This likely means that your customers are facing a problem that is preventing them from purchasing your services, and the only way to find out what the problem is, is by tracking user behavior.
In this article, we’ll explain to you what user behavior is, how to track it, as well as the tools you can use to do it.
What is user behavior on a website?
User behavior involves all the actions visitors take on a website: where and what they click on, how they scroll down a page, where they fumble and get confused, and where they eventually drop off the page and leave.
Tracking user behavior entails examining how visitors or users interact with your website or software, paying particular attention to how they interact, feel, and act on it.
It is useful for determining how people engage with your website and the obstacles they face in order to provide the greatest possible user experience and achieve your website’s goals.
Benefits of tracking user behavior on your website
Get first-hand insight
Get real, first-hand insight into what people are interested in, gravitate towards, or completely ignore. Tracking user behavior will show you exactly which parts of the website customers interact with mostly and therefore serve as important information on what parts of your website is working, including what your customers care about the most.
Identify points in the customer journey
Find out where visitors get stuck, struggle, get confused, and leave. This will give you insight into your user’s experience and help inform you on what obstacles to remove so that users can experience your website better.
Validate the performance of your pages
Investigate how specific pages and sections are performing and help direct you to include only what works into your website.
Find out what needs to be fixed
User behavior analytics show you which areas need improvement or what needs to be changed.
Types of user behavior analytics you can track:
User experience
Analyzing the UX will help you understand how users actually use the site versus how you had originally planned or wanted them to. To understand your user experiences, attributes such as in-page clicks and mouse movement, scroll depth, user navigation patterns, and site speed are all factors to consider tracking.
The data can be used to make informed decisions about content personalisation and website navigation to improve the overall user experience and hence retain visitors. Here you can find how to observe these user behaviors: using heatmaps and improve your website’s user experience.
Content performance
Good website content is essential for keeping readers engaged and on your website for a longer period of time. Tracking user behaviors such as popularity, sharing, engagement, bounces, and exits will help you determine whether pages or sections of your website offer interesting content.
This data will assist you in understanding the type of content that performs best for your visitors. In the future, you can use the insights to improve your content strategies.
Engagement
Not every user visit results in a conversion, and a customer may require many website visits before moving from the research phase to the buying phase. For increased conversions, we must guide and support our website visitors at each step by engaging and assisting them along the way.
Chatbots/AI and live chat are two engagement-related behaviors that you may track. By gathering data from our users’ queries, you can identify typical difficulties that people encounter on your website and thus fix these inconveniences quickly.
Conversion rate
Conversions are what we want our users to do, and they are typically the primary aim of our website. We often measure performance toward a specific objective, whether it is an ecommerce purchase, a lead form submission, or the download of an app.
This conversion path must be as simple as possible for users in order to have a high conversion rate versus website visits. Some user behaviors, such as the checkout process, form testing, and variable testing, are tracked to see where any improvements in the conversion process are needed.
Based on these behaviors, you may understand where your customers are getting stuck in the conversion process.
No more guessing what works and what doesn’t.
User behavior tracking is critical since it allows you to collect statistics on how users actually experience your website rather than just taking their word for it. Begin tracking user behavior on your website to ensure that you are genuinely providing your clients with what they want. Create an account today and start tracking user behavior to improve your website.
