10+ Best Website and App User Experience Survey Questions 

When numbers leave you hanging, user experience survey questions are what you turn to.

Ever stared at a heatmap or bounce rate and thought, “Okay, but what were they thinking?” That’s where great survey questions come in. 

They go beyond the clicks and scrolls to surface what users actually felt, like, “I couldn’t find the CTA” or “This app made me feel like I needed a manual.”

In this guide, you’ll find survey questions that help you get to the good stuff: fixing friction points, simplifying flows, and designing digital experiences people actually want to come back to.

What are UX Surveys?

UX (short for user experience) surveys are tools that help you collect direct feedback from users about how they feel while using your digital product.

They are more like quick check-ins that let you peek inside your users’ minds; what they like, what frustrates them, and what they’d change if they could.

These surveys can pop up after a task is completed, appear in the corner while someone browses, or land in their inbox post-session.

The goal is to spot usability issues, improve satisfaction, and make informed design decisions based on real user input (not just gut feelings). 

Types of user experience survey questions 

Depending on what you want to learn, you’ll want to mix and match different types of questions to get a full picture of the user experience. Here are the most common types: 

👉 Rating scale questions: These ask users to rate something on a numerical scale,like “How easy was it to complete this task?” on a scale of 1 to 5. They’re great for tracking changes over time and spotting trends.

👉 Multiple choice questions: Handy when you want to offer a set of defined answers. For example: “What was your primary reason for visiting today?” This helps you categorize user behavior quickly.

👉 Open-ended questions: These let users speak their mind in their own words. While they take longer to analyze, they often reveal insights you wouldn’t have thought to ask about.

👉 Yes/no or binary questions: Simple but effective. Want to know if a feature is working as expected or if someone found what they were looking for? A yes/no can give you that instant clarity.

👉 Task-specific questions: These pop up right after a user finishes a specific action, like checking out, signing up, or using a new feature. The timing helps you capture fresh, relevant feedback while it’s still top of mind. 

How to frame the right user experience survey questions

Not every question fits every situation. The best UX survey questions are the ones tailored to your specific goal, whether that’s improving navigation, testing a redesign, or fixing friction on your pricing page.

A good rule of thumb:
👉 Identify the moment in the user journey you’re focused on
👉 Pick a goal, like “uncover confusion” or “test emotional response”
👉 Choose (or tweak) the right question to match that context

To make things easier, we’ve included use cases and sample variations under each question. So you’re not just getting what to ask, but also when and why to ask it.

5 basic questions for user experience surveys 

No matter the platform, some UX survey questions are non-negotiable. These five cover the essentials: how users feel, what they’re trying to do, and where they might be getting stuck.

💡 Question 1 : How easy was it to use the site/app?

Gives you a quick sense of whether your design is intuitive or confusing.

Specific versions:

• On a scale of 1–5, how easy was it to complete your task today?
  
• How would you rate the ease of navigating our homepage?
  
• Did you feel confident using this feature for the first time?

💡 Question 2 : What were you trying to do today?

It helps you identify user intent and helps spot mismatches between user goals and your offering.

Specific versions:

• Were you looking to purchase, compare, or explore today?
  
• What was your main goal when you opened the app just now?
  
• What task brought you to this page?

💡 Question 3 : Were you able to complete your task?

A simple yes/no that reveals if your product is actually usable.

Specific versions:

• Were you able to successfully complete your purchase?
  
• Did you find the information you were looking for?
  
• Were you able to submit the form without any issues?

💡 Question 4 : What, if anything, frustrated you?

It helps you identify friction points. Whether it’s a broken button, a slow-loading page, or unclear instructions, this question gives users space to vent and you the chance to improve.

Specific versions:

• Did anything about this experience confuse or frustrate you?
  
• Was there a moment when you felt stuck? What happened?
  
• Is there anything that didn’t work the way you expected?

💡 Question 5 : How likely are you to recommend this to a friend or colleague?

Yes, the good old Net Promoter Score (NPS). It captures overall sentiment and can help you track long-term satisfaction, not just immediate usability.

Specific versions:

• On a scale of 0–10, how likely are you to recommend this app to a friend?
  
• Based on today’s experience, would you tell a colleague about our product?
  
• What would make you more likely to recommend us?
  

