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Usabilla vs UserZoom: Best Choice for 2024

Usabilla vs UserZoom: Best Choice for 2024
Jana Filusova
•  22.05.2024
In this comparison, we'll explore Usabilla (now part of SurveyMonkey), and UserZoom, two key players in user feedback tools. Additionally, we'll highlight an alternative for those seeking more advanced features.

💡 Update about Usabilla: This user feedback platform has been under momentive.ai, SurveyMonkey’s owner, since 2019. Recently, in May 2023, momentive.ai was acquired by a private equity firm, leading to a possible de-emphasis on Usabilla’s user feedback tools.

Key Insights

👉 While it offers a straightforward approach to collecting user feedback, Usabilla may not be the best fit for detailed user experience research due to its limited targeting and customization options.

👉 UserZoom is great for in-depth feedback and surveys, but its higher cost can be a significant drawback for budget-conscious users.

👉 UXtweak  provides a comprehensive and versatile set of UX tools, making it accessible and effective for users at all levels of expertise.

🐝 Register for free with UXtweak today!

Usabilla vs UserZoom alternative – UXtweak

UXtweak is a user research tool that stands out from Usabilla and UserZoom. It’s designed to enhance the customer experience for websites and apps, covering everything from prototypes to final products.

Stéphanie Walter - testimonial

What makes UXtweak different is its range of features, like tree testing, first-click testing, five-second tests, and mobile testing, all available in one platform. It also provides a full suite of recruitment, and participant management tools. With flexible and affordable pricing, UXtweak is a practical choice for UX professionals.

💡 Pro tip: To enhance your digital experience, consider using usability tests to gather insights from real users, which can help improve your website’s conversion rates. Understanding user interactions can significantly refine your site’s user experience. For a variety of tools that can assist in this endeavor, explore the “11 Best Free Website Analytics Tools for 2024” page. Additionally, integrating Google Analytics at the end of this process can provide comprehensive data to track and measure your site’s performance effectively.

🐝 Explore UXtweak’s demos to witness user interactions and analytics in real-time⬇

Try Tree Testing ✔️

Tree Testing
Try Tree Testing ✔️

Try Website Usability Testing🔥

Website Testing
Try Website Usability Testing🔥

Features and Capabilities

While Usabilla wasn’t designed primarily as a user research platform and lacked the traditional features found in UserZoom and UXtweak, it was still utilized by researchers. Therefore, we’ll list Usabilla’s usable features separately to maintain a valid and meaningful comparison.


Usabilla primarily targets feedback data collection. Even as a component of SurveyMonkey, Usabilla retains unique yet constrained features. These include:

  • Website Feedback,
  • Native SDK for in-app feedback on Android and iOS,
  • Email campaign feedback,
  • Modal feedback forms,
  • Rule-based form triggering like exit feedback and slide-ins, and
  • Visual feedback through screenshots.

The table below shows a feature comparison between UserZoom and UXtweak.




Website Usability Testing

Prototype Testing


(compatible with Figma, InVision, Axure)

Mobile Apps Testing

(you can test apps from App Store/Google Play, TestFlight, APK, and more)

Card Sorting

(not avaliable in UserZoom GO)

(available on all plans)

Tree Testing

(not avaliable in UserZoom GO)

(available on all plans)

Preference Testing

First Click Testing

(not avaliable in UserZoom GO)

5 Second Testing

Session recordings + Heatmaps

Survey (with conditional logic)


(not avaliable in UserZoom GO)


(available on all plans)

Onsite Recruiting/

Site Intercept

User Panel

(IntelliZoom panel)

(testers from 130+ countries)

Moderated/User Interviews

(on Enterprise plans)

conduct directly in one platform*

*UXtweak offers built in features to recruit, schedule, conduct, and analyze user interviews or any other moderated studies.

Need to conduct moderated research?

With UXtweak you can recruit, schedule, conduct, and analyze user interviews or any other moderated studies directly in one platform.

Try our Freefrom Interview tool for user interviews or use Study Interviews to run any UXtweak studies moderated (eg. moderated card sorting, moderated website testing…).

