12 Best Maze Alternatives & Competitors in 2025

Comparison table

Here’s a quick comparison table of tool reviews from Capterra, free plan availability, and the pricing of the plans most suitable for mid-size businesses. 

For context: Maze has a 4.5/5 rating on Capterra, offers a limited free plan, and its Organization Plan starts at $15,000/year. They also have a Starter Plan; however, it’s quite limited and may not meet the needs of serious research projects.

12 Best Maze Alternatives & Competitors in 2025

🐝 Tip: Take a moment to review Maze’s features, or jump straight into exploring other options!

1. UXtweak

Best for: UX researchers and UX designers (holistic website and mobile usability testing)

UXtweak remains a strong choice among Maze alternatives, offering a full suite of usability testing tools, user behavior analytics, and information architecture research. Designed for both websites and web apps, it supports projects at every stage – from prototype to production.

With UXtweak, you’ll find all the tools you need for effective research. Compared to Maze, it stands out with faster participant recruitment, more precise targeting, and a broader range of features to meet diverse testing needs.

Features

1. Moderated Testing & User Interviews
2. Tree Testing & Online Card Sort Tool (open, closed and hybrid)
3. Prototype Testing (with Invision, Figma, and Axure integrations)
4. Usability testing (for websites and mobile applications)
5. Preference Testsing, Five Second Testing, First Click Testing
6. Session Recording & Heatmaps tool
7. Survey tool

Pros

• Numerous tools for various kinds of digital assets testing – all that Maze offers and more
• According to several G2 reviews, UXtweak offers exceptional customer service and has a responsive support staff that can solve any issue in a matter of hours
• Own Database to manage your own testers (equivalent to Reach at Maze) and an onsite recruiting widget to recruit your real users
• Panel of 155M+ participants worldwide (testers from 130 countries, 2000+ profiling attributes) with advanced panel targeting criteria available in all plans
• There is a free plan with no time limit
• User-Friendly Interface

Cons

• The platform’s frequent addition of complex features may pose a challenge for users
  • UXtweak note: To address this, new tutorial videos are being produced.

Reviews

Based on the information provided by Capterra:

• Overall Score – 4.8/5
• Ease of Use – 4.7/5
• Customer Service – 5/5
• Value for money – 4.8/5

Pricing plans

UXtweak offers various pricing plans, each designed to suit different testing needs, including a no-cost option for smaller projects.

• Starter Plan: Free, includes all features, 1 active study, and 15 monthly responses.
• Basic Plan: €1,356/year (€113/month), offers 3 active studies, 50 responses/month, unlimited reports, and video exports.
• Custom Plan: Tailored for large projects with unlimited responses and custom support. Flexible pricing available.

All plans are typically billed annually, with a monthly subscription option for extra flexibility. Plans can be changed or canceled anytime. Visit UXtweak’s pricing page for detailed plan features.

Get a firsthand experience of UXtweak’s demos to see user interactions and analytics in action ↓

2. UsabilityHub (currently Lyssna)

Best for: surveys

Another good Maze competitor is the Australia-based UsabilityHub. It is a remote user research platform that employs a variety of research methodologies to deliver immediate input on the customer experience of your digital products.

Features

1. First Click Test
2. Survey
3. Preference Test
4. Five Second Test
5. Interviews
6. Prototype testing

Pros

• When it comes to running surveys or obtaining data the user-friendly interface gives a lot of flexibility
• Design evaluations and preference tests are particularly useful for coming up with proposals for improving existing websites and gaining feedback on mock-ups of recommended alterations.
• 340K user panel

Cons

• There are no video answers of unmoderated tests available
• Poor diversity of respondents – Customers have complained that it is difficult to find qualified testers in non-English-speaking countries
• Returning to multiple setup processes and finding that information you have already entered is missing

Reviews

Based on the user ratings provided by Capterra.

• Overall Score – 4.7
• Ease of Use – 4.6/5
• Customer Service – 4.6/5
• Value for money – 4.5/5

Pricing plans

• Free Plan: $0/month (3 seats, 2-min tests, 15 self-recruited responses).
• Basic Plan: $75/month (3 seats included, 10-seat max, 5-min tests).
• Pro Plan: $175/month (5 seats included, 15-seat max, unlimited test lengths).
• Enterprise Plan: Custom pricing with unlimited seats and features (contact sales).

