Whether you are using FullStory or just considering it, we are here to show you other user testing platforms that shine as bright, if not brighter! We’ve compiled a list of the 12 Best FullStory alternatives, their features, pros & cons, reviews and pricing. Enjoy!
What is FullStory
FullStory is a platform that helps companies identify and resolve the most significant challenges that customers face while using their websites and mobile applications. This, in turn, helps to improve the digital experiences and eliminate any pain points for users.
According to Capterra, Fullstory has an overall customer satisfaction rating of 4.6 out of 5.
Where FullStory falls short
So, why do people look for alternatives? As summarized by a user on Reddit:
It rings true that FullStory is essentially a crime scene. It gives you what happens, but not the why. So you’re often left wondering why users are doing what they’re doing.
Here’s a quick summary of the most common user concerns.
- Lack of aggregate data
- Users can’t track custom events on websites
- Weak quantitative analysis tools
- Inflexible pricing
As these drawbacks indicate, FullStory has its limitations – without aggregate data or the ability to track custom events, it’s tough to get a full picture of user behavior.
Add in weak quantitative analysis and inflexible pricing, and it might not be the best fit for teams looking for flexibility and deeper insights.
12 Best FullStory competitors
Here’s a quick comparison table of the best FullStory alternatives, their pricing and ratings from Capterra:
Rating | Ease of Use | Quality of Support | Pricing | |
UXtweak | 4.8 | 5.0 | ✓ Free plan Plus plan - $55/month Billed annually | |
Mouseflow | 4.6 | 4.6 | ✗ No free plan Plans start at €31/month | |
Smartlook | 4.7 | 4.5 | ✓ Free plan Pro plan - €31/month Billed annually | |
Contentsquare | 4.4 | 4.9 | Information is available on demand. | |
LogRocket | 4.6 | 4.9 | ✓ Free plan Pricing starts at $99/month. | |
Hotjar | 4.6 | 4.5 | ✓ Free plan Pricing starts at $32/month. | |
Heap | 4.2 | 4.3 | ✓ Free plan Available upon request. | |
Pendo | 4.1 | 4.6 | ✓ Free plan Paid solution is 7K/year. | |
Quantum Metric | 3.5 | 5.0 | Available upon request. | |
Mixpanel | 4.0 | 4.2 | ✓ Free plan Pricing starts at $25/month. | |
Amplitude | 4.0 | 4.4 | ✓ Free plan Available upon request. |
1. UXtweak
UXtweak is an all-in-one solution for user research that is a great FullStory alternative. Its session replay tool with heatmaps provides you with crucial information about the user journey of your customers and help you optimize their experiences. You can track mouse movements, see the device type, and much more.
With this platform, you can not only replace Fullstory’s session replay and heatmaps features, but also streamline your UX research with an extensive list of many other advanced tools for usability testing and improving UX.
Features
- Moderated testing – Real-time user testing with guidance from a facilitator
- Session replay & heatmaps tool – visualizing user behavior and interactions
- Website usability testing – evaluating ease of navigation and user experience
- Prototype testing tool – testing and refining designs before development
- Mobile app testing – evaluating app functionality and user experience across devices
- Card Sorting & Tree Testing – organizing content and improving the structure of sites
- Preference testing – identifying user preferences between different options / designs
- 5 second test – gathering first impressions of a webpage within five seconds
- Survey tool – collecting user feedback and insights through questionnaires
- First click testing – for determining where users first click on a page to optimize navigation
Try the tools now in these demos! 👇
Pros
- Advanced analytics that are easy to read – UXtweak offers a variety of data visualizations that will give you plenty of insights about your users’ behavior
- Intuitive UI and easy set-up
- Free plan available
- Great support team
Cons
- Supports testing only in 14 languages
- Steeper learning curve
To address this, video guides are being produced.
Reviews
Based on the information provided by Capterra:
Overall Score – 4.8/5
Ease of Use – 4.7/5
Customer Service – 5/5
Value for money – 4.8/5
Pricing & Plans
The free plan is unlimited in time for small projects. Basic Plan is $113/month, billed annually. You can also choose a Custom Plan with unlimited user licences, tailored for organizations needing custom solutions.