Moderated testing supports multiple recruitment methods:

  • Bring your own participants
  • Access prequalified participants from a global User Panel in 130+ countries
  • Turn site visitors into participants with Onsite Recruiting
  • Use your custom panel with Own Database

Pricing and Plans Comparison

When selecting a user testing platform, it’s important to factor in pricing. Choose a platform that meets your research requirements without going beyond your budget. Next, let’s explore the affordability of these research tools.


Due to Usabilla’s acquisition by SurveyMonkey and its loss of independence, precise details on its former pricing plans are hard to find. It is known that prices started at $49 per month, with a free trial available. It’s important to note that Usabilla didn’t have a free or freemium version, nor did they provide premium consulting/integration services.

UserZoom (part of UserTesting)

UserZoom offers two platforms:

  1. UserZoom GO:
    • For individual researchers or small teams.
    • Provides usability testing tools for websites and mobile apps.
    • Includes pre-study recruitment options.
  2. UserZoom:
    • Geared towards enterprise teams with advanced capabilities.
    • Offers card sorting, tree testing, surveys, and click tests.
    • Two types of plans available: Quick Start Plans and Enterprise Plans.

Pricing starts at $70,000 annually, with details to be clarified in a meeting with UserTesting representatives.


  • Free Starter Plan: Access to all features, one active study, up to 30 responses/month.
  • Plus Plan: $708/year, ideal for individuals, 200 responses/month, unlimited studies.
  • Business Plan: $1,812/year, for small to medium businesses, 1,000 responses/month.
  • Enterprise Plan: Starts at $5,000/year, for large clients, unlimited responses, personalized support.

Billing annually or monthly, with flexible plan changes or cancellations. Visit UXtweak’s pricing page for detailed plan features.

Try UXtweak for free!

Test your assumptions quickly, access qualified audiences worldwide, and receive clear reports - all with competitive pricing.

Register for the free plan

Customer Reviews

To guarantee an impartial comparison of the three platforms, we’ve collected data from TrustRadius. TrustRadius is a platform where buyers can review, compare ratings, and assess software choices.




Overall Rating of the Platform




🐝 Note from the author: Pros and cons on this page were formulated by aggregating user feedback from platforms like TrustRadius and G2.com.

What do people think about Usabilla?

👌 Pros:

  • Offers continuous feedback options like CSAT or NPS scores.
  • Provides an analytics dashboard to monitor trends in recurring surveys.
  • Captures in-context, immediate feedback rather than post-experience.
  • Enables instant feedback collection from web users.
  • Detects when users are about to exit a page.
  • Configuration is user-friendly.

👎 Cons:

  • Touch target sizes are not user-friendly, especially on mobile or for users with mobility disabilities.
  • It does not have enough features for reliable research.
  • Excludes users with disabilities, as it’s not accessible with assistive technology.
  • Features extensive color contrast issues, hindering usability for those with low vision.
  • Limited integration capabilities with analytics tools and automated report generation.
  • The ‘Feedback’ button’s styling and positioning are basic, lacking customization options.
  • Notifications for negative feedback are not prompt enough for immediate action, and there’s a need for more notification options in campaigns and surveys.
  • Lacks video response or screen recording features offered by competitors.

Review: What do you think about Usabilla?

👉 “Usabilla is an okay option in terms of intercept or continuous feedback software. It works if you need a feedback button on your site, and otherwise do not have recurring mechanisms to collect that same user info. It is also sufficient if you have a very broad audience and imprecise target criteria for respondents (such as just popping up on a certain web page, but do not need to target by pulling from user data such as whether that customer is a prospect vs. active). Anything more sophisticated than that takes a little bit of help from product and engineering teams to get you the right javascript triggers and other criteria.”

-Alice Wang, Lead UX Researcher, Sorce: TrustRadius

What do people think about UserZoom (part of UserTesting)?

👌 Pros:

  • Easy recruitment of participants: Users appreciate the platform’s ability to recruit participants for studies, simplifying the research process.
  • Data export: UserZoom allows for easy export of data into formats that are simple to analyze, streamlining the data analysis process.
  • Comprehensive features: Despite initial challenges, users find that once they become familiar with UserZoom’s features, it offers a comprehensive suite of tools for conducting research.