3. Userlytics

Best for: global tester access

Userlytics’ advanced features set and competitive pricing are well-known and they make a good alternative to Maze. Their user interface is rather outdated, but otherwise, they offer a great platform. If the tool’s aesthetic elements aren’t essential to you, this is a great pick.

Features

1. Website Usability Testing
2. User Testing for Mobile Apps
3. Moderated Studies
4. Prototype Testing
5. Card Sorting & Tree Testing
6. Sentiment Analysis
7. VR Testing

Pros

• You may interact with a range of user profiles from all around the world thanks to the global participant panel
• Automatic, multilingual transcriptions of your assessments produced by AI
• Quantitative metrics like time on task, SUS, NPS, and SUPR

Cons

• Several customers voiced their discontent due to audio issues and the testing process being a little too slow
• The PDF format is not available for reports
• There isn’t much demographic information provided by Userlytics about the participants
• Due to its age and poor usability, its user interface might benefit from being upgraded

Reviews

Based on the information provided by Capterra.

• Overall – 4.7/5
• Ease of Use – 4.6/5
• Customer Service – 4.9/5
• Value for Money – 4.7/5

Pricing plans

Here’s a quick summary of Userlytics pricing (though the structure isn’t very transparent and no free trial is available):

• Project-Based: Starts at $99 per session (minimum purchase of 5 sessions).
• Enterprise: As low as $34 per session (requires an annual plan with volume discounts).
• Limitless: Custom pricing for unlimited accounts and tests (contact sales).

4. Hotjar

Best for: visualizing user behavior with heatmaps

User feedback platform Hotjar is a great alternative to Maze, albeit with slightly different features. As part of its product experience insights offering, Hotjar provides behavior analytics and feedback data to assist you in understanding and empathizing with your consumers. You can better understand what’s occurring on your site and why, however, it is not a traditional user research software that offers usability testing.

Features

1. Heatmaps
2. Recordings
3. Surveys
4. Feedback surveys

Pros

• Implementation and installation are easy
• Without any storage limitations, Hotjar will store all of your surveys and their findings
• Outstanding customer service
• Great heatmaps and session recording tool – track customer journeys to find out which elements have received the most clicks, rage clicks, or dead clicks

Cons

• The usefulness of the free plan is simply average
• Problems with analytics tools – Some clients have expressed dissatisfaction with the difficulties they encountered while using analytics services to organize and analyze research data
• No tools for prototype and website testing like Maze has

Reviews

Based on the information provided by Capterra:

• Overall Score – 4.7/5
• Ease of Use – 4.6/5
• Customer Service – 4.5/5
• Value for money – 4.5/5

Pricing plans

• Free: $0/month (Up to 5k monthly sessions, unlimited heatmaps, and 1-month data access).
• Growth: $40/month (Starts from 7k sessions, funnels, 13-month data access, frustration scores, and more integrations).
• Pro: Custom pricing (Starts from 1M sessions, journey analysis, advanced heatmaps, precision filtering).
• Enterprise: Custom pricing (Includes digital experience monitoring, unlimited projects in a region, and extended data retention).

Best for: Video-first testing

UserTesting was among the first sites for unmoderated testing. According to their data, there are more than 1.5 million testers in their panel, which usually ensures rapid responses. Product teams have access to a complex platform with a variety of choices for doing and evaluating user testing and gaining valuable insights.