2. Hotjar
Another alternative to FullStory is Hotjar, a cloud-based customer experience management solution, that allows companies to track and examine website visitors’ click, tapping, and scrolling actions.
Marketing and sales teams can monitor user sessions and identify usability issues dependent on navigational structures and increase conversion rates.
Features
- Heatmaps – visualizing user engagement
- Recordings – replaying user sessions
- Feedback – gathering user input
- Surveys – asking targeted user questions
Pros
- Within session recordings, there are numerous filtering options that let you select recordings and users that suit your needs
- Simple user interface and is straightforward to navigate
- The support staff appears to be available at all times to offer any aid and support
Cons
- The number of recordings that are available is limited by restricted plan tiers
- Sometimes the recordings get stuck and you can’t see the full user path
Reviews
Based on the information provided by Capterra:
Overall Score – 4.7/5
Ease of Use – 4.5/5
Customer Service – 4.5/5
Value for money – 4.5/5
Pricing & Plans
Up to 35 sessions per day, unlimited heatmaps, and 1,050 monthly sessions are all included in Hotjar’s basic free subscription. Paid plans range from $32 to $662 per month. A custom enterprise solution is also available.
3. Smartlook
Smartlook, a product analytics platform, is a Hotjar and FullStory alternative with similar features. Businesses of all sizes can benefit from the provided actionable insights into user behavior and with the platforms help boost UX. For each user activity, Smartlook provides an explanation of “what” and “why.”
Visitors’ records, event tracking, funnels, and heatmaps are among the software’s main features. Replaying video sessions with Smartlook lets you recognize consumers, spot JavaScript bugs, and share records with other team members.
Features
- Heatmaps – visualizing user engagement
- Funnels – tracking drop-offs in user journeys
- Events – monitoring specific user actions
- Session Recordings – replaying user sessions
- Cross-platform – analyzing behavior across devices
Pros
- A well-designed dashboard
- Real-time user tracking
Cons
- The ability to tag or folder-organize the recordings is not available
- Not ideal for complicated products that require complex analysis to go deeper into customer behavior
Reviews
Based on the information provided by Capterra:
Overall Score – 4.7/5
Ease of Use – 4.8/5
Customer Service – 4.5/5
Value for money – 4.5/5
Pricing & Plans
Smartlook has a free plan with a limit of 1,500 Sessions per month. Paid plans start at € 31 per month.
4. Glassbox
Glassbox enables businesses to design a frictionless digital user experience. Glassbox assists customer success teams in prioritizing customer experience and provides tools for digital product improvements.
It provides good collaborative features so that teams from many departments inside the company, including marketing, compliance, and IT, can see the customer journey, comprehend user challenges, and optimize product performance in each stage.
Features
- Interaction & Heatmaps – visualizing user engagement
- Funnel Analysis – tracking drop-offs in user journeys
- Mobile App Analytics – tracking app usage and user behavior
- Session Replay – replaying user sessions
- Product Analytics – measuring feature engagement and performance
Pros
- Good collaborative features
- Responsive support team
Cons
- The new UI has had some minor bugs
- Short time limit of data storage
Reviews
Based on the information provided by Capterra:
Overall Score – 5/5
Ease of Use – 4.9/5
Customer Service – 5/5
Value for money – 4.9/5
Pricing & Plans
Available upon request.
5. Contentsquare
In order to boost the digital consumer experience, sales, and income, organizations that sell goods or services through websites or apps should consider using Contentsquare.
This cloud-based digital experience analytics platform monitors billions of digital interactions and transforms these digital behaviors into smart suggestions that anybody can use to enhance the customer experience, increase sales, and spark innovation.
Features
- Session Replay – replaying user sessions
- Zone-based Heatmaps – visualizing user engagement
- Mobile App Analysis – tracking app usage and user behavior
- Merchandising Analysis – evaluating product performance and sales trends.
- Impact Quantification – assessing the effect of changes on user behavior.
- AI Insights – gaining automated, actionable recommendations.
- Struggle and Error Analysis – detecting user issues and pain points.
- Web Performance Monitoring – tracking site speed and performance metrics.
