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11 Best Optimizely Alternatives & Competitors in 2024
UX Tips

Published on December 22, 2023

11 Best Optimizely Alternatives & Competitors in 2024

Struggling to find better alternatives to Optimizely for A/B testing? Explore the finest Optimizely alternatives in this curated list! This blog is a comprehensive guide which compares top 15 Optimizely alternatives for A/B testing.

Discovering the best alternatives to Optimizely can be pivotal for businesses seeking robust A/B testing solutions. This guide provides insights into the top Optimizely alternatives available in the market today. From feature-rich platforms to those offering free plans, delve into a comprehensive evaluation of each tool, aiding in informed decision-making for your experimentation and optimization needs.

11 Best Optimizely alternatives and competitors 

Discover the top 11 Optimizely competitors and alternatives, featuring a detailed breakdown of each option, including features, pros and cons, user reviews, and pricing. Additionally, find a list of free Optimizely alternatives below.

  1. UXtweak
  2. VWO
  3. Adobe Target
  4. AB Tasty
  5. Plerdy
  6. SiteSpect
  7. Convert Experiences
  8. Lyssna
  9. Split
  10. Kameleoon
  11. Crazy Egg

For each Optimizely competitor, we evaluated:

  • Features
  • Pros & Cons
  • User reviews
  • Pricing 

Here’s a quick comparison table of each tool’s reviews:

Rating

Ease of Use

Quality of Support

Pricing

UXtweak

4.8

5.0

✓ Free plan 

Plus plan - $80/month

Billed annually

AB Tasty

4.3

4.8

✗ No free plan

Pricing is available upon request.

VWO

4.1

4.4

✗ No free plan

Paid plan starts at $275 per month, billed annually

Convert Experiences

5.0

5.0

✗ No free plan

Paid plan starts at $499 per month.

Adobe Target

4.0

3.0

✗ No free plan

Pricing is available upon request.

Plerdy

4.7

4.7

✗ No free plan

Pricing is available upon request.

SiteSpect

2.7

5.0

✗ No free plan

Pricing is available upon request.

Lyssna

4.7

4.8

✓ Free plan 

Paid plan starts at $75 per month

Split

-

-

✓ Free plan 

Paid plan starts at $33 per month

Kameleoon

4.3

4.8

✗ No free plan

Pricing sis available upon request.

Crazy Egg

4.5

4.0

✗ No free plan

Paid plan starts at $49 per month

1. UXtweak 

optimizely alternatives

UXtweak stands out as a comprehensive user experience research platform that encompasses a diverse range of tools specifically designed for user behavior analysis and website optimization. This multifaceted platform offers an extensive suite of features, including:

Features

Try UXtweak’s tools in action in these demos ⬇️

Try A/B Testing on Prototypes✅

Prototype Testing
Try A/B Testing on Prototypes✅

Try Session Recording with UXtweak🔥

Session Recording
Try Session Recording with UXtweak🔥

Pros

  • Helps with participant recruitment.
  • UXtweak provides a range of data visualisations that will provide you with a wealth of insights into the behaviour of your users, all while offering advanced analytics that is easy to read.
  • Intuitive UI and easy set-up.
  • Free plan available.
  • Great support team.

Cons

  • Only supports 14 languages.

Reviews

The ratings listed below are exclusively based on Capterra‘s tool reviews:

Ovеrall – 4.8/5

Easе of Usе – 4.7/5

Quality of Support – 5/5

Pricing & Plans

UXtweak offers four distinct plans catering to varied needs. The Starter plan is free, providing access to all tools, limited to 1 user, 30 responses/month, and 5 recordings/month. The Plus plan at $80/month (billed annually) offers expanded features with 200 responses/month, unlimited studies, and 12 months of data retention. Business and Enterprise solutions are available!

Try #1 Optimizely Alternative!

UXtweak - the only UX research tool you need to optimize your digital products, visualize your customers’ frustration and better understand their issues

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2. VWO

optimizely alternatives

VWO (Visual Website Optimizer) is a top-tier conversion rate optimization tool known for its exceptional user experience, performance, flexibility, and reliability. It aids businesses in optimizing websites through robust testing and user engagement tools.