Best website user experience survey questions

Spot on! While analytics tell you what users are doing, UX surveys tell you why. And that makes all the difference when you’re trying to improve your website experience.

Here are 10 website survey questions that helps you translate insights into real design wins:

💡 Question 1 : What brought you to our website today?

Use this when you’re not sure if your homepage or landing page is aligned with user intent. If 70% say “to compare pricing,” make your pricing page easier to find and more compelling.

Specific version:

• Were you looking to compare pricing plans, read reviews, or start a free trial?

💡 Question 2 : Did you find what you were looking for?

A high “no” rate? Run a quick content gap analysis. See what’s missing or buried too deep and promote those resources on high-traffic entry points.

Specific version:

• Were you able to find the case study or resource you came for today?

💡 Question 3 : What was your first impression of the site?

If users mention confusion or clutter, it’s a sign your homepage or landing pages need stronger visual hierarchy, faster load time, or a more focused value proposition.

Specific version:

• Did the homepage make it clear what our product does?

💡 Question 4 : Was anything unclear or hard to understand on this page?

Look for repeated mentions of confusing labels, jargon, or missing context. Tweak the copy to be more user-friendly, and test with clarity-focused A/B variants.

Specific version:

• Did any terms or features on our pricing page confuse you?

💡 Question 5 : How would you rate the overall design and layout of the site?

Don’t treat this as vanity feedback. If users rate design low, A/B test a cleaner layout or update visuals that may look outdated or cluttered.

Specific version:

• Did you find the layout visually clear and easy to follow while browsing our blog?

💡 Question 6 : Was there anything you expected to see but didn’t?

Treat this as a wishlist. You’ll get ideas for missing features, unclear content, or broken user expectations, then prioritize based on frequency and feasibility.

Specific version:

• Were you expecting a free trial link or demo video on this page?

💡 Question 7 : Did the website load quickly enough for you?

If users flag speed issues, break responses down by region or browser. You might discover problems that aren’t obvious in lab testing.

Mobile users are five times more likely to give up on a task if the website isn’t optimized for mobile devices, so even a slight delay can mean lost conversions.

Specific version:

• Did this page load fast on your device and browser?

💡 Question 8 : How helpful was the content on this page?

Pair this question with session recordings. If users say content isn’t helpful, watch how they interact; do they skim? Bounce? Rage-click? Then optimize accordingly.

Specific version:

• Did the FAQ section answer your top questions about getting started?

💡 Question 9 : Is there anything you would change about this website?

Look for easy wins here. If users consistently suggest smaller font sizes, clearer CTAs, or a dark mode, those are low-effort, high-impact updates.

Specific version:

• Would a dark mode or larger font size improve your experience?

💡 Question 10 : How likely are you to return to this website?

Combine this with behavior tracking. If users say they’ll return but don’t, you may need to rethink your retention strategy, like follow-up emails or loyalty perks.

Specific version:

• Would you consider bookmarking this site or signing up for updates?

Best app user experience survey questions

Websites are cool, but apps live in our pockets, so the stakes are higher. One tiny annoyance, and users are off to the next app store alternative. 

These app user experience survey questions help you catch what’s working… and what’s making users rage-tap the back button.

💡 Question 1 : What were you hoping to do in the app today?

Knowing user intent lets you optimize the experience around their goals.

Specific versions:

• What feature do you use most often in the app? (For returning users)
  
• What task were you planning to complete when you opened the app today? (For task-driven apps like banking or productivity tools)
  
• Did you have a specific goal in mind, or were you just browsing? (For content-heavy apps like shopping or streaming)

💡 Question 2. Were you able to get it done?

A yes/no question that reveals blocked journeys.

Specific versions:

• Did you manage to complete your booking/purchase without any hiccups? (For eCommerce or travel apps)
  
• Was there any step in the process where you had to stop or go back? (For multi-step workflows like onboarding or form submissions)
  
• Did you get the result or info you came here for? (For search- or data-focused apps)

💡 Question 3. On a scale of 1–5, how easy was it to get that done?

Completion isn’t everything; effort matters too. If users say something was “hard,” that’s a cue to simplify the flow or rethink the steps.

