The only way to drive traffic is by making better product and strategy decisions.
CRO isn’t just a buzzword, it’s a complete game changer. Using the right CRO software will give you all the information you need to make the right decision on where to put your effort. For instance, as of 2022, the average conversion rate is 4.14% on desktop, while on mobile, the average conversion rate drops to 1.53%.
Conversion rate optimization really isn’t about optimizing web pages — it’s about optimizing decisions — and the page itself is a means to an end but not an end itself.
In this post, we’ll explore the best 20 conversion rate optimization tools, packed with features to take your business growth to the next level.
Best 20 CRO Tools and Software
The success of your website depends on a strategic approach to CRO testing. Attracting potential buyers is one thing, but converting them into customers is another.
Here are the 20 best CRO tools that caught our attention and made a positive impression.
1. UXtweak
UXtweak is an all-in-one platform that offers several powerful tools that help you optimize and boost your conversion rates. It offers all the important features for your conversion research, like session replays, A/B prototype testing, five-second testing, click testing, and heatmaps. It’s a versatile tool that offers a deep understanding of users, helping to gather insights that allow you to make data-driven CRO decisions.
Features
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Live user interviews to help gather in-depth user insights
- Website usability testing
- Mobile usability testing
Pros
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Free plan
- All the tools you need in one place
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Intuitive UI and smooth onboarding
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Great analytics
- Help with recruiting the right people for your user tests
Cons
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Only supports 14 languages
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.8/5
Ease of Use – 4.7/5
Quality of Support – 5/5
Pricing & Plans
UXtweak offers a free plan with unlimited access to all its tools for small-scale projects. Its paid plan starts at $59/month.
2. Optimizely
Optimizely is an incredibly powerful tool that allows businesses to optimize and improve their conversation rates. It offers a range of features that allow you to conduct various tests on your site so you can figure out what strategy will best fit your audience and offer you the best ROI.
Features
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A/B testing
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Advanced Targeting
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User-friendly visual editor
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Advanced analytics
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Immense customizability
Pros
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User-friendly UI
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Packed with useful features
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Cross-platform compatibility
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Integration support
Cons
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Advanced features are pretty expensive
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Occasional issues with the login process
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Steep learning curve
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.5/5
Quality of Support – 4.5/5
Pricing & Plans
Optimizely has a free trial. Paid pricing is available upon request.
3. Hotjar
Hotjar offers in-depth analysis and understanding of user behavior through session recordings, surveys, and heatmaps. These help you make data driven decisions that can enhance your conversation rates.
Features
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Feedback surveys
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User behavior insights
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Heatmaps and session recordings
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Conversion funnels analysis
Pros
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Comprehensive user behavior insights
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Affordable plans
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Extensive audience control
Cons
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Limited features in the free plan
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Occasional recording interruption
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.6/5
Quality of Support – 4.5/5
Pricing & Plans
Hotjar offers both free and paid plans. The pricing of the paid plans varies based on the needs of the business, making it versatile for businesses of any size.
4. Google Analytics Tool
Google Analytics Tool is the most widely used tool for gaining valuable user insights and tracking websites to help businesses enhance strategies for their CRO.
Features
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E-commerce reporting
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In-depth website traffic analysis
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Goal tracking
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Customized reporting options
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Audience behavior data
Pros
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Free to use
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Integration with Google services
Cons
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Steep learning curve for beginners
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.7/5
Quality of Support – 4.7/5
Pricing & Plans
Google Analytics is absolutely free, making it a great option for any business.
5. Matomo
Matomo is one of the most popular website analytics tools that allows businesses to analyze and track their site’s conversion performance. These are valuable insights into user behavior that allow businesses to come up with better CRO strategies.
Features
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Advanced tracking capabilities
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Real-time data visualization
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Customizable dashboard
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Incredible privacy policy with complete data ownership
Pros
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Flexible reporting options
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Privacy compliance
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Extensive data control
Con
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Limited customer service in the free plan
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Steep learning curve
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.8/5
Ease of Use – 4.5/5
Quality of Support – 4.9/5
Pricing & Plans
Matomo has a free plan with limited features. The paid plan starts at $9 per month.
6. Crazy Egg
Crazy Egg uses cutting-edge mouse tracking tech to map customer interaction with your site and offers a visual representation of where your traffic comes and goes, which parts of your site get the most clicks, and which parts get ignored.
Features
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A/B testing
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Heatmaps
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Session recordings
Pros
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Visual representation of data
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User-friendly UI
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Range of valuable tools
Cons
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Limited integration options compared to alternatives
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Premium plans can be too expensive for smaller businesses
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.5/5
Quality of Support – 4.1/5
Pricing & Plans
Crazy Egg offers a free trial for 30 days. Premium plans start at $49 per month.
7. Mouseflow
Mouseflow is a CRO tool that focuses on user behavior analytics and user experience optimization. It gathers valuable user insights and analyzes them so you can come up with the best conversation rate optimization strategy.