Features:

  • A/B Testing and Split URL testing
  • Multivariate Testing (MVT)
  • Heatmaps and clickmaps for user behavior analysis
  • Personalization and targeting options
  • Comprehensive analytics and reporting

Pros:

  • Exceptional user experience fostering ease of use
  • High-performance optimization tools for websites
  • Flexibility in usability for diverse testing needs
  • Reliable platform for consistent testing and results
  • A/B Testing and Multivariate Testing capabilities
  • Heatmaps and Clickmaps for in-depth user behavior analysis
  • Personalization and targeting options for better engagement
  • Comprehensive analytics and reporting tools for insights

Cons

  • Higher starting price points might not be affordable for all businesses
  • Steeper learning curve for beginners using advanced features
  • Limited integrations compared to some competitors
  • Some users might find the interface overwhelming initially
  • Occasional technical glitches reported by users
  • Support documentation might not cover all user queries comprehensively
  • Customization options may require technical expertise
  • Scalability for larger enterprises might pose limitations

Reviews

Users highly recommend VWO for its exceptional user experience, performance, and reliability, which are ideal for users seeking comprehensive optimization tools. The following ratings are exclusively based on reviews from Capterra:

Ovеrall – 4.5/5

Easе of Usе – 4.1/5

Quality of Support – 4.4/5

Pricing & Plans

VWO offers various pricing plans starting at $275 per month, catering to different business needs with scalable features for website optimization and testing.

3. Adobe Target

optimizely alternatives

Adobe Target is a leading optimization and personalization platform empowering businesses to create targeted and personalized experiences for their users across various digital channels. It specializes in delivering tailored content to enhance user engagement and drive conversions.

Features:

  • A/B Testing and multivariate testing capabilities
  • Advanced personalization and segmentation options
  • Automated targeting based on machine learning
  • Comprehensive analytics and reporting tools

Pros:

  • Robust and advanced testing and targeting capabilities
  • Extensive personalization options for tailored experiences
  • Automation features for efficient targeting
  • Integration with other Adobe Marketing Cloud solutions

Cons

  • Complex setup and learning curve for beginners
  • Higher pricing might not suit smaller businesses
  • Integration challenges with non-Adobe platforms
  • Limited support for some advanced customization needs

Reviews

Adobe Target is praised for its robust testing and personalization capabilities but criticized for its complexity, particularly for beginners. The following ratings are exclusively based on reviews from Capterra:

Ovеrall – 4.3/5

Easе of Usе – 4/5

Quality of Support – 3/5

Pricing & Plans

Adobe Target offers various pricing plans tailored to different business needs, with specific pricing available upon request.

4. AB Tasty

optimizely alternatives

AB Tasty is an AI-powered experimentation and personalization platform aiding businesses in boosting conversions and revenue across digital assets. It facilitates turning website visitors into customers, subscribers, or leads while prioritizing exceptional user experiences.

Features:

  • AI-powered experimentation and personalization tools
  • Conversion rate optimization for website enhancements
  • Segmentation and targeting options for tailored experiences
  • Comprehensive analytics and reporting capabilities

Pros:

  • AI-driven experimentation for better optimization
  • Enhanced conversion rates through targeted experiences
  • Versatile segmentation options for tailored content
  • Detailed analytics aiding in decision-making

Cons

  • Potential complexity in initial setup and learning curve
  • Pricing structure might not align with all budgets
  • Integrations with certain systems may pose challenges
  • Support documentation could be more comprehensive

Reviews

AB Tasty is favoured for its AI-driven optimization but criticized for complexities in setup. Users value its effectiveness in enhancing conversions and tailoring user experiences. The following ratings are exclusively based on reviews from Capterra:

Ovеrall – 4.7/5

Easе of Usе – 4.3/5

Quality of Support – 4.8/5

Pricing & Plans

AB Tasty offers varied pricing plans tailored to business needs, with detailed pricing available upon inquiry.

5. Plerdy

optimizely alternatives

Plerdy is a comprehensive conversion optimization platform designed to enhance website performance through usability, heatmap analysis, popups, SEO, and more. It focuses on improving user experience and maximizing conversions for online businesses.