Key Features:

1. Website testing
2. Mobile application testing
3. Prototype testing (integrations with many design tools)
4. Card sort & Tree test
5. Preference test
6. 5 second test
7. Survey tool
8. 1:1 interviews with testers

Pros

• Communication with your testers while they are on your website is made possible through controlled user testing
• A substantial sample of participants for your experiment
• Advanced targeting – One of the features that customers love the most is the ability to more precisely target their potential clients for research thanks to the vast participant pool
• Instant insights – You got all the facts as soon as you could because there were so many replies

Cons

• Weak analytical tools – Users have complained that the automatic reports they provide are difficult to understand for people who aren’t scholars (e.g. shareholders)
• Limited diversity among testers – Despite the platform’s excellent tester pool, several customers reported difficulty finding research subjects who spoke languages other than English.
• You must pay to bring your own testers
• Reports with problems – Some users say that it is difficult to understand and assess UserTesting findings, which makes it difficult to quickly compress data

Reviews

Based on the information by Capterra:

• Overall Score – 4.5/5
• Ease of Use – 4.4/5
• Customer Service – 4.4/5
• Value for money – 4.5/5

Pricing plans

• Upon request, starting at around $40,000/year.
• Free trial/ Freemium – Upon request.

6. Optimizely

Best for: A/B testing

The most well-known feature of Optimizely is A/B testing. One of the most enticing advantages of their user testing software is how easily new studies can be produced. The user’s dashboard makes everything available right away. It operates efficiently and swiftly and assists you in improving customer experiences.

Features

1. A/B testing
2. Multivariate Testing
3. Tracking of clicks and conversations

Pros

• A variety of application capabilities for managing the work of several teams
• In addition to a wide selection of extensions, APIs, and code choices, Optimizely providesa visual editor for designers
• Both creating new user accounts and managing projects are easy

Cons

• Offers great features but some of Maze’s features are missing, which might make it a good alternative if you are looking to change your approach to optimizing UX

Reviews

Based on the information provided by Capterra:

• Overall score – 4.0/5
• Ease of Use – 4.0/5
• Customer Service – 4.0/5
• Value for money – 3.0/5

Pricing plans

Upon request

7. Crazy Egg

Best for: scroll-based analysis

A click-based tool for usability testing and website optimization is called CrazyEgg. It may be used to make heatmaps and get an in-depth look into user behavior on your website. CrazyEgg assists you in comprehending the online experience of your clients by utilizing Snapshots and Recordings. The platform allows you to get quantitative and qualitative insights into user behavior, base your design decisions on data, and ensure the success of your product.

Features

1. Snapshot reporting
2. Heatmaps and scroll maps
3. Session recordings

Pros

• 30-day trials for all of its programs
• Enables the traffic analysis of advertising campaigns
• A 30-day refund guarantee

Cons

• Limited visualizations – Neither mouse movements nor attention maps are included in the heatmaps
• Customers have voiced their discontent with the platform’s website, complaining that it was hard to browse

Reviews

Based on the information provided by Capterra:

• Overall Score – 4.5/5
• Ease of Use – 4.5 /5
• Customer Service – 4.2/5
• Value for money – 4.1/5

Pricing plans

Here’s the pricing summary for Crazy Egg:

• Plus: $99/month (150,000 tracked pageviews, 75 snapshots, 1,000 recordings/month, 2 years of recording storage).
• Pro: $249/month (500,000 tracked pageviews, 100 snapshots, 5,000 recordings/month, 2 years of recording storage).
• Enterprise: $499/month (1,000,000 tracked pageviews, 200 snapshots, 10,000 recordings/month, 2 years of recording storage, SAML Single Sign-On, onboarding, and training).

All plans include unlimited surveys, responses, websites, and A/B tests with priority support. A free 30-day trial is available.

8. UserZoom (now part of UserTesting)

Best for: Frequent moderated studies

UserZoom is a user feedback platform for doing enterprise-level user experience research and testing. It may be applied to testing websites and prototypes, tracking the activities of remote testers, doing market research, and other activities. They offer both moderated and unmoderated tests and depending on your demands, you may add a range of additional features to your plan.

Standout features:

1. Click testing
2. Surveys
3. Usability testing
4. User interviews
5. QX score (analytics tools)
6. Card sorting
7. Tree testing
8. Participant recruitment
9. Live intercept

Pros

• Varied toolkit
• UserZoom is one of the few companies having the capacity to perform benchmarking
• Countless screening questions

Cons

• Problems with website usability
• Pricey – Because UserZoom is primarily a platform for large organizations, their pricing plans can be out of your price range if you’re on a tight budget
• Can be difficult to use – The platform’s user interface could seem a little perplexing and unintuitive to a complete novice

Reviews

Based on the information provided by Capterra:

• Overall Score – 4.4/5
• Ease of Use – 4.5/5
• Customer Service – 4.7/5
• Value for money – 4.6/5

Pricing plans

• Upon request, starting at around $70,000/year.
• Free trial/ Freemium – No

9. Optimal Workshop

Best for: card sorting and tree testing

Optimal Workshop is another one out of Maze alternatives that you should consider for your user research studies. They offer 5 efficient techniques that might assist you in planning your user research project and gathering useful information.

