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13 Top VWO Alternatives & Competitors in 2024

13 Top VWO Alternatives & Competitors in 2024
Exon Nkemchor
•  16.04.2024
Learn about the different modern alternatives to VWO that you can use to discover new insights about how people interact with your digital product.

VWO is an online tool that helps with collecting, analyzing, and interpreting user behavior data to identify patterns and opportunities for improvement. However, their pricing structure is quite complex for product teams that want to carry out quick tests. With a pricing model not catering to small teams this tool may not be for everyone. That’s why more and more often we see researchers looking for VWO alternatives. 

In this article, we will take you through a list of our top 13 VWO alternatives and guide you through the process of choosing the right alternative for your project’s needs.

For each VWO competitor, we included:

  • A short description
  • Features
  • Pros & Cons
  • User reviews
  • Pricing

Here’s a quick overview of pricing, reviews, and support options from Capterra:

Rating

Ease of Use

Quality of Support

Pricing

UXtweak

4.8

5.0

✓ Free plan 

Plus plan - $80/month

Billed annually

AB Tasty

4.3

4.8

✗ No free plan

Pricing is available upon request.

Mouseflow

4.6

4.6

✓ Free plan 

Paid plan starts at $31, billed annually

Convert Experiences

5.0

5.0

✗ No free plan

Paid plan starts at $499 per month.

Inspectlet

4.1

3.5

✓ Free plan 

Paid plan starts at $39 per month

CleverTap

4.3

4.4

✗ No free plan

Paid plan starts at $99 per month

Heap

4.2

4.3

✓ Free plan 

Pricing is available upon request.

UX Sniff

4.6

4.5

✓ Free plan 

Paid plan starts at $9 per month

Flurry

4.3

3.5

It is a free tool

Mixpanel

4.0

4.2

✓ Free plan 

Pricing starts at $25/month.

Amplitude

4.0

4.4

✓ Free plan 

Pricing is available upon request.

Userpilot

4.5

4.8

✗ No free plan

Paid plan starts at $299 per month

Google Analytics

4.1

4.1

The tool is free.

Best 13 VWO Alternatives & Competitors in 2024

1. UXtweak

vwo alternatives

UXtweak is the first VWO alternative and is an all-in-one user research platform for testing and analyzing user behavior, that offers an advanced session recording and heatmap tool, prototype A/B testing, surveys, mobile and website testing tools and so much more. With UXtweak you can find out how users interact with your product and where they face issues, pinpoint areas of improvement, understand their behavior and use this information to optimize your product’s UX!

It’s a perfect alternative for the VWO tool, as it offers just the same capabilities for a much better price, with a lot of additional tools and features as well as recruiting assistance.

Need to conduct moderated research?

With UXtweak you can recruit, schedule, conduct, and analyze user interviews or any other moderated studies directly in one platform.

Try our Freefrom Interview tool for user interviews or use Study Interviews to run any UXtweak studies moderated (eg. moderated card sorting, moderated website testing…).

Moderated testing supports multiple recruitment methods:

  • Bring your own participants
  • Access prequalified participants from a global User Panel in 130+ countries
  • Turn site visitors into participants with Onsite Recruiting
  • Use your custom panel with Own Database

Key features

See these tools in action 👇

Try A/B Testing on Prototypes ✅

Prototype Testing
Try A/B Testing on Prototypes ✅

Try Session Recording with UXtweak 🔥

Session Recording
Try Session Recording with UXtweak 🔥

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

  • Overall – 4.8/5
  • Ease of Use – 4.7/5
  • Quality of Support – 5/5

Pros

  • Help with recruiting: an Onsite Recruiting Widget that transforms website visitors into testers, a 155M+ User Panel, a unique opportunity to create your own Participant Database 
  • Advanced analytics that is easy to read – UXtweak offers a variety of data visualizations that will give you plenty of insights about your users’ behavior
  • Intuitive UI and easy set-up
  • Free plan available
  • Great support team

Cons

  • Only supports 10 languages

Pricing & Plans

UXtweak has a free plan available for unlimited time for small projects. You can also choose a pro plan for only $80 per month and billed annually as your team and needs grow. 

Try #1 VWO Alternative!

Use UXtweak to collect and analyze product and user insights at better price

Register for free

2. AB Tasty

vwo alternatives

AB Tasty is another VWO alternative that helps you to understand the messages and features that drive the most engagement on your digital product. AB Tasty allows you to put your ideas to the test by running A/B, split, and multivariate tests across all devices.