Features
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Session replays
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Heatmaps
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Form analysis
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Conversion funnels
Pros
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Free plan available
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Incredible customer service
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Easily configurable
Cons
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Some features may be a bit complicated for beginners
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Limited customization options on the dashboard
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.6/5
Quality of Support – 4.6/5
Pricing & Plans
Mouseflow offers a free plan with limited recordings. The paid plan starts from $39/month.
8. Plerdy
Plerdy is a powerful UX tool that enhances conversions through heatmaps, SEO audits, pop-up surveys, and more. It allows businesses to get a better understanding of how users interact with their site.
Features
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Conversion tracking
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Sales performance metrics
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Event tracking
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SEO checker tool
Pros
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Heatmaps
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SEO checking tool integration
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Incredibly affordable
Cons
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Limited features in the free plan
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The initial learning curve is steep
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.9/5
Ease of Use – 4.7/5
Quality of Support – 4.7/5
Pricing & Plans
Plerdy offers a free plan with limited features. The premium plan starts from $29 per month.
9. Microsoft Clarity
Microsoft Clarity is a popular CRO software that uses session recording and heat mapping tools to help businesses gain valuable insights. This allows businesses to take actionable steps to enhance their CRO.
Features
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Session recordings
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Insightful dashboards
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Heatmaps
Pros
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User-friendly interface
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Robust range of features
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Extensive data analysis tools
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Free to use
Cons
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Lacks some advanced features
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Limited customization options in the free version
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.8/5
Ease of Use – 4.7/5
Quality of Support – 4.9/5
Pricing & Plans
Microsoft Clarity is free to use. It offers enterprise-grade features for absolutely free.
10. Qualaroo
Qualaroo is one of the most intuitive CRO testing tools, designed to dive into the user’s mind. This is great for gathering customer feedback. Its targeted survey system helps uncover not only what visitors are doing but also why they’re doing it.
Features
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AI sentiment analysis
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A/B testing
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Various survey temples
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Confirmation page surveys
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Offers several integrations
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Question branching
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Nudge for prototypes
Pros
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Analyzes consumer insight by targeting certain client groups
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Offers advanced reporting and branching
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Implements conditional logic
Cons
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Lack of detailed custom dashboards and charts
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Lack of industry-specific templates
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.7/5
Quality of Support – 4.7/5
Pricing & Plans
Qualaroo offers a 15-day free trial. The paid premiums start at $80/month.
11. SurveyMonkey
SurveyMonkey is a robust conversion rate optimization tool. Its powerful survey-building, management, and analysis tools make it a great choice for enhancing your CRO.
Features
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Extensive reporting tools
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User-friendly UI
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Range of question types
Cons
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Lack of advanced features and customization options in the free version
Review
The ratings below are solely based on SurveyMonkey reviews from Capterra.
Overall – 4.6/5
Ease of Use – 4.6/5
Quality of Support – 4.4/5
Pricing & Plans
SurveyMonkey offers a free plan with basic features. The paid plan starts at $25/month.
12. Zonka Feedback
Zonka Feedback is another great CRO platform that manages customer feedback, allowing businesses to figure out friction points and improve the user experience. This drives higher conversion rates through data-driven decisions.
Features
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Personalized surveys
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Omni channel tools for sharing
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User sentiment analysis
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In-depth user reports
Pros
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User–friendly UI
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Comprehensive tools
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WYSIWYG survey editor
Cons
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Lack of other customer experience metrics
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Not a complete CRO tool
Review
The ratings below are solely based on SurveyMonkey reviews from Capterra.
Overall – 4.8/5
Ease of Use – 4.7/5
Quality of Support – 4.9/5
Pricing & Plans
Zonka Feedback lacks any free plans but offers a free trial. The paid plan starts at $29 per month.
13. UserTesting
UserTesting is a CRO tool that focuses on real-time user feedback. It offers videos of users engaging with your designs, providing you with insights into their usability issues and interactions.
Features
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Live remote research
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Prototype testing
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Longitudinal studies
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Omnichannel experiemces
Pros
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UserTesting offers various tools for moderated and unmoderated testing.
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Offers benchmarking tools to help you analyze your success compared to your competitors
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A massive pool of testers
Cons
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Their analysis tools are weaker than those of their competitors
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Lack of free plans
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.4/5
Quality of Support – 4.4/5
Pricing & Plans
They don’t offer any free plans. Pricing plans start at $30,000 annually
14. Instapage
Instapage is one of the best CRO testing tools designed to create, test, and optimize landing pages. Its robust features allow it to gain maximum conversions. This CRO platform focuses on providing personalized experiences for any campaign.
Features
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Highly customizable templates
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A/B testing
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Drag and drop editor
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Heatmaps
Pros
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Robust A/B testing capabilities
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User-friendly interface
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Extensive selection of templates
Cons
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Limited mobile customization options
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Expensive compared to alternatives
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.6/5
Quality of Support – 4.0/5
Pricing & Plans
Instapage offers a free plan, and the paid plan starts at $79 per month.