Features:

  • Offering diverse functionalities to improve website performance
  • Providing insights into user behaviour and engagement
  • Facilitating efficient lead generation through popup functionalities
  • Understanding user behavior through comprehensive analytics
  • Allowing detailed analysis by recording user sessions on the website

Pros:

  • Comprehensive tools for website usability
  • Provides deep insights into user behaviour
  • Efficient functionalities for capturing leads
  • It seamlessly integrates and has a user-friendly interface
  • Allows thorough analysis through session recordings

Cons

  • Requires familiarization with various features
  • It might be overwhelming for new users initially
  • Certain advanced features may lack in-depth guidance
  • Information on pricing structures is not readily available
  • Accessibility might require technical expertise

Reviews

Users commend Plerdy’s comprehensive optimization tools but note a learning curve for new users. Its diverse functionalities effectively aid in website optimization. The following ratings are exclusively based on reviews from Capterra:

Ovеrall – 4.8/5

Easе of Usе – 4.7/5

Quality of Support – 4.7/5

Pricing & Plans

Plerdy offers various pricing plans tailored to business needs, with specific pricing details available upon request.

6. SiteSpect  

optimizely alternatives

SiteSpect stands as a premier A/B testing and optimization solution, empowering businesses to experiment with website, mobile, and digital property changes. It facilitates comprehensive testing and personalization across the customer journey, ensuring tailored experiences and optimal engagement. Renowned for its completeness, robustness, and user-friendly interface, SiteSpect excels in optimizing and customizing customer interactions across diverse sectors.

Features:

  • A/B testing capabilities
  • Personalization tools for customer experiences
  • Testing across multiple digital touchpoints
  • Customer journey optimization
  • Real-time behavior tracking
  • Multivariate testing options
  • Advanced segmentation capabilities
  • Mobile experience optimization
  • Comprehensive reporting and analytics

Pros:

  • Diverse A/B testing capabilities
  • Personalization options for customer experiences
  • Multichannel testing across digital touchpoints
  • Real-time behaviour tracking for insights
  • Advanced segmentation capabilities
  • Comprehensive reporting and analytics
  • Mobile experience optimization tools
  • Strong support and training options

Cons

  • Learning curve for complex features
  • Setup might be time-consuming
  • Advanced features may require training
  • Pricing could be high for some businesses
  • Limited customization in reporting
  • Integration complexities
  • Potential for occasional data inaccuracies
  • UI/UX improvements could enhance user experience

Reviews

Limited reviews note SiteSpect’s robust testing and personalization features while mentioning possible complexities in setup and pricing considerations. The following ratings are exclusively based on reviews from Capterra:

Ovеrall – 4.3/5

Easе of Usе – 2.7/5

Quality of Support – 5/5

Pricing & Plans

SiteSpect offers varied plans catering to different business sizes and requirements, with specific details available upon inquiry based on individual needs. They provide tailored solutions ensuring comprehensive optimization for diverse business landscapes.

7. Convert Experiences

optimizely alternatives

Convert experiences bring spontaneity into businesses’ experimental initiatives, embracing human nature’s essence. The organisation and execution of both basic and significant experiments across several channels are made possible by providing an extensive feature set and assistance. Full-stack experimentation, sophisticated targeting, diverse goal types, statistical engines, and data sources empower teams to run multi-channel tests efficiently.

Features:

  • Full-stack experimentation
  • Advanced targeting with 40+ filters
  • Varied goal types (including custom and GA4 imported goals)
  • Bayesian & frequentist statistical engines
  • Data sources for triggering experiments
  • Multi-channel experiment management
  • Robust support for experimentation and CRO teams
  • Detailed reporting and analytics
  • Seamless integration capabilities

Pros:

  • Comprehensive full-stack experimentation features
  • Extensive advanced targeting options
  • Diverse goal types for flexibility
  • Robust statistical engines for accurate analysis
  • Integration with various data sources
  • Efficient multi-channel experiment management
  • Strong support for experimentation and CRO teams
  • Detailed analytics and reporting functionalities

Cons

  • Potential learning curve for new users
  • Complexity in setting up sophisticated experiments
  • Advanced features might require training
  • Pricing may not suit smaller budgets
  • Limited customization in reporting
  • Integration capabilities could be improved
  • Occasional glitches in data accuracy
  • UI/UX might need enhancement for user-friendliness

Reviews

Limited user reviews yet highlight the platform’s robust experimentation features and advanced targeting capabilities, acknowledging its potential learning curve and pricing as considerations. The following ratings are exclusively based on reviews from Capterra:

Ovеrall – 5/5

Easе of Usе – 5/5

Quality of Support – 5/5

Pricing & Plans

Convert Experiences offers varied pricing tiers tailored to diverse user needs, ensuring detailed plans and pricing information are available upon inquiry, catering to businesses of varying sizes and experimentation requirements.