Key features

  • A/B Testing
  • Personalization
  • Split Testing
  • Multivariate Testing
  • User Segmentation
  • Mobile App Testing
  • Feature Management
  • Surveys and Feedback

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.7/5

Ease of Use – 4.3/5

Quality of Support – 4.8/5

Pros

  • Ability to test all the end-to-end features of a product very easily.
  • Very easy to set up and create personalized and targeted experiences.
  • Has a very effective real-time monitoring feature.
  • Has an easy-to-use user interface.

Cons

  • Quality Assurance can be difficult on mobile if tests are not well conducted.

Pricing & Plans

AB Tasty’s pricing information is available on request.

3. Heap

vwo alternatives

Heap as a digital analytics platform helps you to understand and gives you insights into your customers’ full digital journeys from navigation to purchasing decisions. If you are looking to quickly improve conversion, retention, and customer delight, then Heap is the right alternative for you.

Key features

  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Analytics
  • Session Replay 
  • Heatmaps 
  • Journeys

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.5/5

Ease of Use – 4.2/5

Quality of Support – 4.3/5

Pros

  • It is very intuitive and user-friendly.
  • Ability to capture complete customer behaviors in a customer’s digital journey.
  • Ability to gather useful metrics about platform usage and user interactions.
  • Ability to create custom reports and dashboards for data tracking.

Cons

  • Storage problems due to its automatic saving of events tracking
  • The amount of configurations and customizations in the dashboards and reports is limited.

Pricing & Plans

Heap allows you to get users’ insights faster with their free plan. They also have a paid plan that starts at $400 per month.

💡Pro Tip

We researched user testing software and wrote an article about it for you.

4. Mouseflow

vwo alternatives

Mouseflow is another VWO alternative that enables you to optimize your website experiences towards improving conversions. Mouseflow allows you to understand your user’s behavior by allowing you to watch your website visitors’ sessions, build 6 types of heatmaps for all your pages automatically, set up funnels to watch where and why your visitors drop, and launch feedback campaigns to learn more about your visitors and customers.

Key features

  • Session Replay
  • Conversion Funnels
  • User Feedback
  • Heatmaps
  • Forms
  • Friction Score

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.7/5

Ease of Use – 4.6/5

Quality of Support – 4.6/5

Pros

  • Has an excellent heat map functionality that quickly identifies strengths and weaknesses on any page by analyzing visitor behavior across multiple parameters.
  • Ability to see how customers progress through your website.
  • Ability to record and view the pages visited by customers on your website.
  • Great customer support.

Cons

  • Screen recording on mobile devices is not smooth.
  • It does not have a robust suite of features.

Pricing & Plans

Mouseflow helps you to optimize your website with certainty with their free plan. They also have a paid plan that starts at $31 per month.

5. Convert Experiences

vwo alternatives

Convert Experiences is a great VWO alternative that helps you optimize your website experience with its A/B testing tool. It enables you to improve your decision-making by confidently running tests across all your growth channels with the goal of improving the entire customer journey, de-risking initiatives, and accurately tracking and monitoring customer engagement.

Key features

  • A/B Testing
  • Multivariate Testing
  • Dynamic Text Replacement
  • Experimentation Dashboard
  • Integrations
  • Real-Time Reporting
  • Mobile Testing

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 5.0/5

Ease of Use – 5.0/5

Quality of Support – 5.0/5

Pros

  • Very easy to use and set up
  • Ability to run complex experiments
  • Has a robust suite of features
  • Easy to set up tracking events and segments.

Cons

  • The visual editor/test creator features are very buggy and inefficient.

Pricing & Plans

Convert Experiences’ paid plan starts at $499 per month.

6. Google Analytics 

vwo alternatives

Google Analytics is the most popular website analytics software that provides insights into customer behavior and interactions with products to identify effective content and track user traffic. Through machine learning, it discovers customer trends and patterns in the data to identify users with high revenue potential and also the content converting the most customers. This is a great VWO alternative if you want simplified data insights into your product and customers.

Key features

  • Automation and analytics
  • Reporting
  • Advertising Workspace
  • Explorations
  • Data Collection and Management
  • Advanced-Data Governance
  • Heatmaps
  • Session recordings

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.7/5

Ease of Use – 4.1/5

Quality of Support – 4.1/5

Pros

  • It processes data extremely fast.
  • It has a dynamic heatmap feature.
  • The ability to pull in reports from different software increases visibility and tracking
  • It is flexible and adaptable to various industries and business models

Cons

  • Difficulty troubleshooting without contacting support when you encounter an error.
  • Integrations and plugins are limited.