Pros
- It is really user-friendly, and the support is great
- Clear and practical insights are provided by the customer path mapping and experiential metrics
Cons
- You might need some time at first to become familiar with the tools – the modules are a bit difficult to understand if you are not working with the tool often
- Glitches can occur that disrupt you while you are working with the data
Reviews
Based on the information provided by Capterra:
Overall Score – 4.8/5
Ease of Use – 4.5/5
Customer Service – 4.8/5
Value for money – 4.4/5
Pricing & Plans
Available upon request.
6. Heap
Another great alternative to FullStory is Heap a digital insights platform. It helps you can swiftly increase conversion, customer satisfaction, and retention by having a thorough picture of the digital journeys of your consumers.
Without the need for engineering, obtain comprehensive data with a single snippet that automatically records every user’s whole digital experience on your product or website. You’ll receive the comprehensive dataset available, controlled and structured for best use.
Features
- Session Replay – replaying user sessions
- Segments – grouping users based on their shared characteristics
- Dashboards – visualizing key metrics in a single view
- Charts – displaying data trends and comparisons visually
- Journeys – mapping and analyzing user flows across touchpoints
Pros
- Agility in the presentation of context-relevant data layers
- Ability to identify user problem areas so that your team can improve the user experience
Cons
- There could occasionally be some unpleasant bugs
- You do need to have the appropriate training in order to use the platform
Reviews
Based on the information provided by Capterra:
Overall Score – 4.5/5
Ease of Use – 4.2/5
Customer Service – 4.3/5
Value for money – 4.5/5
Pricing & Plans
Available upon request.
7. LogRocket
Modern session replay and monitoring technology from LogRocket is very similar to FullStory. It gives you access to customer behavior data and insights into how to improve user experience and conversion rates.
LogRocket is easy to install and operate. They also give users access to a variety of integrations that make integrating with pre-existing applications straightforward.
Features
- Session Replay – replaying user sessions
- Frontend Performance Monitoring – tracking and optimizing website load times and user interactions
- Product Analytics – analyzing user behavior to improve product features and engagement
- Error Tracking and Issue Management – identifying, logging, and resolving errors in real-time
- Machine Learning – leveraging AI to uncover patterns and make data-driven predictions
Pros
- records also network and location
- debugging functionality
- very similar to FullStory with a lower price
Cons
- difficult onboarding
- not the most pleasant-looking UI
Reviews
Based on the information provided by Capterra:
Overall Score – 4.9/5
Ease of Use – 4.7/5
Customer Service – 4.8/5
Value for money – 4.3/5
Pricing & Plans
LogRocket has its own free version with a limit of 1,000 sessions per month. Paid plans start from $99 per month.
8. Pendo
Pendo is a product management tool that assists companies in streamlining processes related to client retention, user onboarding, product planning, and other areas.
It gives data analysts the ability to follow the usage of particular features and the overall product across online and mobile applications. Members of the team can develop and share surveys and polls using Pendo to gain quantitative and qualitative insights into user behavior. Unlike FullStory Pendo doesn’t offer session replay, however.
Features
- In-app Guides – step-by-step guidance to enhance user onboarding and engagement
- Feedback – collecting user insights directly within your product
- Analytics – monitoring and assessing user behavior to optimize features
- Roadmaps -planning and visualizing product development timelines and priorities
- SaaS Portfolio Insights – gaining visibility into the performance of multiple SaaS tools
Pros
- You may create messaging using a simple design tool without having any technological skills
- Simple user event-based triggers for messaging
- Excellent functionality for receiving user input and NPS ratings
Cons
- Since the Mobile app tries to fit in a lot of info, it can be challenging to navigate through that on a mobile device
Reviews
Based on the information provided by Capterra:
Overall Score – 4.5/5
Ease of Use – 4.1/5
Customer Service – 4.5/5
Value for money – 4.3/5
Pricing & Plans
A free plan is available. The paid solution starts at 7K/year.
9. Mouseflow
Mouseflow is a FullStory competitor that collects user behavior analytics to improve user experiences on websites in order to boost conversion rates. It is perfect for product managers, digital marketers, UX specialists, start-ups, small enterprises, and big businesses.