Features

1. Card Sorting
2. Tree Testing
3. First Click Testing
4. Surveys
5. Qualitative insights

Pros

• Simple recruiting from their user panel of 50+ million users
• Quick feedback on your design
• Excellent, intuitive user interface – Many people have praised Optimal Workshop for how simple and smooth the survey setup process is, which is unquestionably a crucial advantage that customers are seeking for

Cons

• Many unreliable responders, based on the reviews
• Limited support for languages
• Using big samples causes performance problems
• The inability to classify test participants into groups

Reviews

Based on the information by Capterra:

• Overall Score – 4.4/5
• Ease of Use – 4.0/5
• Customer Service – 5.0/5
• Value for money – 4.3/5

Pricing plans

Here’s the pricing summary for Optimal Workshop:

• Individual: $107/month (billed annually) for 1 user. Includes 2 live studies, tree testing, card sorting, and access to the Optimal Academy.
• Teams: Custom pricing for up to 3 users. Adds first-click testing, prototype testing, surveys, and qualitative insights.
• Enterprise: Custom pricing for advanced research needs. Includes everything in Teams plus administrator controls, dedicated customer success manager, multiple workspaces, private projects, and single sign-on (SSO).

Contact sales for Teams and Enterprise pricing details.

10. Userbrain

Best for: automated testing

A solid Maze competitor. You can thoroughly grasp any possible issues that your customers could have when using your digital products by leveraging the platform’s broad website and prototype testing features. Test everything, post questions, and provide your feedback on voice-over movies. The recordings may be linked to and shared with peers. They can also be annotated and labeled for easier organizing. Userbrain is recognized for its flexible, optional pricing structure.

Features

1. Website Testing
2. Prototype testing
3. Mobile testing

Pros

• Regular automated testing – Continuous research may be conducted without having to start fresh studies every time the data has to be updated thanks to regular automated testing
• Excellent customer service – A number of users have named UserBrain’s customer support as its best attribute
• User-friendly interface

Cons

• Very limited research toolkit – Userbrain is a great platform, but it may not be sufficient if you want to do a UX study using multiple research methods
• Only English, German, and Spanish languages are supported
• Demographic data is missing
• Customer support – Several people have voiced their displeasure with the slowness and lack of responsiveness of the customer assistance

Reviews

Based on the information provided by Capterra:

• Overall Score – 4.3/5
• Ease of Use – 4.6/5
• Customer Service – 4.6/5
• Value for money – 4.4/5

Pricing plans

Take a look at Userbrain’s pricing structure:

• Free: €0/month (5 collaborator seats, test with your own users, no AI insights, highlight clips, or automated reports).
• Starter: €99/month (billed yearly). Includes 36 testers/year, 5 collaborator seats, AI insights, highlight clips, and automated test reports.
• Pro: €299/month (billed yearly). Includes 120 testers/year, 20 collaborator seats, and all Starter features.
• Agency: €799/month (billed yearly). Includes 360 testers/year, 50 collaborator seats, and all Pro features.

Free trials are available for paid plans, and no credit card is required to sign up.

11. TryMyUI (now Trymata)

Best for: testing customer journeys

TryMyUI, a California-based firm that is now Trymata, provides software that helps businesses do UX research. Two separate tools are available on the platform: one is for platform analytics and the other is for usability testing (unmoderated tests & moderated tests). They are one of the strong Maze alternatives, however, beware the slow customer service.