Pricing & Plans

Google Analytics is a free tool that enables you to understand customer behavior and interactions. To access their enterprise features, you have to talk to their sales team.

7. Amplitude

vwo alternatives

Amplitude is a great VWO alternative with features like cross-platform user journey tracking, user behavior analysis, and segmentation capabilities that help you to see every path users take in a single view in order to understand the context and intent behind their actions. Amplitude helps you answer behavioral and product questions like which activities keep users coming back.

Key features

  • AB Testing.
  • API.
  • Behavioral Targeting.
  • Campaign Management.
  • Charting.
  • Cohort Analysis.
  • Conversion Tracking.
  • Customer Journey Mapping.

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.5/5

Ease of Use – 4.1/5

Quality of Support – 4.3/5

Pros

  • The mobile app analytics is easy to deploy.
  • Very responsive customer support.
  • Ability to batch and stream events in real-time.
  • Has very quick data visualization capabilities

Cons

  • There are some limitations in the “join” functionality when grouping multiple events

Pricing & Plans

Amplitude helps you to understand the context and intent behind every user navigation and engagement with its free plan. They have a paid plan that starts at $995/month.

8. Inspectlet

vwo alternatives

Inspectlet is another VWO alternative that helps you observe all the actions users take on your website. Inspectlet has comprehensive features that enable you to record videos of your visitors as they use your site, allowing you to see everything they do.

Key features

  • Session Recording
  •  Dynamic Heatmaps
  •  A/B Testing
  •  Feedback Surveys
  •  Form Analytics
  •  Error Logging

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.0/5

Ease of Use – 4.2/5

Quality of Support – 3.5/5

Pros

  • Provides multiple options to track the audience by segment (location, time).
  • Session recordings and analytics features are reliable and easy to use.
  • It is simple and quick to set up.
  • Has key features like IP blocking and Rage Click insights which help surface the most important analytics.

Cons

  • Customer support is awful.
  • Storing video files is not efficient on Inspectlet.

Pricing & Plans

Inspectlet helps you to stop guessing what your visitors want with their free plan. They have a paid plan that starts at $39 per month.

9. CleverTap

vwo alternatives

CleverTap is a great VWO alternative that helps you retain your most valuable users and grow customer lifetime value. CleverTap combines audience analytics, omnichannel engagement, and product A/B testing to help you deliver a truly personalized customer experience and its automation tool feeds you campaign results in real-time on a single dashboard.

Key features

  • Analytics & Insights
  • Automated User Segmentation
  • Omnichannel Engagement
  • Journey Orchestration
  • Campaign Optimization
  • Lifecycle Optimization

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.4/5

Ease of Use – 4.3/5

Quality of Support – 4.4/5

Pros

  • The ability to drill down into the user’s timeline of app events makes the tracking feature very efficient.
  • Excellent customer support.
  • Offers real-time insights and analytics

Cons

  • User guides can sometimes be very difficult to follow.
  • Integration of CleverTap into other websites is difficult.

Pricing & Plans

CleverTap offers real-time analytics to understand user behavior with its 30-day free trial. They have a paid plan that starts at $99 per month.

10. UX Sniff

vwo alternatives

UX Sniff is a great VWO alternative that helps you improve your website’s UX by learning from real-world user behavior. UXsniff detects and reports abnormal user behavior, such as manic rage clicks or scrolls on your website, automatically.

Key features

  • Session recordings
  • Website heatmaps
  • Feedback widget
  • On-site survey

User reviews & rating

The ratings below are based on the tool’s reviews from Capterra:

Overall – 4.2/5

Ease of Use – 4.6/5

Quality of Support – 4.5/5

Pros

  • Real-time monitoring of unusual user behavior.
  • Very helpful in UX tracking.
  • Has unlimited heatmaps and session playbacks.
  • Has an efficient reporting functionality.

Cons

  • Does not have advanced features.
  • Heatmaps do not work very well with single-page application pages.

Pricing & Plans

UX Sniff has a free plan that helps you monitor user behavior in real-time. They have a paid plan that starts at $9 per month.

11. Flurry

vwo alternatives

Flurry is another great VWO alternative that allows you to track new users, and active users, recording sessions, with efforts to measure and analyze their activity across an entire application (including crash and user acquisition analytics). It is a completely free tool that helps you track user interactions and understand user behavior.