15. Leadpages
Leadpages is a robust CRO tool focusing on small businesses. It offers an easy and simple way to design powerful landing pages that convert visitors into customers.
Features
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Drag and drop customization
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Built-in SEO features
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Mobile friendly templates
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Pop-up form builder
Pros
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Built-in SEO analytics tools
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Intuitive UI
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Wide range of templates
Cons
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A/B testing is only available on higher-tier plans
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Lack of editing flexibility
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.6/5
Ease of Use – 4.4/5
Quality of Support – 4.2/5
Pricing & Plans
Leadpages lacks any free plans but offers a free trial. Their paid plan starts at $49 per month.
16. Lucky Orange
Lucky Orange is a robust CRO platform that utilizes heat mapping tools to offer insights into user behavior on your site. It provides real-time analytics to help you understand how users interact with your site.
Features
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Heatmaps
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Chat functionality
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Session recordings
Pros
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Real-time data tracking
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Intuitive UI
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Affordable
Cons
-
Limited customization options
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.7/5
Quality of Support – 4.6/5
Pricing & Plans
Lucky Orange offers a free version. They also offer a 7-day free trial on their premium plan. The paid premium starts at $39 per month.
17. Heap
Heap uses advanced digital analytics to automatically collect and organize customer behavioral data. It provides insights that enable businesses to deliver better experiences and optimize conversion rates.
Features
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Automated event tracking
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Data visualization
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Behavioral analytics
Pros
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Automatic event tracking
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Extensive user behavior insights
Cons
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Limited integration options
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Pricing isn’t flexible
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.6/5
Ease of Use – 4.2/5
Quality of Support – 4.5/5
Pricing & Plans
Heap offers a free plan. Their paid plan’s pricing varies based on the scale of the business.
18. VWO
VWO is a conversion rate optimization tool that enables growing businesses to carry out quantitative and qualitative user research and build an experimentation roadmap to determine the best CRO strategy.
Features
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A/B testing
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Funnel analysis
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Heatmaps
Pros
-
Provides a wide range of analysis tools
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Robust A/B testing capabilities
Cons
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Steep learning curve for beginners
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Lack of detail in reports
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.3/5
Quality of Support – 4/5
Pricing & Plans
VWO lacks any free plans. Their pricing is available upon request.
19. Kissmetrics
Kissmetrics is essentially supercharged Google Analytics. It uses AI-powered performance analysis for every channel, campaign, and marketing product you have. It shows you every relevant customer metric through your marketing strategy to create a better customer journey.
You can also take advantage of its lead generation insights to figure out friction points from user interactions. Additionally, you can even add several funnels to talk to your various marketing channels.
Features
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Revenue reporting
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Business intelligence reporting
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Insights filter
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Matrics and performance by customer
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SQL queries
Pros
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Cohort analysis
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Funnel visualization
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Extensive customization
Cons
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Difficult to install
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Limited analytical tool
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.1/5
Ease of Use – 3.4/5
Quality of Support – 3.6/5
Pricing & Plans
Kissmetrics lacks any free plans. The paid plan starts at $49 per month.
20. Mixpanel
Mixpanel is a user-friendly CRO tool that allows businesses to make data-driven conversion decisions. It has an intuitive design and several useful features that make it a great option for businesses of all sizes.
Features
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User-friendly interface
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-
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Robust analytics tool
-
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Mobile and web application compatibility
Pros
-
-
Comprehensive reporting
-
-
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Extensive customization options
-
-
Wide range of integration support
Cons
-
-
Lack of real-time alerts
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Lack of complex analysis support
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.1/5
Quality of Support – 4.2/5
Pricing & Plans
Mixpanel offers a free plan. Its paid plans start from $25 per month.
Why is CRO important?
CRO helps maximize the ROI of marketing efforts. By converting a higher percentage of visitors, businesses get more value from their existing marketing spend, making campaigns more effective.
While increasing your traffic is crucial for growing your business, CRO is essential for ensuring you’re making the most of the traffic you’re already generating.
Enhancing the user experience on a website is a key aspect of CRO. A superior UX boosts customer satisfaction, making repeat visits and favorable word-of-mouth more likely.
Companies that consistently refine their websites can achieve a competitive advantage. An optimized website often exceeds competitors in user satisfaction and conversion rates, resulting in improved market standing.
Start CRO testing with UXtweak today
Mastering CRO testing is essential to enhancing the revenue streams of your online business. CRO is a data-driven approach to enhancing the user experience by researching valuable insights. The right CRO tool can skyrocket your conversion rate and boost revenues exponentially.
If you ask for our recommendation, then we’ll tell you to check out UXtweak for your CRO journey. That’s the only tool you’ll need for successful CRO tests.