8. Lyssna 

optimizely alternatives

Lyssna (formerly UsabilityHub) is a versatile user research platform offering robust testing tools, enabling businesses to gather insights from real users for improved designs. It streamlines the feedback process, aiding in quick iterations and enhancing user experiences with cost-effective access to valuable insights.

Features:

  • Five second test
  • Click test
  • Preference test
  • Navigation test
  • Question test
  • Design survey
  • Usability testing
  • Prototype testing
  • Mobile testing

Pros:

  • Varied testing options for user feedback
  • Intuitive and user-friendly platform
  • Fast and actionable insights
  • Cost-effective pricing with flexible plans
  • Suitable for businesses of all sizes
  • Helps in improving user engagement
  • Facilitates quick iteration and design improvements
  • Cloud-based deployment for easy access

Cons

  • Limited on-premise deployment options
  • May require additional customization for specific needs
  • Advanced features might need a learning curve
  • Some tests may lack in-depth granularity
  • Limited support for on-premise Windows/Linux
  • Integration complexities with certain systems
  • Occasional delays in customer support
  • Customization options could be more extensive

Reviews

Users appreciate Lyssna for its usability, varied testing options, and quick feedback, though some cite limitations in customization and support delays. The following ratings are exclusively based on reviews from Capterra:

Ovеrall – 4.7/5

Easе of Usе – 4.7/5

Quality of Support – 4.8/5

Pricing & Plans

Lyssna offers diverse plans catering to different business requirements. Detailed pricing and plan information are available on their website, ensuring tailored solutions for varied user needs. They offer a free plan and paid plans start at $75/month.

9. Split

optimizely alternatives

Split is a cutting-edge feature data platform with feature management for engineering teams. By combining the reliability and speed of feature flags with event-driven causal analysis, Split empowers businesses to monitor performance, errors, and KPI changes at a granular level.

This platform facilitates faster, lower-risk releases while emphasizing a data-driven approach to maximize feature impact. Built on an enterprise-grade foundation ensuring data privacy and fault tolerance, Split is the go-to solution for teams seeking efficient and impactful feature rollouts into production.

Features:

  • Feature flagging system
  • Event-driven causal analysis
  • A/B testing tools
  • Release risk mitigation mechanisms
  • Feature-level control and measurement
  • Data privacy assurance
  • Fault-tolerant architecture
  • Support for data-driven culture

Pros:

  • Speed and reliability in feature flagging
  • Event-driven causal analysis for feature rollouts
  • Monitoring performance regressions, errors, and KPI changes
  • Shift of control and measurement to feature level
  • Enables faster releases with reduced risk
  • Cultivates a data-driven culture for engineering teams

Cons

  • Complex setup and configuration process
  • Limited integrations or compatibility issues
  • Steep adoption curve for teams not accustomed to a feature-focused approach
  • Potential complexity in managing and organizing features for larger-scale projects

Reviews

Users appreciate Split for its robust feature flagging system and ability to monitor and measure the impact of each feature rollout accurately. However, some users find the platform initially challenging to set up and navigate, requiring a learning curve to maximize its functionalities. The following ratings are exclusively based on reviews from G2:

Ovеrall – 4.7/5

Pricing & Plans

Although the starting price for teams is $330 for ten seats per month, it may also vary based on an organization’s specific needs. Split offers different plans tailored to the requirements of product engineering teams for successfully rolling out new features into production. Split offers a free plan and their paid solutions start at $33/month.

10. Kameleoon

optimizely alternatives

Kameleoon is an A/B testing solution designed for effortless usability, offering swift creation of A/B and multivariate (MVT) tests, both on the client and server sides. With traffic allocation options, including linear allocation or multi-armed bandit strategy, it empowers users with robust reporting and analysis tools. This ensures data-driven decision-making for an outstanding digital experience.

Features:

  • Swift creation of A/B and multivariate (MVT) tests
  • Client-side and server-side testing capabilities
  • Traffic allocation options: linear or multi-armed bandit
  • Comprehensive reporting and analysis tools for data-driven UX decisions

Pros:

  • User-friendly interface for easy test creation
  • Robust reporting capabilities for reliable data analysis
  • Versatile traffic allocation strategies
  • Suitable for enterprise companies in various verticals

Cons

  • Might lack some advanced features for highly specialized testing scenarios
  • The initial learning curve for beginners is complex

Reviews

Users appreciate Kameleoon’s intuitive interface for rapid A/B, multivariate testing, and powerful reporting tools. However, some users note a slight learning curve for newcomers and mention a need for more advanced features in certain testing scenarios. The following ratings are exclusively based on reviews from Capterra:

Ovеrall – 4.8/5

Easе of Usе – 4.3/5

Quality of Support – 4.8/5

Pricing & Plans

Kameleoon offers support options, including live online training, documentation, videos, in-person sessions, and webinars. The pricing and plans might vary based on the deployment options and requirements of different businesses. 