Features

1. Moderated and unmoderated usability testing
2. Prototype testing
3. Web & Mobile app testing
4. First impression testing

Pros

• 500K panel of testers
• Good compatibility with design tools for interactive prototype testing (Invision Studio, Adobe XD, Figma)

Cons

• Rather lacking customer service
• The user interface is hard to navigate

Reviews

Based on the information provided by Capterra

• Overall score – 3.8/5
• Ease of Use – 3.5/5
• Customer Service – 3.5/5
• Value of money – 3.5/5

Pricing plans

Here’s the pricing overview for Trymata:

Team: $399/month
Includes 10 Trymata panel testers/month, 10 invites/month for your own users, UX Diagnostics metrics, 36 highlight reels/year, and 2 total seats.

Enterprise: $1,667/month (billed annually)
Includes 360 Trymata panel testers/year, unlimited testing with your own users, up to 16 multi-choice screeners, video transcripts, unlimited highlight reels, and 5 total seats.

Unlimited: $3,333/month (billed annually)
Includes unlimited panel testers, all Enterprise features, unlimited seats, and early access to new features.

Agency: Custom pricing (billed annually)
Designed for agencies, includes separate test data for clients, switching between dashboards, gated client access, and unlimited seats.

Free trials are available for all plans. Contact sales for more details.

12. Lookback

Best for: real-time collaboration

Lookback is a useful tool for collecting and examining customer reviews. This company offers a range of tools, including options for both moderated interviews and unmoderated examinations. You will benefit immensely from using these tools, which are cheaply priced, to create a clear information architecture and conduct usability testing.

Features

1. Remote ethnography
2. 1:1 interviews
3. Usability testing
4. Remote card sorting
5. Tree testing
6. Diary studies

Pros

• Flexible and reasonable price
• The chat, broadcast, and video editing tools are all excellent auxiliary features
• There is no cap on the number of participants
• Live broadcasts – Lookback offers a feature that lets you share and talk about your results with your coworkers within digital teams in real-time

Cons

• No pool of testers is available
• Bad customer support
• There is no way to participate anonymously in the testing, which is exclusively available on Google Chrome

Reviews

Based on the information provided by Capterra:

• Overall Score – 3.4/5
• Ease of Use – 3.5/5
• Customer Service – 2.1/5
• Value for money – 3.0/5

Pricing plans

• Freelance plan: $25/month (billed annually at $299). Includes 10 sessions/year, core features, and 24/7 Help Center access.
• Team plan: $149/month (billed annually at $1,782). Includes 100 sessions/year, unlimited collaborators, core features, and 24/7 Help Center access.
• Insights Hub plan: $344/month (billed annually at $4,122). Includes 300 sessions/year, security self-assessment, priority support, and core features.
• Enterprise plan: Custom pricing. Includes unlimited sessions, unlimited observers, a dedicated customer success manager (CSM), and core features.

A free 60-day trial is available for Freelance, Team, and Insights Hub plans. Contact sales for Enterprise pricing details.

Need a quick recap of what Maze offers?

Maze is a remote user testing platform with features for prototype testing, website testing, card sorting and tree testing, and a survey tool. They also provide help with participant recruitment with their user panel and a participant management system called Reach.

In 2025, Maze’s pricing structure remains restrictive, offering limited flexibility and value for money compared to alternatives. Here’s a quick summary of the paid plans:

• Free: $0/month
  • 1 study per month
  • 5 seats included
• Starter: $99/month or $1,188/year
  • 1 study per month
  • 5 seats included
• Organization: Custom pricing (contact sales)
  • Includes custom studies
  • Unlimited seats

Maze’s limitations: Why consider switching to an alternative?

• The quality of respondents in the user panel is somewhat lacking and the targeting options are very poor in the Starter and Team plan (only basic demographics)
• Limited number of studies you can conduct (1 study/month on Starter Plan, 20 studies/year in the Team Plan)
• No solution for mobile app testing
• Purchase and use problems with participant credits
• The price is quite high for the value and small variety of features offered
• Works best only on lightweight prototypes (users often mention freezing when using larger Figma prototypes
• Hybrid card sorting is not available and open card sorting is only available in the Team and Enterprise plans

Struggling to choose The One out of these Maze alternatives?

We hope the list of Maze alternatives helped you get a better understanding of what other tools are out there and what they offer. If you liked the sound of UXtweak, how about setting up a free account on UXtweak and giving it a try? It might be a match 🙂