Specific versions:

• How smooth was the process of updating your profile info? (For user account flows)
  
• How simple was it to upload a document or photo? (For apps involving file uploads or sharing)
  
• Did you need to leave the app or check FAQs to complete your task? (To spot UX gaps and reliance on external help)

💡 Question 4. Did you run into any issues, bugs, or crashes?

Bugs don’t always show up in logs, users often spot them first.

Specific versions:

• Did the app respond correctly when you tapped on buttons or links? (For UI responsiveness)
  
• Did the app crash or freeze while using [specific feature]? (To isolate bugs to high-traffic areas)
  
• Did you experience any visual glitches (like text overlapping or images not loading)? (For design/styling bugs)

💡 Question 5. Was there anything that confused or frustrated you?

Here’s where the gold is buried; unclear buttons, missing info, weird flows. If you keep hearing “I couldn’t find X,” it’s time to redesign.

Specific versions:

• Was there a step that made you feel stuck or unsure what to do next? (To improve guidance/flow)
  
• Did you find yourself tapping the wrong thing by mistake? (To check for misclicks/UI clutter)
  
• Did any messages or instructions feel unclear or too technical? (For tone and copy-related UX issues)

💡 Question 6. How fast did the app feel to you?

People hate waiting. Even a few seconds of lag can make your app feel outdated. This helps you spot performance issues, especially across different devices or networks.

Specific variations:

• Did any screens take longer than expected to load? (To identify slow-loading modules)
  
• Did the app respond instantly when you interacted, or was there a delay? (To check tap-to-feedback latency)
  
• Were there any animations or transitions that felt too slow or clunky? (For UI performance feedback)

💡 Question 7. How does the app look and feel to you?

First impressions matter. In fact, people form opinions about a webpage’s visual appeal in as little as 50 milliseconds, giving web designers a very short window to create a positive first impression. 

If your UI feels dated or cluttered, users may bounce even if the features are solid. When that happens, reduce visual noise, create more breathing room, and prioritize critical elements on each screen.

Even small changes like consistent icon styles or better spacing can make your app feel more modern and inviting.

Specific variations:

• Is the app’s design modern, outdated, or just “meh”? (For visual impression testing)
  
• Does the layout feel organized or cluttered? (For information hierarchy)
  
• Do the icons, fonts, and colors feel easy on the eyes? (For accessibility and visual comfort)

💡 Question 8. Was it easy to find your way around?

If users can’t navigate smoothly, they’re not going to stick around. It helps you understand whether your menus, buttons, and icons actually make sense to real people.

Specific variations:

• How easy was it to get back to the homepage/dashboard from where you were? (To test recovery paths)
  
• Did you have trouble figuring out what each icon or tab meant? (To test labeling and affordance)
  
• Was anything placed in a spot you didn’t expect? (To test information architecture)

💡 Question 9. Would you come back to this app or recommend it to a friend?

It’s your litmus test for loyalty. If users like the experience, they’ll return and maybe bring a friend. If not, something’s pushing them away.

Specific variations:

• What would make you uninstall this app today? (Uncover dealbreakers)
  
• If you were to describe this app to a friend, what would you say? (Tests brand perception + virality)
  
• Is this app one you’d open daily, weekly, or only when needed? (Understand usage frequency)
  

💡 Question 10 : If you could change one thing about the app, what would it be?

Your users are basically handing you a to-do list. Whether it’s dark mode or beefier buttons, these responses guide high-impact improvements.

Specific variations:

• What’s one feature you wish worked differently? (Identifies UX mismatches)
  
• Is there a tool or feature from another app you wish we had? (Competitive insight)
  
• What’s the one thing that would make this app more useful to you personally? (Uncovers unmet needs)

Best practices for creating UX survey questions

Here are some best practices to help you get honest, useful answers without confusing or biasing your users.

📍 Avoid leading or loaded language

Don’t prime users to answer a certain way. 

For example, “How much did you enjoy our clean and user-friendly interface?” already assumes a positive experience. Instead, ask, “How would you describe your experience using the interface?”

📍 Ask one thing at a time

Double-barreled questions confuse users and muddy the data. For example, “Was the app fast and easy to use?” What if it was fast but hard to use? Break it down into separate questions to get clear insights.

📍 Use a mix of question types

Don’t rely solely on open-ended or multiple-choice questions. Combine both: quantitative questions give you scalable data, while qualitative ones give you context. For example, pair “How easy was it to navigate?” (rating scale) with “What, if anything, made navigation hard?” (open-ended).