11. Crazy Egg

optimizely alternatives

Crazy Egg is a website optimization tool designed to assist small businesses, eCommerce entities, digital agencies, and educational institutions in analyzing visitor behavior across various channels. It enables deep investigation of user journeys, segmentation, and identification of issues through heatmaps, user recordings, and A/B test results for data-driven improvements.

Features:

  • Heatmaps for visualizing user interaction patterns
  • Confetti snapshots to identify audience segments
  • User recordings to analyze individual user sessions
  • A/B testing tools
  • Engagement analysis tools

Pros:

  • Intuitive setup for snapshots and A/B tests
  • Elimination of guesswork through data-driven insights
  • Useful for investigating post-launch performance
  • Valuable for UX design problem identification

Cons

  • Automatic yearly subscription sign-up, lacking clarity for monthly options
  • Limitations in creating white-label reports
  • Interface may not fully support advanced UX design problems

Reviews

Users appreciate Crazy Egg’s wealth of resources, ease of setup for snapshots and A/B tests, and the eradication of guesswork through data insights. Some users note subscription sign-up issues and limitations in report creation as areas for improvement. The following ratings are exclusively based on reviews from Capterra:

Ovеrall – 4.5/5

Easе of Usе – 4.5/5

Quality of Support – 4/5

Pricing & Plans

For specific pricing details and plans tailored to individual needs, contacting Crazy Egg directly is advisable. Pricing structures may vary depending on deployment options and feature requirements. Crazy Egg offers a free trial of their paid plan, which is $49/month.

Free Optimizely Alternatives

Exploring free Optimizely alternatives? Here are some great Optimizely alternatives worth considering for your experimentation and optimization requirements:

  1. UXtweak
  2. Google Optimize
  3. AB Tasty
  4. VWO (Visual Website Optimizer)
  5. Convert Experiences

Try #1 Optimizely Alternative for Free!

UXtweak - the only UX research tool you need to optimize your digital products, visualize your customers’ frustration and better understand their issues

Register for free

Found the best Optimizely alternative for you? 

Discover your ideal optimizely alternative with UXtweak! Harness the power of an exceptional alternative to Optimizely by leveraging UXtweak’s comprehensive suite of tools for conducting precise testing and gathering behaviour analytics. Take charge of your user research and testing needs by exploring our innovative features designed to optimize user experiences effectively.

Register your account and try UXtweak today for seamless testing and insightful behavioral analytics! 

FAQ: Optimizely Alternatives

What are the best Optimizely alternatives?

The best alternatives to Optimizely include tools like UXtweak, VWO, AB Tasty, Convert Experiences, and Google Analytics. Each offers unique features catering to various experimentation and optimization needs, providing robust alternatives to Optimizely.

What are the key features to look for in Optimizely alternative?

When seeking an Optimizely alternative, key features to prioritize include A/B testing capabilities, multivariate testing, personalization options, robust analytics, ease of use, reliable support, and scalability. Assessing these features ensures a suitable alternative tailored to your experimentation requirements.

Which Optimizely alternative offers a free plan?

UXtweak is among the Optimizely alternatives offering a free plan. Its free tier provides access to essential testing tools, allowing users to explore and familiarize themselves with the platform’s functionalities before committing to a paid subscription.   

Exon Nkemchor
December 22, 2023
All author's articles

Exon is a freelance UX Designer who currently writes on the UXtweak blog as a UX writer. As a designer, Exon is passionate about designing experiences that guide users to find value in the products they use, as well as helping businesses come up with initiatives to improve product UX, and drive user engagement/adoption.

Exon likes to see himself as a balanced UX professional that gets excited about gnarly problems that have too many layers. With a Bachelor of Engineering degree in Electrical & Electronic Engineering, he applies an empathy and data-driven UX design thinking process to help teams test their ideas to quickly uncover valuable user insights that will help them deliver delightful product experiences that customers love.

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