Key features

  • Funnel and Event Tracking
  • Crash Reporting and Analysis
  • Raw Data Export
  • User Segmentation and Journeys
  • Funnel and Audience Analysis

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.0/5

Ease of Use – 4.3/5

Quality of Support – 3.5/5

Pros

  • It gives you information on user journeys and allows you to segment this information by country and devices.
  • Ability to identify bugs within the app using crash reports.
  • Has an easy-to-use user interface
  • It is a completely free tool.

Cons

  • Does not offer real-time reporting
  • Limitations integrating with iOS app devices due to restrictions.

Pricing & Plans

Flurry helps you to measure and analyze user activity for totally free. It is a free tool.

12. Mixpanel

vwo alternatives

Mixpanel as a VWO alternative provides interactive reports that enable product teams to analyze user behavior as they engage an application. They are efficient in analyzing not only page views on screens but also measuring the actions or steps taken by users and potential customers visiting your website or application while being monitored.

Key features

  • Engagement.
  • Standard Event Tracking.
  • Custom Event Tracking.
  • Retention.
  • Conversions.
  • Funnels.

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.5/5

Ease of Use – 4.0/5

Quality of Support – 4.2/5

Pros

  • Offers a wide range of tools for user insights and analytics.
  • Has an unlimited segmentation capability based on attributes, user properties, and cohorts.
  • Track and analyze user behavior on mobile applications.

Cons

  • Some statistical data are not available
  • Does not send surveys to customers directly in-app

Pricing & Plans

Mixpanel helps you make better product decisions with its free plan. They have a paid plan that starts at $25.

13. Userpilot

vwo alternatives

Userpilot is the last VWO alternative that helps product teams increase user adoption through behavior-driven product experiences. With Userpilot, you can understand user behavior across the product journey, generate custom reports to answer any product question, guide new users through your product, and reduce time-to-value.

Key features

  • Onboarding Flows
  • User Segmentation
  • In-app surveys
  • Feature Adoption
  • NPS (Net Promoter Score) Surveys
  • User Behavior Tracking
  • User Analytics

User reviews & rating

The ratings below are solely based on the tool’s reviews from Capterra:

Overall – 4.5/5

Ease of Use – 4.5/5

Quality of Support – 4.8/5

Pros

  • Has effective user personalization/data customization features which makes user onboarding seamless.
  • Great and fast customer support team.
  • Easy to set up with a user-friendly user interface.

Cons

  • Limitations with integration with external tools
  • Lag time due to high overloads when processing data.

Pricing & Plans

Userpilot has a paid plan that starts at $299 per month.

List of Free VWO Alternatives

Here’s a list of our free forever VWO alternatives that you can leverage to understand user behavior and improve your digital product.

  1. UXtweak
  2. Heap
  3. Mouseflow
  4. Google Analytics
  5. Amplitude
  6. Inspectlet
  7. UX Sniff
  8. Flurry
  9. Mixpanel

Try #1 VWO Alternative!

Create an account at UXtweak and try it as a VWO alternative completely free of charge

Register for free

Found the best VWO alternative for you?

Interpreting user behavior data to identify patterns and opportunities for improvement is usually part of the requirements for any research or test that needs to be carried out on a digital product. Therefore, a need for modern user behavior and analytics software that caters to this need is important. A good VWO alternative is one that fits your project budget as well as helps you identify opportunities for growth and pinpoint areas of improvement in your digital product.

We recommend UXtweak as a worthy VWO alternative as it offers a great pricing model and a robust feature set that caters to all kinds of research needs.

Register for your account and see how you can leverage UXtweak to understand your users’ behavior and improve your digital product!

FAQ: VWO Alternatives

What are the best VWO alternatives?

Some of the best VWO alternatives are:

  1. UXtweak
  2. Heap
  3. Mouseflow
  4. Google Analytics
  5. Amplitude
  6. Inspectlet
  7. UX Sniff
  8. Flurry
  9. Mixpanel
What are the key features to look for in VWO alternatives?

There is a range of key features to look out for in VWO alternatives, however, you should focus on the features that are relevant to project needs. As VWO’s main feature is session replay and A/B testing, ensure your alternative has a robust session recording and heatmap tool and A/B testing capabilities.

Which VWO alternative offers a free plan?

UXtweak is a VWO alternative that offers a free forever plan for small projects. You can create a free account now and upgrade as your research needs grow.

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