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Loop11 vs UserZoom: Which Tool Wins in 2024?

Loop11 vs UserZoom: Which Tool Wins in 2024?
Jana Filusova
•  22.05.2024
In this comparison, we'll delve into Loop11 and UserZoom, two user testing tools. Plus, we'll introduce an alternative for those seeking advanced features. Stay tuned to find your best fit.

Join us as we examine the features, advantages, and possibilities these tools offer, guiding you to make the perfect choice for your design needs.

Key Insights

👉 Loop11’s platform offers user-friendly features for effortless project creation, but users have noted limitations in pricing flexibility and a learning curve for new users.

👉 UserZoom provides comprehensive research capabilities but comes with a higher cost and limitations in research sessions, such as difficulty in combining devices.

👉 UXtweak provides a seamless experience with responsible respondents, a diverse toolkit, and responsive customer support.

🐝 Register for free with UXtweak today!

Loop11 and UserZoom (part of UserTesting) alternative – UXtweak

UXtweak is a user research tool that stands out from Loop11 and UserZoom. It’s designed to enhance the customer experience for websites and apps, covering everything from prototypes to final products.

Stéphanie Walter - testimonial

What makes UXtweak different is its range of features, like tree testing, first-click testing, five-second tests, and mobile testing, all available in one platform. It also provides a full suite of recruitment, and participant management tools. With flexible and affordable pricing, UXtweak is a practical choice for UX professionals.

🐝 Explore UXtweak’s demos to witness user interactions and analytics in real-time⬇

Try Tree Testing ✔️

Tree Testing
Try Tree Testing ✔️

Try Website Usability Testing🔥

Website Testing
Try Website Usability Testing🔥

Features and Capabilities

The table displays a comparison of features across three research platforms: Loop11, UserZoom, and UXtweak.





Website Usability Testing

Prototype Testing


(compatible with Figma, InVision, Axure)

Mobile Apps Testing

(you can test apps from App Store/Google Play, TestFlight, APK, and more)

Card Sorting

(not avaliable in UserZoom GO)

(available on all plans)

Tree Testing

(not avaliable in UserZoom GO)

(available on all plans)

Preference Testing

First Click Testing

(not avaliable in UserZoom GO)

5 Second Testing

Session recordings + Heatmaps

Survey (with conditional logic)


(not avaliable in UserZoom GO)


(available on all plans)

Onsite Recruiting/

Site Intercept

Custom branding

(customizable branding in all paid plans)

(customizable branding in all paid plans)

User Panel

(IntelliZoom panel)

(testers from 130+ countries)

Custom screener questions

(available on all plans)

(available on all plans)

Moderated/User Interviews

(on Enterprise plans)

conduct directly in one platform*

*UXtweak offers built in features to recruit, schedule, conduct, and analyze user interviews or any other moderated studies.

The table shows that Loop11, UserZoom, and UXtweak each offer a wide range of features. Particularly, UXtweak includes all listed features, consistently improving or offering them at a more affordable price compared to its competitors.

Need to conduct moderated research?

With UXtweak you can recruit, schedule, conduct, and analyze user interviews or any other moderated studies directly in one platform.

Try our Freefrom Interview tool for user interviews or use Study Interviews to run any UXtweak studies moderated (eg. moderated card sorting, moderated website testing…).

Moderated testing supports multiple recruitment methods:

  • Bring your own participants
  • Access prequalified participants from a global User Panel in 130+ countries
  • Turn site visitors into participants with Onsite Recruiting
  • Use your custom panel with Own Database

Participant Recruitment and Management capabilities

The table details how Loop11, UserZoom, and UXtweak handle participant recruitment and management for usability studies.





User panel -Country coverage

48+ countries

100+ countries

130+ countries

Advanced Targeting criteria

Only Screener Questions

(200 demographic filters)

(2000+ profiling attributes) 

available on all plans

Automatic QA of responses

(for professional, international, and premium plans)

Expert audit

(included with each order from User Panel)

Ability to bring your own users

(for free)

Participant management solution 


(Own Database, available on all plans)

Pricing and Plans Comparison

When selecting a user testing platform, it’s important to factor in pricing. Choose a platform that meets your research requirements without going beyond your budget. Next, let’s explore the affordability of these research tools.