📍 Keep it short and focused

Respect users’ time. Each question should have a clear purpose. If it won’t inform a specific design decision, drop it. Aim for 5 to 10 high-quality questions rather than 20 that get ignored or rushed through.

📍 Use plain, user-friendly language

Skip jargon and internal terminology. You’re surveying users, not your dev team. Replace “Did the taxonomy of the navigation menu meet your expectations?” with “Was it easy to find what you were looking for in the menu?”

Using UX survey questions with other UX research methods 

UX surveys are powerful, but they’re more valuable when used with other research methods. 

It’s more of a part of your research toolkit than the entire kit. Surveys work best when you need to validate trends, gather quick input at scale, or triage where deeper issues might lie. 

But they often lack the rich detail needed to fully understand user behavior or emotions. That’s where methods like user interviews, usability tests, or session recordings come in handy.

This is where UXtweak shines, as it is an all-in-one tool that allows you to combine multiple methods. 🐝

As Zsuzsa Kovacs, Freelance Lead UX Researcher, said on the UXR Geeks podcast:

That doesn’t mean surveys are useless, it just means they’re stronger when combined with depth-focused methods.

Here are some smart combinations you can try: 

👉 Usability testing → then a quick survey

After watching how users interact with your product, follow up with a short survey to capture how they felt—was it smooth? Frustrating? Confusing? 

It gives you both observed behavior and self-reported sentiment.

👉 Interviews → then a scale-out survey

Use interviews to find rich insights and patterns. Then create a survey based on those findings to check how common they are across your broader user base.

👉 Analytics → then a targeted survey

Notice users dropping off at a specific step? Trigger a short survey at that moment asking, “What made you leave?” Pairing behavioral data with in-the-moment feedback helps you understand the why behind the what.

👉 A/B Testing + Exit Survey

You know which version won, but why? Use a short exit survey on each variant to capture user perceptions. For instance, “What stood out to you on this page?” or “Was anything missing?” 

👉 Card Sorting + Follow-up Survey

After a card sort, send a survey asking how intuitive the final structure felt in actual use. It helps validate if your new IA works in the wild.

👉 Heatmaps + Embedded Survey

See where users are clicking (or not), then place a survey right there. For instance: “Did you expect this to be clickable?” It’s great for fixing misleading UI elements.

👉 Customer Support Tickets + Feedback Survey

Right after resolving an issue, send a UX-focused survey. Instead of just “How satisfied were you?”, ask “Did this interaction help you better use the product?”

If you’re looking for an all-in-one tool that combines multiple research methods, UXtweak has got you covered. Think of it as the beehive of research tools — everything you need, all in one buzzing place. 🐝

Analyzing UX survey data

Collecting responses is just the beginning, what you do with the data is where the real insights happen.

Start by categorizing your data into two buckets:

• Quantitative (e.g., rating scales, yes/no answers)
  
• Qualitative (e.g., open-ended responses)

For quantitative data

Look for patterns. Are users consistently rating navigation as “2” out of 5? That’s a red flag. Segment responses by user type, device, or location to see if certain groups are struggling more than others.

For qualitative data

Don’t just skim. Read through responses and tag recurring themes, like “confusing checkout” or “too many steps.” Tools like sentiment analysis or word clouds can speed up the process, but human review is still key for nuance.

Map each insight to a next step, whether it’s a usability test, design iteration, content rewrite, or even a product roadmap update. Remember that survey data is only powerful when it leads to change.

Start asking UX survey questions today with UXtweak

Collecting feedback is the easy part. Making sense of it? That’s where most teams start to feel stuck. After running your survey, you’re suddenly staring at a mountain of responses: open-ended insights, ratings, patterns and wondering what to do next.

That’s why it helps to think about analysis before you hit send. With UXtweak’s User Survey Tool, you can craft thoughtful UX questions, launch them right on your site, and view the results in clean, visual reports

UXtweak even helps you find the right audience through their built-in participant panel, giving you access to participants from over 130 countries. 5 basic questions for user experience surveys

If you want to spend less time organizing feedback and more time acting on it, UXtweak is built for exactly that. Try it for free today! 🐝