👎 Cons:

  • Cost: Many users find UserZoom to be expensive compared to other options available in the market.
  • Limited flexibility in research sessions: It’s not easy to combine devices for one study, leading to the need for more studies than necessary.
  • Additional charges for surveys: While UserZoom has survey capabilities, users note that there are extra charges associated with using this feature.
  • User interface: The user interface is described as fairly basic compared to other platforms.
  • Learning curve: Some users experience a learning curve, particularly when using the platform with mobile apps. Additionally, the interface can be confusing to navigate at times.
  • Limited Features in UserZoom Go: Basic plans lack advanced functionalities like transcription, which are available only at additional costs.

Review: What do you think about UserZoom?

👉 “UserZoom is really useful for getting qualitative feedback on prototype designs. It can also be used to run quantitative surveys. They have their own recruitment, so sourcing participants is automatic and easy. It is one of the better platforms for obtaining feedback quickly. However, I have found them to be significantly more expensive than other providers of both qual[itative] and quant[itative] research.”

– Alex Jones, Head of Market & UX Research, Sorce: TrustRadius

What do people think about UXtweak?

👌 Pros:

  • Wide Range of Test Options:Users appreciate the variety of test options available at fair pricing, making UXtweak a cost-effective choice for user research and analytics.
  • Clear Exports: It provides straightforward exports, aiding in advocating for necessary website structure changes.
  • Responsive Customer Support: The support team consists of experts who promptly address issues and offer effective solutions to users’ problems.
  • Seamless Integration with Figma Prototypes: The platform seamlessly integrates with Figma prototypes, making testing quick and efficient.
  • Easy Audience Sourcing: UXtweak lets you quickly find study participants within the app, without needing extra tools.
  • Interactive Demos: The ability to interact with demos of each tool allows users to gain a real view of how data is presented, enhancing understanding and usability.

👎 Cons:

  • Confusing Layout: Some parts of the app aren’t easy to figure out, like the left menu.
  • Complex Setup: Setting up studies can be hard because there are so many options.
  • Learning Curve: It takes time to get used to the dashboard, but it gets easier with practice.

Review: What do you think about UXtweak?

👉 “UXtweak is suitable for everyone, whether you are a student, the owner of a small or large business, or a professional UX designer or researcher. UXtweak will assist you in resolving any issue, large or little. You may test many components of the site using a wide range of tools. And, owing to its starting plan, it is accessible to anyone.”

– Dávid Urgas, Company Owner, Sorce: TrustRadius

Usabilla vs UserZoom: Conclusion

Usabilla serves well for simple feedback needs, such as adding a feedback button on your website, especially if you’re not looking for detailed targeting in your feedback collection. It’s straightforward but might need extra help from tech teams for more complex tasks.

UserZoom stands out for its ability to gather detailed qualitative feedback on designs and run quantitative surveys. It’s especially handy because it handles participant recruitment for you, making the process smooth. The downside is that it tends to be pricier compared to other options.

Finally, UXtweak offers a comprehensive suite of tools that cater to a diverse range of users, from students and small business owners to experienced UX professionals. It provides a solid platform for addressing various UX challenges, making it an accessible and adaptable option for enhancing user experience insights. With UXtweak, users gain access to a versatile set of functionalities that support thorough UX research and testing, positioning it as a thoughtful choice for those seeking a balanced and effective UX tool.

People also ask (FAQ)

I want to try UXtweak. What should I do?

Register for a free account at UXtweak, choose a plan that works for you, subscribe, and start your UX research, or get in touch with our product experts to discuss your needs.

What is UserZoom (now part of UserTesting)?

UserZoom is a UX research platform for enterprise-level research and testing. It provides tools to make use of both moderated and unmoderated research methodologies, such as surveys, click test, usability testing, card sorting, and tree testing.

Aside from solutions for usability testing and feedback gathering, it also offers capabilities for recruiting your target audience, usability benchmarking, informative architecture research, dashboard creation, and more.

If you like UserZoom’s features (that is now being integrated into UserTesting), but it is not quite what you need check out our selection of the best UserTesting Alternatives.

What is Usabilla?

Usabilla, now part of SurveyMonkey, was a user feedback tool for websites, featuring options like feedback tabs, emojis, and rating scales to gather insights.

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