Loop11 offers more attractive pricing if you opt for one of their annual subscriptions, and they also provide a 14-day free trial that gives you full access to the Enterprise plan’s capabilities.

  • Rapid Insights: Quick and affordable user insights for small projects
    • Annual Billing: $179/month ($2,148/year)
    • Monthly Subscription: $199/month
  • Pro (Most popular): Advanced features for larger teams, up to 10 projects per month
    • Annual Billing: $358/month ($4,296/year)
    • Monthly Subscription: $399/month
  • Enterprise (Best value): Unlimited projects and participants, advanced security features, personalized support
    • Annual Billing: $533/month ($6,396/year)
    • Monthly Subscription: $599/month

UserZoom (part of UserTesting)

UserZoom offers two platforms:

  1. UserZoom GO:
    • For individual researchers or small teams.
    • Provides usability testing tools for websites and mobile apps.
    • Includes pre-study recruitment options.
  2. UserZoom:
    • Geared towards enterprise teams with advanced capabilities.
    • Offers card sorting, tree testing, surveys, and click tests.
    • Two types of plans available: Quick Start Plans and Enterprise Plans.

Pricing starts at $70,000 annually, with details to be clarified in a meeting with UserTesting representatives.


  • Free Starter Plan: Access to all features, one active study, up to 30 responses/month.
  • Plus Plan: $708/year, ideal for individuals, 200 responses/month, unlimited studies.
  • Business Plan: $1,812/year, for small to medium businesses, 1,000 responses/month.
  • Enterprise Plan: Starts at $5,000/year, for large clients, unlimited responses, personalized support.

Billing annually or monthly, with flexible plan changes or cancellations. Visit UXtweak’s pricing page for detailed plan features.

Try UXtweak for free!

Test your assumptions quickly, access qualified audiences worldwide, and receive clear reports - all with competitive pricing.

Register for the free plan

Customer Reviews

To ensure an unbiased comparison of the three platforms, we’ve gathered data from G2, a leading website for B2B SaaS reviews. G2.com provides a platform for buyers to review, compare ratings, and evaluate software options.




Overall Rating of the Platform




Ease of Use




Quality of Support




Ease of Setup




🐝 Note from the author: Pros and cons on this page were formulated by aggregating user feedback from platforms like Capterra.com and G2.com.



  • Effortless Project Creation: Loop11’s built-in AI project creator streamlines project setup with detailed tasks, activities, and questions, ensuring swift customization and launch.
  • Smooth Data Collection: The platform seamlessly collects data, providing prompt mapping of results with detailed analytics like heatmaps and navigation paths.
  • Intuitive Interface: Loop11 offers an intuitive interface equipped with all necessary features for UI/UX studies, enhancing user experience.


  • Limited Flexibility in Pricing: Some users with adhoc projects may find Loop11’s subscription model costly, preferring a pay-as-you-use plan for better cost-effectiveness.
  • Initial Learning Curve: New users may experience challenges initially in getting accustomed to Loop11’s interface and functionalities, requiring some time and effort to master.
  • Lack of Advanced Functionalities: While Loop11 offers a comprehensive set of features, some users feel that advanced functionalities could be added to cater to diverse testing needs.
  • Minor Lags: At times, the platform experiences minor lags, affecting real-time test execution and result generation.


Source: G2.com

UserZoom (part of UserTesting)

  • Pros
    • Easy recruitment of participants: Users appreciate the platform’s ability to recruit participants for studies, simplifying the research process.
    • Data export: UserZoom allows for easy export of data into formats that are simple to analyze, streamlining the data analysis process.
    • Comprehensive features: Despite initial challenges, users find that once they become familiar with UserZoom’s features, it offers a comprehensive suite of tools for conducting research.
  • Cons
    • Cost: Many users find UserZoom to be expensive compared to other options available in the market.
    • Limited flexibility in research sessions: It’s not easy to combine devices for one study, leading to the need for more studies than necessary.
    • Additional charges for surveys: While UserZoom has survey capabilities, users note that there are extra charges associated with using this feature.
    • User interface: The user interface is described as fairly basic compared to other platforms.
    • Learning curve: Some users experience a learning curve, particularly when using the platform with mobile apps. Additionally, the interface can be confusing to navigate at times.
    • Limited Features in UserZoom Go: Basic plans lack advanced functionalities like transcription, which are available only at additional costs.