Features
- Session Replay – replaying user sessions
- Heatmaps – visualizing user engagement
- Forms – creating customizable forms to capture user information
- Conversion Funnels – tracking user journey steps to identify where users drop off
- User Feedback – collecting user insights
Pros
- Good heatmap tool with mouse movement maps
- The information that Mouseflow provides is simple to interpret
Cons
- It can take a while to take stock of all the features
Reviews
Based on the information provided by Capterra:
Overall Score – 4.7/5
Ease of Use – 4.6/5
Customer Service – 4.6/5
Value for money – 4.5/5
Pricing & Plans
Mouseflow has a limited free plan of 500 recordings per month. Paid plans start at $31 per month, billed annually and go up to $399 per month or higher.
10. Quantum Metric
A behavior analytics tool, Quantum Metric, gives fast data-driven insights into customer struggles. Quantum Metric’s security and performance framework enables clients to get real-time user data safely and at scale.
Features
- Session Replay – replaying user sessions
- Journeys – tracking and visualizing user behavior across different touchpoints
- Page analytics – monitoring individual page performance and user interactions
- Experience alerts – getting notified about sudden changes or issues in user experience
- Performance monitoring – tracking site performance metrics like load times and uptime
Pros
- Recorded sessions are simple to distribute to a larger crew
- Numerous possibilities for selecting and locating the required session recordings
Cons
- On occasion, it doesn’t accurately reflect the data
- Sometimes, it might be difficult to navigate and be aware of all the capabilities the tool has
Reviews
Based on the information provided by Capterra:
Overall Score – 4.7/5
Ease of Use – 3.5/5
Customer Service – 5/5
Value for money – 4.8/5
Pricing & Plans
Available upon request.
11. Mixpanel
Mixpanel is a product analytics service that assists companies in tracking customer journeys and gaining insights into consumer actions. Mixpanel offers an analytics suite to assist businesses in measuring what counts, making choices quickly, and creating better products.
Teams can simply examine how and why consumers interact, convert, and retain – in real-time, across devices – with the help of our robust, self-serve product analytics solution to enhance their user experience.
Features
- Team Boards & Alerts – centralized boards for teams to collaborate, with real-time alerts for critical issues
- Interactive Reports – generating dynamic reports that allow for deeper exploration of data
- Limitless Segmentation – segmenting users in any way to refine insights and actions
- Group Analytics – analyzing user groups to understand collective behavior and trends
- Data Integration – integrating data from various sources for comprehensive analysis
Pros
- Mixpanel assists us in customizing the board and workspace, greatly improving comfort
- It offers capabilities to categorize clients, prioritize their recommendations and tastes, and save all of this crucial data
Cons
- The interface is comprehensive and filled with features and tools, but because there are so many options, using each one might be complex
Reviews
Based on the information provided by Capterra:
Overall Score – 4.5/5
Ease of Use – 4.0/5
Customer Service – 4.2/5
Value for money – 4.1/5
Pricing & Plans
Mixpanel has a free plan with a limit of some features. Paid plans range from $25 to $833 per month.
12. Amplitude Analytics
Amplitude is a platform for product analytics and a solid FullStory alternative. The platform employs behavioral reports to analyze behavior across mobile apps and website, with real-time tips to speed up work. The use of conversion and retention analytics aids in business growth.
Features
- User Segmentation – categorizing users based on behavior, demographics, or other factors
- Funnels – tracking user progression through specific steps to optimize conversion
- Dashboards – visualizing key metrics and performance data
- User Path Tracking – analyzing the sequence of actions users take on your site
- Real-Time Insights – accessing live data to make immediate, data-driven decisions
Pros
- Test results with numbers and confidence levels are easily generated
- Offers a wide range of graphs and views
Cons
- The database function and its updating are frequently somewhat delayed
- It should be mentioned that while its layout is quite user-friendly, it is a little disorganized when it comes to planning events in a systematic way
Reviews
Based on the information provided by Capterra:
Overall Score – 4.6/5
Ease of Use – 4.1/5
Customer Service – 4.4/5
Value for money – 4.4/5
Pricing & Plans
Available upon request.
Ready to choose one of these FullStory alternatives?
We are here to help you make it happen! We hope that this list of FullStory alternatives was helpful and that you are now prepared to enhance your website. Create a free UXtweak account or schedule a demo call to make it a place where your users will be happy to return.
