off:

Daily active user rate: This number will show you the active users on your app on a daily basis and it is a good indicator for the popularity and growth of your app.

Conversion rate: This magic number measures the percentage of users that complete an action on your app! The action can be anything from a click to a purchase of a product.

Crash rate: This is how you can measure how your app performs and take action to reduce those instances of your app crashing! 

Churn rate: This is how you can caluclate how many users stop using your app and it is equally a great indicator of overall app performance.

2. Track nice and early

Take it from us! Don’t wait too long to embed your selected analytics tools into your app. In this way, you can get a clear picture of the growth of the app and have the ability to further analyze historical trends when it comes to app usage, as well as report on growth or seasonality accurately.

3. Segment, segment, segment

Another golden rule when it comes to tracking app user behavior is segmentation. There is an abundance of ways to segment your audience. Segmenting by user group and cohort are two great ways to create meaningful groups when it comes to analyzing data and getting valuable insights about your user’s needs and product lifecycle.

For example, you can create a segment with users who have similar demographics like age, preferences or gender. Also, when it comes to cohort segmentation a good idea is to define the different stages of your digital app usage and then segment users based on the stage that they are in. This way, you can get data exclusively from your onboarding screens or laser focus on that conversion page that you are looking to optimize!

4. Keep your data nice and tidy

Maintaining data precision is another golden rule. Check daily for irregularities in the data and tackle those early so that they do not affect the analysis later down the line! 

5. Triangulate your data!

When it comes to the data analysis make sure to use two or more sources of data to back up any findings and design decisions. Ensure also that you combine both qualitative and quantitative data to get a more rounded understanding of the issue in question. 

For example, when looking to improve a particular feature of your product make sure to check your google analytics data to identify any potential bottlenecks but also couple any assumptions made with qualitative data that can be taken from different sources such as customer surveys and online reviews! 

6. Stay agile

Always stay curious and make sure to regularly and continuously review your analysis approach. As app usage evolves so does its tracking and analysis. Always be on the lookout for new advancements and ensure that your analysis methods are covering those advancements and the new trends.

Best tools for tracking user behavior in mobile apps 

There are a host of tools for tracking user behavior in mobile apps in the market at the moment. Here are the top 5 that stood out for us. Check out our list of best website visitor tracking tools for more.

1. UXtweak

app user behavior

One of the best behavior analytics tools at the moment is undoubtfully UXtweak. This all-in-one platform for user experience data features an array of tools that can help you track and analyze app user behavior. Take advantage of the session recordings feature to capture user sessions for your mobile app. UXtweak also generates heatmaps providing a highly detailed view of the user interactions on your mobile app. 

Use the mobile usability testing tool to see what issues users encounter when interacting with your app and how you fix them! Last but not least, UXtweak’s survey tool is ideal to capture the in-depth qualitative data needed to accompany the analytics data.

See these tools in action in the demos below 👇

Try Session Recording with UXtweak🔥

Session Recording
Try Session Recording with UXtweak🔥

Try Mobile Usability Testing✅

Mobile Testing
Try Mobile Usability Testing✅

Analyze Mobile App User Behavior with UXtweak!

The only UX research tool you need to visualize your customers’ frustration and better understand their issues

Register for free

2. Google Analytics

app user behavior

Google Analytics is a must when it comes to purely analytics tools. This tool features highly customizable reports that can be used to focus on targeted app metrics. This can include, page views and other engagement metrics.

Another cool feature to be taken advantage of here is the ability to set user goals and track the user journey to their completion! Google Analytics also allows for audience segmentation. Metrics can be viewed per segment which can help you further tailor the analysis to fit the needs of different user groups.

3. Hotjar

app user behavior

Hotjar is another behavioral analytics tool to use when it comes to tracking app user behaviors. Hotjar also features heatmaps that provide a visual representation of how users interact with your mobile app. They also offer a handy in-app feedback widget to collect real-time user feedback. 

4. Mixpanel

app user behavior

Mixpanel is another great tool worth integrating with your app. Mixpanel features a funnel analysis tool that provides a great overview of the paths that the users take when navigating your app. In this way, you can easily identify bottlenecks and friction points in the user journey. We also like the A/B testing abilities that this tool offers! 

5. Crazy Egg

app user behavior

Last but not least, Crazy Egg is another tool worth looking at. Crazy Egg features heatmaps and click maps that can be used to pinpoint the areas of the app that are getting the most attention. You can also use the user journey analysis tool to optimize the user journey paths and create a highly intuitive experience for your users. 

Conclusion 

In today’s dynamic market, tracking and analyzing the app user behavior is critical for the success of your digital app. Using sophisticated tools you can delve into the interaction of the user with the app and pinpoint preferences but also friction points.

Best practices when it comes to tracking and analyzing the app user behavior include setting clear goals, segmenting the users in meaningful groups, using triangulation to analyze your data, and always adopting an agile approach to your tracking and analysis strategy.

There is an array of tools out there but UXtweak is your one-stop shop when it comes to tracking and analysis of mobile app behavior. 

Analyze Mobile App User Behavior with UXtweak!

The only UX research tool you need to visualize your customers’ frustration and better understand their issues

Register for free

FAQ: App User Behavior

How do you analyze the user behavior of an app?

There are a host of different methods when it comes to tracking and analyzing the user behavior of an app. You can use tools like heatmaps, recording sessions, usability tests, funnel analysis, and surveys to collect data and user feedback which you can then use to optimize the user experience of your mobile app.

What tool can track app user behavior?

There is an abundance of tools in the market at the moment that can help you track and analyze the app user behavior. Our top 5 features UXtweak, Google Analytics, Mixpanel, Hotjar and Crazy Egg.

What is app user behavior analytics?

App user behavior analytics is all about collecting data on how users interact with a mobile app and then further analyzing those to make informed decisions for the development of the app.

Elena Mitsiou
August 29, 2023
All author's articles

Elena is a T-shaped UX Researcher with a varied cross-industry marketing background. She holds a BA in English as SLA, a Master of Science in Management and a professional UX Design Diploma. She leverages her marketing background to bridge the gap between users and products, ensuring digital products meet user needs while hitting business goals.

Her career highlights include helping Talanta, an educational start-up to scale into a global remote-first edtech SaaS business and becoming a guest lecturer at the University of Brighton International College.

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