Source: G2.com


  • Pros
    • Wide Range of Test Options:Users appreciate the variety of test options available at fair pricing, making UXtweak a cost-effective choice for user research and analytics.
    • Clear Exports: It provides straightforward exports, aiding in advocating for necessary website structure changes.
    • Responsive Customer Support: The support team consists of experts who promptly address issues and offer effective solutions to users’ problems.
    • Seamless Integration with Figma Prototypes: The platform seamlessly integrates with Figma prototypes, making testing quick and efficient.
    • Easy Audience Sourcing: UXtweak lets you quickly find study participants within the app, without needing extra tools.
    • Interactive Demos: The ability to interact with demos of each tool allows users to gain a real view of how data is presented, enhancing understanding and usability.
  • Cons
    • Confusing Layout: Some parts of the app aren’t easy to figure out, like the left menu.
    • Complex Setup: Setting up studies can be hard because there are so many options.
    • Learning Curve: It takes time to get used to the dashboard, but it gets easier with practice.


Source: G2.com

🐝 UXtweak’s user research platform provides deeper insights into digital experiences through remote usability testing, empowering you with the tools to refine your digital products effectively.

Support options

Now, let’s examine the support options each user experience platform offers. Typically, these platforms provide a wealth of resources, including articles on various topics and guides for setting up tests.


Loop11 provides support through its Frequently Asked Questions section, and you can also reach out via email at support@loop11.com.

UserZoom (part of UserTesting)

UserZoom offers technical support during regular business hours, from 12 a.m. to 5 p.m. Pacific Time, Monday through Friday, excluding U.S. holidays. Support hours may vary for escalated issues. All support requests are tracked and logged, allowing customers to inquire about their request status at any time. Incident priority and response times are determined based on severity, with UserZoom providing timely acknowledgment, resolution efforts, time estimates, and ongoing updates for significant errors.


UXtweak goes above and beyond standard support by offering consulting services and audits from our expert in-house UX research team. Our dedication to quality service is reflected in our perfect 5/5 Capterra rating. To discover more, visit our UX research consulting services page.

Loop11 vs UserZoom (part of UserTesting): Conclusion

Loop11 is great for efficient project setup and data collection, but it has some downsides. Even though it’s user-friendly, there are some issues like limited pricing options, a bit of a learning curve for new users, and the need for more features for different kinds of tests. Also, some users have mentioned delays during live tests.

Similarly, UserZoom comes with its own set of challenges, such as high costs compared to other options in the market, limited flexibility in research sessions, additional charges for surveys, and a fairly basic user interface. Users have also encountered a learning curve, particularly when using the platform with mobile apps, and have noted that basic plans lack advanced functionalities available only at additional costs.

In contrast, UXtweak emerges as a compelling alternative, addressing these key concerns of both Loop11 and UserZoom. With its user-friendly features, responsive customer support, and improved participant quality, UXtweak offers a balanced solution for comprehensive research needs. Moreover, it provides advanced features at a more affordable price point, making it an attractive choice for teams seeking reliability and affordability in UX research.

💡Pro Tip

Look at more options in user testing tools 2024 article. 

People also ask (FAQ)

I want to try UXtweak. What should I do?

Register for a free account at UXtweak, choose a plan that works for you, subscribe, and start your UX research, or get in touch with our product experts to discuss your needs.

What is UserZoom (now part of UserTesting)?

UserZoom is a UX research platform for enterprise-level research and testing. It provides tools to make use of both moderated and unmoderated research methodologies, such as surveys, click test, usability testing, card sorting, and tree testing.

Aside from solutions for usability testing and feedback gathering, it also offers capabilities for recruiting your target audience, usability benchmarking, informative architecture research, dashboard creation, and more.

If you like UserZoom’s features (that is now being integrated into UserTesting), but it is not quite what you need check out our selection of the best UserTesting Alternatives.

What is Loop11?

Loop11 automates user research, aiming to enhance digital user experiences by gathering insights. It enables swift setup and execution of UX tests across websites or domains, including live sites and prototypes, accessible on any device.

If Loop11 features aren’t quite what you’re looking for, explore our recommended options for Alternatives to Loop11.


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